Marisa Sanchez Work Accomplishments

MARISA SANCHEZ
CAREER ACCOMPLISHMENTS

I have over 20+ years of Domestic and international product marketing experience. I am
bilingual (English and Spanish) and have worked in a variety of industries, including hospitality,
Consumer packaged goods and retail.

I am a creative and perceptive marketer who enjoys developing innovative and effective
solutions to challenges. In addition, I am a proven project manager who is equally comfortable
working independently or on cross-functional teams.

Specialties include:

Brand Management - managing brands from conception through marketing sales and service
execution; communicating with customers, employees and vendors to solidify and strengthen
brand perception and execution.

Product Management - Driving strategic initiatives and orchestrating new product launches.
Adept at introducing new products while maintaining or enhancing the performance of existing
products.

Product Development – managing new product development from conception identification
through implementation of product launch including research, forecasting, pricing, art direction
of collateral materials, training by demonstrating product features and establishing product line
extensions.

Accomplishments/Success Stories

 Established and drove new brand initiatives for the rebranding of Sol Meliá Vacation
Club to Club Meliá across corporate and 15 different resorts in Spain, Mexico, Puerto
Rico and the Dominican Republic. Received an ARDA (American Resort Development
Association) Finalist Award for the redesign of the company website and a member
newsletter.

 Contributed over $1M in incremental sales with a forecast of over $3M in the following
year by implementing and managing a much accelerated rebranding project for an
entire line of art products including identification of demographics for each product and
design of packaging.

 Developed, launched and created collateral materials for a line of products specifically
targeted to children ages 2 to 5 years old.

 Launched a line of entertainment products and accessories for a line extension within a
much accelerated deadline and delivered under budget. Awarded highly coveted
financial recognition for the successful launch of these products that generated over
$3M in sales.

 Generated over $1M in sales in a 6 month period by introducing three new products
with a popular license that exceeded the planned forecast by 125%.

Identification Conversion Process Step 1
Process
Identify each department and service line/programs that will
need the brand conversion

Identify and collect samples of collateral materials being
utilized by each department and service line/programs (this is
to include digital pieces, social media and promotional items)

Evaluate Put together recommendations Contact appropriate individual

• What is • How can we improve? • Put together a list of
needed? • What are the decision makers to contact

• What can be benefits? • Set up appointment to
consolidated? meet

Conversion Conversion Process Step 2
Planning
Process Perform an inventory audit of pieces being utilized to identify the
appropriate timing of conversion without throwing out perfectly good
collateral materials that can still be utilized.

Discuss budget to identify where the cost of rebranding materials will
be charged. Assist in finding an appropriate area.

Create a Product Brief for each department and or service
line/program to begin the conversion process. (This brief will contain a
list of goods needed by each department)

Project Management

Discuss and create with client Create a project management
a comfortable timeline for spreadsheet to track progress
completion of project. and process.

OVERVIEW OF ER CAMPAIGN RESULTS
SOUTH SEMINOLE HOSPITAL

• The Emergency Experts Campaign launched in October 2015 and continued
on through January 2016. We accomplished building some brand
awareness and keep a steady flow of ER visits. March we had a pretty big
spike (Spring Break time) (See Chart)

• South Seminole Hospital continued the momentum of the Emergency
Expert campaign by extending it to Phase 2.

• Phase 2 launched in May 2016 and will go through the end of 2016. Again
the chart shows the steady flow of ER visits.

• South Seminole Hospital is on target to achieve a 3% volume increase from
last fiscal year. Even with the Lake Mary Free Standing ED and the Florida
Hospital opening in May, they didn’t experience any more than their usual
summer dip.

• South Seminole Hospital will soon be launching the Good Call Recognition
Program for our EMTs

South Seminole Hospital ER Campaign Results

4000

Projected '15 Projected '16 Actual Actual YOY

3500

3000

2500

2000

1500

1000

500

0

October November December January February March April May June July August September October

OVERVIEW OF ER CAMPAIGN RESULTS
DR. P. PHILLIPS HOSPITAL

• Dr. Phillips Hospital participated in The Emergency Experts Campaign that
launched in October 2015 and went through January 2016.

• The hospital was just getting ready to open their Rapid Assessment Area
in the ER which expected to reduce the wait time by more than half.

• The campaign also provided some steady flow through the ER as the chart
shows. Again we had a spike in March.

• Will be pitching the Good Call Recognition Program to Jennifer McCarthy.

Dr. P. Phillips Hospital ER Campaign Results

9,000

Projected '15 Projected '16 Actual Actual YOY

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

October November December January February March April May June July August September October

OVERVIEW OF ER CAMPAIGN RESULTS
ORLANDO REGIONAL MEDIAL CENTER

• Orlando Regional Medical Center also participated in The
Emergency Experts Campaign.

• The flow of traffic for this ER is difficult to separate due to it being
our Flagship Hospital and being the only Level One Trauma
Hospital.

• I worked with the team at the ORMC Trauma team to implement
the first Good Call Recognition Program for our EMTs . This
program has become the standard for all the other facilities
jumping on board and has been a great success. Next step for this
is working with Amanda Cooley to put together the next level of the
recognition program to really get the name out there.

Orlando Regional Medical Center ER Campaign Results

Projected '15 Projected '16 Actual Actual YOY

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

October November December January February March April May June July August September October

Dr. P. Phillips Marketing Collateral Materials

Comprehensive Comprehensive Image Booklet
Image Brochure
Finalizing Photo placement in brochure. When
Existing
Concierge complete will be uploaded to BrandSource
Postcard • In line with the ORMC Image Booklet, this booklet

will highlight DPPH and the services it offers.
• Dedicated content specifically for the ER and the

new area for minor emergencies.
• Uses: Corporate, Sales, Community Events.

ER Brochure Tri-Fold Facility Image Brochure

Complete available on BrandSource Completed (once approved will be available
• This brochure is the original tri fold Concierge Brochure
on BrandSource
that we rebranded along with the concierge postcard. • The content in this brochure is intended to be an
• We are changing the direction on this brochure to have
abbreviated version of the Large Facility Image
more of a general use with the content focusing on the
Brochure.
ER and dedicated area for minor emergencies. • This piece is not intended to be a beauty piece ,
• We will have a pocket created on the last inside panel so
but will be an inexpensive informative took to
the ER Concierge Postcard can be used with this
be utilized on a larger scale like events, fairs etc.
brochure. • Uses: Sales, Community Events, Hospital
• Uses: Informative piece that can be a companion piece
displays.
to the Image Booklet and used with the concierge

postcard. Sales, Corporate, Events.

ER Concierge Postcard Front Back ER Campaign Rack Card

Completed available on BrandSource Complete and available on BrandSource
• This is the old Concierge Postcard • Designed as a piece to promote The

rebranded. Emergency Experts ER Campaign.
• Content is specific to the ER with • Content is general and brief about the facility

spaces available for referring hotel, and helps promote the OH ER Network by
listing the other facility locations on the back
referring concierge/guest services rep of the rack card.
• Uses: Sales, compliment piece to other
and a map to DPPH. collateral, for display in facility.
• Uses: Hotel Concierge/Guest Services
Note: Physician Liaison's Brochure is on
and can be used with the ER Brochure. HOLD

ER DirectConnect OTHER INITIATIVES

Choose Health Magazine

2015 Community Benefits Report

Postcard Drop #1 - Confidence

Landing Email
Page
Confidence: https://vimeo.com/66436371

CSC Spokesperson Campaign Overview

Goals:

 Why CNL? Heighten recognition of experience, longevity, confidence, and partnership
 Maintain “presence in the wholesalers’ absence”
 Engagement  leads/priority calling

Initial Target Audience:

 Non-producers (10-14k) A, B, C, D, I, and U
 Signed on to sell BOTH CCT and CHP

Strategy:

 Put more humanity into our marketing - we’re a relationship-oriented company
 Create “big company” feel – punch above our weight class
 Use professional actor as spokesperson
 Simple, high level theme – “confidence”

Campaign Components:

 Videos
 Emails
 Postcards
 Website landing pages

Timing:

 6-8 weeks, launches week of June 10

Measure:

 Calls, clicks, web traffic, leads (Marketo/SFDC)

2013 Marketing Activity Calendar (As of 5/30/13)

Jan Feb Mar April May June July Aug Sept Oct Nov Dec

CSC
Spokesperson

Campaign

CSC Client Client Conversations
Conversations Flight 2
Educ.
Email Flight 1
CCT
CHP FASI
Focus
CGP Month

Divers How to BDC REIT Boost. Debt Client Beyond Healthca
& Keep FAQs Video ROI of Video Referrals Traditional re in a
Liquid Your Best Client Stocks & State of
Clients Events Bonds Flux -----------TBD ----------------

New BD Launch American Spirit American Spirit
Flight 1 Flight 2

Leveraging Leveraging Longevity
Longevity Flight 1 Flight 2

<---------------------------------------Acquisition Postcards-------------------------------------------

CGP Blitz --------------------CGP Campaign -----------------------

Acquisition Postcards closed

GIT GIT Close Efforts Acquisition Postcards
Advert.
CHP & CCT Advertising in FP, FA
and Bloomberg.com

CSC Spokesperson Campaign Flow. Target: A, B, C, D, I, U Non Producers

Drop Video Landing Page VA Path

Week 1 Email & Click “Confidence” Video REIT Trends PPT Click
Postcard Don’t take any Recom BDCs PPT Click
Don’t
click action

Week 2 NTR Video BDC Video

Week 3 Email & Click “Diversification” Video NTR Video Click
Postcard BDC Video Click
Don’t take any
Don’t action
click

Week 5 Week 4 Diversification Private Debt
& Liquidity
Email & Click “Partnership” Video Sr Housing
Postcard Private Debt Click

Click

Week 6 Don’t click Don’t take any

action REIT Trends Recom BDCs
PPT PPT
Value Add Emails

Refresh of an Outdated Brand

We started out with this very old outdated image

Transitional Design

THIS IS THE DIRECTION WE TOOK TO
UPDATE THE IMAGE OF SOL MELIA

Vacations are your prescription to a healthy life (PLAYING ON EMOTIONS).

VACATION LIFE SPAN WITH SOL MELIA

The beginning of a lifetime of See you vacation through their eyes
memories

They grow up so fast Create new memories

Publication Advertising

Communication to Club Members

Materials for Members

Internal Communications

Websites

Lead Generation

Leave Behind Piece for Guests & Members

Then We Launched the New Name and Look

Business Cards & Stationary

Front
Back

Materials for Resorts

Room Key

Check In Packet

Floor Plans

MagazinePAuDblsication Advertising

Marketing Materials/ Lead Generation

Lead Generation Materials

Digital Initiatives

Websites

Club Meliá University

Club Meliá Website

Club Meliá Memory Builder

CommuOnnilcinaetiMonemTobeMrseMmabgearzsine

CommunicHaRtioOnntlioneEMmapglaozyienees

This is a digital magazine like the C-magazine

Location Digital Wall Sales Tour

Event BToroatdhesShow/Events Booths

Videos

Club Melia Credibility Video – wrote script and directed video

https://www.youtube.com/watch?v=RbczuOug0_s&index=4&list=
PLSg2mqOhqVzjfBuHrWZZx6A2nAwjaEzjc

Part 1 of the Member’s Kit Video – wrote script and assisted with the direction and
production with a local production company

https://www.youtube.com/watch?v=8F2AYLAa5iA&list=
PLSg2mqOhqVzjfBuHrWZZx6A2nAwjaEzjc

Part 2 of the Member’s Kit Video

https://www.youtube.com/watch?v=UtBL6uEIgC4&inde
x=2&list=PLSg2mqOhqVzjfBuHrWZZx6A2nAwjaEzjc

Part 3 of the Member’s Kit Video
https://www.youtube.com/watch?v=i0V-
GBg4r4k&index=3&list=PLSg2mqOhqVzjfBuHrWZZx6
A2nAwjaEzjc

Club Melia Testimonials - Directed

https://www.youtube.com/watch?v=Gf2Bl5KPuY
U

Café Collection Design for collections inspired by myself according to what was
trendy in the market at the time.

Beach Collection

Sheerly Elegant Collection – Lead Concept, design and
promotion.

Rebrand Project

Old Packaging and logo New Packaging and
logo

Professor Prang
Character

Brochure designed for launch of new look

New product launches for the Art Category