BW BUSINESSWORLD 4 JUNE 2022 E Book BW

RESPECTED COMPANIES 2022

Overall Rank by Company Average Overall Rank by Company Average
Rank Sector Score Rank Sector Score

48 5 Adani Ports and Special 2.43 PHARMACEUTICALS 2.71
Economic Zone 2.60
2.57
17 1 Sun Pharmaceutical 2.24
Industries

IT/ITES 26 2 Cipla

1 1 Tata Consultancy 3.08 29 3 Dr. Reddys
Services (TCS) Laboratories
2.96
7 2 Infosys 2.90 59 4 Lupin
2.75
11 3 Wipro

16 4 HCL Technologies REAL ESTATE

43 1 DLF 2.47

METALS AND MINERALS

25 1 Tata Steel BSL 2.61 RETAIL

35 1 Hindalco Industries 2.53 30 1 Titan Company 2.56

49 3 NMDC 2.42 37 1 Avenue Supermarts 2.52

39 2 Rajesh Exports 2.51

NBFC TECHNOLOGY

10 1 HDFC Life Insurance 2.91 2 1 Google India
24 2 Siemens
OIL & GAS 3.04
2.62

6 1 Reliance Industries 2.97

18 1 Hindustan Petroleum 2.68 TELECOM
Corporation
22 1 Bharti Airtel 2.63
23 2 Indian Oil Corporation 2.62 51 2 Indus Towers 2.38

27 3 Oil & Natural Gas 2.59
Corporation

38 4 Oil India 2.51 DEFENCE

54 5 Vedanta 2.29 33 1 Bharat Electronics 2.54

04 June 2022 | BW BUSINESSWORLD | 101

AFTER HOURS HEALTHCARE

Meenu Walia,Senior
Director, Oncology,
Max Super Specialty
Hospital, speaks about
the health risks of
vaping, e-cigarettes,
and tobacco use By
Jyotsna Sharma

Vaping
not much
safer than
smoking

What are the harmful and your entire body. and chronic obstruc-
It can lead to chronic tive pulmonary disease
effects of smoking and complications, and have (COPD), which includes
long-term effects on your emphysema and chronic
tobacco use? body systems. Within bronchitis. Smoking
Smoking is a major 10 seconds of your first also increases the risk of
reason for cancer, and puff, the toxic chemicals tuberculosis, certain eye
accounts for 22 per cent in tobacco smoke reach diseases, and problems
of the cancer deaths. No your brain, heart, and with the immune system,
matter how you smoke it, other organs. Tobacco including rheumatoid
tobacco is dangerous to use is the one risk factor arthritis. As per reports
your health. There are no shared by four of the by the WHO, India is
safe substances in any to- main categories of non- home to 12 per cent of the
bacco products, from ac- communicable disease. world’s smokers. More
etone and tar to nicotine Smoking causes cancer, than 1 million people die
and carbon monoxide heart disease, stroke, every year due to tobacco-
– it is a deadly combina- lung diseases, diabetes, related illnesses.
tion. The substances you
inhale affect your lungs

102 | BW BUSINESSWORLD | 04 June 2022

Every time a person takes a puff of a cigarette, 7000 e-cigarettes contain
thousands of the same
chemicals enter the lungs and spread within the body, toxic chemicals. Most
e-cigarettes contain free-
including 69 known carcinogens base nicotine or nicotine
salts. Some contain vita-
as “vaping.” More than min E acetate, and many
a decade ago, vaping ex- produce vapour contain-
ploded in popularity as a ing chemicals including
“healthier” alternative to diacetyl, formaldehyde,
regular tobacco products, acrolein, benzene, other
but current research toxicants, carcinogens,
is shining a grim light and heavy metals proven
through this smoky haze. to be carcinogenic and
While many e-cigarette neurotoxic.
companies market their
product as a tool to help Findings suggest the
smokers quit, this has toxicity levels are lower
not yet been approved by than in cigarette smoke,
agencies. the levels of formalde-
hyde and metals were
What kinds of cancer cervix, and causes acute What are the harmful comparable to or higher
myeloid leukaemia. Stud- than in cigarettes.
can people get from ies have also found that effects of vaping and
smoking for more than A large observational
smoking? ten years increased the e-cigarettes? study conducted by the
Every time a person takes risk of developing breast Most e-cigarettes contain American College of Car-
a puff of a cigarette, 7000 cancer by 21 per cent. nicotine that can damage diology found that com-
chemicals, including 69 heart cells, potentially pared to non-smokers,
known carcinogens enter Vaping and e-ciga- causing heart disease. e-cigarette users were
the lungs and spread to Exposure to nicotine can 34 per cent more likely
other parts of the body. It rettes are coming up as negatively impact brain to have a heart attack, 25
is known to cause cancer development in young per cent more likely to
of the mouth and throat, alternatives, are they adults and adolescents, develop coronary artery
oesophagus, stomach, including effects on disease, and 55 per cent
colon, rectum, liver, any better? working memory and at- more likely to suffer from
pancreas, voice box (lar- One of the hottest topics tention. It can also cause depression or anxiety.
ynx), trachea, bronchus, in public health today sudden infant death
kidney and renal pelvis, is the use of electronic syndrome. When it comes to your
urinary bladder, and cigarettes (e-cigarettes), lungs, e-cigarette smok-
commonly referred to Although e-cigarettes ing, similar to tobacco
don’t emit smoke like smoking, increases the
lit tobacco cigarettes, risk of asthma and chron-
ic obstructive pulmonary
disease.

What’s worse, many
e-cigarette users get even
more nicotine than they
would from a combustible
tobacco product. Users
buy extra-strength car-
tridges with a higher con-
centration of nicotine or
increase the e-cigarette’s
voltage to get a greater hit
of the substance.

Photographs by CANVA 04 June 2022 | BW BUSINESSWORLD | 103

AFTER HOURS BUSINESSOFDESIGN

THE Asourglobal
BUSINESS economygrowssteadily,
OF LUXURY mostconsumer-based
DESIGN IN industriesarefacing
THE POST radicalchangesbackedby
innovation,withtheluxury
COVID industrybeingnoexception
WORLD toit.ThesizeoftheIndian
luxurymarketisexpectedto
growtomorethanUS$200
billionin2030fromthe
US$30billionin2021
ByRheaMehta

AS our global economy grows steadily, most
consumer-based industries are facing radical
changes backed by innovation, with the lux-
ury industry being no exception to it. The
concept of ‘luxury’ has changed over time,
with its focus shifting from being just about a status sym-
bol and pure material culture to something that is experi-
ence-centric. Modern-day luxury is subjective – it is about
tailoring products and services that serve client-specific
needs with the aim of adding value to their life.

But you may ask what’s the reason behind this changing
meaning of luxury? It’s quite simple. High-end consumers
have started re-evaluating their priorities and now make
purchases, while still appreciating true quality. The cus-
tomer’s taste for luxury is shifting from ownership to
experiences and access to the world of exclusivity.

Luxury Goods Market
The revenue in the luxury goods market amounts to

104 | BW BUSINESSWORLD | 04 June 2022

US$349.10 bn in 2022. A and their needs.
study by Cision PR One of our products,
Newswire states that the
personal luxury goods “The Whim” is designed in
market will grow in its size a way that caters to every-
by US$33.53 bn during a thing our clients would
span of five years, from want in their space, giving
2020 to 2025. them a taste of modern
and thoughtful luxury.
Globally, Chinese con- Most of our work, espe-
sumers spent well around cially larger chandeliers
US$73.6 bn on luxury are tailor-made to our cli-
goods last year, seeing a 36 ent’s expectations so that
per cent increase from we leave no stone unturned
2020. This number adds in helping them make
to the increased passion desires come to life in their
for luxury in Asian coun- homes.
tries, including India.
The change in the mean-
The size of the Indian
luxury market is expected
to grow to more than
US$200 bn in 2030 from
the US$30 bn in 2021. A
painting by VS Gaitonde
was sold for Rs. 38.98
crore last year, making it
the most expensive Indian
art piece sold globally.

Going Digital As the need for luxury This is the principle that ing of luxury has led to
While many factors have products and services that drives us at Rhea Mehta brands changing their
contributed to the are curated for personal Design, where our only business approach as the
changes in luxury, one of needs increases, the focus focus is on designing lux- majority of customers
the interesting factors is is now on local luxury ury lighting pieces – sculp- today are socially aware
the world going digital. brands that pay more tures of art with a play of and consume cautiously.
According to Statista, attention to being unique lighting or Light Art as we While some may call the
20.8 per cent of total rev- and serving their client’s call it – that suit our clients direction that the luxury
enue will be generated desires to their best ability. by understanding them industry is headed towards
through online sales by the end of its golden era,
2022 in the luxury goods what is to come next is far
markets. VR showrooms, more exciting and
AR filters, and 3D exhibi- ambitious.
tions are some of the key
trends with luxury going Rhea Mehta is a Luxury
digital. It would be inter- Lighting and Installation
esting to see how the lux- Designer. She has studied
ury segment maintains Product & Spatial Design from
the human touch. ÉSAD Orléans, France and
Interior & Furniture Design
Local Luxury Brands
There is no denying that from MIT.
luxury products are in
demand more than ever.

04 June 2022 | BW BUSINESSWORLD | 105

AFTER HOURS BUSINESSOFENTERTAINMENT

In1960,Mughal-e-AzammadeRs2000
crorebycurrentstandards.Sooryavanshi,
onemostsuccessfulfilmsofrecenttimes
madeRs195crore.Isthefilmindustry
facinganidentitycrisisandachallenge
fromthepopularityofOTTplatforms? By
KaushikBhaumik

WINDS OF

CHANGE

A S cinema worldwide undergoes a huge crisis K.G.F. even as we speak, Azam reeled in 100 mil-
of identity due to the pandemic as well as the the above figure should lion+ feet in 1960.
challenge from the massive popularity of jolt us to our senses as
OTT platforms maybe it’s a good time to regards any simplistic The 100 million+ foot-
revisit the history of Bollywood and see how understanding of indus- fall number, however, had
it has done in terms of box office earnings and footfalls. trial success over time. already been achieved by
Mughal-e-Azam’s achieve- Mehboob Khan’s Mother
Sooryavanshi the most successful film of last year made ments are epic by today’s India in 1957. But the big-
a paltry 195 crore, the yearly top dog going below the 200- stand-ards. It took 13 gest footfall record in
crore earnings mark for the first time since 2013. The Bombay cinema of course
interesting thing here is that while one might think there years for a film, Raj belongs to Sholay with
are concrete recent events that have hit the film industry Kapoor’s Bobby, to more than 150 million
negatively in terms of financial success, statistics when earn 11 crore in viewers watching the film.
adjusted for inflation of ticket prices and footfall statistics 1973. And this is However, when adjusted
for blockbusters over the decades reveal that Bollywood after years of for inflation Sholay’s 1500
might have been in decline for inflation and crore number comes not
a long long time. only behind Mughal-e-
1000+ capacity Azam but also Mother
The Days of Glory cinema halls with India which earned 1600
So, to cut to the chase, air-conditioning crore.
according to media in place being
reports, the biggest built in the early That five of the top 10
Bollywood film in history, 1970s. Thus, Bollywood films as per
when adjusted for infla- experts are pre-1970s hits
tion, is Mughal-e-Azam. Its according to (Ganga Jamuna (1961),
earnings of 11 crore in 1960 reports, while Mere Mehboob (1963),
according to Box Office Bobby had a Naya Daur (1957) +
India when adjusted for footfall of 53 Mughal-e-Azam and
inflation gives us a figure of million in 1973, Mother India). This should
2000 crore for today. Given Mughal-e-
the raging controversy over
the claim of 1000 crore+
earnings for films such as

106 | BW BUSINESSWORLD | 04 June 2022

alert us to something other big hits of the times.
interestingly counterintui- You lose the capacity to
tive about Bollywood his- produce mass blockbust-
tory’s ‘progress’ over the ers of a certain kind, you
decades. lose the overall capacity to
produce a hit film
Again, that all these hits industry.
are clustered around the
1960 mark should tell us Maybe, it’s time for
something of the glorious industry captains to think
period of Bollywood (the through the implications
HAHK + DDLJ moment of ruling out almost 70 per
around 1994-95 is a dis- cent of Bollywood’s most
tant second with a cumu- ardent fans through the
lative footfall of only 122 destruction of single-
million against the 200+
million for Mughal-e- nationwide hits of a cer- the present.
Azam + Mother India). tain scale has sharply Films make money but
The 2010s as a whole just declined.In short,
about manage to cross the Bollywood until the 1960s they don’t have mass pop-
400 million mark. was a more energy-effi- ularity, a certain mass
cient film industry – pro- madness that films such as
Revamp Required ducing huge industry hits Mughal-e-Azam or even a
It seems that Bombay cin- with much fewer cinema DDLJ or even a Gadar
ema might have made halls, a smaller film-going could produce. This mass
more money with every public, and fewer prints madness for particular
passing decade, at least per film than in the times films is a marker for a
until the 1970s, but its kind of unconscious
capacity to produce

Bollywood until the 1960s was a more energy-
efficient film industry – producing huge industry hits

that followed. desire of the masses to see screen cinemas in favour
One thing is for collectively their lives in a of multiplexes.
large epic frame of cinema
sure, Bollywood has – their lives defined Not only did the epic-
been an underper- against family, society, ness of Bollywood disap-
forming industry nation, world, and even pear with the multiplex,
from the 1980s the spiritual. The industry but it also meant the eco-
onwards and has gone needs to have the ambition nomic destruction of the
steeply downhill from to produce films that industry…way before the
the moment the multi- seek to reach out to pandemic and OTT
plex entered the scene, the huge Indian masses at platforms.
an industry truly in such a scale of
decline that has only imagination. Kaushik Bhaumik is an
become apparent now. Associate Professor at the
Bollywood defined by Indeed, one might add, School of Arts and Aesthetics at
action extravaganzas is a very critically, that the Jawaharlal Nehru University.
cinema of low footfalls mass popularity of He did his D Phil on the History
made up of hyper-inflated Bollywood pre-1980s also of Cinema from the University
ticket prices and dubious indicates the kind of of Oxford , United Kingdom.He
box office statistics define masala that defined the
is widely published.

04 June 2022 | BW BUSINESSWORLD | 107

AUTO ANKIT KUMAR,
CEO, Skye Air & Investor, GoZero Mobility
MANUFACTURING

AUTO GEARS
UP FOR NEW BIZ
MODELS

In the year ahead, the automotive industry in India
will see greater penetration of electrification, more
advanced new-age features, the D2C business model
and the share-car service concept

W ITH the advent of technologies such as drones, artificial intelligence,
robotics and internet of things, the automobile industry has made some
noteworthy headway toward evolution and advancement. The ideal image
of the future — with cars that run on eco-friendly fuel and can drive them-
selves plying on the Indian roads — isn’t too far away now. Some trends will determine
the future of the automobile industry and are worth looking into for future-readiness.

More EVs On Indian Roads “Increasing
battery com-
Issues such as global warming, climate change and fossil fuel petence as well
depletion are expected to direct the policies of the decision mak- as EV charging
ers, and stricter environmental regulations will be imposed as infrastructure
a result. Central and several state electric vehicle (EV) policies, can accelerate
the FAME subsidy and also a new interest from car buyers will its acceptance.
see this segment grow in 2022. Lithium-ion bat-
tery prices have
The auto industry will respond to this by moving further already fallen by
away from fuel and producing vehicles that only consume eco- 89 per cent over
friendly energy in the form of electric cars and hybrids. the last dec-
ade...”
Also, increasing battery competence as well as EV charging
infrastructure can accelerate its acceptance. Lithium-ion bat-
tery prices have already fallen by 89 per cent over the last decade,
reaching a price of $137/kWh in 2020. The growing range of
EVs should also help ease environmental concerns and boost
demand.

Shared Car Service

A trend where autonomous vehicles that will provide service on-demand will pick pace.
This would help in adding on to savings as people will not have to invest substantial
money into owning a car. There are already many shared car service players that are
catering to the current demand and more will spring up in the coming year.

With increased digitalisation, people are getting goods delivered to their doorsteps
such as groceries, consumer goods etc. Now even vehicles will pick on to this trend.
Several mobility companies are already offering their products by utilising direc-to-
customer business (D2C) model. More will follow the trend in the year 2023. Owing to
the spike in online sales and the D2C business model automobile dealerships will switch
to digital medium and online sales. Therefore, hybrid business models as a trend will
pick up pace for automobile sales.

108 | BW BUSINESSWORLD | 04 June 2022 Photograph by Ritesh Sharma

AUTO NIKHIL NAIR,
Founder & CEO, Ohm Mobility
AUTOMOTIVE STARTUP

FINANCING
INDIA’S SHIFT
TO EVs

Nikhil Nair says the shift from ICE vehicles
to electric vehicles in India’s auto sector has
brought many opportunies for new players.
Excerpts of an interaction with him

By Utkarsh Agarwal “If I had a magic
wand, I would
How did the idea of Ohm Mobility come into being? create two to
Since 2008, I’ve been working in the solar energy business and three stellar EV
have been passionate about new business models, which make products for the
clean energy accessible and affordable to everyone. In 2022, Indian roads
I saw a once-in-a-100-year shift in the Indian automotive in- that would be
dustry from ICE vehicles to electric vehicles (EVs) and decided extremely dura-
to move toward the Indian auto sector. This shift meant a lot of ble, have a great
opportunities for new players to build tech-driven businesses driving range
and that’s how Ohm Mobility was born. and will come at
an affordable
As an entrepreneur, I believe that if you wish to build a large business, you need price”
to solve a large problem. In that respect, the Indian auto sector is massive and ac-
counts for seven per cent of India’s GDP.

What are the big opportunities that your company is focusing on in the year
ahead?
As the demand for electric vehicles grows, so will the need for financing. We at Ohm
Mobility are building a new-age EV financing company and have started financing
fleet, drivers working in the last mile delivery, but will quickly expand into other
EV lending opportunities as well.

Since EVs largely come connected, it presents a unique set of opportunities to
use vehicle data to make a credit decision.

In 2021, we estimate about $300 million was deployed in EV financing in India
and the number is estimated to cross $50 billion by 2030. With a CAGR of 76 per
cent, EV financing presents a massive opportunity both to existing banks/ NBFCs
and to the younger fintech companies like us.

Despite many challenges, what do you think is required to shape up the EV
industry?
In 2021, EV sales have grown three-fold in comparison to 2020, and will see sili-
mar growth in 2022. Despite several challenges in the EV industry, growth in the
sales number is encouraging. If I had a magic wand, I would create two to three
stellar EV products for the Indian roads that would be extremely durable, have a
great driving range and will come at an affordable price. This will overall solve a
host of issues.

04 June 2022 | BW BUSINESSWORLD | 109 Photograph by Ritesh Sharma

AUTO A

TRAILBLAZERS

TAKE
THE STAGEA NEW GENERATION OF TRAILBLAZERS

IN INDIAN AUTO SECTOR

Nitin Gadkari, Union Minister of the Ministry of Road Transport & Highways felicitates top 40 under
40 leaders of the automotive industry in India. Nearly 23 winners in the BW Auto World 40 under 40
power list represent the Indian startups and disruptors. Automobile aggregators, manufacturing,
self-drive and rentals, pre-owned and communications category make up the rest of the winners

A

BW Auto World 40 under 40 2022 Winners with Union Minister Nitin Gadkari

Abhimanyu Goyal, CTO, Vogo Automotive Pvt Ltd Abhinandan Gopalsetty, Head Sales & marketing,
BMW Motorrad India

110 | BW BUSINESSWORLD | 04 June 2022

Aloka, Associate Director, EV Development, YULU Bikes Amit Kumar, CEO, OLX Autos India

Ankit Kumar, CEO, Skye Air & Investor Go Zero Mobility Akash Gupta, Co- Founder & CEO, Zypp Electric

Akshay Singhal, Founder & CEO, Log 9 Materials Ashwini Tiwary, Founder & CEO, Autobot India

Chandresh Sethia, Co-founder & CBO, EVRE Misha Santosh Nair, COO , Mechanik TV
Photographs by Bobby Singh
04 June 2022 | BW BUSINESSWORLD | 111

Anshu Gupta, Product Head - Gen 6 Radar, Continental Gajendra Jangid, Co-Founder & CMO, Cars24

Sakshi Vij, Founder & CEO, Myles P. Hari Kiran, Co-Founder & COO, ebikeGo

Jehaan Adil Kotwal, Co-Founder, Humsafer Safety App Khushboo Gupta, Assistant General Manager, Marketing &
Public Relation at Kia India

Saurav Kumar, Founder & CEO, Euler Motors Siddharth Chaturvedi, Founder & Managing Director, S
Boys & Machines

112 | BW BUSINESSWORLD | 04 June 2022

Mohit Sharma, Co-Founder & CEO, Oye! Rikshaw Nikhil Bhatia, Co- Founder & COO, Hop Electric

Nikhil Nair, Founder & CEO , Ohm Mobility Nishant Arya, Vice Chairman, JBM Group

Rachitta Juneja, Co-Founder & CEO, Whide Ruchit Aggrawal, Co-Founder & CFO, Cars24

Sumit Chhazed, CEO & Co-founder, OTO Tarun Lawadia, Founder & CEO, Pum Pum Pum

04 June 2022 | BW BUSINESSWORLD | 113

MANAV RACHNA EXCELLENCE AWARDS

Minister of State Rajeev
Chandrasekhar honours
stalwarts at 6th Manav Rachna

Excellence Awards

13 awards were given to the revered individuals from Industry and
Academia. Also, Book Launch of ‘Real Life Management Case Studies:

Developed in Factual Conversation with Industry Leaders’

T HEsixtheditionofManavRachnaExcellence MRU; H K Batra, Chairman, Perfect Breads and veterans
Awards (MREA) 2022 was held at a glittering from the industry.
ceremony graced by Rajeev Chandrasekhar,
Minister of State - Ministry of Skill Development Sanjay Srivastava, MD, MREI and VC, MRIIRS gave an
and Entrepreneurship, Ministry of Electronics and overview of the Manav Rachna Excellence Awards 2022. He
Information Technology, GOI at the campus of Manav Rachna expressed his delight over the fulfilment of the dream of the
Educational Institutions (MREI) on May 14, 2022. Founder Visionary and said that these awards are testimony to
the founder’s dream and every year, new categories are being
Manav Rachna Excellence Awards, organised annually added to it.
were instituted in April 2017 to carry forward the rich legacy
of its visionary Founder OP Bhalla who worked ceaselessly to Congratulating the awardees, Prashant Bhalla said,
promote excellence in education. “Manav Rachna has forever celebrated such great champions
and we salute their humility and distinction every year, with
MREA 2022 were bestowed across 12 genres to the stalwarts the aid of the prestigious Excellence Awards. The Excellence
and achievers for their exceptional and path-breaking vision Awards were designated to applaud the impeccable achievers
by Rajeev Chandrasekhar in the presence of Prashant Bhalla - from various professional domains who have brought about
President, MREI; Amit Bhalla - Vice President, MREI; Sanjay revolutionary transformations in their respective fields and
Srivastava - MD, MREI and VC MRIIRS; N C Wadhwa - DG, made a prominent mark in the contemporary cosmos.”
MREI; Lt. General R.K. Anand, DG, MRIIRS; I.K. Bhat, VC,
Expressing his delight to bestow the prestigious MREA

114 | BW BUSINESSWORLD | 04 June 2022

upon awardees, Rajeev Chandrasekhar said, “Next 25 years PEOPLEBUILDERAWARD: KSBakshi,GroupHead-HR,
InterGlobe Enterprises
are going to be of India’s youth and our economic progress, YOUNG LEADER AWARD: Chaitanya Peddi, Co-Founder &
Product Head at Darwinbox
expansion, and leadership of innovation will be driven by YOUNG LEADER AWARD: Rohit Chennamaneni, Co-
Founder at Darwinbox
the youth.” He added, “After the National Education Policy NATION BUILDING AWARD: Ajay Pandey, Ex MD & Group
CEO, Gift City
2022, the entire focus is now on the students getting not just
AWARD FOR OUTSTANDING CONTRIBUTION IN
knowledge in terms of sciences, social sciences, curriculum
CULTURALARENA: Sachidanand Joshi, Member
and education but also getting aptitude and skills; vocational Secretary, Indira Gandhi National Centre of Arts (IGNCA),
Ministry of Culture
education and skills are integrated into curriculum. And this FARIDABAD INDUSTRY ICON AWARD: Navdeep Chawla,
Chairman, MD & Founder, Psychotropics India
will help us succeed in our mission to uplift our youth in the
PRITAM SINGH AWARD FOR ACADEMIC EXCELLENCE:
global arena”.
Avinash Chandra Pandey, Director, Inter-University
The stalwarts who were honoured on this prestigious Accelerator Centre, An Autonomous Research Centre of
UGC
platform are revered figures: CHANGE MAESTRO AWARD: Amit Malik, CEO & MD,
CORPORATE & INDUSTRYAWARD: Shiv Shivakumar, Aviva Life Insurance Company India
Group Exec. President- Corporate Strategy & Business LIFETIME ACHIEVEMENTAWARD: S.V. Nathan, Partner &
Development, Aditya Birla Group Chief Talent Officer- Deloitte India
SPORTS ICON AWARD: Rani Rampal, Indian Field Hockey OUTSTANDINGSCIENTISTAWARD:G Satheesh
Player Reddy, Chairman, Defence Research and Development
Organisation (DRDO) & Secretary, Department of Defence,
R&D
TECHNOLOGYTRANSFORMATION AWARD: Vinnie
Jauhari, Learning and Skills Lead, Microsoft India

This was followed by a Book Launch of a book titled ‘Real
Life Management Case Studies: Developed in Factual
Conversation with Industry Leaders’ by Amit Seth,
Professor, Faculty of Management Studies, MRIIRS and
Monika Goel, Professor, Faculty of Commerce, MRIIRS.

Photographs by Bobby Singh 04 June 2022 | BW BUSINESSWORLD | 115

AFTER HOURS GADGETS

A DAY WITH
ASUS ROG
PHONE 5S

Gaming on smartphones has
become more popular these days
than on any other devices. We put
the Asus ROG Phone 5s to test and
here is what we think of it
By Utkarsh Agarwal

REPUBLIC OF Gamers protected with corning The price of the ROG The device also gets AI,
(ROG), a sub-brand gorilla glass victus and Phone 5s starts at Rs Wifi 61 and 3GHzi CPU.
of Asus introduced offers HDR10+ support. 49,999 for the base variant The cooling system in
its 5s series in India last On the back of the phone, with 8GB RAM and 128GB the ROG Phone 5s has
year, the latest being the 5s one gets a glass finish with storage and goes up to Rs a thermal structure that
and 5s Pro. We spent a day a dot matrix design, which 57,999 for the top-end splits the battery into two
with the Asus ROG Phone is one of the major visual variant with 12GB RAM parts, one located on each
5s to test its capabilities, changes in this phone from and 256GB storage. side of the CPU. This has
and did it manage to its predecessors. been done to ensure that
impress us? Let’s find out. SPECIFICATIONS the heat generated by the
At first glance, the phone CPU is transferred to all
DESIGN looks stylish with a modern The ROG Phone 5s series the edges and corners of
design but misses the vibes is powered by Snapdragon the chassis, which doesn’t
The Asus ROG Phone 5s of a gaming phone. The 888 Plus processor work really well. The phone
has a 6.78 inch AMOLED phone weighs a bit heavy at that actually boosts the heats up really fast and lags
front display that is 238 gm. performance of the device.

116 | BW BUSINESSWORLD | 04 June 2022

sometimes. A pro mobile gamer looks for MP camera shoots selfies
a high performance with warm tones and can
FEATURES records 4K videos as well.
smartphone and this device
The best feature of the doesn’t disappoint in this case AUDIO
device is the HyperFusion,
which connects with the For a gaming device, audio
fastest internet connection plays a significant role to
available and can also give an immersive gaming
combine both the mobile experience. The Asus ROG
data and wifi together Phone 5s offers seven
to increase the internet magnet dual front-facing
connectivity speed. speakers on the top and
Another interesting feature bottom of the phone that
is the ultrasonic shoulder produce louder and less
side sensors on the phone distorted stereo sound
that support dual gestures, effects. The speakers are a
such as tap-and-slide or true strength of this phone.
tap-and-swipe, for total If you like playing games
control. or listening to music with
your headphones on, the
PERFORMANCE Photographs by Utkarsh Agarwal ROG Phone 5s also gives
you a 3.5 mm jack at the
A pro mobile gamer looks ASUS bottom of the device for
for a high performance ROG your wired headphones and
smartphone and this device PHONE earphones.
doesn’t disappoint in this 5S
case. The device comes with BATTERY
144 Hz/ 1ms refresh rate • ROG PHONE 5S
that responds really well • 30-WATT QC4.0 The gaming phone has a
and 1080 pixel resolution. CHARGER 6000mAh non-removable
The colours and graphics • USB-C TO USB-C battery that takes up to two
on the phone work super DATA CABLE hours for a full charge with
smooth and provide a fast • MOBILE BACK a 30W charger.
gaming experience. The COVER
device is 5G enabled. • SIM EJECTOR PIN VERDICT
• USER MANUAL
CAMERA AND WARRANTY The Asus ROG Phone 5s
CARD did manage to impress
The ROG Phone 5s comes • ROG STICKER us with its performance
with the usual triple SET and is certainly one of the
camera setup on the rear. best gaming phones in the
The 64MP main camera Indian market as of now,
offers up to 8K Pro video but the only area this phone
recording, the secondary lacks is the weight of the
13MP camera is for the device and heating issues.
ultra-wide-angle pictures Also, at the minimum price
and the 5MP macro camera of Rs 49,999 one would
for close-up detail. The expect a 65W fast charger
camera on the device in the box.
captures decent images
and is no different from its utkarsh@business-
predecessors. The front 24 world.in

04 June 2022 | BW BUSINESSWORLD | 117

AFTER HOURS/ HEALTH By Rachna Chhachhi

I N YOUNGWORKINGprofession- meal. These are richer in
als, mood swings, feeling low, anxi-
ety over the future, and depression fibre, minerals and make
are a common fallout of Post Covid
trauma. But a new study conducted the body burn more calo-
by the University of Technology, Sydney
has discovered a very simple method ries to digest.
to overcome all this. Young men with a
poor diet saw a significant improvement Include whole foods.
in their symptoms of depression when
they switched to the healthy Mediterra- Of course, it’s wonderful
nean diet, as per this study published in
May, 2022. The study recommends that to have your moong dal
medical doctors and psychologists con-
sider referring depressed young men to a yellow, however, whole
nutritionist as an important component
of treating clinical depression. lentils in small quantities

There are many scientific reasons why have more fibre and also
food affects mood. For example, around
90 per cent of serotonin, a chemical that target visceral fat. Even
helps us feel happy, is made in our gut by
our gut microbes. There is emerging evi- if you don’t need to lose a
dence that these microbes can commu-
nicate to the brain via the vagus nerve, in little bit of weight or have
what is called the gut-brain axis. And to
have beneficial microbes, we need to feed high sugar levels, eating
them fibre, which is found in legumes,
fruits and vegetables. 25 per cent of your meal

When we replace refined carbohy- as protein from whole
drates and overcooked vegetables with
whole foods like fresh salads, lightly stir- lentils will benefit your
fried vegetables, whole fruits, instead
of fruit juices and good fats like extra- mood, heart, weight and
virgin olive oil, the impact on even those
in depression, is remarkable. The study sugar levels.
also found that participants found it easy
to adapt to this new way of eating as it Heap on vegetables. It’s
doesn’t keep them hungry. Instead, it
helps them get into a better mood. The important that 50 per
most important breakthrough? Not only
is your mood going to be more positive, cent of your plate is full of
but this diet is also extremely heart-
healthy. multicoloured vegetables.

Below are a few simple steps to adapt So how do you achieve
this to your new diet:
Replacecarbohydrates. Carbohydrates that? Have a large bowl
are our powerhouse of energy and with-
out them, you will experience fatigue, of regular home-cooked
brain fog and poor sleep. So don’t ditch
them if you are scared of gaining weight, How Diet mixed vegetables, a por-
swap from wheat and white rice to qui- Impacts tion of cut salad like cu-
noa and brown rice as 25 per cent of your cumber, carrots, onions
and sprinkle with a table-
spoon of extra-virgin olive
oil. This completes your
nutrient requirement of

Your Mind fibre and vegetables to
keep your heart healthy,
your gut and your brain
calm.

Here’s how you can release Snack on fruits and
nuts. Combine a seasonal

anxiety, be in a happier mood fruit with a handful of
and protect your heart nuts, a cup of green tea to
get the benefits of fruits,

good fats and protein in

nuts and the antioxidant effect of green tea.

The Mediterranean diet is a combination of all the above

with extremely reduced quantities of animal protein like oily

fish, eggs, milk products and very little red meats. Follow this

balance to reduce anxiety, risk of depression and strengthen the

heart. Even the latest research says that.

The writer is a certified holistic cancer, nutrition and yoga expert and author
of four bestselling books on health. She treats across 27 countries

118 | BW BUSINESSWORLD | 04 June 2022



COLUMN By Astro Friend Chirag Bejan Daruwala

What the Stars tion in your surroundings. You’ll also be
Foretell for You able to tell who your foes and well-wish-
A RIES: Ganesha says, you will ers are. You’ll be able to fight toxic people
adopt a constructive attitude VIRGO: You will most likely receive and things and discover a healthier place.
and will no longer be restless. favourable news regarding legal issues. Expect minor misunderstandings with
You can certainly resume the You may spend a lot of time with your your companion. Watch your health.
work you’ve left unfinished. family. Your financial situation will im-
Workplace stress will exacer- prove. Your children’s health will cause SCORPIO: Fresh horizons and more
bate your hypertension problem. Expect you concern. You must light a Diya in the scope will open up before you. Some nice
a stress in your relationship, but every- Ishaan (northeast) corner of your home surprises will encourage you to consider
thing will work out by weekend. on Thursday. Take care of your health. new possibilities. The positive changes in
your character will be appreciated. In the
TAURUS: This week you’ll concen- LIBRA: You will be the centre of attrac- second half of the week, expect a setback
trate on staying organised. You’ve at the professional front. A backache may
been a little confused lately, owing cause discomfort.
to your hectic schedule, but your
affairs will be in order now. Expect SAGITTARIUS: You will now experience
monetary benefits. You’ll realize the fulfillment that has eluded you
you’ve misplaced something cru- so long. You will clear out the clutter
cial, seek aid. Your spouse and you in your mind. New guidelines you
will bond nicely. set for yourself will improve your
professional front. Be cautious, es-
GEMINI: Your capacity to think pecially early in the week.
clearly will be stronger now. You’ll
want to get up and go. You’ll be able CAPRICORN: You are likely to re-
to make sound decisions. You’ll be ceive positive feedback about your
able to pay off your bills. But anxi- property dear Capricorn, be it your
eties will overwhelm you. Maintain business or your house. You will
your composure and refrain from reach closure this week. You won’t
placing undue trust in others. be able to handle a lot of fieldwork
now. Make sure you have a helping
CANCER: Your inner self will en- Astrologer: Chirag Bejan Daruwala hand and keep track of everything
courage you to address minor is- that happens.
sues, dear Cancer natives. After being WHAT DOES THE
a little concerned, you will gain confi- 24 - 30 MAY AQUARIUS: Your tenth house will
dence. People close to you will make ar- have some favourable moments, in-
rangements for you that will make you PERIOD HAVE IN STORE dicating a significant improvement
feel better. Don’t blame yourself for eve- FOR YOU? CARRYING on the financial and professional
rything that occurs. fronts, dear Aquarius. You’ll be able to
FORWARD THE LATE BEJAN overcome all the opposing influences in
LEO: This week, you’ll receive some DARUWALA’S LEGACY, THE your life. A split with your family may
unexpectedly pleasant news. Jupiter AUTHOR GUIDES YOU SO occur. Watch your health.
predicts that your funds will be well- YOU MAY MAKE THE MOST
managed in the second part of the week. PISCES:You will correct the discrepan-
You must avoid being aggressive, for it OF WHAT LIFE HAS TO cy between your private and profession-
may backfire. Your relationship will be OFFER al relationships. Your dedication to your
in excellent shape, thanks to Venus’s fa- job will be evident. Separating items on
vourable position. Watch your health. your to-do list will be a lifesaver. Advice
you avoid will cause you problems in the
second half of the week.

The author is the reknowned astrologer Bejan
Daruwalla’s son and carries forward his legacy

120 | BW BUSINESSWORLD | 04 June 2022



LAST WORD SADHGURU

‘Revive Soil-Friendly
Agricultural Practices’

Ranked among the fifty most influential people in India, Sadhguru is a yogi, mystic
andvisionary, whowasconferredthePadmaVibhushanin2017forexceptionaland

distinguished service. He is also a passionate advocate of conserving the top soil

SOIL IS THE VERY basis content or humus every year.
of life. The 12–15 inches Another aspect is that we are put-
of topsoil is the basis for
87 per cent of the life on ting pesticides and chemical fer-
this planet, including tilisers into the soil but no organic
content. It is like you are eating good

ourselves. Plants, birds, animals, food and you are healthy, but then

insects and worms – all thrive on you take a blood test and find your

the richness of the topsoil. calcium or iron is not good enough.

In the last 100–150 years, we So you take a pill for a few months,

have destroyed over 50 per cent of as it is needed. Fertilisers are such

this precious soil, which generates supplements. If something is lacking

95 per cent of our food. Year after today for the crop that I want to grow,

year, we are taking out the crop, I add a little supplement. But let us

and after that the land is empty. say you took the calcium pill and felt

Modern machines are ploughing really nice, and then decided that all

12 - 14 inches deep, ripping the soil this food is trash and that you will

open and leaving it open to the sun- just eat calcium tablets. That is what

light. The summer sun kills the soil we are doing to the soil. We are not

completely because the first 12-15 against fertilisers or pesticides, but

inches has all the microbial activ- the important thing is organic con-

ity. This is literally murder of the The Save Soil movement aims tent should be there. You will see

soil. A handful of soil can have to bring about a global policy that there must that as you increase the organic
eight to ten billion organisms. be a minimum three to six per cent of organic content, the need for fertilisers
This life beneath the soil – all content in agricultural land. In consultation will come down.
the worms, insects and micro-
bial organisms – are not designed with the top scientists in the world, we are Right now, the Save Soil
preparing a soil policy document movement aims to bring about a

to survive in harsh sunlight; they global policy that there must be a

are designed to survive in shade. minimum three to six per cent of organic

First of all, why do we plough? Ploughing is to oxygenate content in agricultural land. In consultation with the top

the soil. If the soil is hard packed, you want to open it. But scientists in the world, we are preparing a soil policy docu-

the best way to do this is to keep the organic content high, ment, which will have hundreds of ways in which we can

so that the level of microbial activity is such that the soil regenerate soil in the world, depending on the latitudinal

becomes very porous. position, region, soil conditions, economic conditions, and

Every farmer knew that land must always be under cover also the agricultural traditions of the nation because ag-

just 50 - 60 years ago. We have acquired these bad habits ricultural traditions cannot be changed overnight. Every

only in the last 30 - 40 years. For example, in India, it used country can do it in their own way, taking all this into con-

to be common practice during the summers to always have sideration.

a legume or pulse crop. Everyone knew that they won’t get This global scale disaster can be turned around simply

much yield from it, but it was left there to cover the land. with a committed focus. It does not need any absolutely new

When the rains came, the crop was ploughed back into the technology or trillions of dollars. What it needs is a commit-

land. This would easily put back two to four inches of organic ted approach from the government.

122 | BW BUSINESSWORLD | 04 June 2022