Brand
Book
ABOUT
The brand aspires to provide anything and
everything a man needs tomato himself well
groomed. We provide Ayurvedic products,
which are formulated specifically for men. As we
know the skin type of a male and female is very
different and thus products for men require
specific adjustments to suit their skin type.
Our Vision, Mission
and Values
OUR VISION
To create distinct identity for the brand in the evolving men grooming
sector in India.
To establish the brand as the only ‘Indian Ayurvedic’ brand which
helps men to remain young, fresh and relevant forever.
To establish the unique brand persona and engaging communication
theme that emotionally connects with its TG.
OUR MISSION
To create a strategy that educates Indian men about the
impactful yet luxurious experience acquired through
ayurvedic formulations.
To promote the brand as the men’s most preferred
grooming brand in India.
OUR VALUES
The only Ayurvedic brand focussed specifically on men.
The formulations are unique and cannot be found in any
other brands or products.
The raw materials are procured from best suppliers in the
world.
The products are very effective and show results from the
first use itself.
The Logo
Color Palette
C27 M44 Y58 K03
PANTONE 4645 CHEX #b98e70 C68 M48 Y100 K47 R65 G64 B66
HEX #3f4b20 R63 G75 B32
HEX #414042PANTONE 5743 UR185 G142 B112C00 M00 Y00 K90
PANTONE 426 C
Typeface
amber whiskey
Font - Amber Whiskey
ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
Amber Whiskey - Regular Amber Whiskey - Aged
ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
Amber Whiskey - Full Color Amber Whiskey - Shadow
Thank you