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Published by allysonlindner, 2016-08-05 10:29:34

Boston Media Kit Version 1

TM
Boston MA
MEDIA BOOKLET
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


Pioneers in Home Improvement Niche Marketing
When TheHomeMag® launched in 2002, a vehicle speci cally for Home Improvement advertising did not exist. It was commonly rolled into regionally mailed magazines with everything from pizza to dry-cleaning to oil changes. Our purpose then remains the same today: concentrating all of our marketing e orts on a very speci c and well de ned segment of business – and doing so to an equally well de ned segment of the population.
Being clear about who we market and who we target is but two pieces of our triangle. The message – that how we promote and what we say – is critical to the success of our business, and to the success of every one of our customers here in the Greater Boston Area, along with all of our customers nationwide. Our specialty, that thing that makes us so unique, is our ability to create a very speci c and direct message to our high income and high home value homeowner audience. When we control the message and the audience, we have a greater chance of controlling the result. And nothing creates results better than TheHomeMag.
Niche marketing is aimed at being a big sh in a small pond instead of being a small sh in a big pond. This belief has driven us to become America’s #1 Home Improvement MagazineTM.
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


TheHomeMag Palm Beach Reader
53.1
Average Age of Homeowner
63.6
Average Age of Home
$224,500
Average Income
$724,600
Average Home Value
$1.7 MILLION
Average Net Worth
THEHOMEMAG® REACHES 201,000 OF THE MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT HOMEOWNERS IN THE BOSTON MARKET.
72% of our readers frequently purchase products or services from ads seen in TheHomeMag.
66% of our readers plan to remodel or redecorate part of their home during the next twelve months.
81% of our readers plan to purchase home improvements during the next twelve months.
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com
SOURCES: CVC 2013 AND MEDIA AUDIT 2013


“My business really ramped up after I started advertising in TheHomeMag. The advertising paid for itself the first day it hit mailboxes. The folks at TheHomeMag know how to catch the customer’s eye. I highly recommend TheHomeMag for anyone in the home improvement industry.”
Bar-B-Clean // Phoenix AZ
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


TheHomeMag Locations
Our National Footprint
TheHomeMag® is mailed to 48 unique markets covering 24 states. As a blend of franchise and corporately owned publications, we publish over 7 million magazines monthly, each of which is direct-mailed to the ideal home improvement audience in each speci c area.
Serving the Greater Boston Area since late 2006, we continue to mail to 201,000 of the most a uent single family homeowners every month.
1 Portland, OR
2 Sacramento, CA
3 East Bay, CA
4 South Bay, CA
5 Ventura, CA
6 San Fernando Valley, CA 7 Orange County, CA
8 Riverside, CA
9 San Diego, CA
10 Las Vegas, NV
11 Salt Lake, UT
12 Phoenix, AZ
13 Tucson, AZ
14 Denver, CO
15 Colorado Springs, CO 16 Omaha, NE
17 Kansas City
18 Oklahoma City, OK 19 Dallas, TX
20 Ft. Worth, TX
21 Austin, TX
22 Houston, TX 23 San Antonio, TX 24 St Louis, MO 25 Chicago, IL
26 Indianapolis, IN 27 Nashville, TN 28 Columbus, OH 29 Atlanta, GA
30 Jacksonville, FL
31 Orlando, FL
32 Palm Beach, FL 33 Ft. Lauderdale, FL 34 Miami, FL
35 Southwest FL
36 Sarasota, FL
37 Tampa, FL
38 Lakeland, FL
39 Charlotte, NC
40 Raleigh, NC
41 Richmond, VA 42 Washington, DC 43 Annapolis, MD 44 Philadelphia, PA 45 Central NJ
46 North NJ
47 Connecticut
48 Boston, MA
1
2 45
11
14 15
1625 48 26 28 44 46 47
3
4 10
5 6
7 8 12
9 13
17 24 42 43
18 27 41
29 39 40
20 19
21 23
22
30
31
32
38 37
33 36
35
34
*Data current as of July 2016.
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


“Our work with TheHomeMag and their wonderful staff of employees has been fantastic! We began advertising with TheHomeMag in June 2009. We had originally started with a quarter page ad. I kept that quarter page ad going for the first year and was very happy with the results I received. I was a bit skeptical about spending any more money on a larger ad simply because the quarter page was good enough for me. I was WRONG! I eventually moved up to a half page and was so shocked at the difference it made! After seeing the difference between the quarter and the half page I decided to try the full page just for a month and I will never go back to a smaller ad. TheHomeMag has a wonderful design team and a phenomenal support system. They literally did everything for me.”
Expert Concrete Coatings, Inc. // Las Vegas NV
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


Boston Distribution Map
NORFOLK COUNTY
MIDDLESEX COUNTY
SUFFOLK COUNTY
ESSEX COUNTY
PLYMOUTH COUNTY
North Zone
67,000 Homes
West Zone
67,000 Homes
North Zone (67,000 Homes)
West Zone (67,000 Homes)
North Zone (67,000 Homes)
201,000 Homes
Total Market Distribution
*Please note zip code distribution may vary slightly due to seasonal shifts per quarterly list revisions.
North Zone
67,000 Homes
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


“I wasn’t sure an “all ads” publication would be the right fit for me. I have to say it was a great decision! Eight out of ten calls I get come from TheHomeMag. The quality of the leads is fantastic and the magazine is most definitely hitting my target market. I recently landed a job from the magazine and the quality of that job alone will pay for my advertising for a year! I did a front cover this spring and was blown away with the volume of calls I received. I’ve already booked another front cover for 2016! I can always count on TheHomeMag to make my phone ring with each and every mailing each month. The customer service is always great and my representative truly cares about my success. Thanks for keeping me busy!”
R&D Painting // Raleigh NC
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


More than Just a Magazine
Opportunities are limited, so act fast. Talk with your Account Executive and ask how you can take advantage of the power of TheHomeMag today.
All companies, no matter the industry, may now take advantage of TheHomeMag’s market leading distribution to send mailings for a fraction of the normal cost. With our ZIPCardTM program, your custom designed, direct mail cards ride along with TheHomeMag® into the mailboxes of a uent homeowners.
The Magazine*
Our full-color magazine has proven to be an incredible marketing tool for home improvement businesses from a variety of industries. The magazine o ers quarter, half and full page ads along with front and back covers that put your business in the spotlight. Premium placements and double spreads are also available and our pricing structure rewards consistency and commitment.
ZipCardTM Insert (Standard & Oversized)
A 2-sided, full-color, full-bleed, 4” x 6” or 5” x 8” glossy insert, placed inside the magazine to fall right into the hands of buyers as they page through our magazine.
DALCard
The Detached Address Label Card arrives in mailboxes like a postcard, but without the expense. This 2-sided, full color, 5” x 9” glossy piece lands directly in the mailbox with the magazine, allowing you to stand out.
Bookmark Insert
The Bookmark Insert is 1” taller than the magazine and creates a unique marketing opportunity. As a 2-sided, full-color, full-bleed, 11.5” x 5.25” glossy insert, placed inside, it extends beyond the magazine for exceptional visibility and reader impact.
Pop-Out Single Sheet
The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside the magazine. As a 2-sided, full-color, full-bleed, 8.5” x 10.875” insert, it extends .375” from the top and .5” from the right of the magazine.
TheHomeMag®
ZipCardTM Insert
* HomeIMPROVEDTM
Bookmark Insert
*HomeIMPROVED available in select markets.
Pop-Out Single Sheet
DALCard
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


“I wanted to thank you and your team at TheHomeMag for the overwhelming response we have had to our ads in the magazine. Our phone rings as soon as the magazine lands in people’s mailboxes and continues throughout the month until the next publication arrives. The call tracking has made it extremely easy to track response and see our return on investment. In addition, I am convinced your magazine has increased our responses and activity from other advertising as well.”
Granite Transformations // Nashville TN
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


Boston Advertising Specs
General Product Speci cations
Final Trim: 8” x 10.5” (magazine) Bleed: 0.25” (print), Safety: 0.25” (print) Color Mode: CMYK (print) / RGB (web) Resolution: 300 dpi (print) / 72 dpi (web)
Full Page
Front Cover
Back Cover - Standard
Back Cover - Primary Ad
Back Cover - Banner Ad
Trim Size: 8” x 10.5” Bleed Size: 8.5” x 11” Safety: 0.25”
Spread - Double Truck
Trim Size: 8” x 9” Bleed Size: 8.5” x 9.25” Safety: 0.25”
Trim Size: 8” x 6.5” Bleed Size: 8.5” x 6.5” Safety: 0.25” left & right
Trim Size: 8” x 2.3750”
Bleed Size: 8.5” x 2.625” Safety: 0.25” left, right & bottom
Trim Size: 8” x 10.5”
Bleed Size: 8.5” x 11” Without Bleed: 7.5” x 9.75” Safety: 0.25”
Quarter Page
3/4 Page
Half Page - Horizontal
Half Page - Vertical
Trim Size: 16” x 10.5”
Bleed Size: 16.5” x 11” Without Bleed: 15.5” x 9.75” Safety: 0.25”
Bleed, Trim & Safety:
Full page and two page spreads can be designed for full bleed. Any full bleed ad, including the front and back covers, requires a 1/4” bleed. Quarter and half page ads do not have a full bleed option. Ads designed to bleed must adhere to the recommended safety margin and keep all text 1/4” from the nal trim size. Front covers are designed by a THM Certi ed Designer with client provided photos or stock images. Safety, or margin, is the distance from the “safe area” to the trimmed edge of the ad. You should keep anything you want to protect from accidental trimming within this safe area. Color, imagery and of course bleed are expected to extend well beyond the safety area. Important things to consider keeping within the margin would be text, phone numbers or logos. The safety is merely a margin to protect from anything important being accidentally trimmed during the printing process.
Ad Size: 5.75” x 9.75”
Color:
Ad Size: 7.5” x 4.75”
Ad Size: 3.625” x 9.75”
Copyright © 2016 - TheHomeMag® - All Rights Reserved
Submitted Materials:
Advertiser warrants and represents that all material submitted to THM is original art or art which Advertiser has legal permission to use and that no art submitted is in violation of any law and does not infringe on copyright, trademarks, trade names, or patents of any type.
Artwork Submission:
Design les can be submitted electronically via email, DropBox, Google Drive, Box or just about any other digital means. Submissions can also be made using CDs, DVDs, USB/Flash Drives or any other acceptable form of media capable of transmitting high resolution design les. All submissions will be reviewed prior to placement and TheHomeMag reserves the right to make adjustments to any designs violating the
Advertisers understand and accept that in our normal 4-color, web o set printing process, color variations can occur and di erences in the quality of paper may cause slight variations in color, clarity and overall appearance between digital proofs and the printed magazine.
Software:
Our design teams exclusively use the Adobe Creative Suite of applications comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Our o ces are equipped to handle a wide range of le types but speci c versions of software vary by o ce. Yes, FREE Design Services are included with the purchase of any product. Ads developed by TheHomeMag can only be used in our publications and products. We do not provide high-resolution les for use in other media.
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com
terms and conditions of the advertising agreement.
Ad Size: 3.625” x 4.75”


“Elite Grill Cleaning was a new business venture. During early discussions it was immediately clear that TheHomeMag’s target demographic and geographic coverage was an ideal fit. My phone started ringing on day one, not only with high quantity but the quality was outstanding. Continuing with THM became an easy decision. TheHomeMag has provided fantastic customer service and, in dealing with them, it is clear that they truly care about the success of their clients.”
Elite Grill Cleaning, LLC // Fort Worth TX
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


Boston ZipCardTM Advertising Specs
DALCard Detached Address Label
Standard Insert
Trim Size: 4” x 6” Bleed Size: 4.5” x 6.5” Without Bleed: 4” x 6” Safety: 0.25”
Oversized Insert
Trim Size: 5” x 8” Bleed Size: 5.5” x 8.5” Without Bleed: 5” x 8” Safety: 0.25”
Bookmark Insert
Pop-Out Sheet
Side A
Side A
Side B
Side A
Side B
Side B
Side B
TM
Side A
Side B
Trim Size: 5” x 9” Bleed Size: 5.5” x 9.5” Without Bleed: 5” x 9” Safety: 0.25”
Trim Size: 11.5” x 5.25” Bleed Size: 12” x 5.75” Without Bleed: 11.5” x 5.25” Safety: 0.25”
Trim Size: 10.875” x 8.5” Bleed Size: 11.375” x 9” Without Bleed: 10.875” x 8.5” Safety: 0.25”
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com
Side A


“We originally signed up for 3 months because we weren’t sure what the results would be. We tried other means of printing previously with little to no success. I am happy to say we consistently enjoy a good ROI with TheHomeMag and now sign up for a year at a time. Our representative stays in touch with us each month and offers suggestions when needed regarding our ad design. He didn’t just sell us an ad and walk away. He is with us every step of the way. We know this is a company committed to our success. We highly recommend TheHomeMag to anyone looking to grow their business with solid, quality leads.”
Brennan’s Fence & Deck // Raleigh NC
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


For Our Readers:
WE INSPIRE our readers with home improvement ideas and o er an assortment of companies to help them with their home improvement decisions.
WE CREATE DEMAND for luxury home products and design services in the Palm Beach Area.
WE SHOWCASE TALENT from local businesses who are properly licensed professionals and experts in delivering best-in-class services to homeowners.
WE PROVIDE A MARKETPLACE where homeowners can easily nd a wide variety of sources for all styles and design needs.
For Our Advertisers:
WE REACH local a uent homeowners with an average income of $224,500 and an average home value of $724,600 in the Greater Boston Area.
WE CAPTIVATE OWNERS of luxury homes who have a primary interest in enhancing their properties through ne design.
WE PROVIDE powerful and quanti able advertising resources to cost e ectively reach your ideal customer.
WE CONNECT reputable businesses with select homeowners and we are the best and most trusted name in home improvement marketing.
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


“I have been an advertiser in the Lakeland, Florida market for 28 years and TheHomeMag has surpassed my expectations in every way. We are currently in multiple markets and intend to stay on board. Thank you for all you have done for our company. I would highly recommend this Home Improvement magazine.”
Jack Hall Jr’s Construction Aluminum Inc. // Lakeland FL
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


Introducing Your Designer
Your Unique Experience
Our design professional will create an ad that makes your business attractive to homeowners. We include appealing images, hooks, and calls to action that stimulate contact and we will educate you on the process. Advertising with TheHomeMag® regularly makes your phone ring, speaks to readers about your credibility, and builds your brand identity with every ad. We update ads as needed, working with you to nd the right mix – the ones that bring in the leads. Our 9 Point Ad Design System was speci cally developed to get readers to stop in 3 seconds, pick up the phone and contact your business.
Introducing Your Designer
Hello, my name is Allyson Lindner and I am excited to have you advertising with us here at TheHomeMag. My job as your graphic designer is to make your advertising experience e ortless and a success. I have been working with TheHomeMag since 2015 and have experience helping home improvement companies like yours make smart marketing decisions. So what happens next?
1 You will receive an email from me once your contract has been signed, which will ask you to respond with a time and date that works best for you so that we may schedule a design consult. In the meantime, gather any high-resolution photographs and logos as well as any pertinent information that you would like to incorporate in the ad.
2 In our experience, successful ads have a clear focus, highlight your company’s unique skills, and present an enticing o er. Following our consult I will assemble your ad showcasing your business in the best way that will resonate with our homeowners.
3 I will then send you a proof of your ad to review. Please inspect the ad and then respond in an appropriate amount of time with any changes or corrections. I will work to return your email in a timely manner so that the process can be as quick and simple as possible and we can get your ad approved before the artwork deadline.
Hello, my name is Allyson!
Phone: 561-653-8133 Ext: 302 Email: [email protected]
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


“The exposure we receive by advertising in TheHomeMag is fantastic because it puts our ad into the hands of the local homeowners who are exactly the type of clients we want to attract. Our account representative is wonderful to deal with. She takes excellent care of us and is always there if we need to speak to her. Her work etiquette mirrors the people she works with because everyone at TheHomeMag is available if we have questions or concerns and that’s really appreciated.”
Coastal Kitchen Interiors // Southwest FL
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


Ready For Those Calls?
We know you’re busy, so we want to help you make your advertising worthwhile. Be sure your team is prepared to handle new leads, customer questions and increased call volumes when the next issue lands in mailboxes. The following are suggestions o ered by our successful clients from TheHomeMag’s across the country.
15
Answer phone calls with Track your calls using your company name. Call Management reports.
26
Setup a voice-mail message that Be aware and prepared for states your company name. magazine in-home dates.
37
Don’t leave calls on hold for Alert sta about your ad and any long periods of time. specials that may be included.
48
Strike while the iron’s hot!
Answer and return calls promptly.
Use enthusiasm & professionalism on calls! Smile on the phone!
TM
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


“Very simple — we’ve been with them all... but you can’t beat TheHomeMag. We received tremendous increases in new leads in our existing market areas, and also many new areas have been reached and that has helped us. We finally have a magazine dedicated to quality home improvement services without the ‘pizza and chicken wings’ mixed in like other publications. Great work, great magazine, great coverage with a smart eye- catching professional layout.”
Classic California Spaces // Bay Area CA
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


More than Just an Ad
Instant Included Savings
Over $400 every month!
FREE + Ad Design
$350 Value
per month
Print, Mobile & Web
FREE Call Tracking
$50 Value
per month
+ FREE Web Directory
$39 Value
per month
We start with print because it works. Generating more than a million leads for advertising clients all across the country, we know that print advertising is still the backbone of local, community based marketing. We then compliment your print ad with FREE web and mobile o erings to enhance a truly comprehensive marketing solution for your home improvement business.
Tracking That Works
Always know who is calling with our FREE integrated call tracking and management system. You’ll never lose touch with a lead again and you may monitor your results from anywhere. Call tracking proves your ad is working and guarantees an accurate calculation of your return on investment.
• 24/7 Reporting
• Real-Time Noti cations
• Online Recorded Call History
• Re-listen to Every Call
• Monitor Staff Performance • Respond to Missed Calls
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com
48 Magazines
MONTHLY IN
24 States
COLLECTIVELY SERVING OVER
5,000 Clients
NATIONWIDE EVERY MONTH


INSPIRING HOMEOWNERS
TheHomeMag Way - Through Our People, Product & Performance.
TheHomeMag® Boston
301 Clematis Street, Suite 203 West Palm Beach, FL 33401
617-904-3244
America’s #1 Home Improvement MagazineTM
TheHomeMag® Boston | 301 Clematis Street, Suite 203 | West Palm Beach, FL 33401 | p 617-904-3244 | f 800-915-3430 | boston.thehomemag.com


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