Karen Moore Career Hightlights

Karen Moore

Entertainment
Marketing
Philanthropy
Partnerships

Core Strengths

o Entertainment Marketing
o Cause Related Initiatives
o Corporate Partnerships
o Marketing Campaigns
o Public Relations Strategy
o Brand Building
o Strategic Alliances
o Social Media Strategy
o Promotional Programs

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LIVE ENTERTAINMENT

Live Entertainment Productions
o Radio City Music Hall
o Live Nation Concerts
o Cellar Door Concerts
o Touring Broadway Productions
o Santa Barbara International Film Festival
o Ringling Bros. and Barnum & Bailey Circus
o LA FashionWeek
o Disney On Ice

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FILM/TELEVISION

Film/TV
o National Geographic
o Disney
o DreamWorks
o Scholastic
o Saban Entertainment/Fox Kids
o Nelvana/Corus Entertainment
o Ragdoll Entertainment

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CAUSE-RELATED ORGANIZATIONS

Cause-Related & Non-Profit Organizations
o Habitat for Humanity
o Cedars Sinai Women’s Cancer Program
o Public Broadcasting Service
o The Glocal Forum
o LA Inc. – LA Convention & Visitors Beau

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CASE STUDIES

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Keep Memory Alive

EVENT & FOUNDATION

o Some of the biggest names in the entertainment
industry gathered to celebrate the 80th birthday of
Quincy Jones and Sir Michael Caine at the Power of
Love Gala.

o The star-studded event raised funds for Cleveland
Clinic Lou Ruvo Center for Brain Health and it’s fight
against degenerative brain disorders such as
Alzheimer’s, Huntington’s, and Parkinson’s diseases
and multiple sclerosis.

o Celebrity supporters who attended the annual event

included music and film luminaries:

• Amy Poehler  Jennifer Hudson

• Alfredo Rodriguez  Jordin Sparks

• Andreas Varady  Larry King

• Arsenio Hall  Nikki Yanofsky

• Bebe Winans  Patti Austin

• Blush  Rashida Jones

• Carlos Santana  Siedah Garrett

• Herbie Hancock  Snoop Dogg

• Emily Bear  Will.i.am

• James Ingram  Will Smith

• Jason Derulo

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SANTA BARBARA INTERNATIONAL FILM FESTIVAL

EVENT DETAILS
The Santa Barbara International Film Festival is a non-profit
organization whose mission is to celebrate and make accessible
to diverse audiences the art of world cinema by offering a
variety of film events throughout the year.

Spanning eleven days of film screenings, distinguished panels
and seminars, gala events and educational programming, the
Santa Barbara International Film Festival attracts a well-
educated, affluent and trend-conscious audience of over 40,000
film enthusiasts, entertainment industry professionals and
celebrities from around the world.

o Developed strategic partnerships that provided sponsors a
wide range of visibility and generated significant business.

o Through multiple sponsorship components, raised significant
brand awareness for a number of partners including:

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SMASHBOX FASHION WEEK

COMPANY
Smashbox: A hip and stylish Los Angeles brand that encompasses
a photo studio and makeup line founded by Dean and Davis
Factor (of the Max Factor family). The brothers created Smashbox
Fashion Week Los Angeles - a week of beauty, high fashion and
entertainment, celebrating the unique style and culture of Los
Angeles.

RESULTS
o Developed strategy and integrated marketing concept and

secured sponsorship for third installation of Smashbox Fashion
Week Los Angeles.
o Raised over $250,000 in cash
o Secured over $500,000+ in VIK, media, and exposure
o Multiple Partnership Components:

o Integrated Events
o Increased Celebrity Attendance
o Extensive Print and Radio coverage through media

partners
o Interactive Sponsorship
o Booth onsite
o Integrated Website

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LA INC. THE CONVENTION & VISITOR BUREAU

COMPANY
o LA INC. is the Official Marketing arm of the Los Angeles Convention

and Visitor’s Bureau

RESULTS
o Our goals were to generate revenue and to re-affirm LA INC’s.

positioning as a global player in the business meeting and
entertainment space

o Our team created a strategic platform and programs for both
international and local implementation for sponsors and brand
alliances
o MARQUIS PROGRAMS SUCH AS: GreenLA, dineLA, ActiveLA,
CultureLA, PrideLA, ShopLA

o Secured deal with Odwalla:
o Ownership of City of Los Angeles Visitors Map
o GreenLA Microsite

o Secured deal with General Motors:
o Provided (4) wrapped vehicles for the LA INC Mobile
Information Unit Program
o Website presence / Dedicated partner recognition page
o Produced 250,000, 4/color, co-sponsored consumer guides for
LA parks, beaches and outdoor trails

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THE NOBLE AWARDS

COMPANY

o THE NOBLE AWARDS strives to honor the celebrities who use
their platform to create awareness, build knowledge and go
above and beyond by investing themselves in the charities
they support.

o The inaugural NOBLE AWARDS event, produced on behalf of
the non-profit Celebrity Charity Awards Corporation, a 501c3.

RESULTS

o Secured and developed partnerships with 7-Eleven, The
Hollywood Reporter, ONEHOPE Wine, EIF/iParticipate,
TakePart.com, etc.

o Secured deal with 7-Eleven/Cup With A Cause program:

o A collaboration with THE NOBLE AWARDS, 7-Eleven
produced a series of limited-time cups designed by
celebrities, with a minimum of $250,000 being donated to
each artist’s cause of choice.

o In 2010, the program kicked off with the Richie-Madden
Children’s Foundation, with cups designed by Nicole
Richie, Joel Madden and Benjie Madden.

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NATIONAL GEOGRAPHIC

COMPANY

National Geographic Entertainment is a unit of National Geographic
that combines the organization's Cinema Ventures, Feature Films, Kids
Entertainment, Home Entertainment and Music & Radio divisions

Film - Arctic Tale

o Date of release: August 17, 2007

RESULTS:

o Developed strategy and integrated marketing concept
and secured sponsorship with STARBUCKS for Arctic Tale

o Starbucks : Starbucks signed on to promote the film with
special in-store signs, plush toys, cup holders and other
tie-ins, POS – “Arctic Tale” Soundtrack
o Plush
o “National Day of Discussion: Solutions to Climate
Change” at coffeehouses in more than 60 U.S. cities.

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WE ARE THE FUTURE CONCERT

COMPANY
o The “We Are The Future” cause is the collective dream of Quincy

Jones’ Listen Up Foundation, The Glocal Forum and visionary leader for
peace Hani Masri.

o The We Are The Future co-founders are working to improve the lives of
children by creating Child Centers in war torn areas around the world.

o The “We Are The Future” concert took place at Circus Maximus in
Rome, Italy in May 2004, and featured Carlos Santana, Andrea Bocelli,
Alicia Keys, Norah Jones, Angelina Jolie, Josh Groban and Oprah
Winfrey.

RESULTS
o Devised strategy, secured sponsorship and integrated multiple

partners for the “We Are The Future” concert, headed by Quincy Jones

o Global Sponsors - Starbucks, MTV, Yahoo!, iTunes and eBay

o Assisted in an effort that raised over $3 Million

o 500,000 attended the concert, 1,013 broadcasts and 6 million listeners

o Integrated “We Are the Future” Compilation CD into Starbucks stores
for six weeks which raised $1 million

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SANTA FE 400TH ANNIVERARY

COMPANY
o The Santa Fe 400th Anniversary commemorated 400 years of

culture, making it the oldest capital city in the United States.
Over Labor Day weekend of 2009, ¡VIVA! Santa Fe – The
Santa Fe 400th Festival, recognized these cultures, their
heritage, legacies and ongoing contributions, connecting its
historic past with the promise of tomorrow.

RESULTS
o Worked with team to secure and developed sponsorship

programs and partnerships with PEPSI, Wells Fargo and PNM
o On-Site Activation at ¡VIVA! Santa Fe
o Recognition in Santa Fe 400th advertising, press releases and

marketing materials

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SOCIAL MEDIA STRATEGY

Consistently engaging social media courses to
learn the latest tools and techniques to effectively
monitor and research a client’s social media in
order to:
o Identify the target fan/customer base
o Understand the fan’s affinity brands
o Develop a strategic plan to connect with

existing customers and grow the fan base
o Inform decisions of content creation, strategic

partnerships and business development

CASE STUDY
o Monitored social media of Virgin America

Airlines. Created a strategic plan, which
included recommended partnerships,
promotional campaigns, content, and
geographic focus.

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Contact

Karen Moore
T: 310-738-2065
E: [email protected]

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