Ikon London Magazine 5.pdf

Food i e

Top 5 Cel eb
Di ets to
A void in
2017

Dol l y DIGITALISSUE
Ll oy d
Pa r t y 5/ 2016

Jack Reach er 2 Gi useppe
Z an ot t i
Tom Crui se
Lon d on Store
Premi ere Launch

Fel i ci ty Jones The
A ccountant

Lon d on
Premi ere

Ol ga
K uryl enk o

FOREWORD
FROMTHE

EDITOR

What a year it's been dear
readers! We've been flat out
covering so many events
this year for you, -as well as
supplying content for
showbiz media worldwide-
that this current Christmas
break has been a well
earned 'rest'.

We love wat we do, and
hope that you do too. Next
year will be a bigger 'corker'
than 2016 and I really look
forward to it. Follow your
dreams and do NOT settle
for less. No regrets.

Have a happy new year and
all the very best for 2017!

Joe Alvarez

Editor in Chief

REDCARPET INSIDE

ROUGONE-ASTAR GIUSEPPE
ZANOTTISTORE
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THEGOLDEN FITZGERALD 73
TRIBUTE 80
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THEACCOUNTANT FOODIE

61PREMIERE 46TOP5WORST

JACKREACHER2 CELEBRITYDIETSTO
AVOIDIN2017
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CELEBRITY OPINION
INSIDER

JOSHUAKANE 13HOWTHEFASHION

40FLAGSHIPSTORE AWARDSSOLD
BRITAIN
LAUNCH

DOLLYLLOYD FASHION

43ANNIVERSARY 24THESTATEOF

PARTY FASHIONREPORT

STELLA 52 PIRELLICALENDAR 35
MCCARTNEY 2017
CHRISTMAS
LIGHTS

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IKON
LONDON
MAGAZINE

REDCARPET

"Rogue One: A Star Wars Story" sold BYJOEALVAREZ
out multiplexes around the country AND
and brought fanboys and fangirls out BRENTLANG
in force over the weekend. The "Star
Mads Mikkelsen
Wars" prequel scored the second 4
largest December opening in history,
the second largest launch of the year,
and one of the top debuts in history,
opening to a massive $155 million.

Globally, the film has
earned $290.5 million, af-
ter touching down in
nearly every major foreign
market save for China and
South Korea.
Disney, which
shelled out $4
billion to buy
"Star Wars"
creator Lucas-
Film in 2012,
had been try-
ing to down-
play expecta-
tions for
"Rogue One."
Execut i ves
noted that the
film is the first
"Star Wars"
movie to exist Forest Whitaker

outside of the At $7million, audiences un-
main Skywalker 'Collateral Beauty' moved by tales
clan storyline. It's marksacareerworst of Jedi warriors.
also a darker, war- forWill Smith;'LaLa The drama about
themed tale; one Land' zoomsintothe a grieving ad ex-
that has an un- top10despiteplaying ecutive (Will
usually high body inonly200theatres. Smith) was sav-
count for a pop- aged by critics,
corn flick. and only man-
aged to eke out a
But the "Star paltry $7 million
Wars" pedigree debut for a fourth
proved irre- place finish.
sistible to audi- That's a rough
ences, and the start for the pic-
film seems posi- ture and contin-
tioned to play ues Smith's
well through the bumpy period at
holidays. Disney the box office.
is planning to do The actor scored
more "Rogue with last sum-
One"-style spin- mer's "Suicide
offs. The company Squad," but
is already working struck out with
on a film about the likes of "Fo-
the early years of cus," "After
Han Solo that will Earth," and "Con-
star Alden cussion." "Collat-
Ehrenreich. eral Beauty" cost
$36 million to
Most studios produce. Village
steered clear of Roadshow also
"Rogue One," but backed the pic-
Warner Bros. and ture. The opening
New Line offered weekend crowd
up "Collateral skewed female
Beauty" as and older, with
count er- women compris-
programming for

Felicity Jones 6

ing 59% of the audience
and 58% of ticket buy-
ers clocking in over the
age of 35.

Jeff Goldstein, Warner
Bros. domestic distribu-
tion president, acknowl-
edged that the poor re-
views hurt the film, but
stressed that its A-minus
CinemaScore indicated
that audiences were en-
joying "Collateral
Beaut y."

"I'm disappointed," he
said. "But the film plays
well with an older audi-
ence, and we hope that
over Christmas, they'll
have more free time
available to go out and
discover it."

Disney's "Moana"
snagged second place,
picking up $11.7 million
and pushing its stateside
gross to $161.9 million.
Paramount's "Office
Christmas Party" nabbed
third, earning $8.4 mil-
lion and bringing the
raunchy comedy's total
to $31.5 million after
two weeks of release.

"Fantastic Beasts and
Where to Find Them"
rounded out the top

five, picking up $5 million
to push the Harry Potter
spinoff's domestic total to
$207.7 million.

Oscar-frontrunner "La La
Land" performed nicely in
its expansion. The ac-
claimed musical picked up
$4 million after moving
from five to 200 theaters.
That brings its total to
$5.3 million. Lionsgate is
backing the film, which
stars Ryan Gosling and
Emma Stone as two Ange-
lenos in love.

Amazon and Roadside's
"Manchester by the Sea"
capitalized on a slew of
Golden Globes and Screen
Actors Guild Awards nom-
inations, adding $4.2 mil-
lion to its $14 million haul
while moving from 356 to
1,200 theaters.

In limited release,
"Fences" picked up
$128,000 in two theaters.
Paramount is backing the
adaptation of the August
Wilson play, with Denzel
Washington directing the
film and co-starring oppo-
site Viola Davis. It cost
just over $20 million to
make.

8

Donnie Yen

Diego Luna

Alan Tudyk

BY REDCARPET
IKON
SHOWBIZ
REPORTER

OLGA
KURYLENKO

Olga Kurylenko

The Ukrainian-born Bond girl Olga Kurylenko attended The Golden

Unicorn Film Awards at the Langham Hotel in central London. The

stunning actor and model donned a long black gown and strings of

diamonds for the ceremony. She accomplished her look by the dazzling

round clutch studded with innumerable Swarovski crystals that, although

couldn?t outshine the diamonds, definitely added the wow factor to her

entrance. 10

Celebrities and personalities
included founders of
Raindance Film Festival and
British Independent Film
Awards and long-time
business partners Elliott
Grove and Suzanne
Ballantyne, celebrity
photographer and journalist
Joe Alvarez and model
Tamara Orlova-Alvarez. The
Russian film elite were also
in attendance - actors Egor
Beroev, Regina Myannik and
Dmitri Dyuzhev, actor and

Olga Kurylenko
Olga Kurylenko, friend

Helena Bubnova, Olga Kurylenko, Max Bubnov Olga Kurylenko, friend

film director Vera Tamara Orlova Alvarez
Glagoleva have
attended the event Egor Beroev
among others - not
surprising, the Korzun who was
London is also in attendance.
undoubtedly the The gala dinner
cultural capital of took guests well in
Europe and it has to the late hours of
always been a Sunday as they
lucrative and very were treated to
prest i gi ous champagne and
destination for three course
Russian elite. dinner.

The inaugural 12
Awards ceremony -
the pinnacle of the
Russian Film Week -
honoured the 'best
films about Russia'.
Founded with the
aim to improve
cultural relationship
between Russia and
the UK, the
organisers of the
Russian Film Week
insist that their
event is above
politics. Part of the
profit from the
Russian Film Week
went to the
registered charity
Gift of Life, under
the patronage of
Russian actor Dina

Olga Kurylenko

REDCARPET BY
TAMARA
DUMAS&
JOEALVAREZ

HOW
THEFASHION
AWARDSSOLD

BRITAIN

Naomi Campbell

Marylin Manson 14

2016 was the year of
changes for The British
Fashion Council. From the
decision to re-brand
London Fashion Week and
move away from the
ridiculously situated Soho
car park to re-packaging
of the professional trade
show as an
open-t o-t he-w i der-audi ence
London Fashion Week
Festival - think takeaway
sausages and drinks in
plastic cups. The decision
that will undoubtedly

impact the future of
British fashion, the
consequences of which
we are yet to see next
September. But it wasn't

Gigi Hadid

the only change;
back in spring the
BFC have issued a
glitzy press release
announcing that the
British Fashion
Awards is also being
re-branded. The BFC
together with the
founders of the
British Fashion
Awards -
Net-a-Porter founder
Natalie Massenet,
Swarovski heir Nadja
Swarovski and
Caroline Rush - set a
challenging task - to
create an event
competing in its size
and impact with
glamorous Met Ball.

"Our aim is to make
the Fashion Awards
2016 bigger and

Lady Gaga 16

better than ever, and to
celebrate the global fashion
industry at the beautiful and
iconic London venue, the Royal
Albert Hall," says BFC chairman
Natalie Massenet. "We aspire to
create an event that is like a mix
of the Academy Awards and the
Met Ball, on a global scale," (but
dumbed down. Ed) Massenet
told Business of Fashion. "It's
going to be the most sweeping,
beautiful, magical, sparkly,
twinkly, elegant red carpet
you've ever seen." And so the
Fashion Awards was born.

As we now can judge in
retrospect, the first step for
founders was to invite and
honour trending American
'personalities' who although
have nothing to do with Britain
or fashion, guaranteed the
publicity. The list of awards tells
us that in chasing a big buck the
BFC have denounced its
Britishness. Four British based
awards against five International
awards, in addition to four
special awards with no winners

Salma Hayek

from Britain whatsoever
tell us just how
'cosmopolitan' have the
Fashion Awards become.
So RIDICULOUS, BANAL and
LAME it was on the night
that teenage NUMPTIES
Willow and Jaden Smith
won the 'New Fashion
Icons' award!! Hilarious!
Those kids have done
nothing in life by
themselves, dress like
tramps on acid, and now
have 'beaten' real fashion
icons in this inane
'rebranding'. Pathetic.

Soon after the awards

ceremony news appeared

that Sarah Mower MBE,

-the English fashion

journalist, president of the

BFC Education Pillar,

founding member of the

London Showrooms and a

passionate advocate of

emerging British talent

announced her departure

from the BFC Fashion

Awards. Having previously

warned BFC chair Dame

Natalie Massenet on the

revamp of the British

Fashion Awards, Mower

understood that is was the

polar opposite of the New

Generation prizes that she

advocated over the years

Nicole Sherzinger 18

to support young British
designers, instead of
rewarding the more
commercial and
somewhat irrelevant
side of the industry.
We could not agree
more with Mower. Why
not BRITISH style icons?
New designers? No,
give it to clueless,
spoilt, deluded
t eenagers.

Kate Moss

Jourdan Dunn 20

FULLLIST
OF2016WINNERS

BRITISHEMERGINGTALENT(PRESENTEDBY
ALEXACHUNGANDJORDANKALEBARRETT)

Molly Goddard

BRITISHMENSWEARDESIGNER(PRESENTED
BYLADYGAGA)

Craig Green for Craig Green

BRITISHWOMENSWEARDESIGNER
(PRESENTEDBYKATEBECKINSALE)

Simone Rocha for Simone Rocha

BRITISHBRAND(PRESENTEDBYNAOMI
CAMPBELL)

Alexander McQueen

INTERNATIONALBUSINESSLEADER
(PRESENTEDBYHENRIFRANCOISPINAULTAND

KARLIEKLOSS)

Marco Bizzarri for Gucci

INTERNATIONALURBANLUXURYBRAND
(PRESENTEDBYMARILYNMANSON)

Vet ement s

INTERNADTOIONNAATLELMLOADVEELR(SPARCEES)ENTEDBY

Gigi Hadid

Karly Kloss

Daisy Lowe FULLLIST
Petra Nemcova OF2016WINNERS

INTERNATIONALACCESSORIESDESIGNER
(PRESENTEDBYJAREDLETO)

Alessandro Michele for Gucci

(PIRNETSEERNNTAETDIOBNYACLATRREENIANNDEAYRN-OTTIO)T-FWEELADRADNEDSSIGTNELELRA

Demna Gvasalia for Balenciaga

OUTSTANDINGACHIEVEMENTINFASHION

Ralph Lauren

THESWAROVSKIAWARDFORPOSITIVE
CHANGE

Franca Sozzani

ISABELLABLOWAWARDFORFASHION
CREATOR

Bruce Weber

NEWFASHIONICONS

Jaden and Willow Smith

22

Jared Leto

FASHION TADMUMARABASY In an effort to make
sense of the rapidly
THESTATEOF changing fashion
FASHION industry, Business
REPORT. Of Fashion
ALLYOUNEED magazine (BoF) in
TOKNOW collaboration with
McKinsey Global
have released their
very first annual
fashion report.
What do we learn
from it?

PPQ SS17 Fashion Show 24

ONEOFTHE to the McKinsey Global
TOUGHEST Financial Index (MGFI) ?
YEARSON watches and jewellery is
RECORD expected to grow just 1.5-2%
this year. The luxury end of the
As fashion executives around category suffered an especially
the world reported to BoF & hard blow.
McKinsey Global, 2016 can be
summarised in three words: TRENDSOF2016,
uncertain, changing, and ACCORDINGTO
challenging. Terrorist attacks in THEREPORT
France, the Brexit vote in the
UK, and the volatility of the 1. At h let ic w ear has grown
Chinese stock market have
created shocks to the global significantly in response to
economy, which has not been
this volatile since the depths of consumers?push for
the financial crisis of 2009.
Meanwhile, consumers have casu alizat io n .
become more demanding, more
discerning, and less predictable 2. Genderl ess f ashion
in their purchasing behaviour, collections have emerged for
which is being radically those unwilling to conform to
reshaped by new technologies. the traditional male- or
female-only clothing staples.
The industry performance in Zara launched their first
2016 has not been even across ?genderless? collection in
all market segments and March this year, following
categories. One category that is earlier moves by the likes of
experiencing significant Selfridges to reconfigure its
deceleration is watches and gender departments the year
jewellery. While it was the bef ore.
fastest growing category
between 2005 and 2015 ? 3. The focus on pl us-size
having enjoyed a compounded f ashion is at an all-time high,
growth rate of 11% according with the number of mentions of
?plussize? in the fashion press
so far in 2016 tripling versus
last year. A trend that makes
concerned a lot of industry

professionals. Celebrity
photographer Joe Alvarez
commented on the
subject: "It's a new 'lazy'
fashion, where people
who cannot get fit are
seen as 'victims'. Imagine
seeing Formula 1 Grand
Prix drivers overweight?
No training.. Totally

26

unfit? insisting that it 360-degree VR, including
is their right to race? collections from Prabal Gurung,
They would get Rebecca Minkoff, and Erin
kicked out of the Fetherstone.Dior and Tommy
circuit quicker than Hilfiger are just two of the brands
you can sneeze. using VR in stores to transport
Modelling is a headset-clad shoppers to
profession. You have prerecorded catwalk shows.
to learn it and get
f i t ."

4. Virt ual real it y
(VR) headsets are
introducing the
industry to the
immersive world of
t hree-di mensi onal
fashion shows.
During the
September 2016
New York Fashion
Week, 13 shows in all
were broadcast in

5. Fast f ashion trends. September?s fashion
Some luxury brands, led shows.Others? both luxury
by Burberry, Tom Ford, and mass-market
and Tommy Hilfiger, have brands? are experimenting
experimented with the with same-day, or in specific
?see-now, buy-now? markets, even one-hour
approach, extending it all del i ver y.
the way to the runways of
6. Unprecedented level of

28

turnover among creative directors for
several major luxury and fashion brands.
Designer exits and arrivals at Christian Dior,
Lanvin, Calvin Klein, Saint Laurent,
Ermenegildo Zegna, Berluti, Balenciaga,
Oscar de la Renta, Brioni, and Carven,
amongst others have set the trend in 2016.
At the same time, the reduced time between
fashion collections has led to an increase in
alleged plagiarism. Though truth be told,

VALUEAND this has gone on for very
AFFORDABLE many years.
LUXURYARE
LIKELYTOBE GLIMMERSOF
THEBIG RECOVERY
WINNERS. AHEAD-2017
ATHLETIC FORECAST
WEARIS
POSITIONEDTO The report suggests that
BETHE the performance will
ABSOLUTE vary according to the
CATEGORY individual dynamics of
WINNER specific market
segments and
categories. Value and
affordable luxury are
likely to be the big
winners. Athletic wear is
positioned to be the
absolute category
winner, maintaining
6.5?7.5 percent sales
growth, albeit no longer
growing at a
double-digit rate overall.

The affordable luxury
segment seems likely to
continue benefitting
from consumers ?trading
down? from luxury,
while signs point to the
continued growth of the
value segment in line

30



32

with the improve conditions in
i nt ernat i onal 2017, but uncertainty
expansion of large remains.
global players.
3. URBAN ENGINES
10TRENDS
THATWILL City-based strategies
DEFINETHE trump country-based
FASHION strategies: a new
AGENDAIN2017 class of rapidly
growing wealthy
1. INTENSIFYING cities in newly
VOLATILITY influential markets
are becoming central
Volatility is the to the evolution of
new normal. f ashi on.
Geopol i t i cal
i nst abi l i t y, 4. SHREWDER
terrorism, Brexit, SHOPPERS
and stalled trade
deals will all Working harder to
increase a keep up with smarter
pervasive sense of shoppers:
uncertainty in the ?al w ays-on?
global economy consumers are
becoming ever more
2. CHINA?S sophisticated, more
COMEBACK? t echnol ogy-dri ven,
and harder to predict.
China?s
f undament al s, 5. GENERATION
including growth CORRELATION
of the middle and
upper classes, Opportunities to
remain strong and serve the young and
the government?s the old better:
new fiscal policies fashion companies
are expected to should consider how
to fine-tune and
diversify the way

they approach both deeper relationships
retired and with existing clients
mi l l enni al s rather than
consumers. geographic, channel,
and store network
6. THEWELLNESS expansion.
DIVIDEND
9. UPSTREAM
Feeling good is the TECHNOLOGY
new looking good:
more fashion players Digital innovation
can start profiting goes behind the
from the wellness scenes: digitisation
movement rather is a key to
than competing with suppl y-chai n
it. efficiency, lower
procurement costs,
7. CHANGING THE and enhanced
RHYTHM sourcing
opport uni t i es.
Disruptions to the
fashion cycle: 10. OWNERSHIP
expectations set by SHAKE-UP
the faster pace of
fashion and Emot i onl ess
consumer desire for reappraisal of brand
instant gratification portfolios: fashion
must be addressed conglomerates can
to deliver fashion be expected to
immediacy. further intensify
their focus on big
8. ORGANIC brands, creating
GROWTH space for other
brands and industry
Investing more to outsiders such as
nurture local private equity and
clientele: 2017 has family owners to
the potential to be acquire targets.
the year of organic
growth based on 34

BBAYCHJNEMANNASNNENAD

ANEWYEAR
?ANEW
PIRELLI

CALENDAR
THE2017

The Pirelli Calendar might
just be the most famous
calendar in the world
featuring some of the most
beautiful celebrities and
world class photographers.
You would expect a calendar
of this calibre to be coming
from a high end designer, but
here?s the interesting part;
Pirelli is a tyre company
based in Milan, Italy. The first
ever Pirelli Calendar was
published in 1964 and now,
52 years later, the 44th issue
has been unveiled.

36

EMOTIONAL Winslet and Lupita
Nyong?o. This is the
?Emotional?is the title second year in a row
of the 2017 Pirelli that the makers
Calendar that behind ?The Cal?
launched in Paris on eschewed their usual
November 29, 2016. photographs of naked
The calendar features or scantily clad young
40 images of 14 women shot in exotic
award-winning locations. Last year,
actresses including Annie Leibovitz was
Nicole Kidman, tasked with taking the
Julianne Moore, Kate Pirelli Calendar in a
new direction ?
casting inspiring
women of all ages.
The women included

Yoko Ono, Serena Williams,
and Patti Smith, just to
name a few.

This year, German
photographer Peter
Lindbergh had a somewhat
similar task. Even though
this issue is the third to be
photographed by Peter
Lindbergh, it is the first
time that the images have
not been retouched. Peter
Lindbergh has been
photographing the
women?s natural beauty,
and there was no make-up
included in the

preparations. ?I wanted to portray
women, not in terms of their perfection,
but through their feelings and emotions?
Lindbergh explains.

NUDEBUTNOT
NAKED

The women in the 2017 issue are nude,
while being fully dressed. The
explanation is, that the camera has
stripped them to their very soul, one of
the reasons for the title ?Emotional?,
Peter Lindbergh explains to Forbes. The
makers have aimed for different kind of
naked this year. A kind of naked that is
more important than physical. Showing
yourself the way you truly are, is a purer
form of nudity.

38

Peter Lindbergh?s aim with the period, ?The Cal?has achieved
photos in this year ?s calendar is cult status as a trailblazer.
?to remind everyone that there During the second decade,
is a different beauty, more real where the calendar experienced
and truthful and not progress, Terrence Donovan
manipulated by commercial or created a ground-breaking
any other interests, a beauty (especially for that time)
which speaks about calendar featuring only black
individuality, courage to be models, including a 16 year-old
yourself and your own private Naomi Campbell at the
sen sib ilit y.? beginning of her career.

PIRELLI Once again, in 1993, the
HISTORY calendar experienced a change
in the company?s top
The first Pirelli Calendar management. This marked the
launched in 1964, and the 2017 beginning of the current period.
calendar is the 44th issue. That Another important change was
leaves some breaks in the that Pirelli upped its ante
publication. The history of the internationally, launching high
Pirelli Calendar can be divided profile advertising campaigns
into three different periods. The and the calendar became one of
first was the decade from 1964 the key tools for conveying the
to 1974, which was followed by Group?s new image.
a nine-year break in
publication, caused by the In 1994, Herb Ritts launched the
world recession sparked by the new era of ?The Cal?with a
Yom Kippur war and the oil phenomenal line-up of
crisis. The second decade was supermodels such as Cindy
from 1984 to 1994. A decade Crawford, Helena Christensen,
where the calendar got a new Kate Moss and Karen Alexander
art director, was relaunched, and since then the creative
and became progressively more talent of the contributing
successful. The last period is photographers, and the
that which has expanded into irresistible beauty of the models
the present and began in 1994. have been the cornerstone of
During this last and ongoing the Pirelli Calendar ?s global
success.

CELEBRITYINSIDER BY
TAMARADUMAS&

JOEALVAREZ

JOSHUAKANENEW
FLAGSHIPSTORELAUNCH
Joshua Kane, Oliver Proudlock 40

Joshua Kane celebrated the
launch of his new flagship
store in London's West End.
The new venue in Great
Portland Street, is now the
centre of excellence for
one of the coolest
designers in Britain.
We celebrated the event
with Charles Heidsieck
champagne and a DJ set by
Gary Powell from the
Libertines. Fashionistas
from all over London
gathered to pay homage to
this quintessentially
English label.
Celebs and VIPs on the
night included Oliver
Proudlock, Lana Holloway,
Hannah Kane, Joe Alvarez,
Farah Sattaur, Ava West,
Naomi Isted, Verna Taylor
Baker, Jai'me Jan, Cesar

Joshua Kane, Oliver Proudlock, Francesca Merricks, Sarah Fattaur, Lana Holloway,
Naomi Isted, Verna Taylod Baker, Jai'me Jan

Joshua Kane, Oliver Proudlock, Ava West, Joe Alvarez 42

CELEBRITYINSIDER

CELEBSAT

DOLLYLLOYD

ANNIVERSARBYY PARTY

TAMARADUMAS&

JOEALVAREZ

Celebrities and press including Champagne was flowing to
Kristina Rihanoff, Sinitta, Joe celebrate the occasion as
Alvarez, Tamara Orlova Alvarez, celebs and friends were
Naomi Isted, amongst others sharing their gossip. Designer
attended the champagne Teo herself admitted to Ikon
fuelled anniversary party of London Magazine that she is
Chelsea based designer Teo currently working on a new
Ll oyd. exciting project and without
giving too much detail hinted
Inspired by modern that ?it is an amazing new
architecture with clean cuts venture?. We very much look
and patterns from designers forward to it! All will be
like Helmut Lang, Teo Lloyd has revealed soon!
embarked on her journey just
over a year ago. Three
collections later, Dolly Lloyd
boutique has welcomed VIPS
and stars for a cosy reunion.

Tam ar a Kristina Rihanoff
Or lova-Alvar ez Kristina Rihanoff, Teo Lloyd

Kristina Rihanoff, guest, Teo Lloyd, Sinitta, David Lloyd 44

Joe Alvarez, Teo Lloyd

Tamara Orlova-Alvarez, Sinitta

Sin it t a

Sinitta, Teo Lloyd

Sin it t a

FOODIE 5DIWETOISRNST2TO0CA1E7VLOEIBDBY
TAMARADUMAS&
JOEALVAREZ

In recent years it seems that can make it overwhelming
people?s fascination with for people wanting to live a
food, health and fitness has healthier lifestyle or lose
sky rocketed. Whilst it is great weight. In this situation, it is
to see a drive in the public definitely worth considering
being more health conscious, whether someone is simply
there are seemingly endless profiting on your dreams and
amounts of diets out there all rather than shedding the
professing to be the key to a pounds, all you?re going to
better you, with many diets lose is your hard-earned
claiming to be ?healthy?when cash.
in reality, they are anything
but. The British Dietetic
Association revealed its
With the New Year around the much-anticipated annual list
corner, the influx of even of celebrity diets to avoid in
more weight loss blogs and the New Year. The line-up
social media feeds, diet this year includes Clean
books, nutrition ?experts?and eating, Diet pills, Teatoxes,
celebrity-endorsed fitness the 6:1 diet, and Green
DVDs on the market is juices.
inevitable. All these options
46

FOODIE

CLEANEATING for your kitchen work
surface, not your food!
Cel ebrit y Link: Miranda Kerr Whilst it is beneficial to
and Jessica Alba are allegedly reduce refined sugar and
fans of this ?diet?, and the limit processed food intake,
Hemsley sisters, Madeline the idea of foods being
Shaw and Deliciously Ella ?clean?and ?dirty?is
reportedly advocate concerning.
variations on this style of
eat i ng. In some circumstances this
way of thinking is a prelude
What ?s it al l about ? The idea to ?Orthorexia Nervosa?? an
is to avoid all processed foods obsession with foods that
and eat only ?clean?foods, by the individual considers to
eliminating refined sugar, be healthy, and elimination
cooking from scratch, and of any food that is deemed
choosing foods in their unhealthy. In many cases,
natural state. However some foods that are actually
extreme versions of clean nutritionally beneficial are
eating will exclude gluten, deemed as unhealthy such
grains, dairy, and even in as those containing
some cases encourage a wholegrains, fruit and dairy,
raw-food diet. with no basis in scientific
evidence. Unless you have a
Verdict : Leave the cleaning medically diagnosed

intolerance or allergy to these from being absorbed by your
foods, there is no need to body, or ?melt?fat, whilst
eliminate them and doing so others claim to suppress
could lead to deficiencies in appetite or boost
your diet. Moreover, often met abol i sm.
clean eating substitute
products ? such as coconut Verdict : Warning: danger!
oil, and various syrups to Diet pills should never be
sweeten foods ? are as high in taken without first
calories, no better consulting your GP,
nutritionally and more pharmacist or dietitian as
expensive too. even regulated weight loss
medicines on prescription
DIETPILLS* can have nasty side effects
including diarrhoea.
Cel ebrit y Link: Kim Alarmingly, there has been a
Kardashian and The Only Way rise in the number of diet
Is Essex star, Sam Faier, have pills for sale online ? these
reportedly used diet pills to products are often
lose weight. unregulated and can contain
substances not licensed for
What ?s it al l about ? Many of human consumption like
these pills claim to keep fat pesticides and have proven
to be fatal.

*Those not prescribed by a medical professional. 48

TEATOXES supervision. They might
create the impression of
Cel ebrit y Link: Nicki Minaj weight loss and
and Kylie Jenner?s Instagram detoxification but this is
accounts feature these usually water-weight loss.
products and Britney Spears Any further weight loss
reportedly uses them. would most likely be due to
substituting these teas in the
What ?s it al l about ? Teatoxing place of high calorie drinks
is short for ?tea detoxing?? or food or as part of fasting
these tea products have plan. With the risk of the
varying claims from detoxing accompanying side effects
the body, improving skin, such a diarrhoea,
reducing bloating and losing dehydration, electrolyte
w ei ght . imbalance, gut damage and a
lack of scientific evidence,
Verdict : Tea-toxic! These teas go ?tea-total? on teatoxing.
often contain extra caffeine in
the form of guarana or yerba THE6:1DIET
mate, diuretic ingredients
such as dandelion and nettle Cel ebrit y Link: Coldplay
and the laxative, senna, which singer Chris Martin
is not safe to take for longer
than a week without medical