Pure Brown - Brand Book

Brand
Book

ABOUT

The brand aspires to provide anything and
everything a man needs tomato himself well
groomed. We provide Ayurvedic products,
which are formulated specifically for men. As we
know the skin type of a male and female is very
different and thus products for men require

specific adjustments to suit their skin type.

Our Vision, Mission OUR VISION
and Values
To create distinct identity for the brand in the evolving men grooming
sector in India.

To establish the brand as the only ‘Indian Ayurvedic’ brand which
helps men to remain young, fresh and relevant forever.

To establish the unique brand persona and engaging communication
theme that emotionally connects with its TG.

OUR MISSION

To create a strategy that educates Indian men about the
impactful yet luxurious experience acquired through

ayurvedic formulations.

To promote the brand as the men’s most preferred
grooming brand in India.

OUR VALUES

The only Ayurvedic brand focussed specifically on men.

The formulations are unique and cannot be found in any
other brands or products.

The raw materials are procured from best suppliers in the
world.

The products are very effective and show results from the
first use itself.

The Logo

C27 M44 Y58 K03

HEX #b98e70PANTONE 4645 C C68 M48 Y100 K47 R65 G64 B66
HEX #3f4b20 R63 G75 B32
Color Palette HEX #414042R185 G142 B112

PANTONE 5743 U C00 M00 Y00 K90

PANTONE 426 C

amber whiskey

Font - Amber Whiskey

Typeface ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ

Amber Whiskey - Regular Amber Whiskey - Aged

ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ

Amber Whiskey - Full Color Amber Whiskey - Shadow

Thank you