13 Inspiring Testimonial Pages

6/3/2016 13 Inspiring Testimonial Pages

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13 Inspiring Testimonial Pages

Testimonials are a very powerful, yet underutilized, internet 1/17
marketing tool that helps businesses build credibility, alleviate
concerns, and convert prospects into clients. Adding client
testimonials to your website can be an extremely effective way to
establish trust and strengthen your company’s reputation.

The traditional layout, structure, and design elements of a testimonials page usually

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6/3/2016 13 Inspiring Testimonial Pages

consist of customer reviews arranged in a list style that is redundant and unattractive

for users. This is because a lot of companies don’t view client testimonials as being an

integral part of achieving success on the web.

Don’t get me wrong: including testimonials anywhere on your website is better than
having none at all. However, they may prove to be a lot more valuable to your web
strategy if you step outside of the traditional formats used for client reviews and create
a custom-tailored approach.

Why You Should Display Testimonials Throughout Your
Site

If your company worked hard over the years and earned a collection of awards and
certi뻚낣cations, would you display them on a shelf that very few people see? Hopefully the
answer is no. I’m not saying that you should dust off every single award your company
has ever received and pack them into your waiting room, but it certainly doesn’t hurt to
put one or two of your proudest achievements on display.

Rather than hoping that your site’s visitors are going to click on your testimonials page 2/17
and read about the great work you’ve done, put some of your most prestigious

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6/3/2016 13 Inspiring Testimonial Pages

achievements at the bottom or in the sidebar of every page.  For example, we display

the following bar at the bottom of some of the pages on our site:

We opted to display this particular testimonial because we think it shows potential
clients what we can do, and they can click to read more if they choose.

By putting testimonials on each page, you can ensure that a large percentage of your
site traf뻚낣c knows how trustworthy your company is, even if they don’t go to your
testimonials page. When you site traf뻚낣c does go to your testimonials page, though, keep
in mind that this page is a great place to think outside the box and showcase more than
an otherwise dull and monotonous list of customer reviews.

In today’s fast-paced world, it’s no longer the job of the consumer to research brands
and products before making a commitment. They expect companies to provide that
information for them. This isn’t because consumers are lazy or unable to gather the
information on their own, it’s because consumers now have the ability to navigate from
website to website, evaluating and comparing brands with the click of a mouse rather
than traveling from store to store.

Word-of-Mouth: The Most Persuasive Way to Sell Your
Brand

The primary function of a website is to promote your brand or products on the web so
that you can expand your reach and increase conversions… but wouldn’t you rather
have other people promote your brand instead? The best way to sell your brand to
potential customers is to let your current and past customers do the selling for you.

An excellent way to accomplish this is to integrate client testimonials and customer 3/17
reviews into the central theme and layout of your website. Testimonials aren’t

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6/3/2016 13 Inspiring Testimonial Pages

something to hide – they are something to be proud of and share with others. Modern

websites use seamless web designs to ᫵⮕aunt their customer reviews via live social

media streams, content sliders on the homepage, video testimonials, case studies, and

much more.

Below is a list of 13 websites that demonstrate a variety of attractive, persuasive and
creative applications for testimonials. I’ve also included highlights of sections or design
elements that I found particularly unique and useful.

1. xero.com

The full package! Xero’s website includes testimonial snippets on the homepage with
customers’ photographs, the testimonial page includes videos, quotes, client names,
industry, testimonial content slider, and read more buttons that take you to a full Q&A
page for that individual case study.

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6/3/2016 13 Inspiring Testimonial Pages

2. desk.com

Desk.com does a phenomenal job using typography, color and balance to create a
layout that’s extremely clean & structured. There are three types of testimonials here:
featured testimonials (logo, quote + video), regular testimonials (logo + quote) and case
study testimonials (summary, quote + read more button that links to a newsletter-type
PDF for each client).

3. cloversites.com

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6/3/2016 13 Inspiring Testimonial Pages

Another great use of color and fonts. Clover’s testimonials include client names,
company names & client reviews along with video testimonials, an attractive sidebar
quote bubble and additional PR sources.

4. freeagent.com

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6/3/2016 13 Inspiring Testimonial Pages

FreeAgent does a nice job segmenting the types of reviews into multiple tabs. These
tabs include a Buzz tab (overview of quotes + video), User Testimonials tab (headline
snippet for each testimonial, detailed testimonial, client name, photograph, company
name + “Twitter Love” section with Twitter reviews), Case Studies tab (challenges,
solutions & results for each company, photograph, additional company information) and
a Press Reviews tab (reviews featured in magazines + links to additional reviews on the
web). Personalizing testimonials with photographs is a great way to let your audience
know that your testimonials are credible.

5. thesocialagency.ca

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6/3/2016 13 Inspiring Testimonial Pages

The testimonials page has a simple layout with blockquotes, but the homepage is what
I’m really impressed with…the reviews are the center of attention! The Social Agency
has a simple, yet attractive content slider with graphics, quotes, company names and
employee’s names & positions.

6. shoeboxed.com

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6/3/2016 13 Inspiring Testimonial Pages

Most of the time, people don’t like reading though paragraph-long testimonials to get to

the meat of what past clients are saying about you.  That’s why Shoeboxed.com has

such a great testimonials page – it’s short and sweet. By 뻚낣tting short client quotes in a

neat layout, Shoeboxed makes it easy for potential customers to read through a lot of

testimonials in just a little bit of time.

7. postmarkapp.com

You may not need to display all of your client testimonials if you are receiving a lot of
positive feedback. Rather, you can be more selective in which testimonials you want to
display. A good strategy to implement at this point is to feature testimonials that
incorporate a realistic client perspective.

For example, Postmark’s testimonial above discusses the realistic way that people ask

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6/3/2016 13 Inspiring Testimonial Pages

around for coworkers and friends’ recommendations. Potential customers reading this

testimonial could think to themselves, “I’ve done that before,” and realistically believe

that Postmark is a good company to work with.

8. psd2html.com

PSD2HTML’s testimonials demonstrate why a certain knowledge of color contrast is
bene뻚낣cial when it comes to designing your client reviews page. The navy blue and beige
colors of PSD2HTML contrast well together, without hurting site visitors’ eyes. Also, as
you may have noticed, these reviews are coming straight from a live feed to Twitter. This
feature allows the testimonial to update quickly, keeping them current and further
establishing PSD2HTML’s credibility.

9. shopify.com

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6/3/2016 13 Inspiring Testimonial Pages

Shopify’s client testimonials go the simple and elegant route. Using minimal color and
focusing more on a few select font sizes, Shopify allows readers to focus all of their
attention on the past customers’ words, rather than the design that encapsulates them.
To keep the reviews from being too dull, though, they personalize them with pictures of
the customers who provided the reviews.

10. studiopress.com

StudioPress, as a designer of themes for the blogging site WordPress, incorporates a 11/17

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6/3/2016 13 Inspiring Testimonial Pages

more design-oriented atmosphere to its testimonials page. Not only can StudioPress

show off its excellent customer reviews, but it can do so in a way that also shows off

the site’s designing abilities.

11. picplum.com

PicPlum also incorporates the main service of its website into its client testimonials. As
a photography-centered business that prides itself on the high-quality images it can
deliver to individuals and families alike, PicPlum chooses to incorporate high-quality
images into its testimonials. This shows potential customers that not only do past
clients like using PicPlum, but also that PicPlum has the skills to deliver what the
website promises.

12. mediatemple.net

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6/3/2016 13 Inspiring Testimonial Pages

MediaTemple.net is another great example of how well a minimalist approach to a
testimonials page can work. While it seems  that these past customers have a lot of
good things to say about MediaTemple, the testimonials only snapshot  a few lines of
the customers’ reviews. However, a “Read Bio” link is included to allow interested
readers to learn more about how MediaTemple helped out these past clients.

13. cloud᫵⮕are.com

CloudFlare.com has a little bit of everything as far as customer reviews go. By 13/17
implementing a minimalist approach, but also using lengthy quotes and videos of

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6/3/2016 13 Inspiring Testimonial Pages

customer reviews, the site portrays a lot of information in an unintimidating way.

CloudFlare has also divided the testimonials into categories based on the kinds of

services the customers received. This can be a great strategy for websites that offer a

wide variety of services.

What Have We Learned?

Testimonials are important! By presenting reviews of past customers you show
potential customers that others have been grateful for your service in the past.
Testimonials can be a great way to present your expertise in your 뻚낣eld. If you are a
photographer, include high-quality images next to your client reviews. If you are a design
뻚낣rm, include some artistic and intriguing design elements in your testimonials layout.
Don’t just view your testimonials page as a place for words. View it as its own sphere
of in᫵⮕uence.

You can even include the general locations of your previous customers so prospective
clients can see how broad your company’s customer base extends. If your business
prides itself on being a mom and pop shop, include the locations and testimonials of
local area residents. If your company is expanding to international locations and you
want to attract business from a wide range of geographical areas, include that
information too! Potential customers like knowing where your past clients have lived. It
helps them feel like they know more about the places you have in᫵⮕uenced.

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Don’t forget – you should include testimonials throughout your website and not limit 14/17

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6/3/2016 13 Inspiring Testimonial Pages

them to your testimonials page. Don’t hope prospective customers will see your

reviews. Make them see your reviews.

And lastly, always remember to think like your site’s visitors. Would you buy your
product if all you had to go off of was your testimonials page and existing customer
recommendations? I hope so. If not, consider redesigning how your testimonials are
presented, how lengthy the reviews are, and how your testimonials are connected to
your social networking sites. If any page on your site is worth the time and money to
redesign, it’s this one.

by William Craig on March 8, 2013
President of WebpageFX, Inc.

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Join the discussion…

Keith  •  2 years ago 15/17

Try TestimonialRobot widget, they have a very good system.
△ ▽http://www.webpagefx2. com/b  log/we•b­dReesipglny/be•stS­tehsatirmeo n› ial­pages­inspiration/

6/3/2016 13 Inspiring Testimonial Pages

2 △   ▽ • Reply • Share › 

raja  •  14 days ago

Hi i am raja, i am web designer at united knowledge services and 3 year
experience. my client website http://www.tourstore.in

△   ▽ • Reply • Share › 

Tomer Harel  •  a year ago

Hi William, thank you ­ really enjoyed your article. By the way Diya I don't think
the PixelCrayons' Testimonials page is a good example. It lacks images, it's
boring to read and I doubt any user will spend the time on such page.

My vote goes to http://kristihines.com/. 
At the bottom of her homepage she placed the Spectoos widget
(www.spectoos.com) ­ which allows her to showcase her LinkedIn
recommendations on her site. It looks beautiful, inviting and very informative yet
easy on the eyes. I find it especially powerful because it is tied to real people
with real profiles you can verify with a click of a button.
△   ▽ • Reply • Share › 

Guest  •  2 years ago

came across this testimonial page and it was great as well ­
www.PickYourTrail.com/Testimon...

△   ▽ • Reply • Share › 

Diya Kapoor  •  3 years ago

Also check PixelCrayons' Testimonials page. They have designed it perfectly
http://www.pixelcrayons.com/te...

△   ▽ • Reply • Share › 

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