An analysis of current
activities
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Business analysis
"how does it work?"
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Test drive
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
What limits us?
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
How does it work?
I did not drive before, so how do I know how to use it?
I got a user manual
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Let’s add a little charm
The best driver is…
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Interactive guide
training guide - "first start"
Directions on how to get home (weather, time of day,
distance)
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
I'm polite, I collect points
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Sometimes a light bulb burns
Or some part is used…
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Journey to the unknown
or a shorter trip
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
By providing care, the risk of "I did not know" is
reduced.
"System" takes care of providing information.
By means of www, a mobile app, SMS, email, a
car display, portals, etc.
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Is it possible? Yes, of course!
You can build a positive brand image among your
customers.
It requires a lot of work, some bigger budgets and
you have to think it through, but it can be done.
There is only one 'but'...
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
You need to want to think
about customer needs
in the same way that they think about it
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
"One more thing" but from a customer
perspective
• Am I not being followed too closely?
• Do they know more about me than I would want to?
• Do they know me better than I know myself?
• What about privacy and security?
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
Would you like to live more
comfortably?
Unfortunately, this involves sharing more
information about you.
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
thoughtful solutions
Łukasz Szymański
E-Marketing Consultant
tel: +48 17 860 21 86 ext. 173
gsm: +48 500 067 606
e-mail: [email protected]
www.ideoagency.com
Łukasz Szymański - E-Marketing Specialist| #e-biznes festiwal | 14.11.2012
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We need to be where the users are and follow them. Assist them when they expect it. Fulfill their needs in the first place. Visit the website http://www.ideoagency.com/
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