MDS 5702 - BCM Paperwork

business

model canvas

IDEASYNDICATE CO. LTD.

MDS5702 Innovation Management & Entrepreneurship

SHAHRULAMIN MOHAMED SUJARI - GS62907

.

Master of Industrial Design Innovation
June 2022

2 CHALET BUSINESS – 25%

CUSTOMER SEGMENTS The SME’s hotel, chalet, homestay
business entrepreneur who provided
STRATAFIED RESIDENT – 35% temporary living for guest or traveler.

The most targeted customer who live INTERIOR DECORATOR – 15%
in stratified residential – Condominium,
Apartment, Flat and etc. Another 15% are from the interior and
design build industry segment to fit in
SMALL LIVING HOUSE – 25% their concept of minimalism.

Other 25% targeted customer are from
small living house resident including
SOHO, SOFO and town house.

100%

3

VALUE PROPOSITIONS

SPACE SAVING

Enjoy more precious living space by utilizing the Knockdown
Collapsible Sofa Bed to have better manage your living area.

EASY TO ASSEMBLE

Innovative sofa jointing system for easy disassembly and re-assembly
according to user requirements for relocation and portability.

WASHABLE COVER

Left stain on your sofa? Don’t worry, this sofa cover can be
removed and washed, and even be replaced!

CONVERTIBLE SLEEPER

Simply pull the bedding lever to convert the sofa into
a queen-size bed and lie down for some relaxation.

4

REVENUE STREAMS

PRICE BUSINESS MERCHANDISE

RM 699 (all in) RM 5 to 50 (per item)

TRANSPORTATION & EXTENDED WARRANTY
HANDLING
RM 30 (1 Year)

INSTALLATION

RM 50 (Once)

SPARE PARTS

RM 25 (1 Year)

REPLACEMENT COVER & ACCS.

RM 129 (1 pcs)

5

CHANNELS

Facebook Marketplace STORE & PHYSICAL SHOP Mydin Hypermarket
.
Signing a sales agreement or contract Harvey Norman
Shopee with most famous local furniture store
and premises to supply a product. Ashley
Lazada Homestore

eBay ONLINE SHOPPING PLATFORM Giant
TikTok Shop Hypermarket
Pioneering the sale of furniture products
through online sales platforms to suit Tesco Hypermarket
the current shopping lifestyle

6

CUSTOMER RELATIONSHIP

AFTER SALE SERVICE +1 POINT COLLECTION
Get 2x more point when spend more
Enjoy the product without and redeemed on next purchase
worrying by hassle free
1
FREE CONSULTATION 5
Get a modern PowerPoint 2 DISCOUNT CARD & VOUCHER

Enjoy discount up to 50%
on selected product

PRODUCT WARRANTY 4 3 FLASH SALE

Every product will have at least 1 year Get update on our website to enjoy
warranty and even can be extended shocking price

5+1 LOYALTY PROGRAM
What you give, you will get MORE back

7

KEY ACTIVITIES

PRODUCTION

The main business activity are to produce a
sofa & upholstery product for local market.

FURNITURE SHOWROOM

To have look of finish product that produce
by the company, a mini showroom are set up.

DESIGN CONSULTATION

The design consultation activity also can give
a positive feedback of business prospect

PROMOTION

The promotion activity will be conducted on every
3 month to boost the selling of new product.

8

KEY RESOURCES

MANPOWER

M
35 Personnel - Exec, Officer, Skilled & General Worker

MATERIAL

M
Upholstery Based Material – Wood, Metal, Composites

MACHINERY

M
Metalworking & Woodworking Machines including Tools

3M-C CAPITAL

C
RM 250,000.00 Capital Fund for Limited Company (Sdn. Bhd.)

9

KEY PARTNERSHIP

1 3

VENDOR & TRANSPORT &
SUPPLIER LOGISTIC SERVICE

PROVIDER

2

OUTLET & STRATEGIC BUSINESS
MARKET PARTNERSHIP
CONSIGNMENT

10

COST STRUCTURE

FACILITIES & ASSETS

Factory, Studio, Workshop, Office, Transport, Furniture, IT Equipment,
Labs.

MATERIALS

Raw material of product – Wood, Composites, Metal and Furniture
Jointing Fittings, Accessories, Mechanism, etc.

TOOLS & MACHINES

Common woodworking machines and tools including computerize and
automation; CNC Router, 3D Printer and Laser Cutting / Engraving

MANPOWER

Personnel / staff remuneration, incentive and commissions; Executive,
officer, skilled worker and general worker.

MARKETING & ADVERTISING

Marketing and advertising via social media, billboard, poster, fliers,
commercial TV and radio.

11

ORGANIZATIONAL CHART

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Co. ltd.