Development & Marketing (MOU) Hafiz Muhammad Yousaf Presented By LEAD DEVELOPER AND PROJECT MANAGER
I run a full-service DEV SHOP that offers responsive, ethical, and enterprisequality services tailored to your business’ unique needs. We have a team composed of passionate professionals who come from diverse backgrounds to offer simplified solutions to complex online marketing challenges. Starting as a Freelance WordPress Developer back in 2016, I have a rich portfolio built on success stories. Here’s why entrepreneurs, marketing leaders, and other digital marketing agencies constantly seek my services: ● Proven track record: I helped companies such as Bizdify.com, Redslandscaping.com.au, GMJ Construction, Nailed It Builders, and many others in accomplishing their goals. ● Complete Transparency: I offer full development visibility and comprehensive reporting to give clients the peace of mind that they deserve. HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER 2
3 THE 3 CORE ELEMENTS TO YOUR BUSINESS SUCCESS . Launch a website, a mobile app, an Instagram filter or make your dream desktop app with UX/UI & Development services that has a clean, straight to the point, smart and user/admin-friendly experience including user interface and content development. We design and develop your dream application preserving your brand/corporate visual identity and personality. When a brand has a lot to say to its clients such as multiple services, brand features, complex mechanisms, usage instructions, or even the history of the company. We help in grabbing your client’s attention with visual storytelling from live-action to animation. We offer all the video production requirements to accomplish to show off your most unique selling points and methods to the public. Brands in the twenty-first century are like people, there’s just too many of them, and each wants to look, feel and talk different to show its character. We get to know your brand inside out, and tailor the brand identity to suit its character and personality to reach desired target segments and market position with the right look whether the business is offering product or service. BRANDING DEVELOPMENT ADVERTISEMENT HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
Web Designing Landing Page Designing Rapid Web Design Ecommerce Development App Developement API Development & Integration 4 Website Calculators PSD to HTML Custom Design with Mockup Site Speed Optimization Website design and development can vary widely based on factors such as purpose, functionality, technology stack, and target audience. Here are some different types of website design and development we cater to: Static Websites (HTML and CSS) Dynamic Websites (WordPress) E-commerce (WooCommerce) Responsive Websites Corporate Websites Blogs and Personal Websites HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
5 For Custom Development, do not hesitate to discuss. HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
Search Engine Optimization Local SEO Influencer Marketing Email Marketing App & Web Analytics Content Marketing 6 Search Engine Marketing Conversion Rate Optimization Social Media Marketing Mobile App Marketing Pay Per Click Reviews & Ratings We understand that a strong digital presence can help us grow any business dramatically. Our content creation services help your business grow and succeed. Copywriting is the process of persuading readers to understand or feel a product or service in a specific way. Good writing serves as the basis for the voice of all brands. Social Media Onsite Copywriting Services: Blogging Onsite Copywriting Services: Web Pages Email Content Ad Copy/Sales Pages Copywriting for Marketing Content HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
7 In today's fast-paced world, having a remarkable website is just the beginning. It's about making your digital footprint felt, crafting compelling stories, and connecting with your audience on a deeper level. We are excited to introduce you to our Pay-Per-Click Options. At NicheAffect, we are dedicated to helping your business thrive in the everevolving digital landscape. Our mission is to provide you with comprehensive digital marketing solutions that not only meet your needs but exceed your expectations. During this engagement NicheAffect will perform the following activities: Ads Campaign tasks We will start by analyzing your business and researching your industry. From this we will find the perfect keywords and organize them in strong campaigns and ad groups, then set up PPC landing pages that optimize conversions. The main benefit of a well-researched PPC campaign is that, believe it or not, the more relevant and intelligent you make it, the less search engines like Google will charge for your ad clicks and the more results you will see. If users like your ads, you have won big time. This is why we believe our PPC creation is not only valuable, but essential. a) Campaign Building and Management Campaigns: Each campaign will contain ad groups, which contain keywords that tie to your text ads and direct to your landing page. Ad Groups: Under each campaign, you will create relevant ad groups, which will be much more specific. Keywords: Keywords will fall under each ad group, and are very important to controlling the way your ad is triggered. Each keyword will have a Max CPC, match type, and quality score tied to it. Negative Keywords: These are vastly overlooked by advertisers, but they’re critical to set up and build upon to avoid spending money on irrelevant searches. HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
8 Ad Text: This is the actual text that will appear when your ad is triggered. Each ad group should have 2-3 ads per ads per group directing to the same landing page. Landing Pages: Landing page relevancy and optimization are critical to see success with PPC. This is page where the ad will target the traffic. b) Set up and Tracking Google Analytics Search Console Google Tag Manager Call Tracking Form Submission tracking Events and Goals Set up Google Ads Conversion set up c) Additional Tasks Performance Report will be provided Weekly. For steady results a course duration 2 Weeks is recommended. Client budget will be applicable for the campaigns. PREREQUISITE FOR CAMPAIGN BUILD Target Audience: The target audience must be identified before the keyword research is performed. Identifying the audience will lead to greater chance of conversion. Landing Page Setup: The landing page design layout and content must be created before the campaign budget is utilized. The content and the first 25% of the viewable area of the landing page should anchor potential clients with the correct and concise information related to their search on Google. For A/B testing, atleast TWO separate landing pages should be designed and tested during optimization of the campaign (first 2 weeks). Any design that falls behind in conversion rate should be scrapped from the campaign. P.S. Website Development and additional landing page design costs will be separate HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
9 $250/mo B A S IC $350/mo OR 15% OF AD SPEND, WHICHEVER IS HIGHER S T A N D A R D $450/mo + 12% OF AD SPEND A D V A N CE D $100 – $1,000/month ad spend 500 Keywords Management 6 Google ads Campaign development, strategy, copywriting, testing 1 campaign: 1 search + display and a retargeting campaign. $1000 – $2500/month ad spend 1000 Keywords Management 12 Google ads Campaign development, strategy, copywriting, testing 2 campaign: 2 search + display and a retargeting campaign. $2500 – $5000/month ad spend 2000 Keywords Management 24 Google ads 1 Landing Page, Campaign development, strategy, copywriting, testing 4 campaign: 4 search + display and a retargeting campaign. Campaign Setup Charges: $250 - First time HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
10 TECHNICAL SEO Crawl ability & Index ability Optimization Schema Markup Setup Canonical Links SSL Certificate (HTTPs) Enforceability XML Sitemap Permalink Optimization 404 & Redirection Taxonomy Pages Treatment Robots.txt ON-PAGE SEO Best KWs Research for your Niche OnPage Optimization for Targeted Keywords Title & Meta Description H1, H2 & H3 Tags Setup Internal Linking Premium SEO Settings Image Optimization (Resizing, ALT TEXT, ALT TAGS, Placement) Formulating & Executing Content Marketing Strategy Price: $200 (up to 25 pages) Price: $270 (26 to 40 pages) Delivery Time: 30 Days Live Google Sheet Reporting INTEGRATIONS Google Analytics Google Search Console Sitemap Submissions CONTENT STRATEGY SEO Optimized Content for all indexable pages (exception: Blog Tags, Blog Categories) 10 Blog Articles (Fully Furnished - Keywords, Unique and hand written with images) (800 - 1200 Words) Price: $300 (41 to 80 pages) Price: $350 (81 to 120 pages) HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
11 Note: It takes time to build quality marketing campaigns. In general, we post about 3-5 times per week per platform. Posting more than that can become annoying to your audience. Our focus is on brand awareness and building relationships with your prospects. Our posts are relevant and interesting per your industry and/or current events and general information HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
12 ⭕ Tiktok Services⭕ ✅ Views ✅ Likes ✅ Followers ⭕ YouTube Services⭕ ✅ Subscribers ✅ Views ✅ Likes ✅ Comments ⭕ Facebook Services⭕ ✅ Profile followers ✅ Facebook Views ✅ Likes ✅ Watchtime ✅ Page Likes/Followers ⭕ Instagram Services⭕ ✅ Followers ✅ Post Likes ✅ Video View ✅ Likes ✅ Saves ⭕ Twitter Services⭕ ✅ Followers ✅ Likes ✅ View ✅ Likes ⭕ Review Services⭕ ✅ Google Reviews ✅ Facebook Reviews ⭕ Social Media Ads⭕ ✅ Facebook Ads ✅ Instagram Ads ✅ YouTube Ads ✅ Pinterest Ads ⭕ Video Creation⭕ ✅ Short Video Post Designs with Captions and HashTags ✅ Instagram Reels, TikTok videos and YouTube Shorts (60 secs) HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER
13 Branding Kit Create visually captivating designs that leave a lasting impression. Solidify your brand identity for lasting recognition. Email Marketing and Automation Build meaningful connections through personalized email campaigns. Nurture leads and drive conversions with automated workflows. Website Hosting, Maintenance and Security Ensure your website runs smoothly, securely, and efficiently. Protect your online assets from potential threats. In House Web Hosting with dedicated manager. Your Success is Our Priority At NicheAffect, we don't just offer services; we offer solutions. Our team of experts is dedicated to driving real results and helping you achieve your business goals. Your success is our success, and we're here to guide you every step of the way. Let's Begin the Journey Together Are you ready to unlock your full digital potential? We invite you to explore the endless possibilities with NicheAffect. Together, we'll craft a tailored strategy to elevate your digital presence, boost your brand, and drive growth. We look forward to partnering with you on this exciting journey. Sincerely, Team NicheAffect HAFIZ MUHAMMAD YOUSAF LEAD DEVELOPER AND PROJECT MANAGER