RETAIL PROMOTION EBOOK 29112021_NURUL

EXERCISES
&

DISCUSSION QUESTIONS



1.Personal selling is a structure activity
in order to closing the sales. Based
on that statement, provide FIVE (5)
stage of personal selling.



PAGE 47

REFERENCES




Levy, M., Weitz, B.A. & Grewal, D (2019). Retailing Management 10th
Edition.
McGraw-Hill Education. (ISBN: 978-1-260-08476-4)
Putit, L., Muhammad, N.S. & Aziz, Z.D.A. (2016). Retailing 1st Edition.
Oxford.(ISBN : 978-983-47-1999-9)

PAGE 48

THANK YOU

HOPE ALL OF YOU HAVE FUN LEARNING E-BOOK
ABOUT RETAIL PROMOTION (FIRST EDITION).
UNTIL WE MEET AGAIN.

First published 2021
Published @Politeknik Ungku Omar
eISBN 978-967-2421-24-5
All rights reserved. No part of this publication may be reproduced,stored in retrieval system, or transmitted in any form or by any means, electronic,
techanical,photocopying,recording or otherwise, without the prior permission of owner. Negotiation is subject to all or honorarium arrangements.