SocialCurrency_CaseStudy_Colorescience

Case
Study

COLORESCIENCE

KEY OPINION LEADER EDUCATION PLATFORM

Colorescience

SKIN CARE AND SUN PROTECTION

Colorescience offers award-winning, gentle skin care
and sun protection products, sold in medical,
specialty, and consumer retail channels.

The GROW MEDICAL SALES
Challenge
Colorescience needed to educate doctors, nurses, and
aestheticians about patients' needs for post-procedure,
chemical-free cosmetics with sun protection.

IMPROVE CUSTOMER LOYALTY

To make the medical channel a successful revenue stream,
Colorescience needed to ensure that patients would not
just purchase once, but purchase regularly.

INCREASE CONSUMER SALES

Colorescience branched beyond skin care and into
cosmetics, entering consumer retail stores like Sephora.
They needed to jumpstart consumer sales.

Why Social RELATIONSHIPS
Currency
Existing relationships with top
plastic surgeons, dermatologists,
aestheticians, and makeup artists.

KOL EXPERIENCE

Past success in developing
education platforms for key
opinion leaders.

STARTUP MENTALITY

We're not a big agency and we
like it that way. You work with the
founders and we don't treat you
like an expense account.

MEDICAL Branded Educational Seminars
EDUCATION
Launched full-day, branded educational
Patient Parties seminars, training physicians and office staff at
50 locations nationwide. Resulted in 167% sales
Held in-office parties for patients, with makeovers increase per practice, and 50% increase in
done by professional makeup artists. Physicians practice retention.
viewed these events as a value-add, helping
encourage patient loyalty to their practice.
Increased repurchase rates by showing patients
how to correctly use Colorescience products.

Influencer Program

New revenue stream of $197k in first-year pilot

MAKEUP ARTIST PROMOTIONAL INFLUENCE
EVENTS CONTENT
Makeup artists introduced
Influential celebrity Makeup artists created the products to their
makeup artists were face charts that
invited to brunch and celebrity clients. Above,
cocktail events to learn Colorescience used in retail Kaley Cuoco Instagram
about Colorescience. marketing to engage and post. (5.5m followers, 55k
teach consumers. loves, 272 comments).

RESULTS

SALES

167% sales increase per practice. 50% increase in practice
retention.

SCALABLE INFLUENCE

Kaley Cuoco Instagram post to 5.5 million followers.
Marketing assets used in retail promotion. Successful launch
program scaled into larger, ongoing makeup artist program.

NEW REVENUE STREAM

Makeup artist program became a new sales channel, adding
$197k revenue in first year alone.

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EMAIL ADDRESS

[email protected]

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