Brand Guidelines Brand Identity Manual By Raihan Rafiqi 4211000221
CONTENT 01 02 03 04 About Concept icon structure logotype structure alone logo clear space placement color variations logo on photograph Primary Typography Secondary Typography weights and styles Primary color secondary color
0 5 0 6 L e t t e r h e a d b u sin e s s c a r d id card & lanya r d c o r p o r at e u nif o r m m e r c h a n dis e S o cial m e dia
0 1 I N T R O D U C T I O N
INTRODUCTION OCBC Bank is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with Aa1 by Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
0 2 LO G O
LOGO a pirate concept to maintaines the identity. the circle to make sure the sizing of ship from out the cirle size
LOGO The logo is using basic shape with circle and illustration of pirate ship 4.5x 7.3x 2.3x
LOGO Logo colour variations
LOGO Logo Secondary and stand alone logo Logo Secondary Stand alone logo
C L E A R S P A C E 2 x 2 x T h e cle a r s p a c e r e f e r s t o t h e a r e a a r o u n d t h e lo g o, specifying the amount of desig n e d cle a r s p a c e o r c o n t ain o n g n o o t h e r g r a p hic o r t e x t t h at c a n s u r r o u n d t h e logo
MINIMUM SIZE 40 mm 30 mm 20 mm To ensure visibility and legibility, logos should never be presented in size smaller then requirements shown on this page.
LOGO PLACEMENT Top left Top centre Top right middle centre bottom left bottom right To ensure consistency make sure to use the logo in certain areas of every documentation, advertisement and digital
LOGO PLACEMENT
LOGO PLACEMENT to ensure consistency in photo or document
0 3 TY P O G RA P H Y
TY P O G RA P H Y o O c c B b A r c hiv o bla c k P rim a ry ty p e f a c e A r c hiv o bla c k is t h e m ain ty p e f a c e o f o u r b r a n d c o m e s wit h diff e r e n t siz e a n d w eig h t s h o uld b e m ain t ain e d in all of our official writing and docummentation or advertising design
TYPOGRAPHY weight and styles maintain the front pairing, tracking, leading and paragraph align pairing archivo black sub font arialle arialle
04 C O LO R PA L E TT E
C O LO U R PA L E TT E # 8 6 0 4 0 4 #A B 1 7 2 3 # E 3 2 0 2 E # E D 1 C 2 4 # F F 1 6 1 6 P rim a ry c olo u r p ale t t e j a m r e d blu s h r e d c rim s o n r e d a m a r a n t h r e d t a r e r e d
0 5 STAT I O N A RY
M e t r o P r i m a , K u a l a L u m p u r + 0 3 4 8 2 6 7 4 8 9 5 R a i h a n 0 C B C @ g m a i l . c o m w w w . o c b c b a n k . m y . c o m R A I H A N R A F I Q I G e n e r a l M a n a g e r B U S I N E S S CA R D siz e : 9 0 x 5 5 m m c olo r : f r o n t w hit e a n d r e d , back red color with shape and small white material : art card
PAYMENT METHOD NO. 1009-01 DUE 20 OCTOBER 2023 QUOTATION ITO: COMPANY: Description Price Bandar Saujana Putra Rawang, Selangor 60, Jalan Metro Prima, Metro Prima, 52100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpu Amad Qusairy OCBC BANK Online unit trust services Business Analyst Bank Name: OCBC Bank Bank Account: 123-456-7890 Online Account Opening RM 1000 RM 2470 RM 3000 RM 1700 E-fixed deposit Subtotal Tax (10%) RM 8170 RM 817 TOTAL RM 8987 Payment Terms Are Usually Stated on the Invoice. These May Specify That the Buyer Has a Maximum Number of Days in Which To Pay and Is Sometimes Offered a Discount if Paid Before the Due Date. The Buyer Could Have Already Paid for the Products or Services Listed on the Invoice. Signature of Authorized Person Date raihan 20 0ctober 2023 QUOTATION quotation : A4 paper size (210 x 297 mm) color : white material : 100 - 120 gsm smooth, matte, uncoated paper.
MESSAGE: A memorandum (abbrev.: memo) was from the verbal phrase memorandum est, the gerundive form of the verb memoro, "to mention, call to mind, recount, relate", which means "It must be remembered (that)...". It is therefore a note, document or other communication that helps the memory by recording events or observations on a topic, such as may be used in a business office. The plural form of the noun memorandum so derived is properly memoranda, but if the word is deemed to have become a word of the English language, the plural memorandums, abbreviated to memos, may be used. A memorandum can have only a certain number of formats; it may have a format specific to an office or institution. In law specifically, a memorandum is a record of the terms of a transaction or contract. DATE: 16 April 2023 OFFICIAL MEMO TO: All Employees FROM: Raihan Rafiqi SUBJECT: Urgent Meeting 0CBC BANK kepong, Kuala Lumpur • +03 482674895 • www.ocbcbank.com.my MEMO Memo : A4 paper size (210 x 297 mm) color : white material : 100 - 120 gsm smooth, matte, uncoated paper.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Eget nunc lobortis mattis aliquam faucibus purus. Tincidunt praesent semper feugiat nibh. Mi proin sed libero enim sed faucibus turpis. Tempor id eu nisl nunc mi. Suscipit adipiscing bibendum est ultricies integer. Mattis nunc sed blandit libero volutpat sed. Ac ut consequat semper viverra nam. Adipiscing bibendum est ultricies integer quis auctor elit sed vulputate. Elit ut aliquam purus sit. Morbi enim nunc faucibus a pellentesque sit amet porttitor. Sem fringilla ut morbi tincidunt augue interdum. Ac turpis egestas sed tempus urna et pharetra. Ullamcorper dignissim cras tincidunt lobortis feugiat vivamus at augue eget. October 20, 2023 To : Amad Qusairy 1Bandar Saujana Putra Rawang, Selangor Greetings! raihan Raihan Rafiqi GENERAL MANAGER 60, Jalan Metro Prima, Metro Prima, 52100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpu www.ocbcbank.my.com Regards, PAYMENT METHOD Bank Name: OCBC Bank Bank Account: 123-456-7890 LETTER HEAD Letter head: A4 paper size (210 x 297 mm) color : white material : 100 - 120 gsm smooth, matte, uncoated paper.
ID CARD A CR80 card measures 3.375” x 2.125“ .
CREDIT CARD Credit cards are 3.375 inches wide by 2.125 inches high.
OCBC BAG Tote bags sized 13 x 13 inches belong to the Small category of tote bags. These types of tote bags are good for carrying small items and shopping for light items in malls and grocery stores; it’s not ideal to have them carry heavy items because those can break them, especially if they’re made of low-quality fabric.
OCBC PEN length of a capped or retracted pen (basically a pen in its resting state) is 13.94 centimeters or 5.49 inches. The median length of a pen is 13.9 cm.
OCBC NAME TAG The standard name tag size is 4 x 3 inches. This is the size typically used at conferences and other daily events.
OCBC LANYARD width :15mm, 20mm, 25mm & 30mm material : polyester
OCBC NOTE BOOK 105mm x 148mm (4.13 inches x 5.83 inches) The A6 size is suitable as an everyday carry journal.
OCBC CORPORATE SHIRT Corporate Uniform,Collar | short sleeve - Size : S – 5XL - Weight : 200GSM - Gender : Unisex - Eco dye
0 6 A DV E RT I S I N G
BILLBOARD 14 feet high and 48 feet wide, providing 672 square feet of advertising space
SOCIAL MEDIA
0 7 S I G N AG E
SIGNAGE 4′ x 8′ (48″ x 96″)
SIGNAGE ROOM SECTION