Project ACE_Cuenca_Faith_Deck with Notes

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Insight: Strategy:
• Over 45% of current generation Leverage on ambassadors to create
awareness about the industry and
follows more than 10 influencers on why a career in it is worth pursuing.
social media and 10% of them

follows 50 or more influencers.
• Testimonials from family and friends

who work at the corporation help
jobseekers create an impression

about the company.

Action Step: Action Step: Action Step:
• Collect success • Produce • Kick-off a

stories of the promotional campaign for
materials about employees on
management recruitment
the stories of the (mechanics and
team. ambassadors. candidate profile
• Gather notable • Explore to be defined).
partnering with
experiences of 18
influencers and
employees and personalities.

financial advisors

(may or may not be UP
alumni).

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Insight: Strategy:
• Recent college graduates use online Strengthen the presence of the
company across various channels.
channels to research on their

dream corporations.
• The next generation is a dept at

web-based research.
• They often self-educate with online

sources such as YouTube.
• Read at least three ratings or

reviews before making a first time

purchase.

Action Step: Action Step: Action Step:
• Be more present • Schedule • Partner with

in social media triggered university
platforms – communications organizations to
LinkedIn, on recruitment.
YouTube, • Participate in showcase the
Facebook, U.P.’s UJF company in their
Twitter.
(University Job Fair) events
(conferences,
and CAP (Career seminars, concerts,
Assistance Program). UAAP-related 19
activities).

Coming from the stated insights, the C of Project ACE is about CHANNELS. Strategy is to strengthen the presence of
the company across various channels to make it top-of-mind. Action steps include:

- Being more present in social media platforms – LinkedIn, YouTube, Facebook, Twitter. The usual platforms that
the new generation engage in.

- Scheduling triggered communications on recruitment through the identified platforms.

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- Participating in U.P.’s University Job Fair and Career Assistance Program. This can help the company source candidates
from different disciplines in the institution.

- Partnering with university organizations to showcase the company in their events. This can include doing financial
planning talks during conferences and seminars. Sponsorships during U.P. Fair (concert), University Athletic Association
of the Philippines (UAAP) events can also provide visibility to the company.

The channels can help the company become more present and well-known by the target audience.

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Insight: Strategy:
• The next generation want to make a Create opportunities for insight
building and realistic job
difference in the world. experience.
• They value training & development,

clear career path, coaching &

mentoring.
• Filipino graduates climb the first rung

of the corporate ladder.
• They go for more learning.
• They are a generation of leaders: they

are leading today and would want to

lead tomorrow.

Action Step: Action Step: Action Step:
• Use recruitment • Organize an • Design a career

and assessment open-house roadmap and
tools to let activity for structured
candidates learn candidates to program using
more about the witness a day in 70-20-10
industry and the the life of the approach.
career (ex. employees and
LIMRA the financial 20
Recruit2Go™). advisors.

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