Tabriz Rugs: A Timeless Legacy of Craftsmanship and Elegance Introduction The roots of our family's involvement in rugs and antiques trace back to the 1880s in Persia. During that time, demand for exotic imports of the Orient increased enormously in the West, with rugs quickly becoming a sought-after article for the respectable home. This marked the beginning of a legacy that has spanned over 140 years, blending tradition, craftsmanship, and a commitment to providing exquisite pieces to homes around the world. Establishing a Presence in Persia In the 1930s, our family took a significant step by establishing its headquarters in the historical Grand Bazaar of Tehran. This bustling marketplace, steeped in history, became the epicenter of our operations. Shortly thereafter, a second showroom was opened on Ferdowsi Avenue, strategically located in the heart of Tehran’s financial and retail district. This move marked the family's commitment to delivering quality rugs to a diverse clientele. The Golden Era: Serving Diplomats and Exporting Excellence Fueled by our family's well-respected reputation and expertise, we quickly gained the attention of foreign diplomats and high-ranking government officials. Our rugs found their way to the grand halls of embassies and the homes of discerning collectors. We proudly exported many fine rugs to Switzerland, France, Belgium, and other European countries, earning international acclaim for the exceptional craftsmanship inherent in every piece.
Relocation to New York: Continuing a Tradition of Excellence In the late 1970s, amidst geopolitical changes, our family decided to embark on a new chapter by relocating to New York. This move allowed us to continue our legacy in Manhattan, focusing primarily on selling wholesale to other retailers. The vibrant and diverse atmosphere of New York provided a perfect backdrop for our timeless creations to be appreciated by a new audience. Embracing the Digital Age: eBay Ventures In 2010, we adapted to the evolving landscape of commerce by venturing into the world of online retail through eBay. This strategic move allowed us to reach a broader audience and provide fine carpets at more affordable, wholesale prices. Eliminating middlemen, we aimed to democratize access to exquisite handmade rugs, enabling more Americans to become collectors and owners of these cherished pieces. The Etsy Store and Beyond: Bridging Tradition and Modernity In 2020, we took another leap forward with the launch of our Etsy store and dedicated website. This move brought our 140+ years of experience in the rug business back full circle. The online platform provided a seamless experience for enthusiasts and collectors to explore our curated collection, preserving the essence of tradition while embracing the conveniences of the digital age. The Tabriz Rug: Timeless Elegance and Craftsmanship At the heart of our legacy lies the Tabriz rug, a testament to the rich heritage of Persian carpet weaving. Tabriz, one of the oldest weaving centers in Iran, is renowned for its intricate designs, impeccable craftsmanship, and the use of high-quality materials. Each rug tells a story, weaving together centuries-old traditions with contemporary aesthetics. Characterized by a unique blend of geometric and floral patterns, Tabriz rugs often feature a central medallion surrounded by elaborate motifs. The color palette is
diverse, ranging from rich, deep hues to soft, pastel tones, allowing these rugs to complement a variety of interior styles. Crafted by skilled artisans, Tabriz rugs are known for their durability and timeless beauty. The meticulous hand-knotting process ensures that each rug is a work of art, with the weaver's expertise evident in every detail. The use of natural materials, such as wool and silk, adds to the rugs' luxurious appeal and ensures that they stand the test of time. Preserving Tradition, Embracing the Future As custodians of a legacy that spans generations, our family is dedicated to preserving the rich tradition of Tabriz rugs while embracing the opportunities presented by the digital age. Our online presence allows us to share our passion for these exquisite creations with a global audience, fostering an appreciation for the artistry and craftsmanship embedded in each rug. In conclusion, the journey of our family in the rug business mirrors the evolution of a timeless art form. From the historic Grand Bazaar of Tehran to the bustling streets of Manhattan and the vast expanse of the digital realm, our commitment to providing exceptional Tabriz rugs remains unwavering. As we continue to weave together tradition and modernity, our hope is to inspire a new generation of collectors to welcome the elegance and craftsmanship of Tabriz rugs into their homes, ensuring that the legacy endures for years to come. -----------END-----------