VIVO 2022

Bachelor of Design (Hons)(Advertising)
Bachelor of Design (Hons)(Animation)
Bachelor of Design (Hons)(Digital Game)





The legacy of SITC-MPSI-IPSI-UPSI educates teachers and our teachers
educate the community. It is a great achievement for us to see Budiman's
Children achieve success and their students create greater achievements.

100 years of SITC - MPSI -
IPSI - UPSI, provides an op-
portunity for all walks of life
and Malaysians to reflect on
history, celebrate our current
educational achievements
and envision the future of
UPSI for future generations.

We do our best to produce graduates who are critical-minded, in-
novative, smart, and have high leadership potential. We have al-
ways strived to apply the basic skills of the 21st century and inte-
grate them into the academic curriculum to prepare our graduates to
successfully secure a place in an increasingly competitive global workforce.

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Bismillahirrahmanirrahim
Assalāmu’alaikum Waramatullāhi Wabarakātuh,
and Greating to all

Visual Vivo 2022 is our student It is always our ambition to with 100 years of UPSI, we are
efforts towards delivering their strengthen our department and always ready to be there to share
promises to the world of advertis- enhance our capability towards our knowledge and expertise with
ing, animation and games design. consultation, research, and our hopes one day we can all be to-
To show our efforts and capability core of business education. gether on this journey to a brave
as well as the test of persistence new world I would like to congrat-
and resilience for our students, As UPSI celebrating 100 years, our ulated to all Final Year Students
university, and lecturer. department looking forward to for your hard works during UPSI
collaborating with NGOs, design and face various challenges as
Visual Vivo 2022 is our practitioners and recently we tied students. I wish all the students
promise and gift to the people by a good friendship with the film with best you in every walk of life.
our respective 100 years of UPSI industry. The ingredients of our I would to extend my appreaci-
in education. We aim to portray collaboration are always the trust ation to all Visua Voce 2022, for
a hand of friendship to not only which has bonded us the Univer-
the local community that we care sity with government agencies, being part of
about but also to Malaysia gener- the private sector, and the local our special
ally. In conjunction with 100 years community since a long time day.
of UPSI celebration, Visua VIVO ago. Within the circle of trust, we
2022 is a special edition in the always knew they can always
making. rely on us as an agent of trans-
formation, not only in education
We aim to reach as far as wise but socially and politically.
we could to people, the commu-
nity, and students out there by Our department’s ambition is
delivering our expertise in educa- always to educate and
tion and industry need. Embarking share new knowledge
into a new journey of collaboration by consistently en-
value, we always open our ears hancing ourselves
and mind to people and com- with the latest
munity needs. Giving back to the grant research,
community is our Corporate Social consultation,
Responsibility promises. Recent- and online
ly, we ventured into many proj- learning
ects involved with supervision of expertise.
community engagement projects, This is our
online education expertise, and promise in
consultations. conjunction

Head of Department
Creative MultimediaH, FSKIK, UPSI

Dr. Nur Safinas binti Albakry

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Degree Show 2022



Robert Katzki



ReachingWe once believed striving hard is our mantra for
Outsuccess. It is our core principle for working hard

and being committed to what we do. However,
our beliefs have been changed today, and the Similarly, Za’ba has been selected as iconic
perspectives on how we look at success are for- figure in Malaysia education and literature. We
ever changing. Today we are matured by under- draw special attention to Za’ba as an inspiring
standing the important factors related to our work representation with new interpretation through-
ethics. We realized our community is pivotal as an out various animation styles of storytelling. We
active actor in the role of our design development. also offer unique learning through digital game
Today we promise to reach out far, to understand, that engage with community on our herritage
and to dream with our community the success and awareness. We expand their borders of
and the achievement we make today to be based interest with the capability of social media plat-
on a human-to-human belief. Once again our forms which we tailor-made to ensure they can
core principle, our working mantra shifted into reach more audiences and at the same time
giving back to the community and believing target customer focus.
collaboration value that we create with the local

community in future promise with high value and We believe this small step is a new league of
certainty. opportunity and challenge that we strive to

Vivo 2022, dare to dream with the community by yield and equip ourselves with the new knowl-
engaging in a new challenge and venture into edge ahead. By reaching out to the local com-
new realms of friendship that are beyond our munity and helping them with our new knowl-
imagination. Small steps have been taken by this edge together we can stand the challenge of
project, in which we engage the local communi- today’s world demands. Yet, friendship is our
ty of Bagan Datok, Perak. We give our hands and treasure that should we keep and cherish and
strength and together we brand the local services also remind us that once we are one commu-
and products to the hype of new value. nity and never to be separated. The uniqueness
of one intuition is not embellished through

knowledge and how beautiful the surroundings

are, but its capability to share and help others in

need is the uniqueness.

Dr. Suraya binti Md Nasir

Program Director
ViVo2022

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“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs, Co-founder of Apple, Inc.

014 Bachelor of Design (Hons)(Advertising)

AH16

design

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Title: CHOCOZIY

by : SRI AYU

SYNOPSIS

Chocoziy with the tagline “Sensasi Rasa Coklat” is the new branding
names under Sri Ayu Enterprise. The name is created by combina-
tion of the Sri Ayu’s founder, En. Hazazi with chocolate. This product is
being manufactured in Lot 5334, Batu 12, Jalan Bagan Datoh, 36400
Jalan Hutan Melintang, Perak Darul Ridzuan. Chocoziy is handmade
coconut biscuit which is coated with chocolate on the outside. To
descript the taste, it is crunchy on the inside with the coconut and
coated creamy chocolate on the outside.
Our idea in rebranding of Sri Ayu to Chocoziy are, we use the big idea
of Joyfulness and focus on the concept of Cheerful, Youthful, Bright
and Joyful in order to be appeal to millennials generation.
Pre-production is a part of brainstorming ideas for the strategies to
create a strong brand identity of Chocoziy. We decide the big ideas
and the concept that we are going to use in the whole process of
the rebranding.
I
n this phrase, we draw out the storyboard of the TVC and design an
info board. We also rough sketches and draft of the print ads.

poster design

social media post

02 Bachelor of Design (Hons)(Advertising)

Merchandise

Bunting

Transit ads

Team members: Degree Show 2022 03
1. Siti Amira Binti Abd Hamid
2. Siti Farhanah Adzmira
Binti Che Pa
3. Nur Syuhada Binti Abdul Rahman
4. Nur Adilah Binti Azezan

Title: KEREPEK IBU INDAH

by : MI MILANU

SYNOPSIS

Ibu Indah Enterprise is a new company Established
small and medium industries (SMIs)
The company focuses on food production. Currently,
the main focus of his business is
based on local snacks or chips. Ibu Indah’s role in this
company is to ensure the business
runs smoothly once again stabilizing the company. At
the same time, he is also responsible
for documenting all activities involving financial and
business flow management,
planning developments such as advertising or product
marketing.

Team members:
1. SYAMIMI BT ARSHAD
2. NUR AMIRAH BT MD SAID
3. NUREEN ASHYIKIN BT MOHD RIZAM
4. NOR AMILA BT CHE ZAIDI

poster

Printed ads

04 Bachelor of Design (Hons)(Advertising)

outdoor media

design

packaging

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Title: PADUSSI COOKIES

SYNOPSIS

Padussi Cookies has been involved in the food
industry for 20 years, Padussi Cookies started
as a wholesaler and distributor of Hari Raya biscuits.
They are transforming by moving to make their own
biscuit by hiring workers among the local. Located in
Bagan Datuk, Perak.

Team members:
1. MUHAMMAD UMAR GHAZI BIN
MUHAMMAD FUAD
2. SYED AHMAD FIRDAUS BIN
SYED MAJIDIN
3. MOHAMAD ANTASHA BIN JASMUDI
4.MAXWELL SAMBANG
5. BAVAN A/L GOBAI @ GOBI

seasonal Poster teaser poster

thematic poster

06 Bachelor of Design (Hons)(Advertising)

thematic poster

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Title: SHAMSIAH PASTRY

SYNOPSIS

Puan Shamsiah only worked in the school canteen. However,
she started her own pastry business in 2000. The name of this
pastry has not changed for 22 years because Mrs. Shamsiah’s
name is well-known with the people of Bagan Datuk because
her cuisine is famous since she worked in the school canteen.

Shamsiah’s Pastry was able to employ 20 people at a time.
However, due to the current situation, it currently only employs
5 employees, and one of those employees has worked with
Shamsiah’s Pastry for more than 10 years.

Team members:
1. Anjalle A/P Tamil Vanan
2. Jacqueen Angel Julinus
3. MOHAMAD ANTASHA BIN JASMUDI
4. Rita Saibin
5. Salsabillah Ramadhan
6. Siti Nurhashikin binti Mohd Isa

THEMATIC POSTER

08 Bachelor of Design (Hons)(Advertising)

mockups

button badges

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Title: MINYAK KELAPA DARA

by : OH MY QUAD TEAM

SYNOPSIS

Safura Enterprise is a company that sells coconut based
product.This company has been run by Puan Safura Binti Nazri
and has been operation for 16 years. The main focus of their
company is about Virgin Coconut Oil (VCO) product which is
able to help many people to maintain a healthy lifestyle.

Team members:
1. Ummi Hani Fadzil
2. Nur Alia Hanis Nassiruddin
3. Nur Hamizah Ishak
4. Qurratul Aini Zamani

teaser & thematic
poster

10 Bachelor of Design (Hons)(Advertising)

Commercial ads
(storyboard)

Online advertisement

transit advertisement

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Title: PSU PENTERNAKAN
SUMBER UNGGAS

by : PSU TEAM

SYNOPSIS

Penternakan Sumber Unggas(PSU)’s vision is to serve as a
one-stop-centre to provide support in the agricultural fields.
The company had expanded not only as a baby chicks supplier,
but also a trade supplier and wholeseller as well as involved
in consultation activity.
The aim of this project is to build the brand awareness of
audience towards Penternakan Sumber Unggas(PSU). It is time
to give the brand a fresh a new look and adapting it to young
taste and look.

Team members:
1. Chong Yi Siang
2. Hoo Wen Bin
3. Chan Sin Din
4. Somsakdi A/P Calat

posters

12 Bachelor of Design (Hons)(Advertising)

booth & mockups

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Title: DODOL MELETOP

by : JAID INDUSTRY

SYNOPSIS

We are doing rebranding of a Small and Medium Industries of a
company located in Bagan Dato for our Final Year Project. Our
main objective for this project are to create an awareness about
the company and the uniqueness of the product that their
produce. The unique selling proposition (USP) for this company
is all their product are made with natural ingredients without
adding or using any preservative. We are trying to use social
media as a main part of our advertising campaign and other
touchpoint to help promoted and delivered our product USP to
our customers Team members:

1. Nurshazrean
2.Nur Jannah
3. Noorfaizuana Binti Md Nasir
4. Siti Nur Irsyadiah

posters billboard

14 Bachelor of Design (Hons)(Advertising)

packaging

touchpoints

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Title: TROPIKALA

by : R&L ENTERPRISE

SYNOPSIS
We are doing rebranding of a Small and Medium Industries of a
company located in Bagan Dato for our Final Year Project. Our
main objective for this project are to create an awareness about
the company and the uniqueness of the product that their
produce. The unique selling proposition (USP) for this company
is all their product are made with natural ingredients without
adding or using any preservative. We are trying to use social
media as a main part of our advertising campaign and other
touchpoint to help promoted and delivered our product USP to
our customers

Team members:
1. Caroline Chin Yun Zing
2.Ummi Ruman Binti Che Roni
3.Yusra binti Othman
4.Muhammad Firdaus bin Ahmad Idris

thematic poster &
teaser

social media post

16 Bachelor of Design (Hons)(Advertising)

touchpoints

Packaging product

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“Animation can explain whatever the mind of man can conceive.”

Walt Disney
20 Bachelor of Design (Hons)(Animation)

AH17

design

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TITLE: SAAT

By: AI STUDIO
Synopsis of short animation

A story of a boy who’s skipped from
KAFA class, accidently trapped into
arcade game machine. How he is
going to escape from the arcade
world?

Short Animation

Team Members:
1. Hafizuddin bin Mohd
Noor
2. Ahmad Hafiz Firdaus Bin
Md Din
3. Mohammad Fitri Bin
Ishak
4. Muhammad Imran Bin
Sharif

22 Bachelor of Design (Hons)(Animation)

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TITLE: TULIS

By: AADJ STUDIO
Synopsis of short animation

TULIS is a short animated story that
tells the story of Zainal, a child who
is smart and loves to write. Although
only 5 years old, Zainal is not the
same as his peers. He prefers to
practice writing by imitating his
father’s writing. Unfortunately he did
not has any suitable medium for
writing such as paper or books.
Short Animation

Team Members:
1. Dhiyauddin bin Musa
2. Muhammad Aidiel
Fizriey bin Kamarulzalis
3. Muhammad Aizat bin
Ahmad Rushdan
4. Muhammad Johan
bin Ja’afar

24 Bachelor of Design (Hons)(Animation)

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TITLE: PELITA

By: OHANA STUDIO

Synopsis of short animation

This story about a special male student named
Zainal who suffers from dyslexia which is a type
of difficulty in learning. Zainal is always put in
rehabilitation classes and is often scolded by
the teacher. Because of this, Zainal felt frustrated
and almost hopeless. In the ensuing commotion,
he was suddenly approached by a monster who
pulled him into a book. There, Zainal met Zaba
who became his beacon in facing his dyslexia
problem.

Short Animation Team Members:

1. Nurul Nafisah Bt Affandey
2. Nurnadzirah Bt Rodzi
3. Yap Jia yun
4. Veneccya Sadib

26 Bachelor of Design (Hons)(Animation)

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TITLE: ANT PRIEST

By: START ART PRODUCTION

Synopsis of short animation

ants have always been interpreted as very
industrious and hard working insects. therefore,
with the nature of diligence and strong effort we
associate with pastor of za’ba who strongly strive
to strengthen the jawi script and malay language.​
The story is told in 1900, there were two ant
colonies living under the house of a highly
respected and revered man namely the priest
Za’ba. These two ant colonies live with two forms
of government. The first form of democracy is the
red ant and while the black ant lives in the form
of dictatorial rule. Among the black ants there is a
black ant that behaves differently from the
others. He is Zack, he loves to read and write. He
really hated military training while his father was a
commander for black ants. Zack likes to sneak out
and go to Za’ba’s pastor’s room to study. One day,
there was a piece of chocolate falling right on the

Short Animation

Team Members:
1. Khairul Luqmanul Haq
bin Asmawi
2.Md Kysar Ahmed
3. YOUSEF M.Y.MAI

28 Bachelor of Design (Hons)(Animation)

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TITLE: Pendeta

By: VAAS PRODUCTION

Synopsis of short animation

‘Experimental’ themed animation that tells the
story of a famous writing figure in Malaysia, who
fought against the colonialists. The twists and
turns of his life are highly respected by the local
community for having great and challenging
knowledge. He is also committed in dissemi-
nating knowledge with reading and writing that
opens a thousand and one solutions with the
production of works that shed light on success to
society.
Short Animation

30 Bachelor of Design (Hons)(Animation)

Team Members:

1. Sujiysha A/P Ramachandran
2.Vivien Anak Roben
3. FARAH IDAYU BT MD RODZ

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TITLE: SULUH BUDIMAN

By: Owlsome Studio

Synopsis of short animation

Budi and Zainal, two individuals who have dif-
ferent characters and do not understand each
other. They were fined for painting murals on
the school fence wall for being late coming to
school. While in front of the wall, Zainal acciden-
tally hit a paint can and threw it and hit the wall.
Both were shocked and the situation became
increasingly chaotic. How do they try to solve the
problem that arises? Can they complete the task
before Ms. Ros comes?
Short Animation

32 Bachelor of Design (Hons)(Animation)

Team Members:

1. Aisyah Afifah Aminuddin
2.Norazlina binti Azman
3. Nabilah Hanim bt Baharijan
4. Wan Nur Najihah bt Wan Zaki

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TITLE: KEMIS SI BUTA HURUF

By: MQ Studio

Synopsis of short animation

Bidin is a teacher of the School of the Illiterate
and also an author. Every morning Bidin will buy
a packet of nasi lemak.
One day, while Bidin was buying nasi lemak, the
writing paper he was holding was blown away
by the wind. The paper floated until it hit a beg-
gar named Kemis. Kemis is a person who is illiter-
ate but has a very deep interest in reading ma-
terial. Despite the scene, an unfortunate incident
happened to Bidin. What will happen between
Kemis and Bidin.
Short Animation

34 Bachelor of Design (Hons)(Animation)

Team Members: Degree Show 2022 35

1. Alifah Ilyana binti Abdul Rauf
2. Nur Ameera Natasha binti Saini
3. Nur Natasha binti Mohd Azhan @ Norihan

TITLE: ATOK

By: Quattro Animation

Synopsis of short animation

The efforts of grapndfather in repairing the
relationship with his grandson which getting worse
after an accident.
Short animation

Team Members:
1.Muhammad Amirrul Naim bin Mohmad Nasir
2. Mohamad Farhan bin Mohamad Fuad
3. Nor Hazimah binti Yusrin
4. Muhammad Haziq bin Zanil Abaddin

36 Bachelor of Design (Hons)(Animation)