Brochure-Bozza-2a

“True connoiseurs do not drink wine,
they taste secrets”



ABOUT US

TERRA is ideally located on the north shore of Consecon Lake which
provides cool lake breezes that blow over our vineyards during the
hot, dry summer days and moderating lake effects which help
insulate from the cold wintery nights.
The vineyard is a wine lover’s paradise situated on a rolling landscape
rising northwards from the picturesque lake in the heart of Prince
Edward County, Ontario’s newest wine region and youngest appella-
tion in Ontario’s VQA wine scene.
Prince Edward County is an easy drive from Toronto or Ottawa. This
small, yet vibrant, corner of rural Ontario has been passed by voya-
geurs, settled by Empire Loyalists, favoured by rum-runners, home to
canneries and orchards, and is now acclaimed for its wineries,
gastronomy, artists and thriving artisan community. Well renowned
Sandbanks Provincial Park boasts three sandy beaches and stretches
12 kms across windswept Lake Ontario. It is the largest fresh water
mount sand bar and dune system in the world attracting close to
750,000 visitors each year to its sandy beaches. A steady stream of
top Toronto sommeliers and chefs has also moved to “The County”
including Michael Potters and Jamie Kennedy. A short drive from
TERRA lies the beating heart of The County: the Town of Picton.
Here you’ll find picturesque B & B’s, fine local restaurants, bistros, ice
cream parlours, studios and galleries, many of which are situated
along the main street.
The diversity of the landscapes within The County mirrors the diversity
of TERRA’s wines—from fruity, aromatic Native American varieties, to
classic European varietals, to the French-American wines blending
the best of both worlds.

TERRA, BACK TO ITS ROOTS

TERRA’s co-founders, soon after World War II at a very young age, were
engaged in vineyard and viticulture practices taught by their forefathers
through their respective family farming activities.
These traditions continued and allowed them to farm the land for
personal consumption in order to survive the most challenging post war
economic times as well as to derive small extra income.
Our co-founders’ farming mentality helps a lot. It’s impossible to be a
successful farmer without the same qualities required by sustainability:
thriftiness, efficiency and a respect for the “Terra.”
We have grown up in a world where energy and materials were assu-
med to be unlimited. Changing wasteful behaviour requires conscious effort.
These activities consisted of manually planting, growing and grafting
their own vines culminating in modest in-house development and
production of vinefera vines of extreme grade and quality.
Another anchor for us is to emulate our grandparents, “Nonni,” who
grew up during two World Wars in Europe. Their behaviour had to do
with saving money, reusing items and not throwing stuff away.
Sounds like sustainability, doesn’t it? Remember the constant nagging to
“turn off the lights?” It all makes more sense now! TERRA’s roots are truly
authentic and are cast in the rich history of its Friulani viticulture pioneers.

TERRA’S FRIULIAN CO-FOUNDERS

Although relatively young - less than a decade old - TERRA is steeped
in history. The co-founders, Ottavio Marchi and Bruno Tam (born in
Friuli, Italy) ventured into planting TERRA’s first vines in 2007 in its
transformation of a vacant 100 acre farm. Friuli is an area of north-
eastern Italy with its own particular cultural and historical identity. For
centuries viticulture has always been an important part of the food
culture within the Fruili Region which has been a leader in Italy and
throughout the world for incorporating modern winemaking tech-
niques while not losing sight of the past. In many ways these Friulian
wines, especially the whites, have achieved remarkable world class
quality and recognition alongside their winemakers who continue to
be trendsetters in the rebirth of Italian wines and vintages. From their
respective small Friulian origins, (Towns of Domanins, Province of
Pordenone and Goricizza, Province of Udine) our two 85 plus year old
hard working Friuliani “pioneers,” in true classical immigrant style, led
TERRA’s humble beginnings. With sheer grit, farmer know-how and a
slight touch of madness as well, Marchi and Tam laboriously pre-
pared the fields. They cleared them of a myriad of rocks (at times
modestly known as boulders) reflecting where the landscape was
once bulldozed by glaciers, or perhaps where glacial runoff trickled
and pooled long ago.

Through their never ending challenge of weeding and hand hoeing,
TERRA’s co-founders ventured upon hundreds and hundreds of trac-
tor-bucket loads of rock. The broken shale was cleared to better prepare,
cultivate and nurture the land for vine planting. The Latin word for earth is
“Terra” which has many meanings: “land” or “earth,” in the sense of “soil”
or “place” or “country.” Our vineyard, TERRA, embodies the true sense of
our co-founders’ migration of becoming “strongly tied to the earth” by
celebrating their passionate earthly quest to produce quality wine whose
origin is identified with its signature label. Their instinctive knowledge and
keen eye for good vine growing sites has allowed TERRA to distinguish
itself naturally. Strangely, they even sought extreme marginal areas within
the vineyard because they know that vines produce more intensely
flavoured grapes when up against a challenge. Farming is never perfect,
just eternally hopeful, and TERRA’s natural elements are firmly established
in our co-founders Friuliani roots.

TERRA’S VINEYARD

TERRA continues to be connected to sustainable farming practices.
Our wine products come from our estate vineyard.
A 100 acre farm consisting of 25 plus acres of planted vineyard
maximizing each zone’s potential and demonstrating the uniqueness
of each block’s territory.
We are a boutique producer; our wines are made in relatively small
quantities. Compared with other Ontario greats, we are small but this
allows us to concentrate on quality not quantity.
Quality wines begin in the “Terra” and our vineyard is a constant
source of pride and inspiration. We farm 10 varieties on over 25 acres.
Our vineyard team keeps us up to date on the latest viticulture
techniques and work hard to make sure our grapes thrive year after
year so we can deliver wines of quality and distinction.
It’s an exciting time for TERRA! No expense is spared in our custom
made vineyard and winery.
Grapes are harvested by hand, not machine. Wines of high caliber
are quickly gaining recognition and a loyal following.
We labouriously bury our vines in the “Terra” to keep buds safe from
winter freezes, and dig them out in the spring.
Local farming provides the mainstay of the area but this boutique
winery is determined to craft fine new quality wines.

VINEYARD INSIGHTS Without quality vines there simply cannot be quality wines. TERRA’s vineyard team follows the
latest viticulture techniques, is dedicated and works extremely hard in ensuring our grapes
SPRING DE HILLING thrive year after year overcoming challenging \weather conditions throughout the seasons.

Depending on weather (to avoid late frost risks) the soil covering the buried BLOOM
canes are manually pulled up and manoeuvred in place and tied to the trellis.
The buds become the new year’s canes and flowers. Each flower cluster
BUD BREAK will become a bunch of grapes.

Tiny buds on the vine start to swell and eventually shoots begin to grow from the HEDGING
buds. Buds are the small part of the vine that rest between the vine’s stem and
the leaf stem. In the County, bud break usually occurs in late April or early May. Hedging is like a green pruning. Once the canopy of the vines grows past
the top wire we give them a “hair cut”, and just like a hair cut allows
FRUIT SET healthier hair growth, hedg.

The flower begins to develop a seed and grape berry to protect the seed.
This stage occurs in late April and is very critical for wine production since it
determines the potential crop yield.

PRUNING

Pruning means to cut last year’s canes to leave a predetermined number of
fruiting buds on the vine. Prune too aggressively and we don’t get enough fruit.
Prune too little and we get too much fruit which may not ripen properly.
Balance is essential! Pruning usually takes place between March and April.

VINEYARD INSIGHTS HARVEST

LEAF PULLING One of the most crucial steps of the wine making process, it is determined primarily by
the ripeness of the grape. Our winemaker decides the exact timing. In The County
We perform our leaf pulling manually. We do this to allow air, light and disease harvest usually occurs between August and October.
control products to penetrate the canopy and reach the clusters. We de-leaf
the red varietals on the “morning side” of the rows to add more polyphenols to WINTER WINES BURIAL
the grapes, which helps the colour and structure of the wine.
Although difficult and manually very intensive, all of TERRA’s vinifera vines are
VERAISON covered and buried in late fall to protect them from the extreme temperature and
wind chill variances during the winter season.
40 to 50 days after the fruit has set, this stage signals the beginning of the
ripening process, with the colors of the grape changing from green to
red/black or yellow/ green depending on the grape varieties. Within 6 days the
berries begin to grow dramatically and their weight makes them hang vertically.
Look for this stage of growth in June.

DORMANCY

After harvest, the vine enters a period of dormancy in late November.
Reacting to the cold weather, the vine changes colour and it drops its leaves.
At the end of this phase, the vine is pruned and trained so that it can yield a
better crop the following season.

MATURITY

The completion of the ripening process of the grapes on the vine. What
constitutes the exact ripeness varies depending on the style of wine being
produced and what the winemaker considers optimal flavours. Depending on
variety, the grapes reach their maturity from August to October.

OUR PRODUCTS

This full bodied, acidulous Rich, red spicy fruits with A full-bodied red with Light tannins with intense
red with cherry, berry and tannin complexity marries notes of cherry, blackcur- pleasing notes of berry
herbal notes partners well well with aged cheeses, rant, herbs and a hint of make this fullbodied red a
with aged cheeses and hearty pasta dishes and chocolate. great partner to robust
game. red meats. Excellent accompaniment meat dishes, game and
for robust meat dishes, aged cheeses.
Serve: 18º-20ºC game and aged cheeses.

Serve: 16º-18ºC Serve:16-18°c Serve: 16º-18ºC

A mineral acidic base An intense mature Hints of nuts and honey Floral notes intertwined An exotic fruitiness with
with notes of peaches fruitiness with notes of make this delicate white with hints of quince, zingy acidity highlites this
and grapefruit allow this bread and apple spotli- ideal as an aperitif or as peach and appricot elegant and
fresh, structured white to ght this structured and an accompaniment to marry this complex white fragrant accompaniment
shine with sushi and seafo- mineral rich white. Great fish, fried seafoods and with fresh cheeses and for fresh cheeses, white
od, especially mussels as an aperitif or as an earthy mushroom based fish. meats and fish.
and lobster. accompaniment to white dishes.
meat, fish and cheese.

Serve: 10º-12ºC Serve: 10º-12ºC Serve:10-12°C Serve: 10º-12ºC Serve: 10º-12ºC

Rich, red spicy fruits with Notes of pineapple and The Reserve Premium red "OTTAVIO MARCHI &
tannin complexity marries banana blend with hints BRUNO TAM" co-founders of Terra, was born from
well with aged cheeses, of vanilla and butter to grapes finely cultivated using our highest quality
hearty pasta dishes and make this delicate, dry standards. With a minimum of one year maturation in
red meats. white ideal as an aperitif oak barrels this intense, velvety and heavier bodied
or as an accompaniment red offers an explosive hit of super-ripe mixed berries
Serve:16-18°c to fish based appetizers. laced with hints of vanilla. Great depth and purity of
fruit offers finesse to balance the power.
Serve:12-14°c
Uncork 2 hours prior and serve at 18°C.

TERRA is truly honoured to have recently entered into a strategic alliance with Rod Black, Rich, red spicy fruits with An exotic fruitiness with
Canadian icon sportscaster, play-by-play announcer and sports commentator. His ex- tannin complexity marries zingy acidity highlites this
tensive and impressive versatility and enthusiasm have earned him a reputation as one of well with aged cheeses, elegant and
Canada’s most recognized and distinguished sportscasters. hearty pasta dishes and fragrant accompaniment
In his 30 years as a sports journalist, Rod Black has been involved with a variety of different red meats. for fresh cheeses, white
events and competitions, fitting into each role with ease. His extensive sports resume includes meats and fish.
play-by-play commentating on: TSN for CFL Football, Blue Jays Baseball, NHL Hockey, PGA
Golf Tour, World championship boxing, ATP and WTA Tennis, international figure skating as Serve: 16º-18ºC Serve: 10º-12ºC
well as hosting duties on TSN for the Toronto Raptors, The NBA finals,
The CFL Draft, The Masters, The World Hockey Championship, The Canadian Open, The
Queen’s Plate, and of course the Summer & Winter Olympics.
Rod continues to be a role model and a source of inspiration for many charities and not-for-
profit organizations. He graciously donates his time to help a number of important charities:
The Special Olympics, Kids Help Phone, Sick Kids Hospital, Children’s Aid Society, The Cancer
Society, United Way, Ronald McDonald House, and the Heart and Stroke Foundation.
Drawing on a life that has taken him throughout North America and the globe, Rod Black’s
broadcasting abilities are not limited to the Sports world. The adaptable broadcaster is the
former co-host of CTV’s Canada AM—Canada’s most watched network morning show. The
six-time Gemini Award nominee for Canada’s best sportscaster is also the host/narrator of a
variety of primetime specials and the honorary spokesperson for Foster Parents Plan of
Canada. As Rod so proudly reiterates, “My whole life is pretty much about sports. It’s not a
job, it's not a hobby, and it's a passion.” Well, this passion goes hand in hand or should we
say, “goes glass in hand,” with TERRA’s Signature wines!

Terra's Premium Wine vinegar From our vineyard to your table. Savour Tradition!
made exclusively from Prince
Edward County red wines
and aged naturally in
fragrant oak barrels until
perfection.

CANADA
ONTARIO

896 Lakeside Drive Kingston
RR #2 Prince Edward County
Consecon, ON K0K 1T0 Belville
Tel: 613-965-0666 TERRA ESTATE WINERY

www.terraestatewinery.com

Alexandra Tam: [email protected]
Gilbert Manza: [email protected]
Emiliano Furlan: [email protected]

TORONTO