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Published by arlene, 2018-07-16 17:34:00

Lotchie_B

Lotchie_B

Strategy Message
Brand
Clarity AWESOME!
Mindset
Energy

Design, consulting & coaching for service-based entrepreneurs
Message. Mindset. Brand.

Get clear on StrategyKnow, OWN and communicateLead your prospects
what you REALLY Brandyour message powerfully. through your funnel
sell and it’s value, your Clarity while providing value
ideal client’s profile, MindsetMessagein every interaction.
and where to Design your offerings
find them. AWESOME!
Create visuals, to solve critical
and delightful Energy paint points.
experiences that
communicate your Express a consistent vitality Discover subtle
values and results. that your customers feel. sabatogers that
Be the recognizable
“go-to expert”in impact your
your field. decisions and limit
your growth. Create
a new context that

expands your
business and life.

WELCOME!

Ready to take your business to the next level?

We’ve all been there…
You feel awkward, unsure of yourself and the value you provide. The reality is that if you are unable to quickly
and clearly articulate who you are and what you offer, your potential clients are likely to be also confused. The
result is a big lost opportunity.

It hurts even more when you see your (perhaps inferior) competitors being hired instead of you…. Ouch…

Perhaps those potential clients were interested in working with you until...
they look at your business card or website. Have you found yourself feeling “Brand Shame” or making excuses
why your website doesn’t really reflect who you are now and what you offer? To put it bluntly, if it doesn’t feel
right to you, it probably doesn’t feel right to them either.…

Here’s how I can help. I can take you from confusing to clarity – from “so-so” to “Freaking Awesome”. You’ll
be able to OWN and articulate your unique value just as I have done with many amazing clients for over 15
years.

After working together, my clients have gained:
• A beautiful, memorable brand
• New levels of credibility
• A deeper understanding of their ideal client
• Confidence in charging higher fees and getting them
• The ability to rock their sales conversations
• Shifts in their physical appearance even!

If you are ready to step straight into your personal brand and brilliance, check out the following pages.

“Arlene is a gifted To your success,
speaker, creator and

change maker!”
Chris Hazen Molina

93% of perception is non-verbal. Your

EVERYTHINGbrand and how you show up is

[email protected] | 520.207.7863 | befreakingawesome.com

CLIENT LOVE... “Working with Arlene around my target market and messaging was easy, insightful, and
fruitful. In addition to gaining a deeper understanding of my target market, we identified
“This is the best messaging and branding I have ever seen fab tag-lines that immediately connected with them. I selected one and have been using
in the industry. You have an incredible gift.” it in my promotions -- and it’s really worked! I decided to work with Arlene while in the
process of upgrading my offerings and marketing. The fun forms we completed together
Michelle Lange , MLange Video, LA as part of the process I still refer to and use. If you want to jump-start your marketing and/
or upgrade your brand, Arlene’s the go-to gal.”
The information we pulled out and were able to formulate into elevator pitches, website
changes, etc. will definitely help me communicate better about my business. I love how Karen Dietz, CEO, Just Story It, Author, Storytelling For Dummies
you categorized everything and sent it to me. I think this will be the most valuable piece (After working together Karen has landed large clients like Citrix)
because I can keep going back to it, but the process in getting there was also valuable
because it made me go deeper. You were very easy to talk to and great at guiding me “Arlene has been a godsend for me. I feel empowered in how I show up - her process
through the different pieces and making connections specific to my business and ideal helped me see the value of my work and how it really benefits my clients. Arlene is a Rock
clients. With such a niche, sometimes that is not always easy and it was very helpful that Star in my book!”
you understood.
James Kealiipiilani Kawainui
Shannon Wilson, The Studio Coach
Arlene quickly tapped into what I was trying to accomplish and got me there in a shorter
“Finding my center, getting clear on my dream customers world and developing my dream period of time than I honestly thought possible. Although I have 20 years of mark​ eting​​
client copy sequence with Arlene has been an invaluable experience in re-branding my experience, I find it challenging to do for myself what I do for others. Arlene guided me
business. Arlene’s focused approach has been the anchor I needed to accelerate my through a series of thought-provoking questions, which was incredibly helpful in objectively
thoughts into action and walk the talk. Well worth the investment and a true money saver assessing all that I offer. She made me get “granular” with how my clients benefit in a way
for any entrepreneur ready and willing to think out of the box and move forward.” I’ve never been able to e​ xpress. It was very empowering to hear my story pulled together
that way -- definitely a confidence booster for attracting my ideal clients.
Ellen Kocher, Certified Health Coach, Geneva Switzerland.
(Since working together Ellen reports tripling her business) Stephanie Rose Rising, Marketing Coach

Some of the places my work has been featured, clients, kudos and awards.... Arlene Pedersen has helped our business grow our customer base, increase our net profit,
and solidify our brand. She has been our most valuable asset. If you have a business or
you are starting a new business or career, you’d be a fool not to hire her.

J. Lawrence & G. Morris, ThermalStar

WORKBOOK/LEADERSHIP LAUNCH

Designed for experts who know they Message - Mini VIP (Value $1,495)
can’t have the growth & clients
We will hone in on your message, and ideal client to be able to create compelling

they desire with their copy and a message that resonates with your ideal clients. This will enable you to
express the value of the work in a way that has your workshops and services be a
current materials. recognizable solution to their desires or needs.
2 sessions/ 90 mins each or 1-3 hr session.

This launch covers all the fundamentals you will need to truly Book cover Design (Value $997)
up-level your brand and is a fusion of design, coaching and consulting.
Be more visible, increase your credibility and confidently increase your
This is all about creating a clean, professional and marketable product
fees, ultimately bridging the gap between where you are that you can be proud of. Your book cover design will be for your
and where you want to be. two new books:
• Design up 3 revisions for each book

Your investment does not include any licensed image purchase but we will do
whatever we can to choose images that are cost effective and that we can manipu-
late as much as possible to potentially eliminate the need for licensing.

Branding Value $1,750 Website Design & Production ($6,950)

• Logo update- up to 4 rounds of revisions The work we do in the mini VIP day funnels directly into the site structure, key
• Social media headers paths and messaging as a main theme and on each page.
• Business card design
Typically all websites include:

Trade-show/Book Signing Set-Up •Strategic design that has visitors know exactly what you do,
immediately.

•Pages for: Home, Books, Excerpts, Contact
A Little Freaking Awesome Design Package $1,497 •High-end design with attention to detail
• A clear call to action on all pages
•Testimonials/media
•Copy writing
• 1 large graphic for booth (recommend 60x90”) •Design websites in Word-press to enable you to make minor updates
•Responsive design to all devices
• Sign-age for table, price of books, etc. •Training session to update website
•See terms and conditions page for detailed information on website
• Printing for up to 1,000 bookmarks

• Trade show booth design/set up instructions

Budget $500
Banner printing investment:

I take in your energy, and fuse it with symbolism and Feng Shui principles that represent

upward growth for maximum impact and prosperity. Each design element needs to radiate energy.

“ Arlene P edersen more than lives up to her Be Freaking Awesome brand! Check out our super sexy materials designed by the

With a tight deadline for materials, she was brilliant in producing newly branded “freaking awesome” Arlene! Oooh yummy! I went from saying “good
business cards, postcards, banner and ad for my business. She over-delivered and
I couldn’t be more pleased! I highly recommend working with the best message, enough” when looking at our old stuff to “Holy goodness I’m in love.” Thank you
mindset and branding expert – Arlene Pederson.” Thank you Thank you Arlene!

Ruth Urban, On the Money LLC, PHX, Arizona Kelsa Dickey, Fiscal Fitness

Through Arlene’s help, I can BRAND LAUNCH
represent myself in the
I have trained with the top strategy, mindset, sales, and personal development
marketplace exactly as I want experts - you get the benefit of all my investments when we work together!
- professional, bold, fun,
and amazing! Your investment includes Phase One of your launch:
$13,200.00
Lisa Reherek
Payment Details:
How would you Paid in full: $11,950
like to work together? Deposit to start: $4,500, 5 monthly payments of $1,850 - beginning 30 days from start of contract.

“I actually This sounds amazing! I have read and agree to the terms and conditions outlined on the following page and
think this is the understand my deposit is non-refundable after 3 business days. Let’s rock!
first time I really put
my experiences into the Name____________________________________________ Best phone _________________________________________
WHY behind the business Email ____________________________________________ Website ____________________________________________
and spoke it out loud. After I Mailing Address ________________________________________________________________________________________
said it, I could really feel it
resonating and settling in my being in Signed____________________________________________ Date________________________
a most authentic way. Signed____________________________________________ Date_J_u_n_e__4__, _2_0_1_8____________

Really powerful stuff going on! Thank you for
your candor, so refreshing!”

Tammi Moses

[email protected] | 520.207.7863 | befreakingawesome.com

FINE PRINT

Package Deliverables and Payments Confidential Information We acknowledges and agrees that the source materials,
technical information, marketing plans or other sensitive businesses information, as
Package Deliverables: The fees and expenses shown are our anticipated project specified by The Client including all materials containing said information, that are sup-
costs and expected hours. All additional hours outside of this proposal will be invoiced plied by the Client to PDG in the course of developing the Web site are to be consid-
at $135/hour. Additional elements and costs outside the scope of the project will be ered confidential information. Information shall not be considered confidential if it is
communicated and agreed to in writing prior to beginning the work. The Client shall be already publicly known through no act of the PDG.
responsible for making additional payments for changes outside of the original agree- Website Files PDG is providing you the Client with a website, this does not include the
ment. license or privileges to the original files Photoshop files. We are happy to provide you
with copies of the images for other uses, in some cases if wanting to use web images
Payment All Invoices are due upon receipt. A 2% monthly service charge is payable for something like a book cover, that file may need to be reformated for a higher resolu-
on all overdue balances over 30 days. Payments not received within 60 days may be tion or the orginal stock image may need to be purchased for commercial use.
subject to collection, all collection fees will be added to final payment due. The grant of
any license or right of copyright is conditioned on receipt of full payment. Return of Source Information Upon the Client’s acceptance of the Final Version, or
upon the cancellation of the project, PDG shall provide the Client with all copies and
Contract Termination We are committed to complete each project with integrity and to originals of the source materials provided to the developer.
the highest quality. If there is any reason the contract cannot be completed as originally
agreed upon, either party has the right to terminate this contract if they so choose. The Developer’s Guarantees to notify the Client of any licensing and/or permissions
hours or projects completed must be paid at that time and there is no financial penalty for required for art generating/driving programs can be used.
early project termination. All completed projects will be shared with the client within 7 days.
Testing and Acceptance Procedures PDG will make every good-faith effort to test all
Deposits are non-refundable after 3 business days. See Content for other project ter- deliverables thoroughly and make all necessary corrections as a result of such testing
mination clause. prior to handing over the deliverables to the Client.

Communication Maintenance

Arlene Pedersen and the Client are the only persons who will send and accept all de- Web Site Maintenance The Developer agrees to provide the Client with reasonable
liverables and communications. Neither party shall have any obligation to consider for technical support and assist through the Warranty Period of 90 days after the project
approval or respond to materials submitted other than through the designated persons has been declared complete at no cost to the client. Such assistance shall not exceed
listed above. Each party has the right to change its designated person. 2.5 hours per calendar month.

Progress Reports We will schedule meetings with the client on a mutually acceptable SEO PDG specializes in design and compelling websites that will provide consum-
schedule to report all tasks completed, problems encountered, and recommended er trust. We do not claim to be experts in the Search Engine Optimization area and
changes relating to the web site. We will inform the Client promptly upon the discovery although we create sites to support you with SEO capabilities, we do not guarantee
of any event or problem that may delay the development of the work significantly. search engine rankings.

Content We will need initial work and information from The Client in order to success- I have read and understand these terms: _____________________ Date ______________
fully complete your project by the agreed upon date. We are COMMITTED to complete
your site in a timely fashion, however we are not liable for the website’s incompletion as
a result of missing information from you The Client. If there is a delay in getting infor-
mation, we will resume work on the project as our schedule permits.

[email protected] | 520.207.7863 | befreakingawesome.com


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