12 MARCH 2022 BW BUSINESSWORLD

Complexity: It is key that any new solu- ferent categories are evolving towards a single solution with as

tion keeps the complexity at manageable many of the above characteristics as possible:

levels. This is not just about usability and CASB: Most stand-alone vendors were acquired by larger play-

making the lives of security teams sim- ers like Symantec, McAfee, Palo Alto Networks, etc. looking to

pler. A complex product or set of prod- add this as functionality to their existing solutions. Netskope

ucts magnifies the risk of leaving holes (Disclosure: I work for Netskope), one of the key leaders of the

that can be exploited, or more commonly, category, has rapidly built SWG and ZTNA functionality among

leave scope for human errors as attested others.If welookatthefactorsdiscussedabove,contextwouldbe

by numerous incidents of data exfiltra- one of the key strengths of players emerging from this category.

tion due to publicly exposed cloud data The strength in context also translates into depth in Data Loss

storage. It’s not that the functionality to Protection capabilities.

SWG: These vendors have been building the

In the brave new world of data, applications, CASB functionality and adding other emerg-
and users being out and about, the distinction ing categories like SSPM etc. Zscaler is one
between networking and security is increasingly of the key players in this category. The cover-
age from a network perspective is one of the

blurred and will continue down that path ... no strengths of large players emerging for this
one is debating the overarching trend category.

Overall, players from SWG and CASB cate-

gories are catching up with one another rapidly

keep the data internal was not there. It and starting to look a lot like one another.

was just not very simple. Legacy Security Vendors: Most legacy vendors are position-

Cost: As with any consolidation in a new ing themselves as SASE players to some degree, sometimes

category, the cost is a big factor as well. It’s with multiple acquisitions to transition into the cloud-first and

important to consider Capex as well as mobile-first world. Palo Alto Networks is one of the main play-

Opex. An integrated solution with a single ers, along with Broadcom, which acquired the enterprise busi-

pane of glass not only is more manage- ness of Symantec. Cybersecurity has seen a lot of activity from

able but also costs less to deploy and run Private Equity players as well, who are now integrating some of

effectively on an ongoing basis. the acquisitions and will probably get more active in the com-

Given these drivers, this is how the dif- ing months. While these players have large installed bases, the

Photographs by Indiapicturebudget 12 March 2022 | BW BUSINESSWORLD | 101

GUEST COLUMN By Amit Kandpal

leader? While we will dive deeper into

some of these in future articles, these

should be the key considerations:

l Strategy & Organisational Align-

ment: There must be a clear cyber-

security strategy aligned with every

business strategy and this needs to be

clearly understood from operational

teams and all the way up to the board.

It cannot be an afterthought and it can-

not be just the CIO’s or CISO’s problem.

The organisational alignment needs to

reflect the criticality of this. With the

customers I work with, the seniority of

CISO in the organisational chart and

collaboration (or lack of it) between

Networking and Security are very good

indicators of how far a customer is in

this journey.

l Phased but Forward-Looking

This market is still evolving and no one vendor has Approach: The best transformations
I have seen are phased i.e., they have

all the answers despite what they tell you. It is clear business outcomes like Total Cost
important to understand the pros and cons to be of Ownership, risk avoidance, business
agility, compliance, etc. along with target

able to ask the right question while making timeframes broken into specific high,
technology decisions medium and low priority initiatives.
They are also very good at taking op-

portunistic decisions to drive the main

integration between various components agenda forward. You probably don’t want to replace the entire

and parity with cloud-native architecture security stack in the next quarter but if you are buying new on-

are potential challenges for this category. prem appliances on multi-year contracts or VPNs are your key

Networking Vendors: Remember the strategy for remote users, you need to ask some questions. Most

convergence between Networking and instances of licences for a legacy solution expiring are a great

Security? It shouldn’t come as a surprise opportunity to look at opportunities to move towards the target

that key CDNs (Cloud Delivery Net- security stack capabilities.

works) like Cloudflare and Akamai are l Analyse, Monitor and Adjust: This market is still evolving

increasingly launching and marketing and no one vendor has all the answers despite what they tell you.

their security offerings. These will evolve It is important to understand the pros and cons to be able to ask

but the coverage of use cases remain lim- the right question while making technology decisions. It’s a good

ited currently. strategy to re-evaluate the offerings periodically and adjust based

SMB Focused Hybrid Vendors: Final- on the emerging themes. There is a lot of marketing-driven fluff

ly, there are some vendors targeting the out there but an appreciation of underlying dynamics, some of

SMB market with combined network- which we have discussed, should make it much easier and fun to

ing plus security offering delivered as keep up with this fascinating market.

service. The theory of disruptive innova-

tion would suggest that this would be an The author is a cybersecurity and customer success leader with over
interesting category to watch as some of 20 years of experience in leading and scaling post-sales by enabling

these players start disrupting the higher consultative customer engagement for predictable and measurable
end of the market at some stage. outcomes. He is a graduate of IIT, Kharagpur, a PGDBM from MDI Gurgaon
and has a Master’s degree in Business Management from Stanford Graduate
So, what’s in it for you as a business
School of Business

102 | BW BUSINESSWORLD | 12 March 2022

bit.ly/NominateDiversityandinclusivity

GuestColumn TECH

A FUTURE
FULL OF
POSSIBILITIES

India has kept up its spirit and
continued to emerge as a

technologically innovative leader

By KOJI WADA,
MD, Fujifilm India

W slowed down day-to-day operations data protection to avoid data loss and
and overall output in terms of pro- ensure reliable information access.
ITH ANOTHER YEAR in full swing, ductivity and profits, what did not By cultivating a collaborative model,
the concept of togetherness, cher- change is the ‘zeal’. companies can keep a check on
ishing, capturing and celebrating remote work-induced burnout,
special moments has become The Indian market still has a long uncertainty in check by projecting
increasingly significant. Through way to go and much to look forward confidence and resilience, and keep
last year, the market sank, multiple to. This has kept us going as a nation. shovel-ready projects for all times. In
industries suffered, but India has We did not give up, kept up the spirit, addition, top-level strategy, asserting
kept up its spirit, and continued to overcame the challenges, and today, teamwork, and finally preparing to
emerge as a technologically innova- if we look at the market from a bird’s launch in the market must be unchal-
tive leader. eye view, we can unequivocally see lenged. While keeping corporate
green shoots. Thanks to progress plans and goals in mind, companies
In addition to the Covid-19- with tech advancements and increas- also need to keep an eye on these ele-
induced lockdowns and movement- ing focus on research and develop- ments to maintain the staff which
related challenges, business owners ment, industries have overcome helped them survive the crisis.
encountered obstacles, of which the communication barriers, misman-
most common were a shortage of agement of employees, maintained During the pandemic, we were and
funds, employee recruitment and workflows, overcome supply chain continue to remain at the forefront of
retention, and challenges with mar- issues, and worked towards problem- providing world-class solutions and
keting and advertising, manufactur- solving and risk management. assistance to frontline workers. The
ing and supply chain hindrances. top management has continued to
On-ground experimentations for the However, hiring and retaining the pursue the shared goal of bringing
development of products and inno- workforce, the most critical pillar of a innovative solutions to the country
vative services also suffered in the company’s functioning and expan- and empowering its people. It is our
meanwhile. While these blockades sion, remained a serious challenge. vision to deliver value from our inno-
To maintain the company’s founda- vations and we believe that this zeal
tional strength, many factors were at of constantly innovating will help us
play. To ease into the post-pandemic tide over any crisis and we will
mode, it is critical to ensure security emerge victorious.
in the remote work model, prioritise

104 | BW BUSINESSWORLD | 12 March 2022

#BWHRTech

MARCH, 2022

REGISTER ON

https://bit.ly/HRtechsummit

BW HR Tech Summit brings Together all facets of leadership in innovation, driven by HR
Tech that Contributes to sustainable economic development at scale. BW HR Tech
Summit seeks to Provide a platform for Industry stakeholders to share a road map for
unleashing the true potential of the business. The discussions at the forum would focus
on the ongoing changes including the evolution in the workforce Industry, People
Management, Digitization in Workforce etc. with a view to understand the influence of
these developments on business and explore the need for operations excellence; new
strategies and a pool of next gen leaders to sustain high growth in the present changing

working environment.

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Column By Vikram Thaploo

HEALTH CARE

Telemedicine: Steady
Growth Ahead

T HE INDIAN TELEMEDICINE market re- country with a severe shortage of healthcare professionals
corded a healthy growth of US$ 1314.83 mil- and physicians are further expected to support the growth of
lion in FY2021. The telehealth market which telemedicine in India.
encompasses telemedicine, online pharma-
cies, tele-ICU, mobile health, home diagnostic Growing Acceptance
services, etc. has been growing at a CAGR of 39.6 per cent. With the recent telemedicine guidelines approved by the gov-
As per an EY-IPA study, the telemedicine market in India ernment, the segment has significantly focussed on offering
will reach US$ 5.5 billion by 2025. Telemedicine has been quality services at affordable costs and added convenience,
around for decades but it has taken foreground in health ser- helping the country to transform from a provider-centric
vices recently. With increasing focus on digitisation of health volume-based model to a patient-centric value-based model.
services and reducing additional pressure on the existing With the present levels of adoption by doctors and patients
healthcare system, telemedicine has been a major enabler in along with emerging technologies and innovation, India is
the digital health transformation of India. Additionally, the well poised to grow the digital health ecosystem. With the
growing occurrence of chronic and infectious diseases in the Indian government’s ‘Digital Health Mission’, there have been

106 | BW BUSINESSWORLD | 12 March 2022

plenty of advancements in the healthtech space over the past pared to 10-12 patients earlier, and deploy diagnostic tools to
few years. The digitisation of patient health records com- improve patient outcomes. With only 6.8 ICU beds for every
monly referred to as the Ayushman Bharat Digital Health 100,000 people and less than 5,000 intensivists in the coun-
Mission (ABDM) is one such solution to enable easy sharing try, tele-ICUs has proved to be a game changer for India.
and exchange of healthcare data between the various levels.
With the EHR, it will be possible to capture and store distinct The Future Looks Promising
patient health data and it can be made accessible at the point The year 2020 has shown that telemedicine is an excel-
of care including PHC, SHC and THC. However, the huge lent way to provide healthcare to those who lack adequate
call out will be maintaining data confidentiality and security. healthcare facilities while living in remote rural areas.
While these technologies can provide some discrete value Telemedicine offers invaluable benefits. There are now
on their own, their use in conjunction with telemedicine devices that can monitor a patient’s stats such as satura-
services can potentially reshape how patients experience the tion pulse, pulse and ECG in real-time. This data can be
healthcare system. What makes telemedicine exceptionally stored and analysed, enhancing the safety and security
attractive is its ability to address key healthcare challenges outcomes of patients at home. Providing a real-time solu-
related to accessibility and affordability that have plagued tion depending on real-time information available on the
the traditional system for decades. Also, with strong public platforms is perhaps one of the most significant benefits
sector assistance, several investors and startups have built of this new technology. For all such reasons, telemedicine

poses a significant improvement in primary
healthcare. There’s no doubt that telehealth
will help in the future evolution of healthcare
in India immensely. Besides remote monitor-
ing technologies and devices, healthcare in-
stitutions are using innovative technology to
create connected healthcare systems in what
we call “connected or smart patient rooms”.
Advancements in display, mobile and wear-
able technology, integrated with the smart
patient room, are now making it possible for
doctors and medical practitioners to spend
less time on administration and more doing
what they do best — taking care of patients.

Final Words

A lot needs to be done to enable a governed

TheIndian telemedicine marketrecordeda telemedicine ecosystem in the country.
There is a growing need for entrepreneurs,

healthygrowthof US$1314.83millioninFY2021. healthcare providers, conglomerates and the
As per an EY-IPA study, the telemedicine market government to work in tandem to boost the
in the country will reach US$ 5.5 billion by 2025 telemedicine market. There is also a critical
need to develop comprehensive frameworks

for clinical governance in the telehealth mar-

profitable businesses around telehealth. A recent report re- ket, define reimbursement models for telehealth services,

vealed that India is now home to 5,295 healthtech startups and manage liability concerns, especially, when it comes to

and 33 funded telehealth startups. According to a report by cases of data security and misinterpretation. Technological

FICCI,onlinepharmaciesaddedover6millionnewcustom- innovation needs regulatory boundaries to enable a healthy

ers and doubled sales during the initial months of lockdown, telehealth ecosystem. The year 2022 is likely to witness a

attractingtheinterestofIndia’slargestecommerceinvestors. significant increase in digitised healthcare that needs sup-

Anotherrisingtrendhasbeentheincreasingadoptionoftele- port with solid governance. Acceptable quality, confiden-

ICU services which allows healthcare specialists to remotely tiality and safety monitoring are imperative to scale up the

manage patients in ICU across different locations from a adoption of these services.

command centre, rather than at the patient’s bedside. With

tele-ICU, an intensivist can manage 60-80 patients, as com- The author is Chief Executive Officer at Apollo TeleHealth

Photograph by Indiapicturebudget 12 March 2022 | BW BUSINESSWORLD | 107





COLUMN AcharyaPraveenChauhan

Why You Should
Not Bank on
Online Astrology
Applications

OVER THE PAST few de- As with any other misused for the sake of business. This nar-
cades, the introduction of discipline, rows down the user to a data point in the
modern-day technology has mastering mystical version of big tech. The apps that
massively contributed to as- astrology takes claim ‘Free astrology consultation’ come at
years of learning the cost of your privacy.
trology’s increasing popularity. It is very and practice. One
unfortunate that astrology is now devoid never knows the Protect your Privacy
of the human touch. These days, fortune face behind the Data theft has become another major con-
tellers regularly use ready reckoner kund- screens or their cern while using these apps. Be it online
li-making computer software and smart- level of erudition applications or the self-made astrologers
phone apps, which lead to inaccuracies and behind the screen, it is the user who is
failure. So in the business of astrology only conned with inaccurate information and
money is growing and not the science. data theft.

Think for yourself. If you are sick, would They sell your data to advertisers and
you rather visit a doctor for consultation or generate revenue. So what is professed to
rely on online websites offering fallacious be free is rather a way to cash in on you!
treatments? Or would you rather prefer a
Zoom call date or an intimate screen-less Reliable. Really?
meet-up? The choice is obvious. As with any other discipline, mastering
astrology takes years of learning and prac-
We can’t deny the importance of physi- tice. One never knows the face behind the
cal presence and personal touch associated screens. Thus, the problem also lies in the
with astrology, which the remotely working accuracy of these online astrology apps.
astrology applications cannot offer. Even though astrology is a form of advanced
mathematics, a soul and spirit can never be
Beware of Data Theft dealt with hypothetical data. A personal
Online astrology applications require you
to fill in a lot of personal details that are

110 | BW BUSINESSWORLD | 12 March 2022

astrologer’s intuition acquired by years of As information Reduced To Commercialisation
sadhna or ritualistic looks can never be pos- has proliferated A personal astrologer is seen as a confi-
sessed by a machine or AI driven applica- online, the actual dante, a mentor and a source of emotional
tions. These AI crafted horoscopes are a no expertise someone support. Unfortunately, online astrology
match with private consultation with your is expected to have applications have reduced your astrologer
astrologer who scrutinises and derives the when identifying to a machine that deals with codes. For
implications of your past and present to themselves as these applications, you are a mere client
draw conclusions. an astrologer who pays per minute.
or positioning
Has Your Seer Learnt Astrology? themselves as an The lack of personal touch and emotion
As information has proliferated online, authority on the replaced by transaction lay the fundamen-
the actual expertise someone is expected subject has gotten tals of the online astrology business. Astrol-
to have when identifying themselves as an somewhat murky. ogy is analogical and symbolic and thus,
astrologer or positioning themselves as an One never knows best dealt with a personalised approach.
authority on the subject has gotten some- the face behind Unfortunately, astrology has been subject
what murky. One never knows the face be- their screens. An to commercialisation in today’s age.
hind the screens. assessment of the
online astrologer’s The new normal of hybrid consulta-
An assessment of the online astrologer’s experience in the tions with personal astrologers tells us a
experience in the field and education is im- field and education lot about the balance. The world is not all
possible. Thus, the problem often lies in is impossible virtual; humans are social animals and will
the accuracy of these online astrologers. always yearn for physical interaction. The
Think for yourself. Would you rather trust ‘personal’ touch is as inseparable from as-
algorithm-based derivations for your life or trology as are humans from the urge to fall
an astrologer who studies your birth chart back on astrologers.
in detail in accordance with your past expe-
riences and present problems? The author is an astrologer and palmist
[email protected]

Photograph by Andrew Lozovyi 12 March 2022 | BW BUSINESSWORLD | 111

[ [DESIGNOMICS

A
COMPETITIVE

EDGE

Designomics is a series that will immerse you into the field
of design. This section focuses on the principles of business
design. We bring you interviews with industry leaders and

casestudies inthisandupcomingarticles

PHILIPS ONEBLADE: Board
of Innovation, the business
design and innovation strategy
firm, helped Philips launch this
millennials-focussed product

CHIPOTLE: PwC You have probably come across the term ‘design thinking’ and may
helped this US have considered it to be something that has to do with design, folks.
Well, you were off the mark here. Most successful businesses have used
restaurant create a ‘design thinking’ to get on top of the game.
loyalty programme
By Jyotsna Sharma

Y ES, THINK Apple, Google, Samsung, and Microsoft. All of them
have one thing in common – they value innovation. And where there
is innovation, there is design thinking! It is the competitive edge your
business needs.
A report by IBM highlighted that organisations that have embraced Business
Design have dealt with shifting marketplace demands and disruption better.

112 | BW BUSINESSWORLD | 12 March 2022 Photograph by Philips

Photograph by Garymonk Thinking (DT) is the way forward
and can help you stand out.
QUELL: Healthcare Their estimated increase in revenue growth in the I caught up with Professor

company, first half of 2021 was 58 per cent higher than that Pradyumna Vyas, a board member

NeuroMetrix reached of others. Design is the differentiator for innovative of the World Design Organization

out to IDEO to help solutions and great ideas that win over consumers (WDO), to decode empathy and

create the design and establish trends. The C-Suite has recognised wicked problems through the design

its value, and organisations are encouraging em- thinking process. Excerpts:

ployees to carve out dedicated time to think and innovate. We all know about Why design thinking?
Well, it is a problem-solving mindset
Google’s ‘20 per cent time’ rule! that allows for innovation. You are
well-positioned to humanise tech-
NeuroMetrix, a healthcare company based in Massachusetts, developed nology and leverage it for the best
possible solutions to problems that
Quell, a wearable device for chronic pain relief. They reached out to IDEO, are likely to appear in the future. You
would be well ahead of your competi-
the design company, to help create the design (interaction design, industrial tors with such ideas. Imagine that!

design, and mechanical engineering) and bring the device to the consumer. To me, a good example would be
Netralaya, the not-for-profit oph-
Design thinking helped produce this wearable that provides drug-free relief thalmic care hospital in Chennai. The
fact that they were able to create such
to millions. a space is brilliant.

Similarly, the Board of Innovation, the business design Tell me about empathy during the
process?
and innovation strategy firm, helped Philips launch Yes, empathy is the central ingredient
in this process. It allows you, the re-
OneBlade. The blade got designed keeping the shav- searcher, to feel and experience what
your consumers would, and there-
ing needs of millennials in mind. It allows consum- fore, your offering will resonate with
them on all levels.
ers to shape, trim, and shave with one blade and
This is interesting! You mentioned
much more. This product required a disruptive that we need to stay alert for wick-
ed problems. Could you ex-
business design approach, and it became one of their plain that please?
Wicked problems are diffi-
most successful launches. cult to solve and complex.
When coming up with a
PwC helped Chipotle (the American restau- solution often, you might
end up with more prob-
rant) create a loyalty programme to help grow lems. We need to break
these down and test
their business. Using BXT – business expertise, the solutions to avoid
them.
human-centred experience design and technol-
jyotsna@
ogy, they worked out the strategy, tested, and businessworld.in

launched the new loyalty platform that saw a

99 per cent increase in digital sales.

The IBM report also highlighted that more

than 82 per cent of businesses that have

adopted the practices of business design

value it as a revenue generator.

All this does not mean you, the indi-

vidual, cannot apply it to your life. Ditto

for small businesses and startups. Design

Photograph by Umesh Goswami 12 March 2022 | BW BUSINESSWORLD | 113

AFTER HOURS BOXOFFICE

BOLLYWOOD BigMoneyatStake

BACK IN Fromalowbudgetfilm
BUSINESS likeJhundtoalmostRs
200-croremega-starrerLaal
Bollywood looks SinghChaddha,theboxoffice
to break the lull ishopingtojanglewithmore
and get the cash thanRs1,000croreridingon
registers ringing thesereleases,estimatetrade
with an impressive analysts.Withthevirusfears
array of releases receding,thetradeislooking
By Ruhail Amin tolureaudiencesbacktothe
theatreswithbigreleases.

Thefirstfilmtohit
thetheatresistheAlia
Bhatt-starrerGangubai
Kathiawadi.Itsmakershave
finallyannouncedthenew
releasedateafterseveraldate
changes duetothepandemic.
Themagnumopus,which

AFTERalongperiod Withmorethana willhaveitsmuch-awaited
oflullattheboxoffice dozenreleasesslotted worldpremiereatthe72nd
causedbyCovid-19 betweenFebruaryand BerlinInternationalFilm
inducedcurbs,Bollywood May2022,thecumulative Festival,opensintheatreson
isreadytogettheboxoffice businessisexpectedtorun February25.
buzzingwithaslewofreleases intohundredsofcrores,
scheduledfortheupcoming promisingtobringbackthe Themuch-awaited
weeksandmonths. missingcheer. JayeshbhaiJordaar,the
socialcomedywrittenand

114 | BW BUSINESSWORLD | 12 March 2022 Photograph by Indiapicturebudget

Khurrana,afterArticle15.
Anekisbeingtoutedasa
hard-hittingsocio-political
dramashotinthenortheast.
Thefilmaimstocelebratethe
diversityofournation.

“Itwasanincredibly
difficultfilmtomake.Weshot
itinlocaleshardtonavigate
andintimesthatwerethe
mostdifficult.Butthefilm

directedbyDivyangThakkar WITHTHEVIRUSFEARSRECEDING, feelslikeatriumphofour
andproducedbyYashRaj THEFILMTRADEISLOOKINGTOLURE spiritandIamsoproudof
FilmsandManeeshSharma, AUDIENCESBACKTOTHETHEATRES whatwe’vecreated,”Sinha
hasaFebruaryrelease. WITHBIG-BANGRELEASES wasreportedassaying
recently.
Afterseveraldelays, ThemoviealsostarsMona slatedforreleaseonApril29.
AmitabhBachchanstarrer SinghandNagaChaitanya KartikAaryan-starrer
’Jhundisnowgoingtorelease intheleadandisdirectedby SummerOpenings BhoolBhulaiyaaisslated
onMarch4.Thesportfilm AdvaitChandan. BhushanKumar’sAnek forMay20release.Asequel
wasinitiallyscheduledtohit starringAyushmann tothe2007film,itstars
thescreensinSeptember TigerShroff,whohasbeen Khurranahaslockedina KiaraAdvaniandTabuas
2020butitsreleasehad to missingfromthescenefora summerreleasedate,May13. well,whileAneesBazmee
beputofftoJune2021due whilenow,willbebackwith ThefilmisdirectorAnubhav ishelmingtheproject.The
tothedeadlysecondwaveof hissequelHeropanti2. The Sinha’ssecondoutingwith originalwastheofficial
Covid-19.Jhundisdirected AhmedKhandirectorialis Hindiremakeofthe1993
byNagrajPopatraoManjule. Malayalamcomedy-cum-
psychologicalthriller,
March2022willalso Manichitrathazhu.
seethereleaseofBachchan
PandeyinwhichAkshay [email protected]
Kumarplaystheleadrole
withKritiSanon,Jacqueline
FernandezandArshadWarsi
ashisco-stars.IntheFarhad
Samjidirectorial,Kumar
reportedlyplaysagangster
whoaspirestobeanactor.

TheAprilrosterofreleases
includesthebig-budget
AamirKhanandKareena
KapoorKhanstarrerLaal
SinghChaddha.Itwillfinally
bereleasingon14thApril.

12 March 2022 | BW BUSINESSWORLD | 115

AFTER HOURS/ HEALTH By Rachna Chhachhi

Make state of mind and health is stable. People with poor health will
Time for experience poor sleep quality, lethargy, digestive issues like
bloating, acidity and late afternoon energy slump. All these
Good negatively impact your work output and your reputation.
Fortune
Walking increases neurons. Every single time you walk,
W you are contributing to a sharper brain and more creative
E NEVER HAVE TIME for exercise. pathways in your mind. Andthis means that as a working
We have to make time. We never have professional, whether you are employed with someone or
time for organising a healthy meal even self-employed or run a business, adapting this continuously
though we have time to organise large energetic brain to bettering your professional arena helps you
office events and conferences. We have be more successful at work.
to make time. Every single day that we
spend prioritising work, meetings, oth- Eating healthy is linked to positivity. Every research shows
er things and put off getting healthy for that if you eat small quantities and nutrient-dense foods, the
another day, we are losing time to gain biggest impact you have is on your moods. Skipping meals,
energy, stamina and endurance so that large quantities of food and compulsive eating make you
we can work harder, smarter and walk irritable, pessimistic and short on patience. Those are defi-
towards our success. Good health and nitely not the signs of a good leader. So eating healthy every
good fortune are connected. How? day helps you become a good leader because then you can
lead your team, your partners and your work in a calm and
Being healthy makes your brain
work sharper. You want to be known
as that reliable person in the organisa-
tion who comes up with the most crea-
tive ideas and has the energy to execute
things faster. This can happen if your

116 | BW BUSINESSWORLD | 12 March 2022

For every inspirational leader, stamina and endurance are important.
And they can be yours when you make time for health. A calm mind can
only be possible if your state of health is unwavering. Nobody wants to give

responsibility to someone who has a short temper or keeps falling ill

positive manner. where near a leadership position, what do senior managers
Sleeping on time helps you wake look at? If other leaders find you resourceful, calm, stable and
steady. How do you become that? A calm mind can only be
up fresh. Who wouldn’t like a fresh possible if your state of health is unwavering. Nobody wants
positive face in the office? Becoming to give responsibility to someone who has a short temper or
everybody’s favourite takes effort. And keeps falling ill. Not only is this kind of an employee a pain
that effort includes a good night’s sleep. to deal with, but is also a drain to the insurance company.
While it is fashionable to say that you So if you are looking at having the staying power to go from
were working till late at night, if you middle management to senior management, fix your health.
sleep on time, you will wake up fresher Prioritise it.
and be able to perform your tasks much
faster than you would on a groggy brain Before you dismiss everything I have said above and go
trying to caffeinate yourself. The issue back to sleeping five hours and eating unhealthy, remember
with less sleep and too much caffeine that I treat very senior leaders. And it is only when they fix
are also that your immune system and their health, moods, energy levels, do they rise and become
digestive system get destroyed. If that the leaders that others get inspired by. Very few senior man-
happens, you are opening yourself up agers transition from being just senior managers to inspira-
to a plethora of diseases, viruses and tional leaders. Become that inspirational leader by taking the
illnesses. And you know that you don’t first step towards it. Nurture yourself so that you can nurture
want to do that because you don’t want your career. And then when you emit that positivity, you invite
to be sick when the environment is so success and good fortune. .
competitive.
The author is a certified holistic cancer, nutrition and yoga expert and author
After middle management, you need of four best-selling books on health. She treats across 27 countries
stamina. The moment you reach any-

Photographs by Indiapicturebudget 12 March 2022 | BW BUSINESSWORLD | 117

AFTER HOURS MINDMATTERS

KARMA YOG: THE DOORWAY
TO BREAK THE KARMIC CYCLE

H. H. Swami Mukundananda,
an alumnus of IIT, Delhi,
and IIM, Kolkata, is a
spiritual leader, best-selling
author, Vedic scholar,
and an authority on mind
management. The Founder
of JKYog, explains the
concepts of karma yog,
destiny and free will

W E GET WHAT WE free will. TOBREAKTHECYCLEOFKARMIC
deserve is the In this way, we incur REACTIONS,WEMUSTADOPTA
Law of Karma. SUPERIORPRINCIPLEOFWORKING—
Humans have the freedom karmic reactions to our THESCIENCEOF'KARMAYOG'
to perform actions, but the deeds determined by our
results are not in our hands. discretionary use of free will. The actions we performed The Karmic Cycle
in our past lives created While performing good
The results are bestowed Why Crime Exists our present destiny — deeds is beneficial, they still
based on numerous factors— We possess free will, i.e., prarabdh karma. It is fixed keep us bound to the cycle of
our efforts, destiny, the will freedom to choose our for the present life and karma and its fruits.
of God, the efforts of others, actions. That said, we have predetermined.
the cumulative karmas of the the option to either choose To break the cycle of
people involved, the place, God or the world of Maya. However, we have the karmic reactions, we must
situation, etc. free will to make choices and adopt a superior principle
The problem is that perform works in the present of working—the science of
Why theLawofKarma we have utilised our moment — kriyaman ‘karma yog’.
independence to turn away karma.
Exists from God and towards In the Gita, Shree
There is a famous statement, Maya. This type of karma is in Krishna asks Arjun to keep
“Without the will of God, not our hands to be changed as performing his duties as a
even a leaf can move.” Consequently, Maya has we wish. warrior but detach himself
overcome us and put us in from the fruits of this works.
If God were the doer of all ignorance. It is because of the We created our current life
our deeds, all of them would covering of ignorance that we destiny through our actions In this way, bondage-
be perfect. make mistakes. in past births. creating karmas would
transform into bondage-
The statement implies Destiny By exercising our free will breaking karmas.
that God provides us the Destiny is not something that prudently in the present, we
power to perform actions, descends from the heavens, can create a bright future for By KaviBhandari
and we use that power to nor is it in horoscopes. ourselves.
perform actions through our

118 | BW BUSINESSWORLD | 12 March 2022



COLUMN By Astro Friend Chirag Bejan Daruwala

What the Stars ognise your merits and dedication. You’ll
Foretell for You begin your quest to bettering your con-
A RIES: Ganesha says this will sciousness. The change will reflect in
be a week of reflection and compatible partner. Take care of your your work and you will be rewarded for
contemplation. You will dis- children. your efforts. Try to be health conscious
cover the source of an issue and avoid unhealthy eating habits.
that is affecting your lifestyle VIRGO: You’ll listen to your mind and
and tackle it. Your health will make some significant job judgments. SCORPIO: You’ll spend quality time
demand attention. Try to keep yourself You’ll be able to finally be your own boss. with your family and friends. Surprise
calm and don’t panic over little things. You gain from the choices you make. visitors will cheer you up. Maintain your
Success will pound on your door. Your composure when interacting with your
TAURUS: You will seize every opportu- vanity will rule your judgment though, coworkers. Your romantic life will be
nity that comes your way. At work, this so do consult elders. highly influenced by the conjunction of
will prove a very effective week. Control- Sun and Venus in your 7th house.
ling your temper may prove tough LIBRA: This week, you will finally rec-
due to Rahu’s adverse influence. The SAGITTARIUS: This week, your legal
position of Venus in your 7th house troubles will be resolved. Your field of
will sow seeds of love. Stomach- expertise will take a leap forward. Your
related issues may bother you this ambitions and desires will be realised.
week.
Someone may try to manipulate you
GEMINI: You are surrounded by with unreasonable expectations;
energy and enthusiasm. Focus your don’t fall for it.
efforts on making new contacts.
You will receive wonderful news CAPRICORN: You will become
by weekend. You will make money aware of your errors, which will aid
from your share market transac- you in charting a course for growth.
tions. Wednesday and Friday are Should your family members have
good days to pitch your project be- disagreements about intestate suc-
fore investors. cession, try to work out a solution. Is-
sues plaguing your relationships end
CANCER: This week, you’ll be calm. WHAT DOES THE SPELL as Rahushifts from amalicious posi-
You’re going to have a good week at 28 FEBRUARY- tion. Watch your children’s health.
the workplace. Everything will pro- 6 MARCH 2022
ceed just as planned. Your body and AQUARIUS: Your week will start off
intellect will be in sync. You and your PORTEND FOR YOU? . on a great note. You will excel in ex-
sibling may have differences. In the lat- CARRYING FORWARD THE aminations. A colleague with whom
ter half of the week, you may suffer from LATE BEJAN DARUWALA’S you have lost contact will make an
migraines. attempt to reconcile with you. You’ll
LEGACY, THE AUTHOR find yourself in a difficult situation.
LEO: You will enjoy cheerful and ten- GUIDES YOU SO YOU MAY Your support for your partner helps
sionless days. You will enhance your MAKE THE MOST OF WHAT your relationship flourish.
bonds with your loved ones. You will
undoubtedly go on a family outing. LIFE HAS TO OFFER PISCES:You’ll have to deal with a chal-
Your work experience has just taken a lenging situation. You will make the best
turn for the worst, and you will have to professional decision. You will be able to
deal with the fallout of your previous ac- find work in other countries. Good vibes
tions. Those who are single will find a and ideas will pervade the week. Some
of your plans will fall through, though.
Watch your health if you have a liver or
kidney-related issue.

The author is the reknowned astrologer Bejan
Daruwalla’s son and carries forward his legacy

120 | BW BUSINESSWORLD | 12 March 2022



LAST WORD Naushad Forbes

Aspire To Lead The World

There are some learnings that make a strong case for India

to take the lead globally but restoring must come before leading,

says Naushad Forbes, Co-chairman, Forbes Marshall, and author of

The Struggle And The Promise: Restoring India’s Potential

F OR as long as I can remem- There are several ways in which
ber, I have held this deep we are doing this, and one example is
belief in India’s potential. It the vaccination campaign, which is a

remains when I am most frustrated great achievement by any standard.

with what we are doing or not. On

any typical day, there will be some- Aspire to Lead

thing that enthuses me about what We have a real opportunity because

we have done and something that we are on a development path, where

would depress me. This was true everything is getting to be more

two decades ago, a decade ago and abundant for us as a country. As lives

it’s true now. get better, we have a chance to unify

After my year as the Confed- everyone around some broader, com-

eration of Indian Industry (CII) mon goals.

president, when I met different I argue we can aspire to lead be-

industry members, people in oth- cause there are some criteria for

er countries, leaders in our gov- leadership that we meet as a country.

ernment at all levels, I came away The first is the need to be inclusive. A

from this same reconviction of the larger proportion of the population

potential that there is so much we must participate in progress in com-

can do. This book is my answer parison to other countries where the

to some key questions about In- ability to lead is less.

dia’s potential. I committed to Second, we need to be of a cer-

writing it in 2019 but wrote We have a real opportunity tain scale and size. We are of

it in April 2020, when the (to lead) because we are on a development that size in terms of population

pandemic compelled us to path, where everything is getting to be more and as we progress economi-

read and think more, and abundant for us as a country. As lives get cally, we are reaching that

to write. It was the right op- better, we have a chance to unify everyone economic size and heft as
portunity to fulfil the com- around some broader, well.
mitment. common goals Third, countries that we look

at leadership should be culturally

Reflecting & Restoring attractive. China is five times our size eco-

I added ‘restoring’ to the book’s title in the course of 2021. It nomically but culturally we are seen as a much more benign

was a reflection of our experience as a country in the second force and a welcome entity as Indian industry.

wave of Covid. This was a devastating and damaging time And the last piece is that we are a private sector-led econ-

forlives,familiesaroundthecountry,andalsotoourreputa- omy. Our progress does not depend on the wisdom of one

tion as a country. We had terrible press coverage within and individual or government but on millions of entrepreneurs

outside the country. and stakeholders that collectively give rise to our progress

At a stroke, we undid the reputation built over the last 30 and economic success.

years. The restoration is a specific reflection of the trauma

and what the second wave should teach us as a country. Be- (Forbes, also the past president of CII (2016-17), made

fore we could talk about leading the world, we had to restore these comments in a conversation with Annurag Batra,

our reputation and credibility as potential leaders. Chairman & Editor-in-Chief, BW Businessworld)

122 | BW BUSINESSWORLD | 12 March 2022