Silicon Valley CA MEDIA BOOKLET
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com America’s #1 Home Improvement Magazine™ TheHomeMag® Silicon Valley | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 844.550.5830 | e [email protected] | thmnorcal.com Pioneers in Home Improvement Niche Marketing When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement advertising did not exist. It was commonly rolled into regionally mailed magazines with everything from pizza to dry-cleaning to oil changes. Our purpose then remains the same today: concentrating all of our marketing efforts on a very specific and well defined segment of business – and doing so to an equally well defined segment of the population. Being clear about who we market and who we target is but two pieces of our triangle. The message – that how we promote and what we say – is critical to the success of our business, and to the success of every one of our customers here in the Silicon Valley, along with all of our customers nationwide. Our specialty, that thing that makes us so unique, is our ability to create a very specific and direct message to our high income and high home value homeowner audience. When we control the message and the audience, we have a greater chance of controlling the result. And nothing creates results better than TheHomeMag. Niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. This belief has driven us to become America’s #1 Home Improvement Magazine™.
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com Average Age of Homeowner Average Age of Home Of households make over $100K annually Average Net Worth Average Home Value TheHomeMag Silicon Valley Reader 59 51 85% $ 1.9 MILLION $ 1.8M THEHOMEMAG® MAILS TO EXACTLY 120,000 HOMES EVERY 4 WEEKS. OVER AN 8 WEEK PERIOD, 240,000 UNIQUE HOMES WILL RECEIVE A COPY OF THE MAGAZINE. 72% of our readers frequently purchase products or services from ads seen in TheHomeMag. 81% of our readers plan to purchase home improvements to remodel or redecorate part of their home during the next twelve months. Averages stated above are based on 2020 data and subject to change.
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “My husband & I have been using TheHomeMag to display our ad for our Roof & Raingutter Business. We have had major success with the ad and have gotten calls from homeowners who have become our customers and continue to use our services and have also referred us to their friends and family. We will definitely continue to advertise in TheHomeMag and we truly appreciate the business relationship we have developed with them.” —All Raingutter Systems // East Bay
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com America’s #1 Home Improvement Magazine™ *As of March 2022 TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com TheHomeMag® is mailed to 66 UNIQUE MARKETS covering 30 STATES & THE DISTRICT OF COLUMBIA across the Country. As a blend of franchises and corporately owned publications, we publish more than 115 MILLION MAGAZINES annually, in 120 MAILING ZONES each of which is direct-mailed to the ideal home improvement audience in each specific area. OUR NATIONAL FOOTPRINT 01 Southwest FL 02 Sarasota, FL 03 San Fernando Valley, CA 04 Ventura, CA 05 Tampa, FL 06 Palm Beach, FL 07 Jacksonville, FL 08 Orlando, FL 09 Ft. Lauderdale, FL 10 Las Vegas, NV 11 Kansas City 12 Miami, FL 13 Tucson, AZ 14 Atlanta, GA 15 Dallas, TX 16 Denver, CO 17 East Bay, CA 18 Nashville, TN 19 Orange County, CA 20 Houston, TX 21 Fort Worth, TX 22 Charlotte, NC 23 San Antonio, TX 24 Phoenix, AZ 25 Chicago, IL 26 San Diego, CA 27 Washington DC 28 Oklahoma City, OK 29 Austin, TX 30 Raleigh, NC 31 Silicon Valley, CA 32 Colorado Springs, CO 33 Richmond, VA 34 Salt Lake City, UT 35 Central NJ 36 Indianapolis, IN 37 St. Louis, MO 38 Riverside, CA 39 Lakeland, FL 40 Boston, MA 41 Columbus, OH 42 Sacramento, CA 43 Philadelphia, PA 44 Portland, OR 45 Minneapolis, MN 46 West LA, CA 47 New Orleans, LA 48 South Bay, CA 49 Long Island, NY 50 Coachella Valley, CA 51 Cleveland, OH 52 Northern CO 53 Daytona, FL 54 Pittsburgh, PA 55 Port Charlotte, FL 56 Treasure Coast, FL 57 Cincinnati, OH 58 Omaha, NE 59 North Bay, CA 60 Salem, OR 61 Cape Fear, NC 62 Greenville, SC 63 Des Moines, IA 64 South Puget Sound, WA 65 Nature Coast, FL 66 Reno, NV 1 55 2 56 39 5 65 8 7 47 14 22 30 61 62 33 27 43 35 49 40 18 20 23 29 21 15 28 11 37 25 45 51 54 57 41 36 58 63 52 16 32 34 44 64 60 59 42 66 46 48 31 10 24 26 50 17 19 38 4 3 13 53 12 6 9
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. Suite A | Brentwood CA 94513 | p 925.348.9730 | f 925.418.4224 | bayarea.thehomemag.com “TheHomeMag has been such a breath of fresh air! My first thought about THM is superior customer service. They are so attentive. I’ve been so disappointed with so many other ad companies, and when I got on board with TheHomeMag I was naturally reluctant. But to my delight, I’ve received more calls for estimates than any other ad company I’ve tried. To all reading this...Consider this review a recommendation to join in with TheHomeMag. If you can’t tell by now, I’m a satisfied customer!” —Point of View Painting // Sacramento
Silicon Valley Distribution Map 92 95014 95032 94024 94030 94041 94019 94301 94066 95133 94085 95148 95123 95127 95050 95008 94536 94025 94043 94061 94010 94306 94403 94303 94062 94070 94086 95120 95124 95128 95051 94587 94560 95035 94538 94027 94044 94401 94404 94063 94402 95135 94087 95121 95125 95129 95070 95117 95054 94555 95030 94022 94539 94028 94040 94002 95131 94065 95136 94080 94089 95126 95130 95132 95112 95118 San Jose San Jose San Jose Santa Clara Sunnyvale Cupertino Los Gatos/ Monte Sereno Saratoga Campbell Milpitas Fremont Newark Fremont Union City Mountain View Los Altos/ Los Altos Hills Los Altos Portola Valley Palo Alto Menlo Park Atherton Sunnyvale Redwood City Redwood City/ Woodside San Mateo Belmont San Carlos Burlingame/ Hillsborough Millbrae San Bruno Pacifica Half Moon Bay Emerald Hills Woodside Redwood City South San Francisco Silicon Valley Distribution 2020 THEHOMEMAG® MAILS TO EXACTLY 120,000 HOMES EVERY 4 WEEKS. OVER AN 8 WEEK PERIOD, 240,000 UNIQUE HOMES WILL RECEIVE A COPY OF THE MAGAZINE. Office: 844.550.5830 | [email protected] | 9020 Brentwood Blvd Suite A, Brentwood, CA 94513 | www.thmnorcal.com TheHomeMag Silicon Valley Reader North 60,000 South 60,000 Silicon Valley Distribution 120,000 59 Average Age of Homeowner 51 Average Age of Home 85% of households make over $100K annually $ 1 Average .8M Home Value TheHomeMag mails to exactly 120,000 homes every 4 weeks. Over an 8 week period, 240,000 unique homes will receive a copy of the magazine.
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “I have been advertising with TheHomeMag for four years, since their launch in 2016 (Sacramento). I continue to receive qualified leads with my advertising campaign through TheHomeMag. I am very pleased with the customer service. My sales rep really cares about what is best for my business. My designer helps me to create beautiful ads that generate leads. I have been with TheHomeMag for four years, because it works!” —Valley Home Construction // Sacramento
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com Issue: The published issue month on the magazine | The published issue month on the magazine | Ad Deadline: Ad Deadline: Final day for agreement & artwork submission | Final day for agreement & artwork submission | In-Home: In-Home: The first of a 3 day requested USPS delivery window. The first of a 3 day requested USPS delivery window. Production Schedule 2022 America’s #1 Home Improvement Magazine™ TheHomeMag® Silicon Valley | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 844.550.5830 | e [email protected] | thmnorcal.com January AD DEADLINE/PAYMENT DUE: December 17 | IN-HOME: January 5 February AD DEADLINE/PAYMENT DUE: January 21 | IN-HOME: February 2 March AD DEADLINE/PAYMENT DUE: February 18 | IN-HOME: March 2 April AD DEADLINE/PAYMENT DUE: March 18 | IN-HOME: March 30 May AD DEADLINE/PAYMENT DUE: April 15 | IN-HOME: April 27 June AD DEADLINE/PAYMENT DUE: May 13 | IN-HOME: May 25 Summer AD DEADLINE/PAYMENT DUE: June 10 | IN-HOME: June 22 July AD DEADLINE/PAYMENT DUE: July 8 | IN-HOME: July 20 August AD DEADLINE/PAYMENT DUE: August 5 | IN-HOME: August 17 September AD DEADLINE/PAYMENT DUE: September 2 | IN-HOME: September 14 October AD DEADLINE/PAYMENT DUE: September 30 | IN-HOME: October 12 November AD DEADLINE/PAYMENT DUE: October 28 | IN-HOME: November 9 December AD DEADLINE/PAYMENT DUE: November 22 | IN-HOME: December 7 January 2023 AD DEADLINE/PAYMENT DUE: December 20 | IN-HOME: January 4
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “Advertising in TheHomeMag has been a great experience!! We waited 6 years for a spot to open up in our trade and I have been very thankful to have gotten the opportunity to advertise in TheHomeMag. The layout of the magazine is very attractive and professional- I believe that is why we get so many leads. The customer service is excellent and my sales rep is always very responsive and attentive to any questions or concerns I have. I highly recommend using TheHomeMag to advertise your business!” —All American Fence // East Bay
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com More impact with Magazine Inserts America’s #1 Home Improvement Magazine™ TheHomeMag® Silicon Valley | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 844.550.5830 | e [email protected] | thmnorcal.com Pop-Out Single Sheet Bookmark Pop-Out 4-Page Opportunities are limited, so act fast. Talk with an Account Executive and ask how you can take advantage of the power of TheHomeMag today. All companies, no matter the industry, may now take advantage of TheHomeMag’s market leading distribution to send out mailings for a fraction of the normal cost. Our accessory program offers you a highly effective way to grab your reader’s attention and encourage them to take action. With TheHomeMag and your custom designed direct mail pieces, you can deliver your message straight into the mailboxes of the most responsive prospects. Pop-Out 4-Page The Pop-Out 4-page is a heavy, 80lb double sheet placed inside TheHomeMag magazine. As a 2-sided, full-color, full-bleed, 10.875”x16.75” insert, it extends from the top and the right of the magazine. Pop-Out Single Sheet The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside TheHomeMag magazine. As a 2-sided, full-color, full-bleed, 8.375”x10.875” insert, it extends from the top and the right of the magazine. Bookmark The Bookmark is 1” taller than the magazine and creates a unique marketing opportunity. As a 2-sided, full-color, full-bleed, 11.5”x5.25” glossy insert, placed inside, it extends beyond the magazine for exceptional visibility and reader impact.
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “Our company has been using TheHomeMags services for decades. Their team is top notch and is very responsive to all of our business concerns. Would recommend to anyone looking to grow their business.” —Appleby Cleaning // East Bay
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com For Our Readers: WE INSPIRE our readers with home improvement ideas and offer an assortment of companies to help them with their home improvement decisions. WE CREATE DEMAND for luxury home products and design services in the East Bay area. WE SHOWCASE TALENT from local businesses who are properly licensed professionals and experts in delivering best-in-class services to homeowners. WE PROVIDE A MARKETPLACE where homeowners can easily find a wide variety of sources for all styles and design needs. For Our Advertisers: WE REACH local affluent homeowners with an average income of $364,318 and an average home value of $1.8 Million in the greater East Bay area. WE CAPTIVATE OWNERS of luxury homes who have a primary interest in enhancing their properties through fine design. WE PROVIDE powerful and quantifiable advertising resources to cost effectively reach your ideal customer. WE CONNECT reputable businesses with select homeowners and we are the best and most trusted name in home improvement marketing. Creating Raving Results TheHomeMag creates life long customers for our advertisers and provides the highest quality contractors, remodelers and home service pros for our homeowners.
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “We have been using TheHomeMag for a while. They are great to work with and their publication works really well. We have gotten a great response from advertising with them.” —Terry’s Trees // East Bay
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com America’s #1 Home Improvement Magazine™ TheHomeMag® Silicon Valley | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 844.550.5830 | e [email protected] | thmnorcal.com Introducing Your Designer Your Unique Experience Our design professional will create an ad that makes your business attractive to homeowners. We include appealing images, hooks, and calls to action that stimulate contact and we will educate you on the process. Advertising with TheHomeMag® regularly makes your phone ring, speaks to readers about your credibility, and builds your brand identity with every ad. We update ads as needed, working with you to find the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process was specifically developed to get readers to stop in 3 seconds, pick up the phone and contact your business. Introducing Your Designer Hello, my name is Mary Gadbois and I am excited to have you advertising with us here at TheHomeMag. My job as your graphic designer is to make your advertising experience effortless and a success. I have been working with TheHomeMag since 2016 and have experience helping home improvement companies like yours make smart marketing decisions. So what happens next? Phone: 925.418.4221 Email: [email protected] You will receive an email from me once your contract has been signed, which will ask you to respond with a time and date that works best for you so that we may schedule a design consult. In the meantime, gather any high-resolution photographs and logos as well as any pertinent information that you would like to incorporate in the ad. In our design experience, successful ads have a clear focus, highlight your company’s unique skills, and present an enticing offer. Following our consult I will assemble your ad showcasing your business in the best way that will resonate with our homeowners. I will then send you a proof of your ad to review. Please inspect the ad and then respond in an appropriate amount of time with any changes or corrections. I will work to return your email in a timely manner so that the process can be as quick and simple as possible and we can get your ad approved before the artwork deadline. 1 2 3 Hello, my name is Mary!
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “I’ve used the Home Mag in one of my other businesses, Heavenly Greens. Solid ROI and they continue to deliver results for me.” —Heavenly Greens // East Bay
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com Intuitive & Powerful Call Analytics We provide a free lead management system when you enable call tracking for your Ads in TheHomeMag. We have partnered with CallRail, a leader in call tracking software, to provide you the most advanced and user friendly reporting platform available on the market. Available On Desktop or: What are the benefits of Call Tracking? Automatically analyzes your calls and texts to reveal hot leads and missed opportunities. View full caller IDs and reports in real time through a simple dashboard. 24 hour access to leads and customer messages via app or desktop. Have a record of call information to review for times when a pen and paper aren’t handy. Close deals faster and improve customer service by replying to messages on the go. Customers can now text direct to your call track number.
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “We have been very happy with our experience with The Home Mag. Our sales representative has been very helpful, and so has the person that helps design our advertisements” —Jerry’s Fireplaces // East Bay
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com More than Just an Ad America’s #1 Home Improvement Magazine™ TheHomeMag® Silicon Valley | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 844.550.5830 | e [email protected] | thmnorcal.com Ad Design $350 Value Print, Mobile & Web We start with print because it works. Generating more than a million leads for advertising clients all across the country, we know that print advertising is still the backbone of local, community based marketing. We then compliment your print ad with FREE web offerings to enhance a truly comprehensive marketing solution for your home improvement business. Tracking That Works Always know who is calling with our FREE integrated call tracking and management system. You’ll never lose touch with a lead again and you may monitor your results from anywhere. Call tracking proves your ad is working and guarantees an accurate calculation of your return on investment. Web Directory & Digital Magazine $80 Value Enhanced Mailing List $25 Value + + + Instant Included Savings Over $400 every month! Call Tracking $50 Value • Text Messaging Enabled • On The Go Mobile App • Automatic Lead Analysis • Archive Every Call • Real Time Reporting • 24/7 Access
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com “We have enjoyed being part of TheHomeMag family!! Exceptional customer service!!” —Haney Garage Doors // Sacramento
America’s #1 Home Improvement Magazine™ TheHomeMag® East Bay | 9020 Brentwood Blvd. | Suite A | Brentwood CA 94513 | p 925.348.9730 | e [email protected] | thmnorcal.com INSPIRING HOMEOWNERS TheHomeMag Way - Through Our People, Product & Performance. TheHomeMag® Silicon Valley 9020 Brentwood Blvd., Suite A Brentwood, CA 94513 844.550.5830