Bank Simpanan Nasional Brand Identity Manual Brand Guidelines
Contents 01 Introduction 02 Concept LOGO About 03 Primary typography Secondary typography Weights and styles Typography 04 Primary color Secondary color Color Palette 05 Letterhead & envelope Business card ID card & lanyard Corporate uniform Polo shirt Tyvek wristband Merchandise Stationary 06 Advertising Promotional poster Social media
01 Introduction
Introduction "Bank Simpanan Nasional represents a new way in encouraged to save their money. It will maintain the at the same time bring several changes in keeping with present time. I hope that with the launching of Bank Simpanan Nasional today, it will develop as a major saving institution and will expand the savings campaign of the Simpanan Nasional has an important role in the lives of the people and National Development. " - YAB Tun Haji Abdul Razak Bin Hussein. About
01 LOGO
with a modern graphic treatment. A customised logotype has been created to the logo Concept LOGO
03 Typography
Primary Typeface Typography franklin gothic demi is the main o cial type face of aur brand Franklin Gothic Demi Regular franklin gothic demi Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz Italic franklin gothic demi Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz Aa Aa
03 C o l or
S t a t i o n a r y 03
Stationary Letterhead & Envelope Letterhead: A4 paper size (210 x 297 mm) Material: 100 - 120 gsm smooth, matte, uncoated Envelope: C6 size (162 x 114 mm) Material: bond-grade paper Bank Simpanan Nasional Afiqah Sapawi Designer Ground Floor & First Floor, 117, Jalan Ampang, Kuala Lumpur, 50450 Kuala Lumpur 0139646130 [email protected] Bank Simpanan Nasional Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Platea dictumst quisque sagittis purus sit. Tellus integer feugiat scelerisque varius morbi enim nunc. Maecenas sed enim ut sem viverra aliquet eget. Felis imperdiet proin fermentum leo vel orci porta non pulvinar. Maecenas volutpat blandit aliquam etiam erat velit scelerisque in. Semper viverra nam libero justo. Nibh sed pulvinar proin gravida hendrerit lectus. Convallis tellus id interdum velit laoreet. Arcu vitae elementum curabitur vitae nunc sed velit dignissim. Eu non diam phasellus vestibulum lorem sed. Est ultricies integer quis auctor elit. In nisl nisi scelerisque eu ultrices vitae. A erat nam at lectus urna duis convallis convallis. Dictum fusce ut placerat orci nulla pellentesque dignissim. Dolor sit amet consectetur adipiscing elit pellentesque. Orci porta non pulvinar neque laoreet suspendisse interdum consectetur libero. A scelerisque purus semper eget duis at tellus at. A erat nam at lectus urna duis convallis convallis. Dictum fusce ut placerat orci nulla pellentesque dignissim. Dolor sit amet consectetur adipiscing elit Your Address Here Teluk Intan, Perak [email protected] www.bsn.com.my + (603) 5556-2509 + (603) 5567-2590
Bank Simpanan Nasional Afiqah Sapawi Designer Ground Floor & First Floor, 117, Jalan Ampang, Kuala Lumpur, 50450 Kuala Lumpur 0139646130 [email protected] Bank Simpanan Nasional Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Platea dictumst quisque sagittis purus sit. Tellus integer feugiat scelerisque varius morbi enim nunc. Maecenas sed enim ut sem viverra aliquet eget. Felis imperdiet proin fermentum leo vel orci porta non pulvinar. Maecenas volutpat blandit aliquam etiam erat velit scelerisque in. Semper viverra nam libero justo. Nibh sed pulvinar proin gravida hendrerit lectus. Convallis tellus id interdum velit laoreet. Arcu vitae elementum curabitur vitae nunc sed velit dignissim. Eu non diam phasellus vestibulum lorem sed. Est ultricies integer quis auctor elit. In nisl nisi scelerisque eu ultrices vitae. A erat nam at lectus urna duis convallis convallis. Dictum fusce ut placerat orci nulla pellentesque dignissim. Dolor sit amet consectetur adipiscing elit pellentesque. Orci porta non pulvinar neque laoreet suspendisse interdum consectetur libero. A scelerisque purus semper eget duis at tellus at. A erat nam at lectus urna duis convallis convallis. Dictum fusce ut placerat orci nulla pellentesque dignissim. Dolor sit amet consectetur adipiscing elit Your Address Here Teluk Intan, Perak [email protected] www.bsn.com.my + (603) 5556-2509 + (603) 5567-2590
Stationary Size: 90 x 50 mm Color: front (white color) & back (yale blue) Material: art card Business Card Afiqah Sapawi BSN Tingkat Bawah & Satu, Wisma BSN, 117 Jalan Ampang, 50450 Kuala Lumpur Tel: 03 - 21623222 Fax: 03 - 21611429 [email protected] +60 138256150 BSN Bank Simpanan Nasional
Afiqah Sapawi BSN Tingkat Bawah & Satu, Wisma BSN, 117 Jalan Ampang, 50450 Kuala Lumpur Tel: 03 - 21623222 Fax: 03 - 21611429 [email protected] +60 138256150 BSN Bank Simpanan Nasional
ID Card & Lanyard Id card size: 54 x 85 mm Color: front & back (yale blue) Material: polyvinyl chloride (pvc) Lanyard size: 900 x 20 mm Color: front & back (yale blue) Material: nylon Stationary BSN BSN BSN BSN BSN BSN BSN BSN BSN Banks Simpanan Nasional BSN NUR AFIQAH ID No Email Phone ::: 4211000201 nura [email protected] 0138256150 Banks Simpanan Nasional BSN Joined Date Expire Date :: NUR AFIQAH
BSN BSN BSN BSN BSN BSN BSN BSN BSN Banks Simpanan Nasional BSN NUR AFIQAH ID No Email Phone : : : 4211000201 nura [email protected] 0138256150 Banks Simpanan Nasional BSN Joined Date Expire Date : : NUR AFIQAH
Attire Corporate Uniform Logo: embroidery nishing (50 x 50.03 mm) Name: embroidery nishing Color: yale blue & lime green Shirt material: premium grade fabric Bank Simpanan Nasional BSN Bank Simpanan Nasional Afiqah Bank Simpanan Nasional Bank Simpanan Nasional Afiqah BSN Male Male Female Female
Bank Simpanan Nasional BSN Bank Simpanan Nasional Afiqah Bank Simpanan Nasional Bank Simpanan Nasional Afiqah BSN Male Male Female Female
Merchandise Merchandise 1) Tote bag (60 x 60.03 mm) 2) Button badge (35 x 35.03 mm)
06 Advertising
Advertising Advertising poster broucher SECURITY TIPS SMS AND PHONE SCAM At Bank Simpanan Nasional (BSN), we want to make your online banking experience safe and secure. While we do our best to ensure your security, there are pre-emptive measures that you can take to stay protected when you perform your online banking transactions via the internet. CUSTOMER CARE Security Tips With Bank Simpanan Nasional BSN BANK SIMPANAN NASIONAL #BSNSOKONGLOKAL Let's support local businesses together with BSN BSN
SECURITY TIPS SMS AND PHONE SCAM At Bank Simpanan Nasional (BSN), we want to make your online banking experience safe and secure. While we do our best to ensure your security, there are pre-emptive measures that you can take to stay protected when you perform your online banking transactions via the internet. CUSTOMER CARE Security Tips With Bank Simpanan Nasional BSN BANK SIMPANAN NASIONAL #BSNSOKONGLOKAL Let's support local businesses together with BSN BSN
BSN BSN has always believed in the wisdom of saving for a better future. As Malaysia’s rst and longest-running bank, we try our best to actively promote the habit of savings and investments among Malaysians. About us “we are always with you for your business” Get In TOUCH 1300 88 1900 +603 2613 1900# Kuala Lumpur Main Branch Tingkat Bawah & Satu, Wisma BSN, 117 Jalan Ampang, 50450 Kuala Lumpur http://www.pbsn.com.my Bank Simpanan Nasional OUR SERVICES Balance enquiry View your Account Balance and Transactions History (Deposit/Credit Card/SSP). Fund Transfer Transfer funds to any bank and mobile number. Bill Payment Pay your bills anytime, anywhere. OUR MISSION Our mission is to build lifelong and meaningful relationships with our customers to ensure they continue to access a better life by: 1. Providing the means for savings and investments by the general public with a comprehensive range of banking services. 2. Promoting and mobilising savings, particularly from small savers. 3. Inculcating the habit of thrift and savings. 4. Utilising the funds of the Bank for investment including nancing of economic development of the nation. OUR OBJECTIVE BSN's main objective has always been to encourage the development of savings and investment among Malaysians from all walks of life. Today, we continue on our quest by o ering even more products and services that cater to the progressive needs of modern life. By doing so, we hope to provide every Malaysian an equal opportunity to enjoy a better life. OUR VISION No Malaysian Left Behind CORE VALUES COMMITTED We are committed to excellence in all that we do AGILE We anticipate market trends and leverage opportunities. RESPECTFUL We value diversity among people, ideas and points of view and strive to put ourselves in their shoes to better understand their needs. ETHICAL We are transparent, honest and uphold the highest moral values. BSN