EXPERIENCE MAP | 44 Exh ibit 01 : Queer Placemaking Exh ibit 02: H istory of Queer Med ia Exh ibit 03: Hea rtstopper & Queer Med ia Exh ibit 04 : Queer Domesticity End ing Space: Celebratory , Dance, Performance G ift Shop, Queer-owned Food Vendors REPRESENTATION QUEER JOY
HOLDING ROOM | 45 Materia ls from the com ics and show ’s creation . Watch an introductory v ideo that g ives context to the experience. Antici pation and excitement to be immersed in the i r favorite show . SEE DO FEEL HOLDING ROOM
HOLDING ROOM | 46
SET 01 : HOMEROOM CLASSROOM | 47 Set recreation of the homeroom in w h ich N ick and Cha rl ie fi rst meet and beg in the i r relationsh i p. Interact w ith the establ ish ing story l ine and v iew a timel ine of the prog ress ion of the series’ story l ine. Interest in the show and excitement at see ing its elements broug ht to l ife. SEE DO FEEL SET 01 : HOMEROOM CLASSROOM
SET 01 : HOMEROOM CLASSROOM | 48
EXHIBIT 01 : QUEER PLACEMAKING | 49 In itia l exh ibit ta lk ing about queer commun ity bu i ld ing and placemak ing , g iv ing context to th is be ing present in Hea rtstopper. Interact w ith prom pts on how to strengthen one’s own inner ci rcle and su pport system . Joy and a des i re to form or strengthen the i r relationsh i ps w ith in the commun ity . SEE DO FEEL EXHIBIT 01 : QUEER PLACEMAKING
EXHIBIT 01 : QUEER PLACEMAKING | 50
SET 02 : ART CLASSROOM | 51 Set recreation of the a rt classroom that Cha rl ie finds a safe space in . Take photos at va rious staged sections. Create a rtwork and w rite messages to create a col laborative a rt wa l l . A sense of ca lm , ha pp iness, and commun ity . SEE DO FEEL SET 02 : ART CLASSROOM
SET 02 : ART CLASSROOM | 52
EXHIBIT 02 : HISTORY OF QUEER MEDIA | 53 Exh ibit focused on the prog ress ion of queer representation in med ia u p unti l toda y . V iew a screen ing of h istorica l queer fi lm and TV show moments. Create storyboa rds for the i r own queer fi lm based on how they v iew the i r experience w ith in the queer commun ity . Fun and reflective. Getting invested in the h istory they’ re lea rn ing by interacting w ith it d i rectl y . SEE DO FEEL EXHIBIT 02 : HISTORY OF QUEER MEDIA
EXHIBIT 02 : HISTORY OF QUEER MEDIA | 54
EXHIBIT 03 : HEARTSTOPPER & QUEER MEDIA | 55 Exh ibit space centering Hea rtstopper w ith in the h istory and prog ress ion of queer med ia representation as a w hole. Lea rn about the past tropes of queer cha racters versus the more authentic representation present in med ia toda y . Take a qu iz about queer med ia then and now . Eng rossed in the h istory that has led to the i r favorite show , and g ratefu l to those w ho have foug ht for th is ty pe of representation . SEE DO FEEL EXHIBIT 03 : HEARTSTOPPER & QUEER MEDIA
EXHIBIT 03 : HEARTSTOPPER & QUEER MEDIA | 56
SET 03 : CHARLIE’S BEDROOM | 57 Set recreation of Cha rl ie’s bed room , in w h ich Cha rl ie finds comfort by h imself, w ith N ick, and in the presence of h is friends. Take photos w ith icon ic set p ieces. V iew hang ing insta l lation of cl i pp ings from both the com ics and show of domestic scenes that occu r in e ither N ick or Cha rl ie’s rooms. Comfort in experiencing such an intimate atmosphere by themselves or w ith loved ones. SEE DO FEEL SET 03 : CHARLIE’S BEDROOM
SET 03 : CHARLIE’S BEDROOM | 58
EXHIBIT 04 : QUEER DOMESTICITY | 59 Exh ibit space relating to queer home l ife and the safety and autonom y of one’s own space. Engage w ith w ritten and aud io interactives to prom pt reflection on the mean ing of domesticity and comfort. Reflective and d ream y . The ambience of the space w i l l g ive v iewers the feel ing of comfort one gets from lazing in bed in the ea rl y morn ing . SEE DO FEEL EXHIBIT 04 : QUEER DOMESTICITY
EXHIBIT 04 : QUEER DOMESTICITY | 60
SET 04 : NICK’S BEDROOM | 61 Set recreation of N ick’s bed room , w here Cha rl ie and h im explore the i r relationsh i p, and N ick feels safe to contem plate h is sexua l ity . Take photos w ith icon ic set p ieces. Pla y on an interactive TV set u p w ith games themed after the show . Cozy and ha ppy , as if they themselves a re l iv ing in N ick’s world . SEE DO FEEL SET 04 : NICK’S BEDROOM
SET 04 : NICK’S BEDROOM | 62
END : CELEBRATION SPACE | 63 O pen room fi l led w ith prom decor themed after scenes from the series. Watch performances, dance, get food from queer vendors, and v is it the g ift shop. Elation , hope, and communa l joy . Safety to express the i r joy in a welcom ing env i ronment. SEE FEEL DO END : CELEBRATION SPACE END : CELEBRATION SPACE
END : CELEBRATION SPACE | 64
END : CELEBRATION SPACE | 65 The celebration space w i l l featu re food and d rinks from the fol low ing queer vendors in NYC: Ice Cream & M i lshakes Coffee & Beverages Donuts & Sweets Class ic Comfort Foods
END : CELEBRATION SPACE | 66
END : GIFT SHOP | 67
END : GIFT SHOP | 68 V is itors to the experience w i l l be able to pu rchase books shown to be read by Isaac in the series.
03. MARKETING
MARKETING PLAN | 69 As a goa l of th is event is to prov ide advertis ing for the Hea rtstopper series, the experience w i l l be com prised of a thoroug h ma rketing plan and execution . The ma rketing w i l l serve to entice those w ho a re a l read y fans of the show to come to the experience, as wel l as encou rage those w ho don ’t know the show to sta rt watch ing due to the show ’s commun ity involvement.
MARKETING PLAN | 70 SOCIAL MEDIA MARKETING CHANNELS NYC PRINT CAMPAIGN POP-UP ARTIST MARKET Socia l med ia platforms, prima ri l y T ikTok, Instag ram , and Tw itter, w i l l be used to promote the experience, as they a l l have s ign ificant commun ities w ith fans of the series on them . Du ring the experience’s NYC run , ads w i l l be run on a l l necessa ry and icon ic landma rks of the city in order to bring both tou rists and loca ls to the experience. To advertise for the experience, as wel l as to fu rther the im pact that the experience has, there w i l l be a travel ing pop-u p a rt ma rket featu ring a rt from the queer a rtists a lso featu red in the g ift shop.
ADVERTISEMENT : BUS STOP | 71 B us Stop Ads - w i l l a lternate between series tag l ine and event tag l ine on d ig ita l screens.
ADVERTISEMENT : BUS STOP | 72 On non -d ig ita l screens, both vers ions of ad w i l l be posted on e ither s ide of the bus stop.
ADVERTISEMENT : BILLBOARD | 73
ADVERTISEMENT : BILLBOARD | 74 Times Sq ua re Ads - w i l l be d ispla yed on LED bi l lboa rds in a centra l location , close to the actua l experience.
ADVERTISEMENT : SOCIAL MEDIA | 75
ADVERTISEMENT : SOCIAL MEDIA | 76
04. THE FINAL
EXHIBIT 04 : FINAL RENDERING | 77
EXHIBIT 04 : FINAL RENDERING | 78
SET 03 : FINAL RENDERING | 79
SET 03 : FINAL RENDERING | 80
SET 03 : FINAL RENDERING | 81
SET 03 : FINAL RENDERING | 82
THANK YOU | 83 THANK YOU to a l l w h o ha ve ha d a ha n d i n getti n g th is p roject to the po i nt w he re I ca n s h ow it to y ou n ow . I h o pe that th is p roject ’ s messa ge is one that y ou ca n s pen d some ti me ref lecti n g on a n d , hopefu l l y , let it bring you joy . Please, hug the ones you love, tell them y ou l ove them , a n d s pen d a s m u ch of y ou r l ife a s poss ible find ing you r joy !
THANK YOU | 84 I need you to know - Nick Nelson that my life is because I way better met you.