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Published by Rhino Design Works, 2021-02-26 15:23:48

Brand Guidelines

If you've got a logo, you need brand guidelines to keep your identity consistent and recognizable.

Keywords: design,marketing,branding

Brand Guide

v1.0

Our Logo

Until June 2019,
use logo with
“Formerly” line

Logo Fonts: Gotham Rounded-Book
Gotham Rounded-Bold

C=0 C = 100
M = 56 M = 27
Y = 100 Y = 21
K=0 K = 37

R = 246 R=2
G = 137 G = 99
B = 32 B = 127

Pantone 715 C Pantone 315 C

Hex# F68920 Hex# 02637F

Branding Style Guide • SolMateo 2

Our Logo

Safety Space

When using the logo with other logos and graphic elements, maintain a minimum safety space that
equals .333 (1/3) the height of the graphic.

Clear Zone

Size

The logo may be resized, but the proportions must remain the same. The minimum size to retain
legibility is 1-inch high. Do not stretch or distort the logo.

Resolution

• Must have high-quality appearance; no fuzzy images
• Use the correct resolution for the appropriate media
• Resized logos should not be used if their appearance differs significantly from the original

Branding Style Guide • SolMateo 3

Logo: Best Practices

Logo Color Application

The SolMateo logo is provided in three color options: orange/blue, black, and white. Use the appropriate
version to ensure a strong contrast between the logo and the background color.

Using Our Logo on Photos

While it is preferable to only use our logo on solid backgrounds, occasionally a design may require the
use of our logo on a photograph. Again, legibility is the most important factor. Ensure the background is
not too textured or busy and the logo is clear and crisp.

Branding Style Guide • SolMateo 4

Logo: Best Practices

What Not to Do

• Do not reproduce the logo in colors other than those specified in these guidelines.
• Do not modify the logo in any way.
• Do not add outlines, shadows, colors, bevel/emboss, or textures.
• Do not add special effects to the logo.
• Do not “cut” or distort the mark.
• Do not alter the lockup of the mark.
• Do not use any other typeface with the mark.
• Do not deface, develop parodies, or create alternative logos.
• Do not rotate or change the direction of the logo.

Low contrast/poor legibility

Stretch/squeeze

Drop shadow Change color
Branding Style Guide • SolMateo
5

Typography

SolMateo has one primary font used in all design applications—Gotham. The fallback font is Arial, which
is a standard system font and reserved for use in digital and on-screen applications, such as emails and
Microsoft Office programs.

Main Font

Gotham is the font that should be used for headers and body copy within design documents. Body
copy should be Gotham Book.

GOTHAM BOOK / Gotham Book 1234567890
GOTHAM BOOKITALIC / Gotham BookItalic 1234567890
GOTHAM LIGHT / Gotham Light 1234567890
GOTHAM LIGHTITALIC / Gotham LightItalic 1234567890
GOTHAM MEDIUM / Gotham Medium 1234567890
GOTHAM MEDIUMITALIC / Gotham MediumItalic 1234567890
GOTHAM BOLD / Gotham Bold 1234567890
GOTHAM BOLDITALIC / Gotham BoldItalic 1234567890
GOTHAM BLACK / Gotham Black 1234567890

ARIAL REGULAR / Arial Regular 1234567890
ARIAL ITALIC / Arial Italic 1234567890

Logo Font

The logo font is Gotham Rounded, Book and Bold.

GOTHAM ROUNDED BOOK / Gotham Rounded Book 1234567890
GOTHAM ROUNDED BOLD / Gotham Rounded Bold 1234567890

Branding Style Guide • SolMateo 6

Our Colors

Primary Palette

• Our logo is always the designated orange/blue, black, or white—no exceptions
• Use designated palette; Pantone and CMYK are used only for print; RGB and HEX are web/video only

C=0 C = 100
M = 56 M = 27
Y = 100 Y = 21
K=0 K = 37

R = 246 R=2
G = 137 G = 99
B = 32 B = 127

Pantone 715 C Pantone 315 C

Hex# F68920 Hex# 02637F

Secondary Palette

A secondary color palette has been selected to complement the primary color palette. These colors are
not for use with the logo but for use in layout/design of materials.

C = 53 C = 11 C = 100
M = 13 M=1 M = 48
Y=0 Y=0 Y=0
K = 43 K=0 K = 84

R = 67 R = 209 R=0
G = 124 G = 250 G = 20
B = 144 B = 255 B = 39

Pantone 5415 Pantone 317 Pantone Black 3 2X

Hex# 437C90 Hex# D1FAFF Hex# 001427

Branding Style Guide • SolMateo 7

Business Collateral

Letterhead & Notecards

SolMateo has one official format for
letterhead, envelopes, and note cards.
Electronic letterhead is available in a Word
document file. Please use bright white
paper for printing.

solmateo.org P.O. Box 117561 • Burlingame, California 94011-7561

SolMateo is a 501 (c)(3) non-profit organization • Tax ID 51-2159348

Branding Style Guide • SolMateo 8

Business Collateral

1.25” Printed Letterhead Margins 1.25”

Letterhead Typing Guidelines

Information printed on either printed 2”
stationery or electronic letterhead 1.25”
should fit the template design shown,
as shown in this samples.

Body copy: Dear Name,

• Font: Gotham (preferred) or Arial Verchit, sequi sinusdaest, comnit, sim quis ipsam eate sitiis ention cum eaquam
quidunt rem nestiores maio ium eligendes dolorati tempe nonsed et officim
• 11 Point Size (may range between 9 illesto odit quo volum si blaut eatio. Xerrum quaerfe rioreri assuntiunt offic
and 12 Point Size) totae quae non plame dis et laboratem. Officia doluptas et evenienia vent, sum
iusanist, qui occae. Aditio minvelit alit re, cum quodici re con ra voluptate od
• Single line spacing, with 6 point milis ma verorporempe volorei cilibus dis consequat.
spacing between paragraphs
Et labori accus aute cus, quam et, od modissit volorehendel imagnatem
necuscius eosapedis est lam et ut odicimi, quatia accabor sundae doluptas et,
qui officae seque natio. Ut quat magnisi alis dolut od quia voluptatem andam
quidunt.

Am qui aut porent, veliatur aut quundam aute re niminim entiate moleniet
autatem ium eum et dollatem apicientia sentota spiditat.

Occulluptat hillest fugiam non cusam fugiae rerferovit pe sed mo dolla

doluptate porest, tem reicaec tatestrunt pos corestio eaturiorum facepro

explatque pa voluptur sunt verio. Et voluptur, quas dolluptatur aut doloris velis

et volut fugiasp ellauda ntoremqui nime mo es et istibusapis cus ut estium

1.25” qui reribus, voluptam faccus verem et il et, qui qui dolendem et, coria dolupta

Electronic Letterhead Margins tempor aut pla sunt, utecum et lam volorem perchil expla quia ni omnimus

estorio deles pro volut utempore sum verio deliaspis atemqui dendus pro
omnis plibusa piduciur? Quia delis ute eicium reic temo venimi, susam, cus

que sum is des autenda epudae soloreped que ducid que voluptas vendit,

1.75” cumquo blaborem quam fugit ut aut minvellabo. Optatur acea diantem. Faccus

miliquam, oditaqui ullupta ectempo renempos ut od que et ese dellam am

fuga. Et omnieni con consequas doluptatet ut velles re nonestem que vellupta

doloressusam non rehent et vel ipit mi, siti ommo quodipsunt quodi doloreped

esenihitatem essi ipsunte odissi blam quost, corerum necto quia dolupta

illaccuptae et es aut experist landios dolorio riossime de opta nulparume

ne magnis ni inimus inctatum inus simagnis essitat pellandem que simaio

volupta arita ipsanihil idel exeri torupid ut esequi vidunda epreictior mil et

Dear Name, antotas dusaernatios num ipient labore cullorpos re essum voluptas rerovid
mos quid modi sum, cum nam fugia destibus quuntia tinihitias doleni dolupti

Lorepel et, cumquiae verchic temolup taturempore cupturia volor sa precae cuptaque scillor alignis inturende perum eictem. Bo. Et autempore omnihic toremporem
nem estibus dis pratet, qui od ut imint et lam fuga. Xim sequo ipsum vel ipsa aligeniae ernatus eationseria apis dolenianda corenduntius est, occaborae volorestibus
plam natecto modion eiciis atent qui ut dia sim facestia voluptae seri occusdae
maximodis ipidebit provide eserspi endendicte conseni magnimi, occum et enditae volore landit as intur? Archit, officid quo tore, ommolor mos re et et laut
officiumque ped modit volorem reius, omnis sum audigniendae dolore nonsequ untisit offictur?
andus, quodicimin cus, sedici asin corempo repedicimus modis el minto blabor aut quid
Sincerely,
es est autaes natium et es ulparum vel mo is esedite sectius.

Od ex es ut licit laut adi tem fugia sit voloribus anis rendant.

Temporibus coresequam invere dolut volupta alitemo disinimi, netus, odignihil etur
maximporest quis demOdis etur mosa qui blatecae moluptum repernat faceat et inullibusName
adio. Nat fuga. Et as explabo repeliquam sunt landaes eiciis apis aliquibus pelitiatias qui

autecupta venist volut laciam, optam autaturio is modi nullit, coriorero totaquos si aut
hitis ium quam debit, ut labor si iure ommodio sandest alit hilluptate eum rehentio volorro

et quiatur?

Maximeniae. Xim quia volor restiasperum sunt lamet ellauteserum estiam unt, ellit, P.O. Box 117561 • Burlingame, California 94011-7561

omniminis archilliqui ut eicatem dolore porecte oditatem ilit omnimil liatur, sesd oulplamrumateo.org SolMateo is a 501 (c)(3) non-profit organization • Tax ID 51-2159348

quatem dolestotat.

Sed quatur? Ditis mos dolesti ostrum qui consentet expelest quaest oditatum, sequian
tibus.

Temporibus coresequam invere dolut volupta alitemo disinimi, netus, odignihil etur
maximporest quis demOdis etur mosa qui blatecae moluptum repernat faceat et inullibus
adio. Nat fuga. Et as explabo repeliquam sunt landaes eiciis apis aliquibus pelitiatias qui
autecupta venist volut laciam, optam autaturio is modi nullit, coriorero totaquos si aut
hitis ium quam debit, ut labor si iure ommodio sandest alit hilluptate eum rehentio volorro
et quiatur?

Maximeniae. Xim quia volor restiasperum sunt lamet ellauteserum estiam unt, ellit,
omniminis archilliqui ut eicatem dolore porecte oditatem ilit omnimil liatur, sed ulparum
quatem dolestotat.

Hillorecae sum que vero maximi, tem dolesto torem con niet odi ne apid et voluptaquam
quae. Turis voluptat prore ducimagnis que nones aut paris voluptatium, core corum rem
quis nusdandent re, sum idebitium intem.

Sincerely,

First Name Last Name

1.25”

Branding Style Guide • SolMateo 9

Business Collateral

Updating CSL Documents to SolMateo Branding

The easiest updates on previously branded CSL Word documents is to copy and paste the content from the
original document into the new SolMateo letterhead Word file, following the same body copy rules:

• Font: Gotham (preferred) or Arial

• 11 Point Size (may range between 9 and 12
Point Size)

• Single line spacing, with 6 point spacing

between paragraphs

Timeline

CSL KITCHEN TOUR 2018
Homeowner Guidelines



Contract Signed January 2018
Homeowner Fact Sheet Due ASAP after contract signed
House Chair Assignments February
Florist/Stager Assignments and Consultation February/March 2018
Demonstration Team Walk-Thru February/March 2018 These are typically
House Write-Up Meeting February/March 2018 done at the same time.
Fire Inspection Walk-Thru (10 minutes)
Kitchen Tour Set-Up (time varies) April 2018
Docent Pre-Tour (15 minutes) May 17th, 2018 9am—3pm
Kitchen Tour Day May 17th, 2018 3pm—5pm
Clean-up May 18th, 2018 10am—3pm
May 18th, 2018 3pm—5pm

Homeowner Preparations Prior to Tour CSL KITCHEN TOUR 2018
Homeowner Guidelines

¡ Please leave your home as neat and clean as possible. We will be on a tight schedule with Timeline
minimum volunteer staff arriving early on Friday. House cleaners and yard maintenance Contract Signed
should be scheduled early the week of the tour so that home is tour ready. January 2018
Homeowner Fact Sheet Due ASAP after contract signed

¡ Any and all clean-up and/or sweeping of the yard, sidewalks, porches, etc. will also be House Chair Assignments February
greatly appreciated (cobwebs, hoses put away, garbage/recycling bins out of sight, etc.). Florist/Stager Assignments and Consultation February/March 2018
¡ Please reschedule any house cleaners, pool maintenance or yard maintenance that might Demonstration Team Walk-Thru February/March 2018 These are typically done
normally be scheduled for Friday, May 18th. House Write-Up Meeting February/March 2018 at the same time.
Fire Inspection Walk-Thru (10 minutes) April 2018
¡ Please put away any small items of sentimental and/or monetary value. May 17th, 2018 9am—3pm
¡ Please turn off lawn sprinklers if they are set to go off Friday morning. Kitchen Tour Set-Up (time varies) May 17th, 2018 3pm—5pm
¡ We need your family to depart your home by 9:00am on Friday, May 18th. Docent Pre-Tour (15 minutes) May 18th, 2018 10am—3pm
¡ You will be able to return to your home at approximately 5:00pm, if not sooner. May 18th, 2018 3pm—5pm
Kitchen Tour Day
Clean-up

¡ Please remove any dogs or cats from the premises for the day. Homeowner Preparations Prior to Tour
¡ Please remove all automobiles that you will not be taking with you from your driveway
and/or the front of your home (leaving them in the garage is okay). Parking will be at a ¡ Please leave your home as neat and clean as possible. We will be on a tight
premium that day. schedule with minimum volunteer staff arriving early on Friday. House cleaners and

yard maintenance should be scheduled early the week of the tour so that home is

¡ Please advise us of any alarm system in the home. We will also need a cell number in case tour ready.
of any unforeseen circumstance occur. ¡ Any and all clean-up and/or sweeping of the yard, sidewalks, porches, etc. will also
be greatly appreciated (cobwebs, hoses put away, garbage/recycling bins out of
Cris Perry Nancy Minnig sight, etc.).

Kitchen Tour Event Co-Chair Kitchen Tour Event Co-Chair ¡ Please reschedule any house cleaners, pool maintenance or yard maintenance that
650-619-5960 650-867-4765
[email protected] [email protected] might normally be scheduled for Friday, May 18th.
¡ Please put away any small items of sentimental and/or monetary value.
¡ Please turn off lawn sprinklers if they are set to go off Friday morning.
¡ We need your family to depart your home by 9:00am on Friday, May 18th.
¡ You will be able to return to your home at approximately 5:00pm, if not sooner.

¡ Please remove any dogs or cats from the premises for the day.

P.O. Box 117561, Burlingame, CA 94011-7561 ¡ Please remove all automobiles that you will not be taking with you from your
www.cslsmc.org Ÿ [email protected] driveway and/or the front of your home (leaving them in the garage is okay). Parking
Tax ID 51-2159348 will be at a premium that day.

¡ Please advise us of any alarm system in the home. We will also need a cell number

in case of any unforeseen circumstance occur.

Cris Perry Nancy Minnig
Kitchen Tour Event Co-Chair Kitchen Tour Event Co-Chair
650-619-5960 650-867-4765
[email protected] [email protected]

Branding Style Guide • SolMateo 10


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