Ikon London Digital Issue 1/2016

DIGITALISSUE

1/ 2016

WELCOMETO

IKON
LONDON
MAGAZINE

MEET
THE
EDITOR

The magazine is a project I
have had in mind for a long
time. I never had the time to
do it before and the irony is,
I have less time now.
However, it is now or never.
We can always find excuses
for not doing things, that's
so easy.

Having been a columnist for
Hotgossip magazine for
many years, -and a celebrity
photographer for even
longer- I wanted a magazine
to run in the direction I
wanted it to and have a new
feel to it.

Over the next issues we will
be bringing you the latest in
showbiz land and London
-entertainment- life.

Happy reading.

Joe Alvarez

Editor in Chief

DRESSTOIMSPHROWEBASINZDSDO'S
A lot has been said about
dressing appropriately for NEVER'S
various engagements and
occasions; even more - BYJOEALVAREZ
about dressing appropri- ANDTAMARA
ately to work. Articles that DUMAS
try to make the ?art?or
wearing grey two-piece Whether you are at the top
look like an accomplish- of the Showbiz Olympus or
ment worth a discussion ? are just trying to get there,
oh, please! the way you dress is the
key for being seen, dis-
But, as important as it may cussed and, if you are lucky
be, there is little guidance enough, praised by printed
out there for those who are and online publications.
trying to make it in the
showbiz world. It is true What is wrong wit h LBD?
that some do know the se-
crets of getting ?and Loved by many celebrities
staying- in the spotlight. and A-listers, the LBD is a
But according to ?The? safe option to go for? if
celebrity photographer and you are going to your little
Editor In Chief of Ikon Lon-
don Magazine Joe Alvarez, cousin?s school prom, or
there is a myriad of those
who get it wrong.

you?re insecure about your want glamorous colourful

gi rt h. outfits to help sell papers.

Black dresses are preferred Colourful outfits simply
by many celebs with little jump out of newsstands. A
insight in the red carpet safe LBD won't cut the
lore. Celebs in bright out- mustard, and it will disap-
fits on the red carpet will pear amongst the rest of
always outsell those in the ads and print. Every
black, grey, or mumsy out- time celebs call me as to
fits. No matter WHO it is,? what to wear, I tell them
claims Joe Alvarez, who has the same thing."

well over a decade of expe- Asset s

rience in media and show- ?When media attend the
biz of every kind.

It has been a long time

since LBD by Coco Chanel

has won hearts of many

critics and designers in

?Breakfast at Tiffany?, a

black and white master-

piece of cine-

matography. The

times have

changed and TV

is not black and

white anymore,

nor are glossy

and oline ?CELEBSINBRIGHTOUTFITSON
publ i cat i ons. THEREDCARPETWILLALWAYS
OUTSELLTHOSEINBLACK,GREY,
Joe reiterates:
"Bottom line is

that newspapers ORMUMSYOUTFITS.NOMATTER
WHOITIS,?JOEALVAREZ

event, our main goal is to ?EVERYTIMECELEBS
sell the story and pictures. CALLMEASTOWEARI
The readers need TELLTHEMTHESAME
something to discuss. We THING?JOEALVAREZ
need well-fitted dresses in
bright colours, whether
you like them or not. And if
you have ample assets like
a good rack, we want to
see the cleavage big time.
This guarantees exposure
in all media. Small
example Liz Hurley who
was a talentless nobody
when she attended a
premiere with Hugh Grant
and wore her Versace
?albeit black- but showing
her assets. The pictures
went global and she
carved out a career on the
back of that dress. I?ve
seen women with fantastic
bodies with shapeless
frocks up to their necks
hiding their assets as
useful as a Ferrari with a
roof rack.? summarises Joe
Alvarez, rightly named as a
?Cleavage Expert?by the
BBC.

"EASIERSAIDTHANDONE,BUT pers, then stay in
ITISBESTIFYOURWARDROBE your farm in
MALFUNTIONSMAKEA Wal es.?
STATEMENTANDAREWELL
PLANNED."JOEALVAREZ Wardrobe mal f unc-
t i on
He continued: ?It will always
be a personal choice for Wardrobe malfunc-
everyone ? whether to tions also work, es-
modestly cover all your pecially if com-
curves and washboard abs bined with the
?or be in the papers or not. af orement i oned
But the golden rule remains two. ?Easier said
the same ? you have to than done, but it is
make pictures sell. If you best if your
don?t want to make the pa- wardrobe malfunc-
tions make a state-
ment and are well-
planned. Remem-
ber, no one wants
to see your missing
button or open zip-
per, least of all,
your ?Always

Ultra?panty liners
dragging at the end
of your frock, not even if
you are a Kate Moss."

BOOKYOURCANNESPHOTO
SHOOT

WITHCELEBRITY
PHOTOGRAPHERJOEALVAREZ

LIFEFROM

THE
BLUE
CARPET
LONDON

PREMIEREZOOLANDER2

LONDON LIFEFROM

PREMIERE THE
BLUE
ZOOLANDER2

CARPET

WILLFERRELL

IKINONCANNESCELINESBIRDIETRY
(THE'S' IN'CANNES' ISSILENT)

The Ikon Team will be re-
porting regularly from the
field this coming 69th
Cannes Film Festival. In
the mean time, check out
our 68th Cannes Film Fes-
tival roundup.

KARLYKLOSS

CELEBRITY
INSIDER

CELEBRITY
INSIDER

CELEBRITY
INSIDER

KATEBLANCHET

BYANTONIA
MARICONDA

AWARDWINNINGBEAUTY
BLOGGER,WRITERAND
CELEBRITYBEAUTY
CONSULTANT

FOODCRAVINGS
AND
7WAYSTOBANISHTHEM

Having cravings for our up to and during a woman's
favourite foods, in partic- menstrual period.
ular unhealthy, calorific
foods, can play havoc with Foods such as cakes, bis-
our waistlines and predis- cuits, chocolate, fast foods
pose us to diabetes and and crisps are most com-
even wrinkled skin if sug- monly craved, and are often
ary foods are involved. consumed during binges.
Food cravings are com- Cravings are difficult to re-
monly associated with sist because of the feelings
anxiety, loneliness, and of euphoria we can experi-
depression but can also ence after consuming these
be attributed to imbal- foods. Thankfully, there are
ances of insulin and sero- several things that can be
tonin, and can also fre- done.
quently occur in the run
Here's a guide to banishing

the craving before you reach improving your diet, to in-

for that donut. corporate lots of fresh fruit

Prot ein, prot ein, prot ein and vegetables, and lots of
lean protein and healthy
When a craving rears its ugly f at s.
head, what the body might
be crying out for is protein Have regul ar meal s

rather than sugar. Good Have small, regular meals.

sources of protein are eggs This will help to keep blood

which contain about 6 grams sugar levels stable and re-

of protein, but fish, pork, duce the body's need for a

chicken and turkey are also quick sugar fix.

excellent. Try to have a meal Sugars
containing a good amount of
protein and see if this helps. Reduce your overall sugar
intake. You may not realise
Wat ch your diet how much sugar you're con-

If an increase in protein suming, so check labels be-

doesn't improve your crav- fore eating anything. It's no

ing, then it's worth generally surprise that cakes, biscuits
and fizzy drinks

are sugar laden,

"CRAVINGSAREDIFFICULTTO but you may not
realise that it's

RESISTBECAUSEOFTHE added to many
other foods. It is
FEELINGSOFEUPHORIAWE
present in unex-
pected foods

CANEXPERIENCEAFTER such as soups,
bread, and yo-
CONSUMINGTHESEFOODS."
ghurt, and you
may have un-

wittingly be-

come addicted

to it. entire packet of biscuits, go
for a walk or phone a friend
Don't deprive yoursel f and see if it passes. Cravings
can be a result of stress,
Those who are on a very re- loneliness, anxiety or a
strictive calorie intake or plethora of other things. The
those who cut out entire trick is to identify what it is
food groups like carbs, are that's triggered the craving,
more prone to cravings. Re- then finding an activity that
search by the University of addresses that. So if you're
Toronto found that 're- stressed, try and do a work-
strained' eaters were more out, or if you're anxious
likely to experience cravings about a problem at work,
than those with a more re- call a colleague and try to
laxed approach to food, and resolve it.
that obsessing and bingeing
can lead to overeating 'for- Rest
bidden' foods.
Finally, make sure you get
Dist ract ion enough sleep. Studies have
shown that lack of sleep de-
Distraction is often an effec- pletes the levels of the hor-
tive cure for a craving. So if mone leptin that controls
you're about to demolish an appetite, and increases lev-
els of ghrelin which is an ap-
"THOSEWHOAREONAVERY petite trigger, by about
RESTRICTIVECALORIEINTAKE 18% . Make sure you get 7 or
ORTHOSEWHOCUTOUTENTIRE 8 hours' sleep.
FOODGROUPSLIKECARBS,ARE
MOREPRONETOCRAVINGS"



IKON GETINTOUCH
FASHION TOBE
DIRECTORY FEATURED

IKONLONDONAPPAREL

Ikon Apparel is the brainchild of celebrity
photographer Joe Alvarez.

Heavily influenced by punk, rock and
biker culture, this collection of loud black
denim jackets re-introduces character in
f ashi on.

Featuring prints and pictures of the
founder Joe Alvarez, Ikon Apparel jackets
are handmade in London, England.

SAKANANA©

"The Walking Paintings Concept"

Collections are made in the same spirit as
the paintings of Claire-Lise Backes:
beauty-good mood-smiles enhancers;
clothes that communicate, give confidence
and the insurance to be well dressed, well
accessorized at the right time.

IKON GETINTOUCH
FASHION TOBE
DIRECTORY FEATURED

PHOMAZFASHION

One new style innovation in the world of
handbags is the quirky Phomaz bags.
Created with love in Chicago, Illinois.

PRITCHLONDON

Based in London, leather specialist brand
Pritch London stands for non-conformist
luxury, highlighting polished daring and
today?s versatile lifestyle in its collections.

The brand draws upon the present-day
zest of its home town and the rebellious
image of its iconic material to offer an
innovative outlook on leather creation.

IKON GETINTOUCH
FASHION TOBE
DIRECTORY FEATURED

WEARINGMEMORIES

Wearing Memories is designed to hold the
?plaque de muselet?(cap) from the top of a
champagne bottle.

Each Wearing Memories piece is
exquisitely handcrafted in Australia from
the finest quality sterling silver and raw
mat eri al s.

TEOLLOYD

New luxury womenswear brand that
focuses on ambitious and fashion
conscious women. Her brand?s signature is
a structured classic look with a modern
twist, mainly inspired by architecture.

The ready-to-wear collection guarantees
high quality fabrics, attention to detail
with an excellent finish. Yet the brand
offers high-end luxury at exceptional
val ue.

JOSHUAKANEAW16

©Ikon London Magazine 2016
cont act us@i konl ondonmagazi ne.com