The Grape

The Grape

Table of Contents

1.0 Executive Summary ...............................................................................................................................................................1
Chart: Highlights.................................................................................................................................................................1

1.1 Objectives .........................................................................................................................................................................2
1.2 Mission..............................................................................................................................................................................2
1.3 Keys to Success .................................................................................................................................................................3
2.0 Company Summary................................................................................................................................................................3
2.1 Company Ownership.........................................................................................................................................................3
2.2 Startup Summary ..............................................................................................................................................................3

Table: Startup.....................................................................................................................................................................4
Chart: Startup.....................................................................................................................................................................5
3.0 Products and Services............................................................................................................................................................6
4.0 Market Analysis Summary .....................................................................................................................................................7
4.1 Market Segmentation .......................................................................................................................................................7
Table: Market Analysis .......................................................................................................................................................8
Chart: Market Analysis (Pie)...............................................................................................................................................9
4.3 Service Business Analysis ..................................................................................................................................................9
4.3.1 Competition and Buying Patterns .............................................................................................................................9
5.0 Strategy and Implementation Summary .............................................................................................................................10
5.1 SWOT Analysis ................................................................................................................................................................10
5.1.1 Strengths .................................................................................................................................................................10
5.1.2 Weaknesses.............................................................................................................................................................10
5.1.3 Opportunities ..........................................................................................................................................................11
5.1.4 Threats ....................................................................................................................................................................11
5.2 Competitive Edge............................................................................................................................................................11
5.3 Marketing Strategy .........................................................................................................................................................11
5.4 Sales Strategy..................................................................................................................................................................11

Page 1

Table of Contents

5.4.1 Sales Forecast..........................................................................................................................................................13
Table: Sales Forecast ...................................................................................................................................................13
Chart: Sales Monthly ...................................................................................................................................................15
Chart: Sales by Year .....................................................................................................................................................16

6.0 Management Summary .......................................................................................................................................................16
6.1 Personnel Plan ................................................................................................................................................................16
Table: Personnel...............................................................................................................................................................16

7.0 Financial Plan .......................................................................................................................................................................17
7.1 Startup Funding ..............................................................................................................................................................17
Table: Startup Funding .....................................................................................................................................................17
7.3 Break-even Analysis ........................................................................................................................................................19
Table: Break-even Analysis ..............................................................................................................................................19
Chart: Break-even Analysis ..............................................................................................................................................19
7.4 Projected Profit and Loss ................................................................................................................................................20
Table: Profit and Loss .......................................................................................................................................................20
Chart: Profit Monthly .......................................................................................................................................................22
Chart: Profit Yearly ...........................................................................................................................................................22
Chart: Gross Margin Monthly...........................................................................................................................................23
Chart: Gross Margin Yearly ..............................................................................................................................................23

Table: Sales Forecast ...................................................................................................................................................................1
Table: Profit and Loss ..................................................................................................................................................................6

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The Grape

1.0 EXECUTIVE SUMMARY

Owned and founded by Bill Wallace, The Grape is a local wine bar that will be opening soon in the heart of
Downtown Decatur. The Grape is operating under a Limited Liability Company where the owner Bill Wallace, who has
more than 10 years of business consulting experience as well as a Master of Business Administration and a certification
in Project Management, runs the business full time. Bill Wallace will also have two partners Taye Amadou and Olu
Odugbesan who both will hold a 20% stake in the business profits.
Market research shows that there is a steady need for wine bars with a growing population of wine drinkers between
the ages of 25-65. According to the Wine Market Council, wine sales were up 4.7% in 2011 and 17% of millennials
reported that they drink wine once a day. 50% say they drink wine once a week.
In the United States, the industry reports $34.6 billion in retail value for 20121, or approximately $110 per capita per
year. In terms of volume, adults consume 2.5 gallons per capita as of 2010, and wine represents over 10% of all
beverage sales.
The Grape will be the wine bar that caters to all including but not limited to wine enthusiasts who understands and
appreciates a fine wine, the image seeker who drinks wine as a form of status, the savvy shopper who believes in
getting a great tasting wine at a decent price and the overwhelmed wine drinker.
The Grape will not be your typical bar that offers many different kinds of alcoholic beverages, but instead it is a unique
kind of bar that only offers wine that is made and produced in the finest and most popular wine regions in the world.
Due to the nature of our business there are strict regulations that the business must adhere to . The Grape has secured
the required licenses and legal documentation to ensure that all regulations are met.

CHART: HIGHLIGHTS

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The Grape

1.1 OBJECTIVES

The objectives for the first 5 years of operation include:
- Reach the fast growing market of millennials in Decatur Georgia, while securing business from Baby Boomers.
- Increasing sales by more than $20, 000 by the second year.
- Maintain a gross margin of more than 15%

1.2 MISSION

The Grape's mission is to provide a neighborhood wine bar for all wine types of drinkers. Our goals are to attract and
maintain customers. Our services will exceed our customers’ expectations.

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The Grape

1.3 KEYS TO SUCCESS

The keys to success in our business are:

-The highest-quality of customer service.

-Provide a clean and upscale environment

-Provide a mix of services that caters to wine connoisseurs, social drinkers and tapas lovers all in one location.

-Build and maintain a reputable brand image.

2.0 COMPANY SUMMARY

The Grape is designed to bring the experience of wine vineyards to Georgia residents. The Grape will create an
environment that allows people to comfortably enjoy our premium wines, while creating a place for wine connoisseurs
to taste familiar wines from all over the world.

The Grape will be set up in the hip, upcoming area of Downtown Decatur. This area is a rapidly emerging area for the
targeted demographic.

2.1 COMPANY OWNERSHIP

The Grape is a Georgia Limited Liability Company owned in majority by Bill Wallace. There will be two part owners,
Taye Amadou and Oluseys Odugbesan.

2.2 STARTUP SUMMARY

The Grape will incur the following start-up costs:

-Rent (security deposit and first month)
-Leasehold improvements (heating/air conditioning, electrical, plumbing, painting, carpentry, sign, flooring, smoke
detectors)
-Equipment/fixtures
-Licenses/permits
-Beginning inventory
-Phone/utilities deposits
-Payroll
-Grand opening marketing
-Legal services

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The Grape

-Accounting
-Insurance
-Miscellaneous expenses (add roughly 10 percent of total)

Please note that the following items which are considered assets to be used for more than a year will be labeled long-
term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

TABLE: STARTUP

Startup

Requirements

Startup Expenses $3,250
Rent (security deposit and first month) $18,000
Leasehold improvements (heating/air conditioning,
electrical, plumbing, painting, carpentry, sign, $35,000
flooring, smoke detectors) $150
Licenses/permits $5,550
Phone/utilities deposits $1,000
Payroll $425
Grand opening marketing $250
Legal services
Accounting

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The Grape

Insurance $450
$12,907
Miscellaneous expenses (add roughly 10 percent of
total) $76,982

Total Startup Expenses

Startup Assets $20,000
Cash Required $22,000
Startup Inventory $3,000
Other Current Assets $30,000
Long-term Assets $75,000
Total Assets

Total Requirements $151,982

CHART: STARTUP

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The Grape

3.0 PRODUCTS AND SERVICES

The Grape sells the following:
France - Cabernet Sauvignon, Merlot, Cabernet Franc, Pinot Noir, Grenache, Syrah, Viognier, Chardonnay
Italy - Sangiovese, Nebbiolo, Barbera, Moscato, Pinot Grigio
United States - Cabernet Sauvignon, Pinot Noir, Chardonnay, Merlot, Zinfandel
Argentina - Malbec, Bonarda
Chile - Cabernet Sauvignon, Sauvignon Blanc
Australia - Shiraz, Chardonnay
Germany - Riesling, Gewurztraminer, Sylvaner
Spain - Tempranillo, Albarino, Garnacha, Palomino
New Zealand - Sauvignon Blanc, Pinot Noir
South Africa - Pinotage, Chenin Blanc
According to IBIS market research , the Wine Bars industry has grown in line with the popularity of wine in the past few
years, and people look for a venue to be exposed to a wide variety of wines.

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The Grape

Our wines are from the most popular wine regions around the world. Each customer will be able to experience our
wines by the glass or bottle.

4.0 MARKET ANALYSIS SUMMARY

The Grape will position itself as the wine bar of choice by providing top notch service, offering a vast selection of hand-
picked wines, and providing a variety of small appetizers prepared by its culinary chef. The ambience and décor will be
comfortable and relaxing and with the benefit of light jazz in the background, the wine bar will be a one of a kind
experience in the Decatur. The owners and staff are constantly aware of patrons changing likes and dislikes and The
Grape will act quickly to make changes to meet these needs.

Demographic - The demographic makeup for wine consumers are African American, Asian American, and
Hispanics. Baby Boomers are still on the top list for wine drinkers in the U.S., however Millennials are increasing wine
sales quicker than a few years ago.

Economic - Since wine is a beverage of choice by many consumers its sales are expected to be affected by consumer
purchasing power in a down economy. However, in recent years more producers have entered the industry
making wine trade markets inexpensive and is not affected by shifts in economic conditions. This allows businesses to
still operate at the same costs during economic shifts.

Natural - Like many food and beverage industries, wine also requires adequate farming and human resources to be
sustainable. The Grape only purchases wine from top wine producers who practice green production.

Technological - The great part of technology is that it helps organizations build awareness for their brand.

The Grape will use the latest technology not only to educate its consumers on wines but also inside of the bar. The
wine bar will have a section designed with the latest "serve yourself" wine dispensers which allows consumers to taste
wines before purchasing them.

Political - There is always new legislation around alcohol consumption and distribution in the U.S. Our business owners
will stay abreast of all changes and make adjustments accordingly.

Cultural - Wine is a high and middle class beverage for most cultures and typically consumed in a social atmosphere.

4.1 MARKET SEGMENTATION

The Grape customers can be broken down into four groups: middle class singles and non-singles, wine connoisseurs
and the crowd seekers.

Demographics and Target Market consumers:

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The Grape

• Household income of $50,000 - Research shows that the single middle class professionals purchase more wine and
visit more wine bars.
• Between the ages of 25 and 65 - Between these ages our customers are more likely to desire wine and enjoy classy
atmospheres.
• Gender Demographic (60% Female, 40% Male) - Research shows that women account for 56% of Decatur's
population.
• Lives within a 5 miles radius of the subject location

Surveys show that 64% of women were most likely to drink wine on their heaviest drinking day per week more than
twice that of the next most commonly consumed alcoholic beverage (spirits or liqueurs). This was best exemplified in
the 45–64 year-old age group, where 70% of women drank wine on their heaviest drinking day per week compared
with 19% who drank spirits or liqueurs and 15% who drank regular strength beers and ciders.

http://www.ias.org.uk/Alcohol-knowledge-centre/Consumption/Factsheets/Drinking-patterns-and-trends.aspx

TABLE: MARKET ANALYSIS

Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Household income 5% 14,000 14700 15435 16207 17017 5.00%
of $50,000
2% 12,000 12600 13230 13892 14586 5.00%
Between the ages of
25 and 65 2% 20,000 21000 22050 23153 24310 5.00%

Gender 5% 20,000 21000 22050 23153 24310 5.00%
Demographic (60%
Female, 40% Male) 5.00% 66,000 69,300 72,765 76,403 80,223 5.00%

Lives within a 5
miles radius of the
subject location

Total

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The Grape

CHART: MARKET ANALYSIS (PIE)

4.3 SERVICE BUSINESS ANALYSIS

The Grape competes within the wine bar industry.
"The Wine Bars industry has enjoyed a stellar run over the past five years and has taken advantage of the changing
hospitality landscape. The industry, which consists of bars that primarily serve a range of wines by the glass, along with
a limited food menu, has comfortably outpaced the broader Bars and Nightclubs industry."
http://www.prweb.com/releases/2013/12/prweb11389685.htm

4.3.1 COMPETITION AND BUYING PATTERNS

The Grape competitors are:
Barcelona Atlanta who is a Wine & Tapas Bar with a Spanish flare that serves tapas. The company has several
locations Atlanta, Brookline, MA, and throughout Connecticut.
There are a few things that set The Grape apart from this competitor. For one, this company has several locations and
acts as a franchise which can be a turn off for customers who are looking for a more personalized experience. Another

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The Grape

differentiator is that this competitor offers a full range of food options which adds to the cost of running the business
as a restaurant instead of a bar. This also takes away from the uniqueness of the wine tasting experience.
Address: 240 North Highland Ave NE, Atlanta, GA 30307

The Purple Corkscrew is a wine bar and lounge founded by two sisters located near Emory Village. The two sisters
Steffini & Kellie set up this bar to mimic the look and feel of your typical living room to provide guest with an
opportunity to learn about wines and have open discussions about experiences. This is more of a casual style of
drinking and wouldn't attract higher class consumers who are the target market for The Grape. Also there wine
selection is very limited as there business strategy appeals to beginner wine drinkers and not wine enthusiasts.
Address: 1445 Oxford Rd NE, Atlanta, GA 30307

5.0 STRATEGY AND IMPLEMENTATION SUMMARY

The Grape implementation strategy will be focused on getting customers through the door by offering wine tastings,
partnering with local vendors and wineries, targeted advertising campaigns and word-of-mouth referrals. The Grape is
confident that customers will refer others to visit the bar because of its unique selections of wine, inviting atmosphere
and great customer service.

5.1 SWOT ANALYSIS

The following information is a summary of our SWOT analysis.

5.1.1 STRENGTHS

-Perfect niche market, there are no other bars in downtown Decatur that offer the same unique services that we offer.
-We have knowledgeable, experienced and friendly staff members working on our team.
-Our high quality wines are hand selected from the most popular regions of the world.
-Our owners each have more than 30 years business experience between them.

5.1.2 WEAKNESSES

-Most bars that sell by the glass worry about employee theft or oversight on collecting the money from the
customer. Luckily for our business we will use a POS system which should mitigate this risk.
-Bars are like restaurants in that most fail within the first 3 years if not operated properly according to U.S statistics.
-Disorderly customers can damage the business property and reputations, which will cost us to lose customer business.

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5.1.3 OPPORTUNITIES

- Extending the business reach though internet marketing and social media.
- Breaking into the younger millennial markets (Ages 25-27)
- Breaking into new wine markets in new regions.

5.1.4 THREATS

- Entrance of new competitors may harm business a little if they offer similar products and services and copy our
marketing and sales strategy.

5.2 COMPETITIVE EDGE

Our competitive edge is our:
-Hand-picked high quality wines from several popular regions
-Our hip and fast growing location
- Our "Tuscany like" ambiance
- Variety of wine tasting services with top of the line dispensers

5.3 MARKETING STRATEGY

Our marketing strategy will be the driver of our sales for the first year:
1. Provide great customer services to every customer to ensure referral traffic.
2. Build coalitions with local vendors, wineries and businesses by offering free exposure on our menus for referral and
sponsorship.
3. Place banners and mass mailings for the first 6 months.
4. Offer promotional deals for wine tasting for the first 2 months to build awareness.

5.4 SALES STRATEGY

The Grape will offer a unique set of options for consumers looking to try our wines. Our sales strategy is as follows:
-We will sell our wine by the glass and prices will vary based on the inventory costs associated with the wine. The key
here will be to price our wines competitively and providing the highest quality of wine while maximizing our profits.
That is why we will form alliances with our wholesalers and offer free advertisements for discounted products.

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The Grape
-Our consumers will also have the option to pay for a one hour wine tasting. Wine tastings will be $35 per person and
will include 6 samples of our finest wines along with history behind each one. Customers will be able to dispense a
sample amount of each of the wines from the latest wine dispensing technology.
-We will also offer three hour wine education classes for small groups with our wine specialist and owner Bill Wallace.
These classes range from $150 for groups of 4-7 people and $250 for groups of 8-12. During each class participants
sample 4 wines all from different regions.
-In addition to our wine services The Grape will offer a light menu of appetizers, just enough to satisfy our customers
hunger while tasting wine. The average price of our appetizers will range between $10 and $15. We are not in the
restaurant business and will not require commercial kitchen upgrades, which drive down profits.

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The Grape

5.4.1 SALES FORECAST

The first month of the business will be focused on training personnel and setting up the bar to attract customers. Our
estimates are based on industry research for newly opened local wine bars and the U.S. wine statistics. The first 6
months of opening will be our slowest months, as we will be negotiating with local vendors, shops and wineries for
customer referrals and sponsorships. Within first 6 months we should have a steady flow of business which will
increase in peak holiday months. The table outlines our sales in the slow, moderate and busiest months of the year.

While our mark-up on each unit seems a bit high, it is actually competitive with all other restaurants, wine bars and
retailers in the industry. Unlike most products, alcoholic beverages have a higher markup to account from higher state
taxes which takes about 10% to 20% of revenue, penalty for alcohol consumption on premises and higher operation
costs.

TABLE: SALES FORECAST Year 1 Year 2 Year 3 Year 4 Year 5

Sales Forecast 10,140 10,343 10,550 10,761 10,976
7,260 7,405 7,553 7,704 7,858
Unit Sales
Red Wine (By the glass) 426 367 375 382 390
White Wine (By the glass) 2,400 2,448 2,497 2,547 2,598
Ice Wine Bottle 1,320 1,346 1,373 1,401 1,429
Red Wine Bottle 8,700 8,874 9,051 9,233 9,417
White Wine Bottle 30,246 30,784 31,399 32,027 32,668
Appetizers
Total Unit Sales Year 1 Year 2 Year 3 Year 4 Year 5
$8.00 $8.00 $8.00 $8.00 $8.00
Unit Prices $6.00 $6.00 $6.00 $6.00 $6.00
Red Wine (By the glass) $40.00 $40.00 $40.00 $40.00 $40.00
White Wine (By the glass) $30.00 $30.00 $30.00 $30.00 $30.00
Ice Wine Bottle $30.00 $30.00 $30.00 $30.00 $30.00
Red Wine Bottle
White Wine Bottle Page 13

The Grape

Appetizers $12.00 $12.00 $12.00 $12.00 $12.00

Sales $81,120 $82,742 $84,397 $86,085 $87,807
Red Wine (By the glass) $43,560 $44,431 $45,320 $46,226 $47,151
White Wine (By the glass) $17,040 $14,688 $14,982 $15,281 $15,587
Ice Wine Bottle $72,000 $73,440 $74,909 $76,407 $77,935
Red Wine Bottle $39,600 $40,392 $41,200 $42,024 $42,864
White Wine Bottle $104,400 $106,488 $108,618 $110,790 $113,006
Appetizers $357,720 $362,182 $369,425 $376,814 $384,350
Total Sales

Direct Unit Costs Year 1 Year 2 Year 3 Year 4 Year 5
Red Wine (By the glass) $2.29 $2.29 $2.29 $2.29 $2.29
White Wine (By the glass) $1.71 $1.71 $1.71 $1.71 $1.71
Ice Wine Bottle $26.67 $26.67 $26.67 $26.67 $26.67

Red Wine Bottle $15.00 $15.00 $15.00 $15.00 $15.00
White Wine Bottle $15.00 $15.00 $15.00 $15.00 $15.00
Appetizers $8.00 $8.00 $8.00 $8.00 $8.00

Direct Cost of Sales $23,177 $23,641 $24,113 $24,596 $25,088
Red Wine (By the glass) $12,446 $12,695 $12,949 $13,207 $13,472
White Wine (By the glass) $11,360 $9,792 $9,988 $10,188 $10,391
Ice Wine Bottle $36,000 $36,720 $37,454 $38,203 $38,968
Red Wine Bottle

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White Wine Bottle The Grape

Appetizers $19,800 $20,196 $20,600 $21,012 $21,432
$69,600 $70,992 $72,412 $73,860 $75,337
Subtotal Direct Cost of $172,383 $174,035 $177,516 $181,066 $184,688
Sales

CHART: SALES MONTHLY

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CHART: SALES BY YEAR

6.0 MANAGEMENT SUMMARY

The Grape will have three managers; owner Bill Wallace will oversee all business operations. There will be a manager
over food and another over the bar services.

6.1 PERSONNEL PLAN
TABLE: PERSONNEL

Personnel Plan Year 1 Year 2 Year 3 Year 4 Year 5
$11,520 $11,520 $11,520 $11,520 $11,520
Server $11,600 $11,600 $11,600 $11,600 $11,600
Server/bartender $11,600 $11,600 $11,600 $11,600 $11,600
Bartender $20,000 $20,000 $20,000 $20,000 $20,000
Chef #1 Manager

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Chef # 2 $19,200 $19,200 $19,200 $19,200 $19,200
Total People 8 8 8 0 0

Total Payroll $73,920 $73,920 $73,920 $73,920 $73,920

7.0 FINANCIAL PLAN

The following sections will outline important financial information.

7.1 STARTUP FUNDING

Owner - Bill Wallace will invest cash that she receives from business marketing promotions and friends.
Investors - Taye and Olu will own 20% of the business by investing.
Bank Financing - The Grape owners are submitting this business plan to the bank to take out a business loan. It is
assumed that the terms of the loan will require 7 years repayment terms, at a rate of 7%.

TABLE: STARTUP FUNDING

Startup Funding $76,982
Startup Expenses to Fund $75,000
Startup Assets to Fund $151,982
Total Funding Required
$55,000
Assets $20,000
Non-cash Assets from Startup
Cash Requirements from Startup $0
Additional Cash Raised

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Cash Balance on Starting Date The Grape
Total Assets
$20,000
$75,000

Liabilities and Capital $0
$35,000
Liabilities
Current Borrowing $0
Long-term Liabilities $50,000
Accounts Payable (Outstanding Bills) $85,000
Other Current Liabilities (interest-free)
Total Liabilities $35,991
$30,991
Capital
$0
Planned Investment $66,982
Taye
Olu ($76,982)
Additional Investment Requirement ($10,000)
Total Planned Investment

Loss at Startup (Startup Expenses)
Total Capital

Total Capital and Liabilities $75,000
Total Funding $151,982

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7.3 BREAK-EVEN ANALYSIS

The Break-even Analysis indicates that approximately $25,000 will be needed in monthly revenue to reach the break-
even point.

TABLE: BREAK-EVEN ANALYSIS

Break-even Analysis 1,544
$18,259
Monthly Units Break-even
Monthly Revenue Break-even $11.83
$5.70
Assumptions: $9,460
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost

CHART: BREAK-EVEN ANALYSIS

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7.4 Projected Profit and Loss
The following table will indicate projected profit and loss.

TABLE: PROFIT AND LOSS

Pro Forma Profit and Loss Year 1 Year 2 Year 3 Year 4 Year 5
$357,720 $362,182 $369,425 $376,814 $384,350
Sales $172,383 $174,035 $177,516 $181,066 $184,688
Direct Cost of Sales
Other Production $0 $0 $0 $0 $0
Expenses
Total Cost of Sales $172,383 $174,035 $177,516 $181,066 $184,688

Gross Margin $185,337 $188,146 $191,909 $195,747 $199,662
Gross Margin % 51.81% 51.95% 51.95% 51.95% 51.95%

Expenses $73,920 $73,920 $73,920 $73,920 $73,920
$7,200 $2,400 $2,400 $2,400 $2,400
Payroll
$2,400 $2,400 $2,400 $2,400 $2,400
Sales and Marketing and
Other Expenses

Depreciation

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The Grape

Permits $1,200 $1,200 $1,200 $1,200 $1,200
Utilities $2,400 $2,400 $2,400 $2,400 $2,400
Insurance $3,000 $3,000 $3,000 $3,000 $3,000
Rent $18,000 $18,000 $18,000 $18,000 $18,000
Payroll Taxes $5,400 $5,400 $5,400 $5,400 $5,400

Total Operating Expenses $113,520 $108,720 $108,720 $108,720 $108,720

Profit Before Interest and $71,817 $79,426 $83,189 $87,027 $90,942
Taxes
$74,217 $81,826 $85,589 $89,427 $93,342
EBITDA $2,450 $2,450 $2,450 $2,450 $2,450
$20,810 $23,093 $24,222 $25,373 $26,548
Interest Expense

Taxes Incurred

Net Profit $48,557 $53,883 $56,517 $59,204 $61,945
Net Profit/Sales 13.57% 14.88% 15.30% 15.71% 16.12%

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CHART: PROFIT MONTHLY

CHART: PROFIT YEARLY

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CHART: GROSS MARGIN MONTHLY

CHART: GROSS MARGIN YEARLY

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Appendix

TABLE: SALES FORECAST

Sales Forecast Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Unit Sales
Red Wine (By 0% 540 540 540 540 540 540 1,050 1,050 1,050 1,050 1,350 1,350
the glass)
White Wine (By 0% 360 360 360 360 360 360 750 750 750 750 1,050 1,050
the glass)
Ice Wine Bottle 0% 30 31 32 33 34 35 36 37 38 39 40 41
Red Wine Bottle 0% 120 120 120 120 120 120 240 240 240 240 360 360
White Wine 0% 60 60 60 60 60 60 120 120 120 120 240 240
Bottle
Appetizers 0% 450 450 450 450 450 450 900 900 900 900 1,200 1,200
Total Unit Sales 1,560 1,561 1,562 1,563 1,564 1,565 3,096 3,097 3,098 3,099 4,240 4,241

Page 1

Appendix

Unit Prices Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Red Wine (By
the glass) $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
White Wine (By $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00
the glass) $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00
Ice Wine Bottle $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Red Wine Bottle $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
White Wine $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00
Bottle
Appetizers $4,320 $4,320 $4,320 $4,320 $4,320 $4,320 $8,400 $8,400 $8,400 $8,400 $10,800 $10,800

Sales Page 2
Red Wine (By
the glass)

White Wine (By Appendix
the glass)
$2,160 $2,160 $2,160 $2,160 $2,160 $2,160 $4,500 $4,500 $4,500 $4,500 $6,300 $6,300
Ice Wine Bottle
$1,200 $1,240 $1,280 $1,320 $1,360 $1,400 $1,440 $1,480 $1,520 $1,560 $1,600 $1,640
Red Wine Bottle $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $7,200 $7,200 $7,200 $7,200 $10,800 $10,800
$1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $3,600 $3,600 $3,600 $3,600 $7,200 $7,200
White Wine
Bottle $5,400 $5,400 $5,400 $5,400 $5,400 $5,400 $10,800 $10,800 $10,800 $10,800 $14,400 $14,400
$18,480 $18,520 $18,560 $18,600 $18,640 $18,680 $35,940 $35,980 $36,020 $36,060 $51,100 $51,140
Appetizers

Total Sales

Direct Unit Month Month Month Month Month Month Month Month Month Month Month Month
Costs 1 2 3 4 5 6 7 8 9 10 11 12

Red Wine (By 350.00 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29 $2.29
the glass) %

White Wine (By 350.00 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71 $1.71

the glass) %

Ice Wine Bottle 150.00 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67 $26.67
%

Page 3

Appendix

Red Wine Bottle 200.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00
%

White Wine 200.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00
Bottle %

Appetizers 150.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
%

Direct Cost of $1,234 $1,234 $1,234 $1,234 $1,234 $1,234 $2,400 $2,400 $2,400 $2,400 $3,086 $3,086
Sales $617 $617 $617 $617 $617 $617 $1,286 $1,286 $1,286 $1,286 $1,800 $1,800
$800 $827 $853 $880 $907 $933 $960 $987 $1,013 $1,040 $1,067 $1,093
Red Wine (By
the glass) $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $3,600 $3,600 $3,600 $3,600 $5,400 $5,400
$900 $900 $900 $900 $900 $900 $1,800 $1,800 $1,800 $1,800 $3,600 $3,600
White Wine (By
the glass) Page 4

Ice Wine Bottle

Red Wine Bottle

White Wine
Bottle

Appetizers Appendix

Subtotal Direct $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $7,200 $7,200 $7,200 $7,200 $9,600 $9,600
Cost of Sales $8,951 $8,978 $9,005 $9,031 $9,058 $9,085 $17,246 $17,272 $17,299 $17,326 $24,552 $24,579

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