Semalt: How Online Branding Will Raise Your Individual Pro¡le

23.05.2018

Semalt: How Online Branding Will
Raise Your Individual Pro le

Whether you have a solo enterprise, mid-sized business or part of a franchise within a bigger organization, brand
awareness is just as important to your growth as it would be essential for any big corporation. You may think
building your brand awareness right now is a waste of resources, because you are just an entrepreneur or self-
employed business owner but this is quite the opposite of the truth. Michael Brown from Semalt Digital Services
shares the insight on how online branding will raises your visibility and foster business development.

Building a brand is important for establishing a connection with customers. People tell others about the positive
experience, therefore the word-of-mouth spreads and fosters your business development. The buzz will make your
business bigger, and, perhaps, you will gain the attention of media.

Behind it all, is you. As the founder of the company, you are the CEO and the face of the organization. Your business
can become as big and successful as you want it to. Some people dream of this type of success, while other
individuals prefer to keep their company small and manageable. Either way, the main reason to implement a
recognizable brand is because customers will associate your services or products with YOU, as an individual.

Think of many great personalities, that once started small, have risen to the top by building a strong brand. Think of
Colonel Harland Sanders of KFC, a chicken fast-food franchise that began in a small cafe in Kentucky in the U.S. in
the 1930's and then expanded to the UK and Ireland in 1965 as part of what had become a massive franchise. Yet,
the real person behind it all, "The Colonel" is the face and behind the company. As a result, KFC's branding is highly
successful because of his superior product, distinctive personality, trustworthy promises and guarantees. Plus, their
catchy "Finger Lickin' Good" phrase made a memorable tagline that reeled people in.

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23.05.2018

How can you raise your individual pro le by creating a strong brand?

Get straight to the point with a powerful phrase and logo. By using as few words only, you must convey the message
of what your business stands for.
These days, anyone can set up a website that makes their company seem larger than it really is. Sometimes that is a
good thing, depending on whether you offer products or services. Study your competitors and their branding
strategies, then write down several ways you could outsmart them.
Creating an online brand to raise your pro le can be done through:

Promotions and advertising

Compelling visual aids – either photographs or artwork, graphics

Public relations

Emailing campaigns and newsletters

Clever taglines

Top-notch support and communications

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23.05.2018

Branding is a strategy. It is the way to tell your customers that your service or products are worth using. Branding
online requires a consistent approach. Combination of visual and contextual experience presented online re ects
your face as an of ine company. As an entrepreneur or small business owner, you will nd it bene cial to market
your business under the name of recognizable brand.

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