MARKETING MANAGEMENT
Marketing management is a discipline focused on the planning, implementation, and supervision of an organization's marketing activities. It involves identifying target markets, developing marketing strategies, determining pricing, promoting products or services, and ensuring effective distribution. Marketing management aims to understand customer needs, create added value, and ensure the sustainable growth of a business by building strong relationships between the company and consumers. Success in marketing management requires in-depth market analysis, adaptation to changing trends, and the implementation of innovative strategies to win in the competitive market.
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