MARKETING, BRANDING, AND
PUBLIC RELATIONS SERVICES
YOUR NEEDS AND GOALS
Our goal is to help you develop and execute a
tactical and strategic communications campaign,
which will build, enhance and broaden your brand
in the education marketspace.
We’ll listen to your needs and goals and outline
a strategic plan that helps you grow accordingly,
aligned with your next phases of success.
We believe in strong messaging that establishes a
foundation for all marketing efforts.
WHY LION MARKETING?
We provide both the attentiveness of a small firm and the technical
resources and connections of a large agency, with extensive
experience in the education industry.
As our client, you will receive the sole attention of our
experienced principals and your needs will not become lost
in a sea of junior account executives.
We work with skilled associates including brand
strategists, graphic designers, researchers and
writers to bring our clients a well-rounded team
that delivers optimum results.
When you work with Lion Marketing, you’ll
talk to us, and you’ll work with us. We
share the same goal: your success.
TO BUILD AWARENESS
Messaging, brand building, and awareness
Thought leadership, webinars and blogs
We recommend all of these initiatives be
developed and carried out in a thoughtful,
well-planned, integrated campaign.
MESSAGING & BRAND BUILDING:
A CLOSER LOOK
Consistent, strategic branding leads to a strong brand equity
Determine how, what, where, when and to whom we will communicate
and deliver brand messages
Conduct interviews, market research to clearly define brand awareness
Communicate mission and key differentiators
Develop cohesive messaging by channel and audience, including
elevator pitches for company and individual products
Ensure consistent messaging across all channels
ESSENTIAL TRAINING Sp
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2 321 PD
ESSENTIAL PROFESSIONAL LEARNING 6
SOCIAL MEDIA & THOUGHT
LEADERSHIP: A CLOSER LOOK
Our capabilities include:
Provide strategic direction with the goal of
growing number of followers and level of
Serve as administrator on determined
platforms, posting regularly on your
company’s developments and sharing
stories that support the company’s mission
Write content for platforms, including
content that aligns with email campaigns
Promote yours as a relatable company with
top-notch expertise (team spotlights, etc.)
Create blog and webinar series to include
outreach to writers and presenters
We are able to provide some or all of these
services based on your needs.
Examples of our work.
We deliver targeted, compelling marketing communications pieces that convey your brand’s vision and
key messaging while supporting sales with valuable resources. We’ll create your brochures, catalogs,
success stories, case studies, or white papers from concept to print, priced separately by project.
Here are some examples of our work.
Closing the Gap Between WHITE PAPER Customized Aspen SIS Saves
Librarian and Teacher Time, Money and Improves
Student Outcomes for Large
Traci Chun, Teacher Librarian at Skyview High School, is an example of how the gap between Tennessee School District
Language EshlisbaerlfanortifaianhelasrnftdiomcrelTaiesnsatrhcoehomcelraisnsssrtoruocmto,rcios-cteloascinhginginwdiitshtroictthsear cfarocsusltyt,hleeacdoiunngtriyn.-cSlhaessspleesnsdosnsabaonudt The Impacts of ORIGO Stepping Stones on Student Ac“hBieefovreemweeimnptlemented Aspen KNOX COUNTY SCHOOLS
LaonfgRueagdeitneaEgcshasiengndtrSeiasplesealfrlcoihnr gsTkeilalscthoesrtsudents in social studies, language arts and chemistry. KNOX | TENNESSEE
M A G N O L I A I N D E P E N D E N T S C H O O L D I S T R I C T | M O N T G O M E R Y C O USNIST, Yo,urTuEsXeArsSwere frustrated
ProfeosfsRioe“Itnate’saadcliimhnDepgerovjarutensaltndoltikpfSoemprmseetylunlicdtnleagnstssrotoomseteeamceheoru,’t”sCidheutnhesaliybsr.ary so they understand, ‘Oh, she’s a THE CHALLENGE
Ever get the by the laborious process of Knox County, a large district of 90 schools, 60,000 students and 8,000 staff
feelingQ: As 21st-century library programs go, yours is considered a leader. How did you get members, includes both urban and rural schools, all with varying needs.
there and become a leader? TRACI CHUN logging in to multiple pieces of After years of struggling with multiple databases and a frustrating, inflexible
software for their daily tasks. student information system, Beau Stanley, the district’s IT team leader,
A: I think my library is a work in progress and has a long way to go. When I moved to the high Teacher Librarian With Aspen SIS, we have a became convinced they had to find a better way.
school from an elementary library, I was reminded that the vibe of a library is very different. Vancouver Public Schools, one-stop shop for managing
Most students in elementary school love coming to the library and always check out books, Washington student information, including “While our users had become more and more dependent on needing
class schedules, conduct, access to their school’s data, the district’s solution did not give IT the
your PD is missingeven non-readers want to check out. At the secondary level, the shift is apparent. Classes Traci Chun was awarded EXECUTIVE SUMMARY ability to create additional data fields to collect information. We were
don’t use the library weekly (like most elementary schools) and many students don’t view the with the 2017 ISTE Librarians forced to use what the software had − not what we needed,” Stanley
library as a fun place to be. I am consistently challenged to find different ways to invite other NetwoOrkRSIGecOonSdteaprypAinwgaSrdto. nes is a core mathematics program for grades K-5, based on educatsiotundael rnetspeaercfohrmance, academic said. “Additionally, our users could not create their own reports, so they
students to visit and use the space. aHicdannloiessadnortrrtwtiErhciicbdaottpilunsuerhtrketcsaobitanahhtbevmgtaeeidyiodssnteDcnoe,bmlarisaeWgaecsoeaicttnesincaneveerclensofwkePetto.orlsarySamonstuthmte.reoeisSsdtaehelolpowpninclihgnielSdtcrooennnetleseniastrunfrsomemdatbahyllmdgiorsastdtrieecstfsf,eaaclnltoidvwesiclnyh.goTtoheliasscwdhihegoritsastelo-eaaancdcnoepmeridmntfoo-bdraaastppmiaeefnudnelmdeundrpaicfdivorxshaaioedremtmgdmtudereaaaaonnwbmlnrdtiheicaltaie.hletniaO,etclhfstuelheerixrnuseibtysceseiloritrvtersyedmansar’tnseaiodnnds, had to try to use what already existed or call my office for a raw data file.
something? When I started here six years ago, the program was already in transition in relation to This became a burden for both the schools and my team as it became
collaboration with classroom teachers and tech integration. I like to think I have just taken it up librariacnueltvuarlueastihoinftruabroriuc.nd math education, as a way to directly impact student achievement acsoint vpenrtiaeinncseto− and with the increasingly difficult to keep up.”
a notch. I started with the usual collaboration with teachers on research projects and literature You can follow her on
units, but quickly realized I wanted my library to be more. I wanted teachers to view me as an Twittersatat [email protected] scores, the achievement gap between special needs and neuro-typicaFolonstgllueodtitenntgetsas,muapn.”pdort of the Stanley and a search committee began looking for a solution that would
instructional partner and leader. I wanted students to have ownership in the space. I added allow district schools to help themselves and make timely, data-driven
things like a Makerspace, a take-apart area, a community puzzle, additional digital content preparation for more advanced math learning. BEAU STANLEY decisions. “Our vision was to have a product that we could customize to
and different furniture to encourage students to engage. I started asking to help organize and meet our users’ ever-changing demands – without starting from scratch,”
lead professional development for my teachers. I went outside the library walls and asked Stanley said. “We wanted to be able to customize our templates to not
teachers to invite me into their classrooms. I have had some success and some struggles, so only assist our schools with their daily tasks, but also to provide for
my journey still has a long way to go. greater data integrity.”
Aspen Team Lead,
[email protected]| i8n7g7.c.8Ao9mn9.ut8om5d5aby0e. r of population1factors can negatively impact standardized test performance, iKnnclouxdCinogunatyhiSgchhools, Tennessee
If outside the US, contact us at [email protected]coofmmobility, economic disadvantages, and special needs. Our subject district, Magnolia
Independent School District in Montgomery County, Texas, (MISD) deals with all three of these
challenges across its eight elementary schools. MISD’s results indicate that with strong fidelity to the
Stepping Stones program, many of these negative factors can be turned into positive achievement. In
fact, when used as recommended and intended by the publisher, MISD saw their Title 1 campuses
transition from “significantly behind other campuses” to on par with their sister-schools’ test scores. In
some cases, the most at-risk campuses have surpassed their peers on standardized tests.
voyagersopris.com Keywords: Stepping Stones, Math Grade Level, Meets Grade Level, Approaches Grade Level
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THE MEDIA: Working on behalf of our clients, we have
WE KNOW THEM, forged strong ties with editors and staff
THEY KNOW US writers of key publications, as well as
influential bloggers and freelance writers.
Here is just a sampling of the media with
which we work on a regular basis.
MEDIA RELATIONS: A CLOSER LOOK
Deploy news releases to targeted
Pitch editorial topics to editors, writers
Schedule media interviews at key EdTech
Work to establish thought leaders at
your company (expert sources, authored
Examples of our work.
Lion Marketing appreciates the opportunity to present this
marketing services outline. We look forward to the potential
opportunity of working with your team to successfully carve out
in its niche in the industry and help you gain the exposure, brand
awareness, and market share you seek.