Are Potential Customers Noticing Your Storefront Signage

Are Potential Customers
Noticing Your Storefront

Signage?

Your storefront signage is a major aspect of your everyday advertising, not to
mention helping people find your business. Storefront signage can help your
business get noticed and stand out, especially if your store is located in an area
with many other businesses and there’s a lot of competition.
However, there’s a difference between getting noticed and appealing to
customers and having customers notice you but also be confused about what
you offer. Are potential customers actually noticing your storefront signage?
Here’s how you can get noticed in the best way.

Make Your Message Instantly Clear

Whether you have storefront signage advertising your business name or a
promotion, don’t make your signage too wordy. People won’t stick around to
read a sign that contains a lot of text, even if they do notice it.

Keep your message clear and simple when getting customers to notice your
storefront signage. Remember, you aren’t necessarily trying to convince them
to buy something with your signage. You’re simply capturing their attention
and encouraging them to come into your store.

Grab Attention With Smart Colors and Lighting

Choosing the right combination of colors and lighting can really make your
signage stand out. You can also consider using graphics to grab the attention of
your potential customers.

Lighting for your signage doesn’t have to
be used just at night. Daytime lighting
can also make sense as long as it’s
enhancing your signage instead of taking
away from its message and distracting
potential customers.

Picking the right colors that go well
together and support your sign’s readability—as well as match your branding—
can also help attract customers.

Ensure Proper Lettering Size and Placement

Customers won’t notice your signage if they can’t read it, whether because the
sign’s placement is awkward or because the actual lettering on the sign is too
small.

Ensuring the proper lettering size—which is about an inch for every 10 feet
your customer is from the sign—as well as a smart placement for the sign can
ensure your customers can both see and read the sign, whether from the
roadway or when walking by your store.

When combined with the proper colors, lighting, and graphics, the lettering size
and placement of your sign can get your store the right attention and even
help improve your sales.

Get Noticed With Attractive Signage

Your sign doesn’t have to be expensive or intricate to draw in customers. You
can get noticed with simple and effective signage that’s professionally designed
and placed. Find out more about our signage options for your storefront by
contacting Legendary Custom Signs & Graphics today at (571) 982-8572.

Source - https://legendarysigns.com/are-potential-customers-noticing-your-
storefront-signage/