Retail Connect Brochure

...open for new opportunities...

Business Integration with Bizerba Retail Framework

Successful retail companies have long used IT to support their
business processes. Today, the real challenge is to link them
together in a focused way and to strike the right balance between
a heightened retail experience and the costs of implementing
new technologies.

...systematic steps towards the future...

A head start at the point of sale and in the retail process

The latest generation of Bizerba weighing scales is designed to be
integrated into modern network structures without difficulties.
In addition to their superior weighing technology, based on the
Windows® operating system WEPOS or alternatively on Linux,
clients benefit from a host of other intelligent functions and
applications. This is delivered as part of a modular system solu-
tion, which is precisely tailored to the needs of your company
and grows with it. Step by individual step, which makes it a safe
investment.

The communications platform ■ Optimal use of the rapid ■ Effective manage-
.RetailConnect is the heart
and soul of the Bizerba Retail professional analyses of ment of content,
Framework. It not only takes
care of the data transfer between sales data. advertising and
Bizerba software modules and
devices but also makes sure that information at POS.
hardware and systems from
other suppliers are supported ■ Ergonomic entry of
as well.
That’s exactly what we mean by information on Content
the “Open World of Bizerba”.
product freshness. Management with

WinCWS® RetailImpact

Fast Business Transparent
communications Integration integration
of different
between RetailConnect end devices
applications and

functions

RetailArtist intelligent weighing
RetailVision
■ Ergonomic user technology ■ Optimised
interface design. weighing platform
under WEPOS
■ Design labels
and layouts. for retail processes

■ Bright screens can
be designed at will

When everything fits together, you’re happy

Create purchase incentives for profit

Bizerba’s retail framework was developed in-house and is In the highly competitive retail market it is vital to offer cus-
available under licence. It includes the inventory management tomers a unique shopping experience and to increase operating
system WinCWS® and scale applications such as .RetailArtist efficiency at the same time. Bizerba Retail Framework allows
and .RetailVision to design user interfaces, labels and layouts. you to understand customer requirements better, to forecast
The content administration tool .RetailImpact also allows you demand more precisely and respond more rapidly as well as
deliver advertising and consumer information directly to the to improve customer loyalty and brand differentiation. It does
scales’ display screens. This can all be done without special this by building an integrated Content and Advertising for
technical knowledge and at low cost, as pictures, master tem- Retail solution which provides information in real time and
plates and content can all be downloaded on request via convinces your customers every day by the expertise of your
the internet, from Bizerba’s content online shop .RetailMall. sales staff and special service offerings.

Ultimately, the key to success lies in bringing ever higher
customer demands into line with your business targets:

■ Optimal work processes and store management
■ Broader collaboration with business partners
■ Coordinated business processes between branches

and head office
■ Effective and efficient branch management

.RetailConnect creates a data Bizerba Retail Framework doesn’t just cover the whole value
channel which facilitates access chain of the sales process but also enables modern weighing
to sales data, integrates existing technology to be integrated into a clearly structured data
ERP solutions and ensures that management system, from reception of goods to POS.
the business strategy is imple-
mented in a consumer-oriented RetailConnect
and transparent manner at all
times.

RetailConnect

Business logistics Fresh produce Sales and
management advisory process
■ Possible variants
■ WinCWS® for data admin, analysis of ■ Bizerba class E weighing technology,
■ Your existing ERP system shopping baskets, assortment and supported by the Microsoft XP based
customers in the fresh produce segment WEPOS system
■ SAP or Microsoft Dynamics
(Food version) for higher demands ■ Content and advertising design, ■ Brilliant presentation of sales
supported by .RetailImpact and the promotional information on large,
■ WinCWS® in the sole trader and retail design software .RetailArtist and customer-facing displays
segment without major delivery .RetailVision
logistics or without major accounting ■ Product information for staff in their
■ Qualified data transport to the direct field of vision
scales and device monitoring with
.RetailConnect

What goes around, comes around

Bizerba Retail Framework bundles our core competences for your
benefit. The Remote function allows extended functionalities and
new concepts to be implemented in a short period of time and
at low service costs, even across many branches. It forms a network
between scales, cash tills, price displays, all peripheral devices and
systems on the basis of proven standards.

...we speak your language...

From Business Integration The prospects make the difference
to Business Excellence

IT decisions are strategic business Active Thanks to open industry standards Bizerba Retail
decisions, aimed at guiding the sales Framework forms the technological basis not only
promotion for installing new applications and devices more

company towards greater cost trans- easily, but also for making greater use of existing

parency, flexibility and efficiency investments in POS technologies by integrating

whilst maintaining maximum quality Product them into your business environment.

and availability. More important marketing

than the technology itself is the Reporting Data ■ You can provide your customers
question of whether it will deliver and
a concrete, objectively measur- management, with targeted information via
able benefit for the business. controlling (MIS)
monitoring several channels – on displays

in sales areas, on scales,

How quickly and at what trolleys or at the cash till

price; today, or tomorrow Bizerba gives you the option ■ By tracking sales figures as well as the activities of customer

as well? That’s why Bizerba Retail of configuring your framework and staff you can manage your business processes more

Framework’s service spectrum as a full end-to-end solution, effectively and reduce any manipulation

covers the entire business process. or combining individual compo- ■ You can optimise your personnel planning and deploy your

It builds on classic management nents according to your current staff in key areas where they are really needed for customer

topics to determine what needs to business needs and extending service and in-store inventory administration

be done in information technology, them later as necessary. ■ With the help of easily accessible product information even

and vice versa. untrained staff can become real sales professionals, who can

work anywhere in the business and provide first-class advice

Ready for action via internet browsers

Bizerba scales, tills and price displays can all be configured
from a laptop via internet browsers. Each device has its own
“homepage” and can be reached via modem from anywhere
in the world. This also makes it possible to display lists, reports,
or receipts on the laptop, to save them in a file and print them
via a standard printer. .RetailConnect takes care of the dialogue
with the central system.

Failsafe and updatable by remote service

To store data from weighing scales, it just has to be saved to
an external hard-drive. The backup can be rapidly uploaded
onto the scales via the internet. If you ever need any assistance,
Bizerba Service can log into the device with a password. The
service staff can see the display control unit and carry out the
necessary configuration changes for you. Updates to Bizerba
Framework software modules can also be rolled-out in this way,
saving time and money.

With the appropriate
technology, e. g. a
terminal-server environ-
ment, all relevant data
for purchasing and sales
can also be accessed
remotely.

By exchanging data between Online configuration
devices and applications you
can respond to variations A ‘homepage’ for end devices
in sales figures quickly and
easily and make sure your
product assortment is always
up to date.

Permanent innovation and an incredible dynamism are typical for
developments in the retail industry. New challenges give rise to new
opportunities for companies which proactively grasp change and
make the most of their potential. Take the decisive next step with
Bizerba Retail Framework towards an integrated business.

...of course it’s better as well...

Up close and personal

With .RetailConnect we can connect your systems and optimise
your business processes, adapting the solution to the size of
your company and its topologies. Just judge us by the results:

xml ASCII Database ■ Satisfied customers thanks to straightforward access to
information, better trained sales staff and maximum product
availability

■ Effective business routines thanks to competent branch
managers, optimised personnel management and rationalised
processes.

■ Company-wide integration of work routines across all divisions
and departments.

■ Frictionless collaboration with business partners, for faster
product launches, seamless supply chains and better stock
management.

RetailConnectRetail Topologies supported

Any LAN / Ethernet
device WLAN
WAN / xDSL
Serial (HDLC)
Dial-up connections
Analogue/Digital
UMTS
Powerline

Database
xml

ASCII

RetailConnect

Branch connection via .RetailConnect Server
on weighing scales or a branch PC

.RetailConnect enables future-proof network
solutions, irrespective of the Bizerba devices
used, for all areas, all sizes of company and all
specifications.

Typical Bizerba: installing new
applications and devices is now
even easier. Make better use of
existing POS technologies within
an end-to-end retail architecture.

II/100e © 1st edition. Subject to change without notice. 020860

Bizerba GmbH und Co. KG Bizerba (U.K.) Limited Bizerba USA Inc. Bizerba Canada Inc. Bizerba South East Asia
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