51 | P a g e MARITIME TRADES OF NUSANTARA NURSARAH SHAZWANI BINTI SHARIFUDDIN Supervisor: MISS YONG SYAHMI SUFIA Abstract: This research explores the intersection of fashion and Nusantara's maritime trade, delving into how historical trade routes and cultural exchanges have influenced contemporary fashion interpretations. Through a multidisciplinary approach, the study examines the incorporation of maritime elements in clothing, shedding light on the significance of Nusantara's diverse cultural heritage in shaping modern fashion trends. By analyzing the symbiotic relationship between trade, cultural exchange, and fashion evolution, this research aims to provide a nuanced understanding of how Nusantara's maritime history continues to inspire and manifest in contemporary clothing expressions. Keywords: Nusantara, Maritime trade, Fashion interpretation, Contemporary fashion, Cultural heritage
52 | P a g e THE EVOLUTION OF PERANAKAN HERITAGE IN MALAYSIA SITI MALIYANAH BINTI HASNIZAM Supervisor: MISS YONG SYAHMI SUFIA ABSTRACT The research is about evolution of Peranakan Heritage fashion in Malaysia reflects a captivating journey that intertwines.This synopsis encapsulates the essence of how Peranakan fashion has adapted and thrived, becoming a dynamic expression of Malaysian society. From its origins rooted in the fusion of Chinese and Malay influences, Peranakan fashion has undergone transformations over the years, influenced by globalization, modernization, and shifting societal norms. This evolution not only showcases the resilience and adaptability of Peranakan culture but also underscores the role of fashion as a mirror reflecting the broader changes in Malaysian society. The synthesis of traditional elements with contemporary trends creates a unique narrative, bridging the past and the present, and contributing to the rich tapestry of Malaysia's cultural heritage. KEYWORDS: Peranakan Heritage, cultural identity, history, societal changes
53 | P a g e THE DETERMINANTS OF REVISIT INTENTION TO KOTA BHARU KELANTAN SITI NURHUMAIRA BINTI MOHD ROSLI Supervisor: MISS FATIN NABILA ABSTRACT International tourism has shown tremendous growth over the past three decades. Although various studies have examined tourists’ revisit intention in predicting actual behavior, variety-seeking nature and intense competition have impeded tourists’ from returning to the same destination. As emotion represents one of the important elements in tourist decision making, this study examine the Determinants of Revisit Intention in Kota Bharu, Kelantan. This study adapted and integrated conceptual framework based on Norm Activation Model and Theory of Planned Behavior. First and foremost, this study examines awareness of consequences, ascription of responsibility, personal norm and emotional experiences such as love, joy and positive attitude to quantify the predictive strength and revisit intention. It further contributes to understanding the link between tourist revisit intention and emotional experience. Keywords: Revisit intention, Kota Bharu, NAM, TPB
54 | P a g e INFLUENCE FACTOR ON MUSIC PREFERENCES AMONG STUDENTS IN MSU NURAQMAL RAMADHAN BIN MOHD JEFRY Supervisor: SIR DANIAL HELMI ABSTRACT This research project investigates the diverse array of influences that affect the music preferences of students enrolled at Management & Science University (MSU). Music holds a significant role in the lives of individuals, impacting their emotions, actions, and overall state of mind. Understanding the forces behind music preference is essential for both academic and practical purposes, including the design of tailored music education programs, marketing approaches, and the promotion of well-being within the university community. The principal aim of this study is to pinpoint and analyse the pivotal factors that mold the musical tastes of MSU students. To achieve this objective, a research approach encompassing both quantitative surveys and qualitative interviews is adopted. Surveys will be administered to a representative sample of MSU students, while interviews will offer deeper insights into the personal and socio-cultural elements influencing their musical preferences. This research takes into consideration an array of influence factors, encompassing personal traits, cultural backgrounds, peer interactions, media exposure, and academic disciplines. By examining the interplay among these factors, this research endeavours to provide a comprehensive comprehension of the intricate dynamics that underlie music preferences in the academic environment. The outcomes of this study are anticipated to illuminate the complex network of factors impacting music preferences among MSU students. These insights will prove valuable to educators, marketers, and support services for students. Moreover, the results will contribute to the broader fields of music psychology and sociology, enriching our understanding of music's role in the lives of young adults and its implications for personal development and well-being.
55 | P a g e The Positive Effects of Listening Music on Mental Health and Well-being of Students in MSU YONG YU SHAWN Supervisor: Madam Aida ABSTRACT This study explores the positive effects of listening to music on the mental health and well-being of students. The importance of this research lies in understanding how music can contribute to the emotional, cognitive and social aspects of students' lives. Data were collected from a diverse sample of students using survey methods. The survey questionnaire included sections on music listening habits, mental health, cognitive benefits, social connections, coping mechanisms, and general mental health.
56 | P a g e Factors that make Spotify the major music streaming apps among MSU students YONG JUN XIAN Supervisor: SIR YUSRAN BIN MOHD YUSSOF ABSTRACT Nowadays, the usage of music streaming apps is getting more and more crucial for people in their daily life, especially for the younger generation range people. Although music streaming apps is just a app that able people to stream music online and to listen to music but people rely on this kind of app more and more in their daily life. There are a variety of choices of music streaming platforms in the market and all of them have their own attraction point and target consumers. For example, Spotify, Tidal, Apple Music, YouTube Music and so on. Consumers have their own preferred music streaming platform because of different factors and it is important for us to understand the factors of consumers when choosing a music streaming platform. The purpose of this study is to explore if Spotify is the major music streaming platform and the factor for them when making their choice when deciding their music streaming platform to listen to music. It is hoped that this study can help to understand the demand of the market and what the consumer want in the product they want and use.
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