ATOL Manual

New Spec Ad (cont’d)

If you have a TRULY press ready PDF (must be a PDF), check the box:
• This submission includes this check box
• Then click the radio button - No changes needed. Ad is approved.

When these options are selected the ad will go through the background process to check for errors
and deliver the ad straight to the pagination folder(s). You will receive a Ad Material Submission
Confirmation e-mail, but NO Ad Proof Approval Received e-mail.
During the background process, if the ad fails, the Creative Solutions team will intervene to fix the ad.
You will then be required to approve the ad.
Do not use the press ready selection for child ads for Parent/Child ad. This will not properly deliver the
ad to the parent ad jacket. Deselect your selection to proceed forward as a new ad build.

Press Ready PDFs - Requires Alterations

When a press ready PDF requires alterations, select:
• This ad requires alterations and
• At least one of the checks boxes under it.

If more detailed instructions are required (other than the 4 options listed) then this ad is NOT press
ready; deselect your selection to proceed forward as a new ad build.
Ads are not press ready when:

• It requires elements from 2 or more files
• If the ad really needs to be re-sized or rebuilt
• If the file is not a PDF file
Turnaround times for Press Ready ads are treated the same as ads with similar deadlines.

Section 4c: Page 51

New Spec Ad (cont’d)

Press Ready PDFs - Requires Alterations

The image below is a sample press ready ad that will require alterations. The ad contains crop marks
and registration marks. In this scenario the correct options to select are:

• This submission includes a press ready PDF
• This ad requires alterations
• Special Instructions (Include on instructions tab)

Sewing • Needlecrafts
Quilting • Painting • Crafts
Scrapbooking • Models & More

&HYoeHuaordbCqbruayafrtters

Shop New National Craft Month Specials Every
Week in March! Stop in, visit us online or follow

us on social media to see what’s on sale.

FREE & Low-Cost Workshops

Details and registration online and in store.

The Craft Shack

1234 Washington Street • Somersville Heights
555-111-1111 • www.craftshack.com

N1603A19008C.indd 1 3/2/16 2:43 PM

Section 4c: Page 52

New Spec Ad (cont’d)

Multi-Page Ad

If you are ordering a multi page print ad, such as a print and deliver 2 page flyer, 4 page flyer, etc.,
check this box.

Uploading Files

There are two options for submitting files.
Option 1: In the example below you can simply drag files from your computer directly into the Select
window.

Section 4c: Page 53

New Spec Ad (cont’d)

Uploading Files

Option 2: The alternative option for submitting files is to single click the Select icon, when the pop
window appears and navigate to the files on your computer that you would like to upload.

File Upload Status

Your Internet speed will dictate how many files can be upload at one time and how fast the files will
upload. Sites with slower Internet speeds should limit the number of files that are being select per
upload. After the upload has completed, you can always select additional files to upload.
The sample below can be found towards the bottom of the ATOL submission window.

Progress of the current
file being uploaded
Overall progress of all
files being uploaded
File name of current file
being uploaded

Section 4c: Page 54

New Spec Ad (cont’d)

File Status Indicator

The status indicator next to the file name
identifies the progress of the file during
the upload process.

• Red - Not an acceptable file type.
• Yellow - Waiting to upload.
• Green - Upload complete.

RED circle next to the
file name is NOT an
acceptable file type. Click
on the X to remove the
file.
Before clicking NEXT, you MUST wait until all files have a GREEN circle
next to the file name. This indicates the upload has completed.

Section 4c: Page 55

New Spec Ad (cont’d)

Instructions Tab

The Instructions tab is where you will provide clear and specific ad building instructions to the
designers (unless you upload your instructions in a separate document). DO NOT have multiple
areas indicating ad building instructions. The instructions may contradict one another, which could
result in the ad being placed on HOLD until clear instructions are provided.
You can copy and paste text (no images) into this area and you can make use of the style options to
clearly communicate what needs to be done.

Section 4c: Page 56

New Spec Ad (cont’d)

Summary Tab

The Summary Tab provides an overview of everything that was entered on the previous tabs. You
have an opportunity to click back to the previous tabs to Add, Delete or Modify any selection(s). Once
you click on SUBMIT you will not be able to make changes to the tabs. Please contact your local site
coordinator if you have questions concerning your submission. Once Creative Solutions begins to
create the ad, changes will only be accepted during a correction cycle.

Requesting Same Designer

When ordering multiple spec ads under the same ad number and you would like to have
the same designer work all the ads, follow these steps:

1. DO NOT click SUBMIT, you will need to provide additional instruction back on the
Instructions tab.

2. Copy the ad number provided in the summary and take note of the number of Requested Sizes.
This will determine how many versions of the Spec Ads will be created.

3. Click on the Instructions Tab.

Section 4c: Page 57 Updated: October 2, 2017

New Spec Ad (cont’d)

Same Designer: Instructions Tab

4. Enter in the Instruction Box: Please have the same designer work on ad number xx-
SPADxxxxxxxxxx_1 and xx-SPADxxxxxxxxxx_2. Replace the xx with you Ad Number from
the summary screen and each request size will have its own ad number. See image below for
an example.

5. Click on Next or Summary to review your change. Click on Submit.

Section 4c: Page 58 Updated: October 2, 2017

New Spec Ad (cont’d)

Completed Submission

Once you see the GREEN text, “Your submission is complete. Click CLOSE to close this window”,
Click Close for your order to send to Creative Solution.

Ad Number Naming Convention

Spec Ads have a site specific name convention to help identify what site the ad belongs to and what
type of ad. Below is the break down of the Spec Ad Number:

AC - S PA D10 0 2115 4 4 9

Site Code: SPAD: Time and Date Stamp:
Your site’s 2 digit Indicates this is a Time (Central Time) and date the
site code. Spec ad. ad was ordered.

Section 4c: Page 59 Updated: October 2, 2017

New DTO (CORPORATE ONLY)

Basic Tab

The New DTO Order has the same fields on the page that the New Ad Order form does. However,
there are only 2 tabs necessary for a DTO ONLY order. The Basic tab and the Summary tab. After you
have filled out the Basic tab, click the NEXT button to get to the Summary tab.

This defaults to Choose an existing Selecting an existing customer account will
the user account customer or enter a automatically insert the account number.
logged into ATOL. new customer name For a new customer, enter your 2 letter site

If you are an 1 code followed by the customer account number
assistant, manager, 2
or admin you must This will default to
choose a sales rep your site, if you are
an admin select the
3 correct site

Select Black 5 4
& White or
6
Color
If picking up a
For DTO, previous ad, select
select Online
the ad number
7
8
Choose the When Dynamic Online is selected (7) the Publication will When Online is
Modular ONLINE 9 selected for the
default to your site’s ONLINE publication. If not, verify 7, 8 Order Type this
ad size
will default to
and 9 then select the ONLINE publication for your site Modular ONLINE

10 Click the calendar
icon to select the
Click the calendar
first run date 12
11 icon to select the
first run date

After select your run dates, click the Add

13 Date button to place the dates in the
selection box.

Selecting dates already in the box, then

clicking on Remove dates will delete the

dates from the selection box

14 Leave this
selection at Main

Section 4d: Page 60 Updated: March 24, 2017

New DTO (CORPORATE ONLY) (cont’d)

Summary Tab

This is the Summary tab, the ad order will not be created until you click on SUBMIT.

Go To DTO

Once you see the GREEN text, the ad has been created, click on Go To DTO to schedule the DTO.

Section 4d: Page 61

ATOL Submission - Print Ads

Details Tab: Custom Questions

Each set of tabs have required entries that must be selected before clicking on NEXT. If you click
NEXT without populating these fields, they will be highlighted in a yellow box.
Optional questions:

What is the goal of the ad?
What is the Headline / Benefit Statement?
What is the Offer (if applicable)?

Required selections:
Please select a level of Creativity/Artistic Discretion:
Digital Output Style Automatically selected for you) (Digital Only)
Please provide where to Link the Ad To (Click URL): (Digital Only)

On the next several pages, the provided screen shots will show additional selections. As you choose
a particular radio button, some options will require additional selections in which at least one option
must be selected.

Section 5a: Page 62

Submit Files - Print Ads (cont’d)

Follow layout exactly

Exact layout and detailed instructions will be
provided. Artist must replicate the ad exactly
as instructed. Order your ad as follow layout
exactly if you are certain the content that you are
submitting will fit in the ordered ad size according
to a layout that you are providing or an ad you
are picking up and changing. If the provided
content or layout does not fit within the ordered
size, Creative Solutions will place the ad on hold.

Some interpretation

A layout and general instructions will be
provided. The artist, depending on the
additional focus selection (see image on
the right), will have some discretion on
how the ad should be designed. The
artist will generally adhere to the provided
layout or pickup ad layout; however, they
may make adjustments in order to fit more
or less content or improve the composition.

Use artistic expression Updated December 16th 2015

The artist will have full artistic expression
on the design of the ad based on the
selections (see image on the right).
Layout, color, graphics, etc., will be limited
to the selected parameters, artists will
take full creative freedom with this ad and
will depend heavily on the information
provided in the creative brief. Make sure the
additional selections are not contradicting
other selections; i.e., Bold, bright colors and
Soft, pastel colors.

The designers will do their best to follow
any specific instructions. For example,
if creativity is desired overall but the
customer’s logo and address must be in a
specific place, the instructions should be
ordered as Use artistic expression and an
instruction should be included that reads
something like “The provided customer logo
and address must be in the lower left corner
of the ad.”

Section 5a: Page 63

Submit Files - Print Ads (cont’d)

Vertical Market:
Select the corresponding Market/Industry for the ad. Select Other if no Market/Industry
is listed.

Section 5a: Page 64 Updated: February 9, 2017

Submit Files - Print Ads (cont’d)

Does your require the manual pickup of any element from another ad?

It’s important to note that this only refers to elements that are required from past ads in addition to an
ad you’ve already picked up. It is not to be used as a primary method of picking up an ad. Attempts
to use this as your primary pickup method will result in your ads being placed on HOLD. If you
have already picked up an ad and your new ad requires additional elements, select Yes and in your
instructions please include the past ad numbers and any additional information or visual examples that
will help our team locate the desired elements.
Select NO if no pickup is required.

If a initial pickup of an ad has not been performed your ad will be place on HOLD until
the pickup is performed. Refer to the Section 12a for additional information on how to
perform a business system Pickup. Refer to the Section 12b for additional information
on how to perform a Pickup within ATOL.

Submit Files Digital Ads

The next set of questions are additional question for digial ads only.

Online Ready
Select YES for fully- built ONLINE READY ads that were design and supplied by a 3rd
party, otherwise Select NO.

Section 5a: Page 65 Updated: October 1, 2017

Submit Files - Digital Ads (cont’d)

Click URL

If a Click URL is provided, a digital ad will have the option for a click through to a website. Please
enter the complete URL. e.g: gatehousemedia.com.

DO NOT enter any other information in this line. If you do not have the click through URL
leave the field blank.

DO NOT enter:
.. will provide link later
.. please use link from
.. I have a landing page ad number...
... previously submitted
Anything other than a Click URL does not help with the ad building process. The information provided
in the field will be used as the actual click URL link.
Use the Instructions Tab to provide additional information regarding the Click URL.
Refer to the Instructions Tab for additional information.

Digital Output Style

The type of digital ad unit that is selected will determine which options are available. If you order a
digital ad size that is static by default, such as a static billboard, the Digital Output Style will already
be pre-selected as Default.

For ad units that have an option for animated, the Digital Output Style will change to Options.

Section 5a: Page 66 Updated: March 5, 2017

Submit Files - Digital Ads (cont’d)

Digital Output Style

This option will be automatically selected for you based on the type of ad you unit selected. If the
ad does not have a default output style select you have selected a size that is not configured in
AdTracker. Please contact our help desk for additional assistant.

Would you like your ad to be Animated?

You must indicate if the ad should be animated or not. If you choose No {JPEG [Static]} you can click
NEXT to move on to the File Submission tab.

If you choose YES an additional question will appear.

What type of Animation would you like?

You must select between either Simple or Advanced.

Simple = Frame-by-Frame (3 Frames or Less) {GIF [Animated]}

Advanced = Frame-by-Frame (4 or more Frames), Transitional Effects (Fade or Slide Elements In/Out),
or Custom Animations {HTML [Animate]}.

Section 5a: Page 67 Updated: April 26, 2017

Submit Files - Digital Ads (cont’d)

Audience Package Options

Audience Pack and Audience Pack Plus will have the Audience selected ad the Digital Output Style.
Select if you would Let designer choose the template for the Audience Package or I’d like to
choose a template.

I’d like to choose a template

Once the I’d like to choose a template radial button is selected, the link to the templates.pdf will be
available. View the Templates.pdf, copy the template name and paste the name into text box.

Scroll back to the top of the page and click on Next to continue to the next tab.

Section 5a: Page 68 Updated: April 26, 2017

Submit Files - File Submission Tab

Select Files To Upload

Press Ready PDF (a.k.a. “Camera Ready”)

• Customer supplied Press Ready files are ONLY accepted in .pdf format.
• Files that are NOT press ready should be submitted as a new ad with appropriate instructions

included with the submission. These ads should follow the submission deadlines for new ads.
• If you are not certain if your ad is press ready, submit the ad as “new creative” and the ad will

be reviewed by Creative Solutions.
• Creative Solutions cannot alter or make changes to press ready files. Please contact your

advertiser to resubmit the press ready file with the requested changes.

NOT Press Ready Press Ready

A file is not press ready if the A file is considered press
ad needs to be: ready if the ad:
- Resized
- Toned - Has no alterations
- Stretched - Does not require toning
- Squeezed - Is ready to print as is
- Cropped

Press Ready PDFs - No Changes

Section 5a: Page 69

Submit Files - File Submission Tab (cont’d)

If you have a TRULY press ready PDF (must be a PDF), check the box:
• This submission includes this check box
• Then click the radio button - No changes needed. Ad is approved.

When these options are selected the ad will go through the background process to check for errors
and deliver the ad straight to the pagination folder(s). You will receive a Ad Material Submission
Confirmation e-mail, but NO Ad Proof Approval Received e-mail.
During the background process, if the ad fails, the Creative Solutions team will intervene to fix the ad.
You will then be required to approve the ad.
Do not use the press ready selection for child ads for Parent/Child ad. This will not properly deliver the
ad to the parent ad jacket. Deselect your selection to proceed forward as a new ad build.

Press Ready PDFs - Requires Alterations

When a press ready PDF requires alterations, select:
• This ad requires alterations and
• At least one of the checks boxes under it.

If more detailed instructions are required (other than the 4 options listed) then this ad is NOT press
ready; deselect your selection to proceed forward as a new ad build.
Ads are not press ready when:

• It requires elements from 2 or more files
• If the ad really needs to be re-sized or rebuilt
• If the file is not a PDF file
Turnaround times for Press Ready ads are treated the same as ads with similar deadlines.

Section 5a: Page 70

Submit Files - File Submission Tab (cont’d)

Press Ready PDFs - Requires Alterations

The image below is a sample press ready ad that will require alterations. The ad contains crop marks
and registration marks. In this scenario the correct options to select are:

• This submission includes a press ready PDF
• This ad requires alterations
• Special Instructions (Include on instructions tab)

Sewing • Needlecrafts
Quilting • Painting • Crafts
Scrapbooking • Models & More

&HYoeHuaordbCqbruayafrtters

Shop New National Craft Month Specials Every
Week in March! Stop in, visit us online or follow

us on social media to see what’s on sale.

FREE & Low-Cost Workshops

Details and registration online and in store.

The Craft Shack

1234 Washington Street • Somersville Heights
555-111-1111 • www.craftshack.com

N1603A19008C.indd 1 3/2/16 2:43 PM

Section 5a: Page 71

Submit Files - File Submission Tab (cont’d)

Multi-Page Ad

If you are ordering a multi page print ad, such as a print and deliver 2 page flyer, 4 page flyer, etc.,
check this box.

Uploading Files

There are two options for submitting files.
Option 1: In the example below you can simply drag files from your computer directly into the Select
window.

Section 5a: Page 72

Submit Files - File Submission Tab (cont’d)

Uploading Files
Option 2: The alternative option for submitting files is to Click the Select button and navigate to the
files on your computer that you would like to upload.

RED circle next to the
file name is NOT an
acceptable file type. Click
on the X to remove the
file.
Before clicking NEXT, you MUST wait until all files have a GREEN circle
next to the file name. This indicates the upload has completed.

Section 5a: Page 73

Submit Files - Instructions Tab

Instructions Tab

The Instructions tab is where you will provide clear and specific ad building instructions to the
designers (unless you upload your instructions in a separate document). DO NOT have multiple
areas indicating ad building instructions. The instructions may contradict one another, which could
result in the ad being placed on HOLD until clear instructions are provided.

You can copy and paste text (no images) into this area and you can make use of the style options to
clearly communicate what needs to be done.

Requesting OLD SYSTEM Pickups in ATOL

If you would like to request that an ad is picked up from your previous ad building system, enter

instructions to do so at the top of the ATOL Instructions tab. Your request must include the phrase

“OLD SYSTEM” and the ad number from your previous system must be included.

Please pickup from OLD SYSTEM ad #123456

If you have instructions ready for changes to be made in addition to picking up the ad from your
previous system, you may include them on the submission as well. You can upload a file a file
including your changes or ad them on the Instructions tab below the Old System pickup request.

Section 5a: Page 74 Updated: April 6, 2017

Submit Files - Summary Tab

Summary Tab

The Summary Tab provides an overview of everything that was entered on the previous tabs. You
have an opportunity to click back to the previous tabs to Add, Delete or Modify any selection(s). Once
you click on SUBMIT you will not be able to make changes to the tabs. Please contact your local site
coordinator if you have questions concerning your submission. Once Creative Solutions begins to
create the ad, changes will only be accepted during a correction cycle.

Section 5a: Page 75

Submit Files - Completed Submission

Completed Submission

Once you see the GREEN text, “Your submission is complete. Click CLOSE to close this window”
your ad will be processed in the order it was received.

Section 5a: Page 76

Proof Returns

New Ads and Pickups with Changes: Print and Digital

Ads submitted before 7:00 PM local time, Monday through Thursday
Proof will be ready by 8:30 AM local time the following morning, excluding holidays

Ads submitted before 7:00 PM local time, Friday
Proof will be ready by 8:30 AM local time the following Monday, excluding holidays

Ads submitted Saturday and Sunday
Proof will be ready by 8:30 AM local time the following Tuesday, excluding holidays

Digital Ad Proof Returns

Non rich media digital ads follow the same standard proof turn around times as print ads.

More complex rich media digital ads may take up to 48 hours for a first proof.

Online ready ads with all of the creative
components (jpg, gif, png files etc.) submitted
by 7:00 PM CST will be returned the same
day. (Although the components are provided
the Creative Solutions team will still need to
place the files into the proper templates.)

Please note that we DO NOT automatically
RUSH any Online ads based upon the
pagination deadline. DO NOT indicate to
rush an ad through ANY ATOL submission.
ATOL users from sites that have local
trafficking coordinators should reach out to
those individuals to request that an ad be rushed. For sites that do not have a local coordinator,
rushes may be requested in the Online chat in ATOL.

Section 5a: Page 77 Updated: September 8, 2017

Proof Returns (cont’d)

Print Ad Proof Returns

Print Ads submitted the day of pagination that require any modification must be received by 12:00
PM local time for return the same day. This allows for a 4 hour rush cycle and 1 correction cycle to be
completed before the Creative Solutions closes for the day.

Camera ready print ads with alterations
submitted the day of pagination must be
received by 5:00 PM local time for return the
same day.

DO NOT indicate to rush an ad through ANY
ATOL submission. ATOL users from sites
that have local trafficking coordinators should
reach out to those individuals to request that
an ad be rushed. For sites that do not have a
local coordinator rushes may be requested in
the chat feature in ATOL.

Corrections / Revisions: Print and Digital

Proof revisions submitted on Monday through Friday between 6:00 AM - 7:00 PM local time will
be completed and returned within a 3-hour average return cycle from submission and cannot
be rushed. If the changes are in excess of 25% of all the elements (words, graphics or design)
and substance of the ad and NOT caused by the Creative Solutions, or the ad has been revised
to a different size, the ad may classify as a new advertising order following the overnight return
deadlines.

Proof revisions submitted on Saturday or Sunday will be delivered by Monday morning at 8:30 AM
Local time.

Rush Ads: Print and Digital

4 or 6 hour rush service may be available for your ad. Up to 10% of your daily volume can be
rushed at an additional cost to your site. Your local traffic coordinator should contact Creative
Solutions through the Online chat in ATOL and AVOID placing rush requests in the submission or
notes. Creative Solutions reviews ads based upon pagination deadline; such requests in the submission
or notes may not be seen by Creative Solutions in a timely manner.

Spec ads can not be rushed.

Section 5a: Page 78 Updated: September 8, 2017

Digital Ads with 3rd Party Ad Tags

If you are submitting a Digital Trafficking Order (DTO) that will be using 3rd party ad tags, follow this
process to streamline your submission process. This process will work if your are Using the New Ad
Order form or if your business system is integrated with Creative Solutions.

Details Tab: Custom Questions

The first 3 questions can be ignored for the 3rd party ad tag submission process.

Select Follow layout exactly for the level for the Creativity/Artistic Discretion.

Section 5b: Page 79

Digital Ads with 3rd Party Ad Tags (cont’d)

Vertical Market

Select the corresponding Market/Industry for the ad. Select Other if no Market/Industry
is listed.

Section 5b: Page 80 Updated: February 9, 2017

Digital Ads with 3rd Party Ad Tags (cont’d)

Manual Pickup
Select NO for this question.

Online Ready
Select YES for this question.

Select the appropriate digital size corresponding to the 3rd party ad tag that was selected during the
order entry process (billing system or New Ad Order form). Although the type of ad was previously
selected there are additional options that need to be selected.

Digital Output Style

The type of digital ad unit that is selected will determine which options are available. If you order a
digital ad size that is static by default, such as a static billboard, the Digital Output Style will already
be pre-selected as Default.

Section 5b: Page 81 Updated: August 3, 2017

Digital Ads with 3rd Party Ad Tags (cont’d)

For ad units that have an option for animated, the Digital Output Style will change to Options.

Would you like your ad to be Animated?

Select No {JPEG [Static]} you can click NEXT to move on to the File Submission tab.

Audience Package Options

Audience Pack and Audience Pack Plus will have the Audience selected ad the Digital Output Style.
Select Let designer choose the template for the Audience Package.

Section 5b: Page 82 Updated: August 3, 2017

Submit Files - Digital Ads (cont’d)

Scroll back to the top of the page and click on Next to continue to the next tab.

File Submission Tab

Click the box next to “I am not submitting files at this time”, then click NEXT

Instructions Tab
Type in the box: “This order is using a 3rd Party Ad Tag. Please do not process through ATOL”. Then
click NEXT.

Section 5b: Page 83 Updated: April 26, 2017

Digital Ads with 3rd Party Ad Tag (cont’d)

Summary Tab

The Summary Tab provides an overview of everything that was entered on the previous tabs. You
have an opportunity to click back to the previous tabs to Add, Delete of Modify any selection(s). Once
you click on SUBMIT you will not be able to make changes to the tabs. Please contact your local site
coordinator if you have questions concerning your submission. Once Creative Solutions begins to
create the ad, changes will only be accepted during a correction cycle.

Section 5b: Page 84 Updated: August 3, 2017

Digital Ads with 3rd Party Ad Tag (cont’d)

Completed Submission

Once you see the GREEN text, “Your submission is complete. Click CLOSE to close this window”,
your ad will be processed in the order it was received. Click close and then proceed to the DTO to
complete the campaign scheduling.
Proceed to Section 7 for detailed instructions on Searching for DTOs and how to provide a 3rd Party
Ad Tag.

Section 5b: Page 85

View Proof

View Proof

You can View Proofs in ATOL by clicking on the View Proof Tab or alternatively by clicking the hyper
link in the proof E-mail you receive for each ad.
ATOL provides two methods to view the low resolution JPEG proof of the print ad:

• You can click the View PDF option to open a full PDF version of the Ad.
• The View Proof option gives you access to the Approval and Correction submission option.

Section 6: Page 86

Send Proof

Send Proof

NEVER forward the ATOL Proof email to your customer.

There are two (2) methods to send a Proof link of the ad to the customer.
• Send a One-Time Link to a customer who is not configured with an ATOL customer account.
The e-mail link will expire after the first click. You can send your customer multiple One-Time
Links, if needed.
• Send Proof link to a customer with an ATOL account. This e-mail link will not expire, however
the customer will be able to make changes to the ad and approve the ad.

From the ATOL Dashboard, find and select the ad at PROOF OUT Status that you would like to send
to your customer. Once the ad is selected locate the Send Proof Icon. Single click the icon so that
the Send Proof Notification window appears.

Section 6: Page 87 Updated: March 31, 2017

Approve Ad

Approve Ad

There is an option to rate the ad before final approval. Complete the rating by selecting the
corresponding star in each category, with 1 star being the lowest rating and 5 stars being the highest
rating. Rate each category independent of one another. Refer to Section 11j for additional instructions
on the correct method for rating an ad.

Sites that are using Digital Trafficking Order (DTO) or IO Marker
You MUST complete the DTO or IO Maker for the ad to appear online. Approving the ad in ATOL
does not automatically schedule the ad to run. After you complete the DTO or submit the IO Maker
form the Digital Ad Ops team requires an additional 48 hours to complete the setup.

Section 6: Page 88 Updated: August 4, 2017

Submit Corrections

Corrections

If the business system or ATOL is used to perform a pickup of a previous ad, when you click on
Corrections to submit changes for the ad, this is consider a NEW submission and not a correction.
The ad will fall into the overnight cycle. Refer to Deadlines, Section 5b for additional information on
standard return times.
If the ad is a business system pickup or if the Pickup function was used in ATOL, this is a new
submission and you must answer the custom questions. If the ad was previously submitted through
ATOL most of the Custom Question will remain selected. However, the level of Creativity/Artistic
Discretion will need to be selected. If the customer wanted a redesign of the ad current, this is when
you would select Some interpretation or Use artistic expression. Most of the time there are specific
changes, this is when you would select Follow layout exactly.
Corrections / Revisions have an average 3 hour turnaround time, Monday through Friday. If more than
25% of the ad is being revised, it may take up to 8 hours to complete.

Select Follow layout exactly for the level for the Creativity/Artistic Discretion.

Click on Next to continue to Annotations.

Section 6: Page 89 Updated: August 4, 2017

Submit Corrections

Annotations Tab

You have two options for submitting print corrections for your ad, Annotations or submitting a marked
up copy of the ad. Digital ads do not use annotations, you must using Option 2 to submit your
changes. Refer to Section 11c for addition instructions on Best Practice for submitting mark ups.

Option 1:
Use the Add Annotation Icon to add boxes on the proof image. The box will indicate where the
changes or corrections are desired.

Option 2:
Print the proof out and physically mark up the proof. Then scan the document so that you can
attach the file during the file submission process. Refer to Section 11e for additional instructions
on file naming.

Section 6: Page 90 Updated: August 3, 2017

Add Annotation

Add Annotations

Limit the number of annotations to a maximum of 10, more than this is difficult to interpret. The
alternative is to print the proof out and markup the PDF with the corrections.

Click Add Annotation to mark up
the proof image with changes or
corrections.

Section 6: Page 91

Add Annotations (cont’d)

Click and Drag

Click and Drag will appear within the proof. Left click and drag (with the mouse) where the desired
changes or corrections are located. Only encompass the area where the changes are located.

Section 6: Page 92

Add Annotations (cont’d)

Section 6: Page 93

Add Annotations (cont’d)

Continue adding annotations
Annotations turn green as they are saved

Mouse over the annotation
reveals the entered text.

Click on the pencil to edit the
annotation or click the X to delete

the annotation.

Section 6: Page 94 Updated: August 3, 2017

Add Annotations (cont’d)

Annotations Completed

When finished adding annotations, click Next to continue.

Section 6: Page 95 Updated: August 3, 2017

Corrections - File Submission

File Submission Tab

As part of the Correction process, you can upload new images or copy through the following
submission form. This is the same Submission form as the New Materials Submission form.

Section 6: Page 96

Corrections - Instructions/Notes

Instructions Tab

If you did not use Annotations for additional corrections, or did not submitted an instructions file, use
the Instructions tab to enter correction information. You can copy and paste into the Instructions box
as well as using the style options available.

If you feel the instructions were not followed (INF) in your previous submission: check the “Supplied
instructions/layout were not followed” check box, indicate in the INSTRUCTIONS/NOTES box INF and
what was not followed correctly and the resolution to the INF. If you have additional corrections above
and beyond the ones that were not followed, please check the “Additional corrections submitted”
check box.

Section 6: Page 97

Instructions Not Followed (INF)

Ad Tracker Online’s Instructions Not Followed feature was added in order to expedite and prioritize corrections when
content errors have occurred on the previous ad cycle. Our Quality Assurance Department researches each case
carefully and if we determine an error was made we will address the concern with our staff and/or vendors to support
training and establish best practices and standard operating procedures.

Each week your site’s local trafficking team will receive a report containing a list of all cases from the previous week
where Instructions Not Followed was selected. It will include a brief review of the concern and whether our Quality
Assurance Department agrees that an error occurred or not. All errors will be reviewed with the team member or
vendor who made the error. We ask that any cases where we disagree that there was an error are reviewed by your
local trafficking team and used as a training opportunity for the ATOL user. The goal is to reduce correction cycles and
ensure that the best possible instructions, wiki page information and materials are being provided in order to set the ad
up for success. If your local trafficking department disagrees with our review please feel free to contact us at quality@
gatehouseads.com and our Quality Assurance Supervisor will review the case.

Review Your Instructions:
Previously submitted instructions and materials must be reviewed by the ATOL user before selecting Instructions Not
Followed. We ask that you please confirm the
following:
The instructions not followed must be typed in the
• The instruction in question was actually ATOL corrections in addition to stating the corrections
submitted.
in annotations or uploading instructional files.
• The instructions and/or materials were clear
and specific.
• The supplied materials did not contain
typos, spelling errors or messy handwriting
that may have contributed to the error.
• A layout or examples were provided that
could have helped avoid the error.
• There was no information included that When selecting Supplied
Instructions/layout were
did not pertain to the ad which may have
caused confusion. not followed.

Please consider the following scenarios which INF: must be stated here
are commonly mistaken for cases of instructions
not followed and avoid selecting the option in
these situations.

?

Size/Color Pickup Error Proof Sent Locally Subjective
The size and color options are If the error actually occurred on If your local site trafficker sent Be sure there was an error or clear
determined by the details entered a previous ad that was picked up, the proof because they performed instruction not followed and not a
upon ordering the ad. If the ad instructions not followed should a pickup or additional materials matter of opinion
proof appears to be an incorrect have been selected on the previous needed to be submitted do not
size, most likely the order needs ad. select instructions not followed.
to be updated by you, your local
trafficker or your business system
expert.

Holds / FYIs Be Specific Parent/Child ads
Creative Solutions may place an ad Be as specific as possible. For
on hold for clarification or because example, if the request was to If instructions were not followed they must be approved and at
a component essential in building increase the text but there were on a child ad it must be selected done status in the ATOL system
the ad is missing. We may also no specifics about the increase on the child ad and not the prior to any instruction being
send your site an informational (enlarge the photo 50%, increase parent ad. submitted to include them. If
email explaining that we had a the text by 2 point sizes), a Please avoid selecting the child ad is not approved a
concern however we were able designer would not know how instructions not followed on placeholder showing the child
to work around it and send a much to increase the element. parent ads because a child ad ad number will be set on the
proof. This should be taken into Therefore if the element was has not been placed. The entire parent page. More often than not
consideration before selecting increased at all but not to the parent ad number must be we find that the number wasn’t
instructions not followed. degree the user was expecting we entered correctly in the order entered correctly or the child ad
would not consider an instruction details of each child ad and was not approved.
not followed.

Section 6: Page 98 Updated August 4, 2016

Corrections - Submit and Summary

Summary Tab

When all the annotations, instructions and new materials have been uploaded, please click the Submit
button to save and upload these corrections into the Ad Jacket.

Corrections - Completed Submission

Completed Submission

Once you see the GREEN text, “Your submission is complete. Click CLOSE to close this window”,
Click Close for your order to send to Creative Solution.

Section 6: Page 99 Updated: August 3, 2017

DTO Search

DTO Search

After ordering the online ad in your order entry system or New Ad Order Form, your order will be
recorded in ATOL and DTO (Digital Trafficking Order). There are 2 methods to access the DTO
screen. Sites that have an order entry system will receive an e-mail notification from ATOL confirming
that an order has been submitted. Click the link within the e-mail notification to be directed to ATOL.
Once logged in, select the Digital Trafficking Order tab. This will take you to the order search screen.
Sites that do not have an order entry system can simply access the ATOL website then click on the
DTO icon.

Digital Trafficking Order

Once in the Digital Trafficking Order screen, click Search Ads to reveal the search panel.

Section 7: Page 100