PULSY Company Style Guide

COMPANY IDENTITY GUIDLINE

2021

Content Page Section 4 - Unacceptable Use of Logo
Incorrect Usage of Logo
Section 1 - Company Information Incorrect Usage of Background
Company Background
Mission and Vision Section 5 - Corporate Identification
Core Value Corporate Colours
Corporate Typography
Section 2 - Corporate Logo
Logo Introduction Section 6 - Support Second Elements
Logo Relation Corporate Symbol
Design & Structure Corporate Symbol Grid
Logo Grid Minimize Scale Display
Minimize Scale Display Corporate Symbol Colour Variations
Logo Clearance
Logo With Website
Logo With Shadow

Section 3 - Corporate Logo Colour
Logo Colour Variation

Section 1

Company Information

Company Background

PULSY provides organisations with real-time
insights that can be customised to their industry.

With our Bluetooth Low Energy (BLE) sensors, you’ll
be empowered to digitise your team and space
presence effectiveness – optimise scheduling and
simplify absence management to enable strategic
business decisions.

Our company is located CWS, Malaysia Global
Innovation and Creativity Centre (MaGIC, 3730,
Persiaran Apec, Cyberjaya, 63000 Cyberjaya,
Selangor.

Mission and Vision

Mission

Share the Invisible Ambient
Environment (Air, Energy & Workspace) 
by implementing our Environmental IoT
Solution 10 SEA Cities by 2025

Vision

Monitoring Environment and

Sustainability  is the core  of  our

thoughts & actions,  we envisage

empowering enterprises with highly

Core Value

Uprightness
Holding on to our core belief system –
honesty, integrity, accountability, and
duty no matter what the situation arises.

Constant Care
Only “Change” is permanent. We shall
adapt to changing times by exploring
new innovation and expanding into
new territories.

Team
Listen, learn, share, and give space to
others. What it means as a core value:
Showing trust and giving empowerment
equally for all.

Section 2

Corporate Logo

Logo Introduction

This logo is a combination mark, which
mean is a logo comprised of a
combined wordmark and a pictorial
mark. Moreover, this logo is using a
simplicity concept when designing. We
also use of colour concept in this logo
as well. We are using colour contrast in
PULSY logo.

Thus, to be part of PULSY, we need to
be “Continuation of a Movement” or
“Action” to make sure our culture,
project or task are moving forward with
the right actions. Only by having the
right “Action” we’re able to share &
build our capabilities.

Logo Relation Brand name

This logo is using 3 sections to create pulsy
which is a circle with a white border,
brand name and tangerine orange “y”. Tangerine orange
Letter of “y”
The reason for using the circle in the
logo is because it represents the team
and the bunting colour represent the
product that we sell which is technology.

Using tangerine orange “y” is to
emphasize the meaning of curiosity.
Another reason using tangerine orange
is because it represents the culture of
PULSY which is the team.

Circle with
white boder

Design & Structure Logomark
Logotype
Logomark
Logomark is created by a circle with a
white border. This is because the circle
bring out a positive emotional message.
Furthermore, it also represents our
company’s culture which is team and
unity.

Logotype
Logotype of our company is a
combination of the words “puls” and
“y”. The origin word of “puls” is from the
pulse. Pulse is the most important things
for a human being. Pulse also mean
“Continuation of a Movement”.

Logo Grid 125px

Logo measurement 125px 4px
This grid determines where each 35px 36px
element of the logo should be
positioned for the structure of the 105px
PULSY logo, arranged by width and Minimum logo size (25%)
height.

The measurement of each element
on the grid depends on the size of the
logo in its usage.

This measurement is using the
minimum of Pulsy logo size which is
25%.

Please adhere to the proportions and
alignment provided in this grid to
guide the design.

Logo Grid 1.5px 6.7px

Logotype measurement 1.5px 1.5px
This grid determines where each 9.6px
element of the logo should be 6.4px 0px
positioned for the structure of the PULSY
logo, arranged by width and height. 14px 36px

The measurement of each element on 35px
the grid depends on the size of the logo
in its usage. 6.4px 6.4px 6.4px
6.4px 6.4px 6.7px
This measurement is using the minimum
of Pulsy logo size which is 25%. 105px

Please adhere to the proportions and
alignment provided in this grid to guide
the design.

Minimum logo size (25%)

Minimize Scale Display 25% P - 1.7” x 1.7”
50% D - 125px x 125px
The following are specific guidelines 75% P - 2.6” x 2.6”
related to the sizing of the Pulsy logo. D - 250px x 250px
P - 3.9” x 3.9”
To ensure a readable of the logo, keep D - 375px x 375px
to minimum:
•1.7” x 1.7” for printing purpose P - 5.2” x 5.2”
•125px x 125px for digital purpose D - 500px x 500px

P = Printing Purpose
D = Digital Purpose

100%

Logo Clearance x x
x x
The safe area is used to prevent from
placing other elements near the logo
that may distort the perception of the
signage.

Due to the nature of the usage of this
logoversion, The module used to
determine the safe area around logo is
the width of the letter “s”

S = 18.3px
X = 18.3px x18.3px

Logo with Website

This is PULSY’s secondary logo that is
along with PULSY official website. The
location of the website will be at bottom
of the Pulsy logo.

Please align both items in center to
reamin the tidyness and consistency. To
remain the the readable text of the
website, keep the to minimum 18pt.

www.pulsy.io

Logo with Shadow

This is PULSY’s tertiary logo that is along
with a effect of shadow. This logo only
allowed when this logo place on fully
white background or a light colours
background

To remain the consistance, please keep
the opacity of the shadow at 32%.

Section 3

Corporate Logo Colour

Logo Colour Variations Full Colour
Greyscale
Logo In White Background
The first logo is the PULSY logo in
colourway. This logo is usually prefered
to use on all-white background.

The secound logo shows that the
greyscale effect had been applied.

No other colour variations on the white
background is allow.

Logo Colour Variations Logo on primary corporate colours
Logo on secondary corporate colours
Logo In Colour Background
These background colours are premitted
when using in these colour variations.
For example logo on primary corporate
colours, secondary corporate colours
and tertiary corporate colours.

No other variations on other colours
background are allowed, other than
these colours shown beside.

Logo on tertiary corporate colours

Logo Colour Variations Combination of
primary and
Logo In Gradient Background secondary colour
These gradient background colours are
premitted when using in these colour Combination of
variations. Only allow using corporate two secondary
colour to make a gradient combination colour

No other variations on other colours Combination of
background are allowed. secondary colour
and tertiary colour
Please note that these examples are not
exhaustive but indicative as a guide.

Logo Colour Variations

Logo In Image Background Logo on event photo Logo on black & white printing
The first logo is the Pulsy logo in
colourway. This logo is usually prefered
to use on all-white background.

The secound logo shows that the
greyscale effect had been applied.

No other colour variations on the white
background is allow.

Logo on product photo

Logo on social media post

Logo on digital black
and white photo

Section 4

Unacceptable Use of Logo

Unacceptable Use Of Logo

Incorrect Usage: Logo Design Do not distort or skew pulsy
the logo
The logo illustrated on this page are Do not change any
ways in which you should NEVER use the typeface of the logomark
background colours for the Pulsy logo.

Please note that these examples are not
exhaustive but indicative as a guide.

Do not remove or move Do not reconstruct any
any aspect of the logo aspect of the logo

Do not reflect any Do not make any border
aspect of the logo at the logotype

Unacceptable Use Of Logo

Incorrect Usage: Logo on background Never place the logo on Never place the logo on
unofficial colours busy background
The colour background and images
illustrated on this page are ways in
which you should NEVER design the
background image and texture for the
Pulsy logo.

Please note that these examples are not
exhaustive but indicative as a guide.

Never grayscale logo Never fill the logo with a
on official colours photographic image or
texture

Section 5

Corporate Identification

Corporate Colour Deep Cove Tangerine
Orange
Primary Colours #041048
The colour palette of Pulsy statement Pantone 2766 #ED572F
about the company position. It ensures a Pantone 2026
consistent colour scheme is maintained C: 100%
in all comunication. M: 97% C: 1%
Y: 33% M: 81%
No other colours may be used or K: 47% Y: 92%
substituted for the PULSY logo. K: 0%

CMYK is used primarily for colour
printing. RGB is used primary for visual
communications in electronic systems.

R: 4 R: 237
G: 16 G: 87
B: 72 B: 47

Corporate Colour Ripe Lemon Ecstasy Ocean
Pastle
Secondary Colours #F8EC22 #F58420
The colour palette of Pulsy statement Pantone 107 Pantone 1495 #5291CD
about the company position. It ensures a Pantone 2381
consistent colour scheme is maintained C: 5% C: 0%
in all comunication. M: 0% M: 59% C: 67%
Y: 94% Y: 100% M: 34%
No other colours may be used or K: 0% K: 0% Y: 0%
substituted for the PULSY logo. K: 0%
R: 248
CMYK is used primarily for colour G: 236
printing. RGB is used primary for visual B: 34
communications in electronic systems.

R: 245 R: 82
G: 132 G: 145
B: 32 B: 205

Corporate Colour Merigold Picton Blue Violet Red

Tertiary Colours #F4BA19 #3EC7F4 #EE3388
The colour palette of Pulsy statement Pantone 3514 Pantone 2198 Pantone 2039
about the company position. It ensures a
consistent colour scheme is maintained CC: :3% C: 61% C: 0%
in all comunication. MM: :28% M: 0% M: 93%
Y:Y: 100% Y: 0% Y: 9%
No other colours may be used or KK: :0% K: 0% K: 0%
substituted for the PULSY logo.

CMYK is used primarily for colour
printing. RGB is used primary for visual
communications in electronic systems.

RR: :244 R: 62 R: 238
GG: :186 G: 199 G: 51
BB: :25 B: 244 B: 136

Corporate Typography

Primary Typography Century Gothic Bold

Typography plays an important role in ABCDEFGHIJKLMNOPQRSYUVWXYZ
delivering the personality and abcdefghijklmnopqrsyuvwxyz
messaging of the Pulsy brand. 0123456789
!@#$%^&*()
Consistent use of the typeface will
ensure that all communication materials Futura Medium
are congruent and portray a reliable yet ABCDEFGHIJKLMNOPQRSYUVWXYZ
sophisticated presence across the board. abcdefghijklmnopqrsyuvwxyz
0123456789
The Pulsy Font has been exclusively !@#$%^&*()
designed for our company and should
not be substituted by any other font. It is
the official typeface for all primary copy
(titles and paragraph) produced for
the brand.

Century Gothic Bold will be use for titles
and Futura Medium will be use for
paragraph.

Corporate Typography

Secondary Typography

Typography plays an important role in Futura Bold

delivering Lotrheme ipsumpersonality and ABCDEFGHIJKLMNOPQRSYUVWXYZ
messaging of the Pulsy brand. abcdefghijklmnopqrsyuvwxyz
0123456789
Consistent use of the typeface will !@#$%^&*()
ensure that all communication materials
are congruent and portray a reliable yet Futura Book BT
sophisticated presence across the board. ABCDEFGHIJKLMNOPQRSYUVWXYZ
abcdefghijklmnopqrsyuvwxyz
The Pulsy Font has been exclusively 0123456789
designed for our company and should !@#$%^&*()
not be substituted by any other font. It is
the official typeface for all primary copy
(headines and subtitles) produced for
the brand.

Futura Bold will be use for headlines
and Futura Book Bt will be use for
subtitiles.

Section 6

Support Second Element

Support Second Element உ
Corporate Symbol
Corporate symbol
This symbol compulsory appear at all
design purpose. Furthermore, this icon
should located at top right coner of the
every artwork. The colour of the icon is
adjustable. The opacity of this icon also
adjustable

Corporate Symbol Grid

Symbol measurement 3.8px

This grid determines where each 4.1px
element of the logo should be
positioned for the structure of the 8.6px
PULSY logo, arranged by width and
height. 16px

The measurement of each element 2.1px
on the grid depends on the size of the 1.9px
logo in its usage.
14.1px
This measurement is using the
minimum of Pulsy logo size which is 27px
25%.

Please adhere to the proportions and
alignment provided in this grid to
guide the design.

Minimize Scale Display 25% P - 0.3” x 0.2”
50% D - 27px x 16px
The following are specific guidelines 75% P - 0.6” x 0.3”
related to the sizing of the PULSY logo. D - 54px x 32px
P - 0.8” x 0.5”
To ensure a readable of the logo, keep D - 81px x 48px
to minimum:
• 0.3” x 0.2” for printing purpose P - 1.1” x 0.7”
• 27px x 16px for digital purpose D - 108px x 64px

P = Printing Purpose
D = Digital Purpose

100%

Corporate Symbol Colour Variations

Logo In Black or Dark Background உஉ
These background colours are premitted
with a white colour symbol. Logo In Black or Dark Background

Logo In White or Light Background உஉ
These background colours are premitted
with a black colour symbol.

Please note that these examples are not
exhaustive but indicative as a guide.

Logo In White or Light Background

www.pulsy.io