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DIGITAL www.
MARKETING metaconnect.
SOLUTION com.bd

Web | Mobile Apps | Social Media | Content 2016
2017

Metaconnect

MetaConnect

YOUR ELITE
DIGITAL PARTNER

Metaconnect

Level 5, House 57, Road 04, Block C, Banani, Dhaka

+88 01951600500 [email protected]

www.metaconnect.com.bd

INSPIRA
-TION

ENRICHES
LIFE

2016
2017

WE MAKE BRANDS MATTER Overview

According to Bangladesh Telecommunication Regulatory Commission (BTRC) more than 130 million The Future of Marketing in
people, out of Bangladesh’s population of 160 million, use mobile phones while around 50 million Bangladesh
people access interne. That means a huge percentage of Bangladeshi population is online. This
makes Bangladesh the 20th largest internet user-base in the world. In social, Facebook leads the way
with 20 million active users and in the about 99 percent users prefer Facebook to other social
platform.

The rapid growth in mobile and internet penetration has contributed to discover the remarkable
potentialities of e-commerce in the digital world. And this has also showed a light of prosperity and
opportunities in the country, for entrepreneurs and consumers alike. The social status is also signifi-
cantly changing.

A growing number of middle class families along with the vertical trend of per capita income are
powering consumerism. Life is becoming very busy that is leading the modern community to depend
on the virtual to fulfil the daily needs. To meet the growing demand businesses have surpassed the
boundaries of physical locations and are increasingly becoming virtual. Local entrepreneurs are
making good use of the increased internet accessibility by going online and consumers are also very
active to get the most benefit out of this. So it s not a matter of being surprised that E-Commerce
sector has developed rapidly in Bangladesh. The volume of online shopping is increasing at a rate of
35% in a year, which is very inspirational sign of forecasting Bangladesh as a lucrative leading digital
market place in the world. On the other hand, people are coming to internet for other various
reasons now. Some are coming to read news, some are coming for social networking and some are
coming just for getting fun.

Moreover, Bangladesh’s Government aims to make Bangladesh as Digital Bangladesh by 2020. So
the government has taken every step to make the country digitally sound. From public sector to
private sector, every official work has been started digitally. Similarly, the government is encouraging
more to develop the economy of the country with digital help. The growing number of e-marketing
proves the sound growth of the marketing digitally all over the country.

Internationally acclaimed online experts said that Bangladesh has bright prospects in digital market-
ing as most of its population is very young, adaptable and tech-savvy. Besides, a sustainable consum-
er class is evolving.

International organizations have also seen the huge potential of Bangladesh and are increasingly
investing in Bangladeshi E-commerce to gain a strong foothold in this niche. These entire phenome-
non acting as a vibrant agent of country’s development. MetaConnect is adamantly keen and
passionately want to be a proud contributor to become a developed nation.

CONTENTS

_ 01 _ 02

About us clientele

004 Who we are 004 clients
004 Our process 004 testimonials
004 our locations
004 our team
004 our strength
004 our partners

_ 03 _ 04

Services Case studies

004 Creative design 004 Digital Media buying 004 Picasso Restaurant
004 youtube channel
004 Web Development 004 Mobile / facebook apps

004 Search engine optimization

004 Social Media

004 Digital Content

004 Printing And Publishing

004 Technology Management Consultancy

004 Video Marketing

004 Video Production

004 Youtube Managment

004 CONtent Marketing

MetaConnect.....
is all about

building your

digital persona

_ 01 Synergies

About us happen here

An Agent of

Success

We do not

settle for

wemere good, shoot

for amazing

_003 Who we are

01 MetaConnect is Bangladesh's 360 degree (full service) Digital Marketing Agency. We have been
About us crafting our expertise to bring an exceptionally positive change in the area of Digital marketing.
Our mission is fully align with the country’s development of vision 2021. We eagerly and devotedly
want to contribute to the vertical trend of Bangladesh’s development.

Our core competencies are Social Media Marketing & Communication, E-Commerce, Information
Structure, Content Marketing, Search Marketing and Innovative Design and Media. We provide
digital marketing strategies focused on creating, distributing and amplifying meaningful and
consistent content to a clearly-defined audience. Founded in 2016, we have a number digital
specialists. We design digital experiences with social strategies to revolutionise brands online,
develop businesses and engage in conversations with people. Our 360 digital solutions bring your
products and services to a wider public. We are passionate about business insights and innovative
technology, creative ideas and beautiful design – but most of all about improved results that can
be measured. The results can only be achieved with our unique synchronised business units that
work as a team - Consultancy & Research, Social Media Marketing, Search Marketing, Media,
Creative, and Video Marketing. MetaConnect has a diverse team that embrace integrity, passion,
teamwork, and customer focus. A culture that celebrates our diversity and brings together thinkers
of people from all walk-of-lives.

Vision:
A leading agency in digital marketing communication worldperforming at international standard
within coming years. Also increasing the connectivity, building effective connecting pathway and
finding the most effective and modern ways to flourish the country's digital marketing sector.

Mission:
To offer leadership in digital brand building with cutting edge creativity, holistic approach and
excellent performance to achive client satisfaction through effectiveness.

Goal
Be an evidence based actor in the service, corporate and social development sector to ensure
utmost quality of services to our valued clients with transparency and end-to-end services.

MetaConnect

is anything &

everything
you intent to be

_003

01 Our Process
About us
It is admitted into all hands that if you have some goals to achieve embracing the digital marketing
blessings and you don’t have an online business plan, then al the attempts will be in vain to experi-
ence the taste of Success. Moreover, because of that you need an online business plan that
includes an integrated digital strategy, tactics, and milestones. MetaConnect ‘s command on this
will lead you to conquer the summit of prosperity. Our disciplined approach has driven us to
maintain some phases to accomplish the best of the best.

1. Approach
Doing all these into reality MetaConnect follows some process those are included to explore where
you are, where you want to go and what needs to happen along the way.

The following tools enable us to determine the key milestones from our first meeting to implementa-
tion.
1. Audit (Digital Marketing & Technology)
2. Research and Profiling (Competitors, Users)
3. Market Analysis (Where are the opportunities?)
4. Report and Action Plan (Project Brief, Business/User Goals, Road map

for Marketing & Technology)

2. Implementation
Now it’s time to get building, we can play various roles during this phase. Our technical capabilities
include information architecture, usability analysis, e-commerce, content management systems,
client-side development and social apps. On the digital marketing side, our campaigns include
SEO, SEM, social media, e-mail, PR, blogs, mobile and analytics.

_004

01
About us

3. Reporting
The most important phase of any engagement is how we measure the effectiveness of designs,
features and digital marketing campaigns. By setting KPI’s we enable the team to make smart
business decisions about the direction of all current projects. We’re here to support those efforts,
provide analysis and make our own recommendations. We consider this a partnership and we
strive to provide great Return on Investment (ROI).

Here are areas that may be highlighted in our status reports:
1. Website Metrics
2. Search Engine Rankingsa
3. Social Media Metrics & Engagement

4. Growth
Within every new digital marketing campaign, each new feature is like planting a seed. In order for
that seed to grow, someone needs to watch and make sure it’s nurtured. Here at MetaConnect
we believe that having a fresh set of eyes on your marketing campaigns and leaving the monthly
management in the hands of the experts allows you to focus on the business levers that are in
constant motion each day.

Sweden Bilformedlingen Rd No 6
Helsingborg
Florettgatan
Florettgatan
Bilcirkeln Helsingborg
Mazda Florettgatan Carspect
MetaConnect
Florettgatan Bilbesiktning Berga

Grona Bildelar Muskotgatan
Norden AB

Muskotgatan Shaheed Moinul Rd

Pistolgatan Our Locations Western Rd

MetaConnect is the junction to prosperityMuskotgatan Garnisonsgatan

Pistolgatan We are virtually all around of you, so we can do anything
and everything. But if you want a rigorous ‘one to one’ or
a face to face conversation, we are sincerely expecting
your gracious presence. Requesting to do an effort to find
us, here it is....

Address: Muskotgatan

Bangladesh

Level 5, House 57, Road 04, Block C, Banani, Dhaka estern Rd
Muskotgatan Garnisonsgatan
Sweden

Florettgatan 12, 254 67 Helsingborg

Muskotgatan

BAngladesh Rd__No00002256
01
Dhaka - Mymensingh Kemal Ataturk Ave Rd No 21 UAnmiveerriscitaynBIannt.gladesh About us Rd No 24
Rd No 4
Kemal Ataturk Ave Kemal

Bir Uttam Aminul Haque Sarak

MetaConnect Rd No 6 Hotel Sarina Food Republic Abdul A
Rd No 15 Rd No 17 Rd No 17A

Rd No 6B Rd No 13D Enamul Hoq Chowdhury

Rd No 6 Rd No 13D Rd No 13C
Rd No 13E
Rd No 13A
Rd No 11 Rd No 11 Rd No 8 R

_003 Shadheenata Sharani

01 Our Team
About us
Not only giving directions for all business activities, but every of each team member always stays
connected, infuses and plays a partner role with their team members. It helps to guarantee clients
with the best service as well as empower the team members with expertise knowledge and experi-
ence.
Our Strength/Core values (consider to add this)
Integrity
We are honest, ethical and fair in all our business dealings. We honour our commitments and take
personal responsibility for our actions. We will treat everyone fairly.
Passion
Passion and Heart are cornerstones of our organization and the key to driving our success. We can
accomplish extraordinary results with enthusiasm and passion.
Teamwork
We recognize that our strength and our competitive advantage is, and always will be, people. We
will continually learn, and share ideas and knowledge. We encourage cooperative efforts at every
level and across all activities in the company.
Customer focus
We want our customers to become “raving fans”. Customers drive our next actions. Fan
engagement propels us to see innovative ways of doing things and to greater excellence.

Rd N Rd No 9 Rd No 10A_004
Rd No 7
Rd No 7A

01 About us

shILA s HASSAN Monjurul Hassan mohammad Tarik Siddiki

President CEO CMO

Shila Sangita Hasan made her debut Monjurul Hasan did his Masters in -----------------
as a film actress in mid-nineties. Lately Software engineers from Upsala
she moved to Sweden and lived University, Sweden. His thesis was ------------------------
there for over 20 years. Then she done on ‘Artificial Intelligence --------------------------
moved to Bangladesh to take Technique’ in the mid-eighties . After -----------------------------
control the family business in Dhaka. completion his education, he worked -----------------------------------
After re-schooling in Sweden’s as a researcher and industrial consul-
(business sector) she joined as an tants for many years in Sweden.
Operation in Charge of a restaurant Presently he is entirely involved in
chain in Sweden. She is proud mother doing business both in Sweden and
of three kids and a fantastic entre- Bangladesh. As a Bangladeshi origin
preneur in growing marketing arena Monjurul Hasan has made a substan-
in Bangladesh tial investment in pharmaceutical
industry, Hospitality service and also
in the explosive IT market in Bangla-
desh. Having his own firm as an
industrial consultant and an owner of
chain restaurants in Sweden.

_003

01
About us

asif ahsan Md al amin sadique uddin

Business Development Manager Sr. Software Engineer Communication & Social Media Manager

eivan shardar msu rubel md tushar

Visual In Charge Brand identity Developer Executive, SEO/SEM

MetaConnect

challenges

all odds towards growth

_003

01 Our Strength
About us
Integrity
We are honest, ethical and fair in all our business dealings. We honour our commitments and take
personal responsibility for our actions. We will treat everyone fairly.

Passion
Passion and Heart are cornerstones of our organization and the key to driving our success. We can
accomplish extraordinary results with enthusiasm and passion.

Teamwork
We recognize that our strength and our competitive advantage is, and always will be, people. We
will continually learn, and share ideas and knowledge. We encourage cooperative efforts at every
level and across all activities in the company.

Customer focus
We want our customers to become “raving fans”. Customers drive our next actions. Fan engage-
ment propels us to see innovative ways of doing things and to greater excellence.

International Affiliation
We MetaConnect is not only working with the various national companies but it has vision to
expand its claws in the international arenas. Globalisation is determining the way we do business.
Business extend over continents and while this expands our corporate world, unified communica-
tions draws us all closer and speeds everything up.

In response to our clients’ needs in the midst of the challenges and opportunities of today’s global
economy, we have set up our international office in Sweden.

_00401
About us
our partners

Facebook
Facebook is a corporation and online social networking service headquartered in Menlo Park,
California, in the United States. Its website was launched on February 4, 2004. We are closely
working with Facebook for over a year.
Google
Google is an American multinational technology company specializing in Internet-related services
and products. These include online advertising technologies, search, cloud computing, and
software. For giving our clients a world class services we have collaborated with Google and its
various franchise services.

IE N T

CL

_ 02

clientele We Make Bridge
between vision & Future

_004

01
clientele

Our CLIENTS

phonebook

_003

01 ‘’Very happy with the work by the MetaConnect team. The company is very
About us accommodating, professional and expert in their field. Will not hesitate to work with
them again on future projects.’’
testimonials
‘’Great company with an excellent team, great skills, great communication! I can
highly recommend them!’’

‘’Our company is very pleased with the way in which MetaConnect conducted
themselves throughout the entire project, this being of a dedicated and professional
manner. This was one of our web design and build and it was undoubtedly a great
piece of work. We had constant support throughout the project allowing us to get it
to the standard we had originally envisioned. ‘’

_ 03

Services We are
Synonoymous

to brand building

_003

01 Creative design
Services
Generating excellent ideas on how you want your target audience to visualise your brand; in some extent your
products and putting them into action are some of the key factors that drive positive response and draw in more
customers. At MetaConnect Digital, we turn unique and visually stimulating design concepts into completion. With
the use of innovative and creative marketing tools and strategies, we provide quality creative services that suit your
brand marketing needs for both in conventional and new media or digital marketing

Design
There are endless possibilities of engaging customers through eye-catching visual communication and design
solutions, be it in a form of an app or web graphics. Emphasise on how you want your target audience to recognize
your brand and create highly creative designs that will make your product or service stand out. We support respon-
sive design too.

Illustration
We integrate raw artistic talent with top-of-the-line technology to provide innovative digital illustration designs that
can meet, or even surpass, your brand marketing standards.

Interactive Applications
We create apps where both the brand and the customers can interact and share information. It is important to
create interactive applications that make an impact to further drive engagement and brand awareness. Whether
it’d be web apps or Facebook apps, we provide innovative interactive app services to suit your needs.

Motion Graphics
Using audio-visual effects and motion graphics as online marketing tools offers sure-fire ways for your brand to get
more buzz on the Internet. Now, sharing your brands story comes easy.





_00401
Services
Web Development

We are a small group of professional web designers and developers who are
dedicated to creating powerful, effective and engaging websites.
From conception and strategy to design and implementation, MetaConnect builds
and hosts premium websites for corporate, businesses, associations. We empower our
clients with an easy to use Content Management System (CMS). Our bold design style
and use of ultra-clean standards-based markup code combine to produce websites
that boast exceptional search engine result positions, increased conversions and
superior visitor loyalty.

01 _003
Services
Search Engine Optimization

Do you want to enhance your brand’s online visibility and successfully reach your target audience? Or improve your
site’s web traffic? Our knowledgeable search marketing consultants will go out of their way to deliver great results. At
MetaConnect, we aim to make your brands highly visible on search engines and search portals with the use of
optimised keyword search marketing, SEO strategies and the latest search marketing trends. We offer the expertise
and support your brand needs to increase its chance of online success.
SEO
Websites that are listed on the top of search engine rankings have better chances of increased brand awareness
and sales conversion. Our SEO marketing specialists aim to help you achieve the desirable ranking your brand needs
to help it reach a wider audience through the use of keywords.
SEM
We can help your business stay on top of the search platform rankings by delivering effective Search Engine Market-
ing services and setting up SEM marketing campaigns on Yahoo! Search, Google Adwords. By providing cost-effec-
tive solutions, we ensure optimal results in less than a week.

Articles Forums _004
PR Sites Social
Keyword Advertising 01
Blogs Marketing Services

Offpage
Optimization

SEO

Titles Onpage
Keywords Optimization
Image Tags
Descriptions
SEO Friendly URL
Quality Content

01 _003
Services
Social Media

Now we are truly in the age of Social Media, the widespread use of social media for business plays a major role in the
success of most company’s growth and connecting targeted people through rigorous campaigns. Social media
marketing allows business owners/entrepreneurs to reach out to consumers by curating personalized communication
and dialogues. But how efficiently are you reaching out to them? How connected are you? The efficacy of content
is determined by social media platform, target audience behaviour, frequency of publication, and more. MetaCon-
nect ensures all those thing to create the junction of elevating your business goals.

Startup Social Media
You are intending to bring a remarkable growth in your business, and social media makes that mission easier than
ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget. Embracing the
Social Media Startup will materialize the long longing for development. The ultimate big question, however, is how?
We, MetaConnect, give some strategic, thoughtful and acute plan with a view to gaining exposure and building
even more healthier your savings by exercising the best use of social media. Moreover, doing that we carefully
consider to understand your platform, choose the right network, we spend wisely, we build community by being
human and we Constantly revaluate your strategy.

Social Media Management
Just because social media marketing is a crucial part of reaching out to the customers in this digital era does not
mean you can tackle them from A to Z. Different platforms, different conversations – it has to be determined where
your customers are most actively online at. How are your customers interacting with the contents MetaConnectis a
digital marketing agency that is committed to helping you reach your business’s target audience the right way.

Engagement is the barometer of successful content delivery, and _004
is crucial in keeping the strong social media presence. Where are
your customers online at? From Facebook, Twitter, and Instagram 01
to YouTube, LinkedIn, and more, social network services are Services
countless. Each geared with different theme and agenda of its
own. Whether it’d be videos, copywriting or images, social media
platforms offer unique ways for you to share your content. Choos-
ing the appropriate channel management, be it Facebook
management or Instagram management, will ensure efficient
delivery of your online content.

Insight Analysis
MetaConnect enhance your digital reach through key compo-
nents: Tracking and analysis: How effective is your content on a
social media platform? We can track and analyse your perfor-
mance for the optimized result. Insight analysis is also known as
performance analysis is followed by optimized strategy for
contents publication. What and when: What are the contents
your target audiences are opting for? Find out, and why not use it
as your forte? For example, high traffic hours are always better to
be avoided. Analyse the timing of consumer’s digital activity to
deliver at optimal schedules.

24 Hours QA on Social
As social media evolved as global village where people are
connected without considering the location, race, gender,
ethnicity. Social media does not have any geographical bound-
ary. So connected with all those, round the clock, is very import-
ant. Taking this vital needs into account MetaConnect provides
you the 24 Q/A service on social media hence this will ensure and
feel to the people that how much do you value them and their
queries.



_00401
Services
Digital Content

Article Writing
We believe, Article writing is the process of planning, creating, publishing and promoting digital content of all forms.
It is not just writing on the Internet; it is about understanding the customers, their demands, product and so many
more things. MetaConnect writes article or any digitally targeted content bearing the full ownership including. As we
refer digital article writing is a multi-faceted process that requires a number of diverse skills to produce with enthusi-
asm, we here at MetaConnect pour our every tiny and honest efforts to engage people, make relevancy, SEO
optimised and compatible with the latest technology. We are your personal digital content experts, no matter what
your needs.

Photography
MetaConnect photographs a wide variety of products, events, meetings, conventions, tradeshows and corporate
outings. Our professional photographers have experience in a variety of different types photography. We offer some
of the most experienced and reliable photographers at the best prices.

Videography
This is a common notion that ‘Video is Vital’. We offer videography and cinematography services with investing
heavily in dedicated the most modern video equipment that is yielding beautiful results. Our team is extremely
passionate and possesses tons of techniques, creativity, and technical knowledge. We provide corporate events
and commercial videography. As with all of our services, we meticulously take the time to understand your personali-
ty and the idiosyncrasies of your event or business so they are carefully captured and preserved for generations.

01 _003
Services
Printing and Publishing

As a leading online creative agency and digital media
buying & planning agency in Bangladesh, MetaConnect
takes pride in developing, printing and providing different
types of traditional and digital ads namely Banner ads,
Fly-outs, Pop-Ups, Pop-Under, Skyscrapers. We ensure that
your brand or service gets the best creative representa-
tion possible, thus maximizing every ad impression.

Solving

all your printing

and publishing needs



_00401
Services
Technology Management Consultancy

Do you want to know more information about your brand’s target audience? Or the first steps on how to get your
brand’s massage across various digital platforms? At MetaConnect, we have highly trained and knowledgeable
digital marketing specialists who make use of innovative tools and provide efficient solutions to meet your brand’s
online marketing research and marketing consultancy needs. We go the extra mile to provide quality marketing
data consultancy and strategic brand consultancy services, as well as, deliver accurate marketing research informa-
tion.
Strategy and Planning
Helping clients in making informed decisions is one of our goals. Equipped with extensive knowledge, experience,
and tools, our specialists provide digital marketing strategy and campaign planning services so your brand can
smoothly navigate the fast-paced social media environment.
Data & Analytics
Our data analytics are relentlessly tracking and collecting data information across digital platforms, which can help
you gain insights to further boost the online presence of your brand, service or product.
Training
Gain knowledge on how to enhance brand awareness and online presence through digital marketing training, as
well as master tools for optimum media amplification and engagement.

01 _003
Services
Video Marketing

Video or video communication is a very up-trend in the social media. The scale of engaging people and success
rate of disseminating information through the Video Communication is tremendous. Hence, when we are concern
about connecting people, we believe video marketing is one of the best way to engage people more efficiently.
On the otherhand because the goal of publishing contents on social media network is to deliver the contents to the
appropriate and targeted audiences. Large number of contents on social media and internet are published every
minute, but are they successfully reaching the targeted audiences? The truth is, it is hard to say that they are always
successful, especially with constant changes of algorithms introduced on social media’s timeline and feeds, organic
reaches are getting more restricted, not to mention competitiveness of any platform itself. One way to ensure the
significant reach of contents’ delivery to the targeted audience is by incorporating digital media ad campaign.
Digital media ad campaign is available on various platforms from social media to search engine networks, displaying
the media ad content to the targeted traffics and audiences.
Video marketing is paving the way for more sales and enhanced brand awareness for businesses and entrepreneurs.
At MetaConnect Digital, we create digital video content and video marketing campaigns, which cover conceptu-
alization, corporate video production, distribution, and amplification, to help our partner brands optimise their
content strategies. Our video marketing services, which aim to make your brand stand out, range from video
production to YouTube management.



_003

01
Services

We Talk Through Video Production

MOTION Video platforms used as marketing tools
Pictures offer excellent ways of engaging your
brand’s target audience. Our video
production services include event cover-
age, interview, product/tutorial video, and
short film.

_00401
Services
YouTube Management

Using the biggest video marketing platform, YouTube,
for business’ brands just might take brand awareness
to a new mantra. For your brand to acquire more
views and engagements through video marketing, we
can help setup a YouTube account, customize
backgrounds, create videos, and more.

01 _003
Services
Content Marketing

Devising a content marketing strategy, which includes providing
informative yet engaging content for your target audience, will
definitely enhance brand awareness on the Internet. Online
content marketing providers provide a perfect bridge that
connects your brand and audiences.

Digital Media Buying _004

DigitaL This is the age of new media and it is flourishing significantly in everyday. Digital media 01
replacing the conventional (print media(. People are becoming accustomed with the Services
digital media. Cross-media marketing is one of the most effective tools in the arsenal of any
successful company. The advent and integration of the web into this cross-media market-
ing is now considered to be an unbeatable combination. When you need to ensure your
messages and brand propositions reach your target audiences, MetaConnect’s online
media buying and planning services will ensure that you develop a strong and well recog-
nized web presence.

We manage all media buying and media planning and from inception to execution. To
assist you further, we provide you insights on the web presence, ranging from display
advertising, social channels advertising, search marketing, programmatic buying etc. that
will best serve your needs, perform cost analysis for the same, and manage creative
delivery and trafficking.

Social media advertising, be it in a form of Facebook ads or Instagram ads, offers superb
interactive experiences between the brand and its target audience. It provides an easy
yet innovative way to capture the attention of your target audience, build brand aware-
ness, and eventually increase sales.

Display Sharing your brand’s story becomes a breeze through the use of display marketing.
Using high quality images, videos, and audio for your display ads offers a reliable and
effective way to promote your brand on the Internet.

At MetaConnect Digital, we are well-aware of the significant role of online video advertis-
ing in enhancing brand awareness, reaching target audience, and increasing sales
conversion. We implement unique and engaging video advertisement campaigns that
ensure optimal results.

MetaConnect uses digital insights and technology to engage your audience whenever,
wherever, and however it consumes content. CMS continually adopts new platforms,
devices, and publishers into our media mix so that your message is directed, and effective.

01 _003
Services
Mobile and Facebook apps

Mobile technology is the technology used for cellular communication. Mobile
code division multiple access (CDMA) technology has evolved rapidly over
the past few years. Since the start of this millennium, a standard mobile device
has gone from being no more than a simple two-way pager to being a mobile
phone, GPS navigation device, an embedded web browser and instant
messaging client, and a handheld game console. The technology is expand-
ing with the wireless network dominating each aspect of life. Needless to
mention, with the same pace the level of using Social Media specially the
Facebook is splendid. Using this very medium and considering the trends
these could be one of the most potential platform for digital marketing.
As a result, the scope to explore the full potential of mobile technology and
Facebook are increasing day by day. For your app to succeed, you need a
smart killer to shoot for the best. MetaConnect provide powerful agile app
development. Our service is very comprehensive that give customers delight-
ful user experience and increase Return of Investment.

_ 05

Case studies We

make the best

out of every

possibilites

_003

01 Picasso Restaurant
Case studies
For making something exceptionally amazing with freshness and a profound feel of artistry
begins embracing an innovative idea. An idea is the prime ingredient to materialize some-
thing which gives an impression of vibrant dimension. MetaConnect had the opportunity to
work with such an endeavour where the thematic idea was kind of challenging but very
tempting for the firm ardent of ‘Creation’. Picasso is the newly inaugurated a ‘class’ restau-
rant where we worked from the inception to inauguration concentrating the idea of the
legendary Spanish painter, sculptor, poet Pablo Picasso and his creations.

Hence, initially we tried to conceptualize the whole idea into a point and we did a secondary research to understand and know
the Picasso’s creations and eatery industry in Dhaka metropolitan city. Through this research, we aim to be able to gather
information on -factors that will contribute to Picasso’s success, aspects of the restaurant which will attract the customers to dine
there and the marketing strategies need to be adopted along with conventional and digital marketing tools.

So we came forward with the thought to put an apt touch of art that will thoroughly complement anything & everything related
to the restaurant; from food to food presentation and from exterior to interior. And we developed the payoff line as ‘Where Food
is an Art’. Furthermore, we developed the logo entirely inspired from the picasso’s own signature.

The concept of furnishing Picasso’s outlook is based on the desire of creating a warm and comfortable ambience for its custom-
ers. So, we were encouraged to embellish restaurant’s ambience using the color tone and pattern from picasso’s various art
works. Likewise, we allocated some section putting some famous name of his painting . Marketing and other promotional &
communication materials are curated and developed with the same thematic manner.

Apart from that, we provided them specialists services in the area of food photography, making corporate documentaries,
digital marketing, printing digital sign & publishing, and manging restaurants social media platforms with a 24 round the clock
Q/A services. Importantly to mention that, the restaurant was able to get attracted more than 30 thousand followers just within a
week after the grand opening. MetaConnect’s services also included to SEO, listed Picasso’s name in every directory and in
renowned restaurant review websites.

MetaConnect took an initiative to launch a robust Digital PR campaign and surprisingly over 20 online portals had made news
reports and feature stories for Picasso restaurant. We enjoyed the journey to work with the idea and making the effort as an art
piece.