PAARL Newsletter 2016 2

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC.

NO. 2 APRIL—JUNE 2016 ISSN-0116-14

NATIONAL SUMMER CONFERENCE

April 20 to 22, 2016

Pearl Manila Hotel

LIBRARY

ANALYTICS:

Data Driven Library
Management

INSIDE THIS ISSUE:

 2016 National Summer Conference ―Library Analytics: Data Driven Library 1  Engineering Resources at the DLSU Libraries: A Usage Study 10
Management‖  Data Driven Collection Management 11
2  Library Data Gathering Practices and Analytics: Communicating the UPLB 12
 Researching and Referencing: A Scientometric Analysis of the Research
Productivity and Citation Behavior of DLSU Engineering Faculty 3 Library Experiences 13
6  Library Analytics: An Overview 14
 Value of Academic Libraries: A Comprehensive Research Review and Report 7  PRC Awards Night 15
8  Roster of PAARL Members 19
 Doing Case Study Research  PAARL Papparazzi 20
9  Upcoming Events
 Recent Approaches and Strategies in Writing a Research Paper

 Keeping Them Posted: Analyzing Library Web Content and User Engagement
in Four Digital Worlds

 Web and Social Media Metrics – Library‘s Impact and Value

NO. 2 APRIL—JUNE 2016 PAGE 2

Researching and Referencing: A Scientometric Analysis of the Research

Productivity and Citation Behavior of DLSU Engineering Faculty

By Ms. Marian R. Eclevia; Assistant Director for Support Services Libraries, De La Salle University

Prof. Marian Ramos-Eclevia (center) University (DLSU); analyze research  SciELO Citation Index
with Ms. Michelle A. Esteban (left) and productivity; generate citation reports In extracting the cited references the
Ms. Maribel A. Estepa (right) from 2011-2015; extract cited following fields of citing were used:
references; and then determine the article title; source title; publication
The talk of Prof. Marian Ramos- availability of cited references in the year; publication type; document type;
Eclevia outlined the following library. publisher; department; WOS
objectives: examine the research categories; number of authors; format;
involvement and productivity of Under the first topic for methodology actual # cited references; extracted
Engineering department‘s faculty; which would determine the faculty cited references in Endnote. Other
analyze author's impact or influence publications of DLSU: the following criteria that were used to extract cited
through citation counts, investigate areas were researched: written by sources were the following: article title;
author's citing behavior and determine Filipino authors; engineering focus; source title; author; publication type;
the availability of cited references in published in Web of Science (WoS) publication year; conference title;
the library. listed in journals, books and series; series title; and number of pages.
published from 2011-2015; covering
The following areas of the articles, book chapters and proceedings The fifth methodology in determining
methodology were presented during the papers; single and multiple authors. the availability of cited references in
summer conference: determine the the library were: to extract online
faculty publications of De La Salle In analyzing the research productivity journal titles from EBSCO A-Z list; to
of the DLSU Engineering Faculty the search individual titles of books and
following categories were used: author; serials using OPAC; the data gathering
WoS categories; document types; period were from April 1to 10, 2016;
source titles; book series titles; for a total of 20 hours.
conference titles; publication years;
collaboration by institutions; Finally the study of Prof. Eclecvia
collaboration by countries. arrived at the following conclusion:
that the research productivity of
To generate the citation report from Filipino faculty members has been
2011-2015 the following citation consistently growing; that there
indexes were employed: significant differences in citation
behavior among faculty have been
 Web of Science Core Collection observed and that citation analysis can
 BIOSIS Citation Index be a useful tool to evaluate usage of
 Chinese Science Citation Database library resources and information
 Data Citation Index seeking behavior of faculty.
 Russian Science Citation

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 3

Value of Academic Libraries: A Comprehensive Research Review and Report

By Ms. Rhea Rowena U. Apolinario; Assistant Professor, School of Library and Information Studies, University of the Philippines

Ms. Rhea Rowena U. Apolinario In determining the financial value, levels. But the library also contributes,
cost/benefit analysis, return-on- positively or negatively, to an
Prof. Rhea Rowena Apolinario started investment, or value for money, would institution‘s reputation. The quality,
here presentation with the following be based on the following formula: nature, and extent of the library‘s
questions: Why are libraries important? Library value = perceived benefits / collections, of its staff and the services
What VALUE do you bring to your perceived costs. While production of a they provide, and of its buildings are
institution? HOW do you demonstrate commodity has the following formula: all important. Successful and high-
your VALUE to your institution? Value= quantity of commodity quality libraries can be a significant
produced × price per unit of factor in recruiting and retaining top
There are five bases for value: use or commodity. Focuses on library impact researchers.
utility; financial value; production of a on users; by asking the following
commodity; library impact and users questions: ―What is the library trying to 2. Libraries help researchers win
perception. achieve? How can librarians tell if they research grants and contracts.
have made a difference?‖ Based on
user perceptions of the library in Success in winning research grants and
relation to competing alternatives, then contracts is critically-important,
libraries need to develop bonds with especially for research-intensive
their users and help users achieve their universities. Research Support Offices
goals so that users perceive libraries to help researchers to generate a regular
be more valuable than competitors flow of high-quality applications for
(e.g., Google). such grants and contracts, but libraries
are playing an increasingly significant
The study discussed and presented the role too. On the whole they do so in
different value of libraries for research response to specific requests rather
and researchers: than proactively, however, and in
general researchers are not required to
1. Good libraries help institutions to consult the library in generating their
recruit and retain top researchers. bids. Libraries could play a greater role
if researchers knew that support was
There is a global competition for top available, and if their involvement was
researchers, and institutional reputation more formalised. Libraries have an
is key to attracting them. Many factors opportunity to use their skills to help
contribute to a good reputation, researchers improve the quality of ...
including league tables, RAE scores,
research productivity and funding (continued on page 4)

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 4

Value of Academic Libraries: A Comprehensive Research Review and Report

(continued from page 3)

their funding applications, and to managers acknowledge the role the higher profile for the library across the
increase the institution‘s success in repository plays in increasing the institution.
winning research income. visibility of the institution‘s outputs 6. Specialist staff work in partnership
and raising its research profile. But with academic departments.
3. Libraries promote and exploit new repositories are only as valuable as the
technologies and new models of content they hold, and now the focus is Information specialists - both subject
scholarly communications. on increasing the volume of content, by specialists and those with a specific
making it routine for researchers to focus on the needs of researchers -
Libraries are critically important in deposit their outputs. Libraries are now form a significant group of the library
helping researchers to exploit the full playing an increasing role in educating staff in most institutions. The
benefits and opportunities of the researchers and building more effective researchers who make use of them see
networked world, including such procedures and approaches across the them as vital. But too often information
developments as open access and institution. specialists and researchers are not well
social media. But libraries are not connected. Putting that right can alter
always well-equipped to promote 5. Outward-facing libraries contribute specialists‘ roles profoundly, shifting
change, and researchers sometimes to institution-wide initiatives. them away from more traditional
resist efforts to modify their behaviours collection management roles. Where
and practices. Nevertheless, many In recent years, many libraries have this change has taken place,
libraries have succeeded in addressing demonstrated that they can seize information specialists take a more
such problems, by establishing stronger opportunities to help institutions proactive role, working in partnership
links with researchers and re focusing respond to changes in the research with academic departments and acting
their services to promote and exploit environment. Libraries‘ central and as consultants. Such developments
new technologies and new models of impartial position, together with their have been welcomed by heads of
scholarly communication. information and organisation expertise, departments and researchers.
puts them in a good position to play a
4. Repositories increase the visibility of wide institutional role and deliver new 7. Connecting with researchers
the institution and raise its research value. Seizing these opportunities is enhances the value of the library‘s
profile. not always straightforward, since in services.
some institutions libraries have to
Most institutions now have repositories overcome traditional views about their The digital revolution has changed the
to store and make available appropriate role. But outward-facing relationship between libraries and
institutional assets such as research libraries can help in joining up research researchers, many of whom do not use
papers and theses. In most cases, the support and administration, leading to the physical library. As one librarian
library runs the repository on behalf of better research management and a said, ―the more we do to make...
the institution, and senior institutional
(continued on page 5)

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 5

Value of Academic Libraries: A Comprehensive Research Review and Report

(continued from page 4)

access quick, seamless and easy, the 9. Easy access to high-quality content Libraries are one of the most enduring
more invisible we make ourselves‖. is a key foundation for good research features of the academy, central to the
Access to high-quality content remains values and the practice of scholarship.
Libraries are becoming alert to their crucial to research, and its value is But in a period of austerity they are
recognised by researchers, senior increasingly being asked to justify their
separation from researchers, and are managers and librarians alike. Libraries existence. Perhaps the deepest, yet
spend huge amounts to sustain and most elusive, contribution that libraries
trying to find ways to reconnect with develop their collections, and make is to provide a physical
researchers across the sector now have manifestation of the scholarly ethos
them, and to fill the gaps in their access to more content than ever that universities exist to inculcate and
before. But they always want more. preserve. There is a risk that this
knowledge and understanding of The downward pressure on intrinsic value may not be recognised
institutional budgets, continuing by future generations of researchers
researchers‘ needs. Such an approach increases in subscription costs at above who work in an online world. In
inflation levels, and fluctuations in building the evidence as to libraries‘
can lead to a strong service culture exchange rates, are making it more contribution to research, it is important
difficult to sustain the current level of to stress that the whole is greater than
permeating the library, increasing purchasing. Some libraries are still the sum of the parts; and that the value
seeking to increase the content budget, of the library is as a crucial cornerstone
researcher satisfaction, as well as but others are reducing the amounts of and representation of the values of the
content they buy, while yet others are academy and of scholarship.
winning recognition and respect for seeking to be smarter by procuring
more with less. ‗Daring to be And as a final reminder Prof.
the library across the institution. different‘, and taking a more evidence Apolinario stated that: ―We have to
based, strategic approach to content remember ... Just as there are no ‗quick
8. Dedicated spaces provide a better procurement, should help libraries to fixes‘ to the problem of demonstrating
work environment for researchers meet researchers‘ needs more the value of higher education, there are
effectively as well as helping their no simple solutions to the challenge of
For some researchers the physical dialogue with the senior managers articulating academic library value.‖
library is valued as a place to work and from whom they seek funding. Academic libraries and librarians can
study, particularly if they do not have take part in the quest to document the
their own departmental space or if they 10. Libraries are a physical existing value of libraries and maxim-
rely for their research on printed or manifestation of the values of the ize their value in future years.
manuscript content held in the library. academy and of scholarship
Many researchers find, however, that
the library is crowded with
undergraduates, especially in term
time, and that it provides a difficult
environment in which to work. In order
to meet researchers‘ needs, some
libraries have therefore created
dedicated areas for them, providing a
better environment for those
researchers who depend on the library
and its contents.

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 6

Doing Case Study Resarch

By Dr. Joel M. Durban; Dean, Graduate School and College of Education, Arts and Sciences, National University

relationship of events over time. Time
series analysis can follow intricate
patterns, the more intricate the pattern,
the firmer the foundation for
conclusions of the case study. There
are three types of Time Series
Analyses: (a) Simple Time Series (b)
Complex Time Series, and (c)
Chronologies.

Dr. Joel M. Durban the results can strengthen the internal 4. Logic models posses the following
validity of the case study. characteristics: stipulate a complex
Dr. Durban discussed the ―Steps in chain of events over time; events are
Conducting a Case Study‖, stating that 2. Explanation building, which staged in repeated cause-effect-cause-
first there is a need to establish the contains the following attributes: effect patterns; and match empirically
broad case to investigate; second, analyzes the case study data by observed events to theoretically
determine and define the research building an explanation about the predicted events. There are four types
questions; third, select the precise case case ; estipulates a presumed set of of logic models: (a) Individual-Level
to be used; determine data gathering causal links, which are similar to the Logic Model (b) Firm or
and analysis techniques; prepare to independent variables in the use of Organizational-Level Logic Model (c)
collect the data; collect and then rival explanations; has mostly occurred An alternative configuration for an
analyze the data; finally prepare the in narrative form; which may lead to Organizational-Level Logic Model and
report. starting a cross-case analysis, not just (d) Program-Level Logic Model.
an analysis of each individual case; but
According to the presentation of Dr. one disadvantage of this technique is 5. Cross-case synthesis, this type of a
Durban there are five analytic that it may drift away from original case study should consist of at least 2
techniques that can be employed in focus. cases; treat each individual case study
preparing the report. These are: as a separate study. There is a need to
3. Time series analysis, with the create word tables that display data
1. Pattern Matching which compares objective of examining relevant ―how‖ from individual cases according to
an empirically based pattern with a and ―why‖ questions about the some uniform framework, and then
predicted one if the patterns coincide, examine the word tables for cross-case
patterns. This type of technique would
also rely strongly on argumentative
interpretation, not numeric properties
and be directly analogous to
cross-experiment interpretations.

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 7

Recent Approaches and Strategies in Writing a

Research Paper

By Dr. Jessie S. Barrot; Assistant Research Director, National University

elaborating major findings. No detailed
numbers and exemplars should be
mentioned in this section. Refrain from
inferring and generalizing from the
findings; otherwise, it will overlap with
the conclusion section. Write the
summary concisely and clearly. And
do not introduce new data in the
summary of findings.

Dr. Jessie S. Barrot (center) with Ms. Michelle A. As to writing the Conclusions the ADVERTISEMENT
Esteban (left) and Ms. Editha A. Alamondin (right) researcher should follow the following
advises: (1) Avoid using numerals and Like the SHIRTS?
Why do we write research? According figures in the conclusion because they
to the lecture of Dr. Jessie Barrot the limit the scope of generalization. (2) GET ONE FOR ONLY P200
following are the reasons for writing a The conclusions drawn should be ap-
research paper: (a) new argument or plicable to all of the findings and not (Proceeds will go to PAARL Library Rehabilitaion Fund)
conjecture, (b) new definition, just to one item in the findings. (3) A
(c) clarification, (d) elaboration, (e) conclusion should not be a repetition of
refutation or rebuttal, (f) evaluation of any item presented in the summary. (4)
an earlier assertion, (g) new or At least one conclusion should directly
alternative interpretation, (h) support- answer your general question and/or
ive evidence, and (i) contrary evidence. objective.

Organizing Your Paper would entail Finally for writing the Recommenda-
the following parts-sequence: (1) Ab- tions: (1) Write recommendations that
stract; (2) Introduction (3) Literature flow logically from the drawn conclu-
Review (4) Methodology (5) Results sions. (2) Provide recommendations for
(6) Discussion (7) Conclusion and the limitations of the study that you
finally (8) References. have presented. (3) Make your recom-
mendations practical and workable. (4)
When writing the summary of a Recommend specific agenda for future
research paper, Dr. Barrot has the studies based on the findings of your
following to say: refrain from study. Note that the research agenda
should advance a particular field.

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 8

Keeping them posted: Analyzing Library Web Content and User Engagement in

Four Digital Worlds

By Ms. Roselle S. Maestro, Associate Reference Librarian, De La Salle University

Ms. Roselle S. Maestro tions for the improvement of posting while 10.28 percent was used for pro-
practices. moting library collection. As for the
The presentation of Ms. Roselle Maes- use of Twitter the following observa-
tro centered on the ―four digital Each type of Social Media possesses tions were obtained: promoting library
worlds‖ used by De La Salle Universi- its own generated statistics or metrics: events and activities - 35.21percent;
ty, namely: (1) Face book; (2) Twitter; ―Facebook Insights‖; ―Twitter Analyt- answering reference queries - 24.02
(3) Blogger; (4) YouTube. ics‖; ―Blogger Stats‖; ―YouTube Ana- percent; and gathering and responding
lytics‖; these system can greatly assist to feedback - 14.04%.
The study enumerates the following the librarians in preparing the report
objectives: (1) Discuss DLSU Librar- for the usage of social media in their For DLSU‘s Blogger site the following
ies‘ adoption and use of Facebook, library. were obtained: promoting library
Twitter, Blogger, and YouTube; (2) events and activities – 55.31 percent;
Examine the types, frequency, and con- The study identified the following promoting library collection - 21.23
tent posting patterns in the four social ―Types of Post‖ to group and/or cate- percent; and sharing info about library
media accounts; (3) Measure user en- gorizes the posts made in their social personnel – 17.88%. While the follow-
gagement through social media metrics websites: (a) Library Related (LR) and ing conclusions were arrived for the
and analytics; (4) Offer recommenda- (b) Non-Library Related (NR). The Youtube website: 50 percent for pro-
Library Related posts were further sub- moting library collection; 16.67 per-
divided into the following types of cent for reiterating general library in-
post: General Library Information; Li- formation; 16.67 percent for promoting
brary Events and Promotional Activi- library services and 16.67 percent of
ties; External Information Sources; the posts were for promoting library
Library Collection; Feedbacks; Library events & activities.
Services; Library Facilities; Library
Personnel and Reference Query. While
the Non-Library Related (NR) were
sub-divided into two categories: Aca-
demic Community and Local Commu-
nity and Broader Society.

The study has arrived at the following
Conclusions: for Facebook - 47.89 per-
cent were used for sharing external
information sources; 21.08 percent for
promoting library events and activities;

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 9

Web and Social Media Metrics: Library’s Impact and Engagement on the Web

By Ms. Vivian Praxedes D. Sy; Coordinator, Systems Management and Services Information Technology Services Office, De La Salle University

Matrix for Data Requirements of the LIDP Project

Ms. Vivian Praxedes D. Sy resources? (2) What impact does this (Stone, Ramsden and Pattern, 2011)
usage have on students‘ academic suc-
Prof. Vivian Sy posed ―The Chal- cess? usage data to study against academic
lenge‖: ―How to determine the impact performance; (4) Consider limitations
and value of the library on student suc- The Library Cube posited the question: of use of e-resource usage and social
cess?‖ ―What is the value to the students when metrics; (5) Supplement quantitative
they use library information with qualitative data to investigate
In determining the Library‘s Impact resources?‖ possible areas of concern; (6) Be
and Value, Prof. Sy presented three creative in viewing the data to modify
models: (1) Library Impact Data Pro- The Library Cube is a database with not-as-effective services, terminate
ject [LIDP] in 2011 and 2012; (2) Uni- reporting functions on: (1) Library us- non-effective services and come up
versity of Minnesota Research in 2011; age data with the sub-division on – with new services; (7) Define and
and (3) The Library Cube from 2010 to Loans and E-resource usage (2) Demo- follow through with action plans based
2011. graphic and academic performance on the data; (8) Try to coordinate for a
data. constant data analytics service; (9)
Below is the matrix for Data Require- Improve e-resource usage and social
ments of the LIDP Project (Stone, For Philippines Libraries, the following metrics.
Ramsden and Pattern, 2011): suggestions were recommended by the
Speaker: (1) Use any or a combination Finally the Speaker said that: ―If the
While the University of Minnesota of the three cases as models; (2) also school administration asks, ‗What is
Research (in 2011) asked the following look at the Value of Academic your impact and value to the success of
questions: (1) How often and how do Libraries Project of ACRL by Dugan, your students and researchers?‘ the
students use library services and 2015; (3) Decide on which library library should be able to quantify its
impact and value.

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 10

Engineering Resources at the DLSU Libraries: A Usage Study

By Ms. Ana Maria B. Fresnido, Director of Libraries, De La Salle University

the LC classification for books in Engi- in consultation with the faculty

neering; (3) Breakdown of Frequently members (as subject experts) to

Circulated Books by Date of Publica- increase the circulation ratio.

tion/Copyright which would determine

the frequently used book based on date  The Libraries is advised to regular-

of publication; (4) Breakdown of Fre- ly conduct use analysis as part of

quently Circulated Books by Subject its routine collection maintenance.

which would determine the frequently

used book based on subject and thus  In further developing the engineer-

the frequently used book should be ing collection, the Libraries should

considered when acquiring engineering also inform faculty members (who

books; (5) Top ten Most Frequently do the selection) in which areas to

Circulated Books; (6) Re-shelving Sta- concentrate to allow for a more

tistics for Printed Serials, Jul 2011-Jul judicious collection development

2015 practice.

Arriving at the following Conclusion  A written three-year acquisition

and recommendations: plan taking into consideration the

results of the use analysis is pro-

 The number of circulations for posed.

printed books proved to be quite

low but the state of its utilization is  Although the circulation ratio of

within the acceptable level having the printed serials proved to be a

Ms. Ana Maria B. Fresnido achieved the 80/20 rule. lot higher than the books, it is im-
portant for the Libraries do a more

The study of Prof. Ana Maria Fresnido  The significant number of books thorough examination of the re-

presented six areas in determining the logging zero usage in the last 10 shelving logs on a per title/issue

usage of engineering resources of the years showed that the Libraries basis to re-assess the value of back

DLSU libraries: (1) Circulation/Re- does not do regular weeding which issues and decide whether to keep

shelving Statistics for Printed Books is an important aspect of collection them on the shelves or relocate

from January 2003 to July 2015; (2) development. them to a remote storage.

Breakdown of Frequently Circulated

Books by Class Letter, showing the  The Libraries should start weeding

number of collection per subject under out items not needed by its patrons

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 11

Data Driven Collection Management

By Mr. Fernan R. Dizon, Associate Director, Knowledge Resource Center, Asian Institute of Management

Mr. Fernan R. Dizon What are the imperatives for data- ning and investment, both for individu-
driven collection management? There al libraries and for the networks of
At the middle of Prof. Fernan Dizon‘s are six imperatives, namely: (1) the which they are a part.
discussion on ―Data Driven Collection network context; (2) the evolving
Management‖, he presented the chal- scholarly record; (3) the collections 4. The inside-out collection
lenges that present day librarians are grid; (4) the inside-out collection; (5) The dominant library model has been
encountering, such as: thebuying pow- managing shared print; (6) sourcing outside-in, where materials are pur-
er diminished by the woes of shrinking and scaling. chased or licensed from external
budget, or if we‘re lucky, static budg- sources and made available to a local
ets and inflation increases; gate counts 1. The network context: audience. The inside-out model, where
are rising; patrons expect the library to Unbundling and rebundling: transac- institutional materials (digitized special
be open 24 hours; researchers are de- tion costs and system-wide reorganiza- collections, research and learning ma-
manding access to the new journals tion. A data driven environment: activ- terials, researcher expertise profiles,
and digital products that are launched ities are becoming ―informationalized,‖ etc.) are shared with an external audi-
each year; difficult balancing act of where more operations are automated ence requires new ways of thinking.
deciding what we can afford and what and data drives decisions. Research
we can live without, while still striving and learning behaviours are changing: 5 Managing shared print
to provide quality support for learning, libraries serve a constituency whose The print collection has been central to
research, and teaching. needs are also changing. the identity of the library but is now on
the threshold of major network reor-
2. The evolving scholarly record ganization. The emergence of coopera-
Libraries acquire, organize, and pro- tive infrastructure, facilitated by the
vide stewardship of the scholarly rec- network, has enabled a transition from
ord. Ongoing redefinition of the schol- institutionally-organized stewardship
arly record will drive changes in li- toward group-scaled solutions.
brary and publishing practice; such as:
accompanying materials, i.e. videos, 6. Sourcing and scaling
raw data, blogs, discussions, etc. Collections will be managed at several
levels, above the institution as well as
3. The collections grid within it. Choices about the optimum
Libraries engage with different types of level (institutional, consortia/group,
collections, which have different dy- regional, global) for management are
namics associated with them. Under- becoming more common, as are deci-
standing the shift in the patterns of op- sions about how to source activities
erational support for different types of (collaborative, buy from third party,
resources is important to library plan- etc.).

(continued on page 12)

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 12

Data Driven Collection Management

(continued from page 11)

Finally, what is the distinction between Data is a valuable tool. It is has been also competencies and comfort levels
Data-informed and Data-driven? extremely helpful and instructive for us in manipulating and interpreting the
to have data on hand to aid our collec- data.
―Being data-informed is about striking tions decisions and allow us to articu-
a balance in which your expertise and late clearly some of the decisions we We have to work collaboratively with
understanding of information plays as have made. Data is a powerful collec- our colleagues in improving the skill
great a role in your decisions as the tion management tool when used in an sets of people not directly involved in
information itself… you can apply informed way, but it should not be the collection management. These collabo-
your own experience to that infor- only factor in your decision making. rations result in valuable tools to aid
mation and choose accordingly — even collection decision-making. Such col-
if that means overriding what the sys- We librarians must keep on enhancing laboration is also helpful in presenting
tem recommends.‖ our data skill sets both in terms of tools the complexities of collections issues
(i.e. common desktop applications) and to colleagues across the institution.

Library Data Gathering Practices and Analytics: Communicating the UPLB

Library Experience

By Ms. Mary Ann M. Ingua, Head, Cataloging Section, University Library, University of the Philippines, Los Baños

Ms. Mary Ann M. Ingua where data and numerical figures are The Speaker presented the Current
already tallied and presented. Usually, Practices in Collecting Library
Prof. Mary Ann Ingua stated that: these data can be found among Statistics at UPLB Library such as (a)
―Library data analytics is simply research institutions and academic The iLib System Circulation Statistics;
DATA MINING.‖ Defining library centres. Data mining is simply using an (b) The iLib System Circulation
data analytics as a process where one already published set of data. Statistics Report; (c) The UPLB
can easily find many resource materials Computer Usage Tracking System
According to Booth and Hendrix, 2015 (UPLib CUTS); (c) The UPLiB
as presented by Prof. Ingua the Best Computer Usage Tracking System
uses of Analytics are forecasting (what Report Generation; (d) Computer
will happen if trends continue); Usage Report
predictive modelling (what will happen
next if you take a particular action); The UPLB Library Statistics Log
optimization (what is the best solution Sheets were also used to gather the
to a particular problem). needed data, which came from the fol-
lowing log sheets:...

(continued on page 13)

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 13

Library Data Gathering Library Analytics: An Overview

(continued from page 12) By Dr. Reinabelle C. Reyes, Data Scientist, Ateneo De Manila University

Users of Wifi Connectivity; Viewing Dr. Reinabelle C. Reyes (center) with Ms. Michelle The importance of Library Analytics
Room;Interactive Learning Center A. Esteban (left) and Mr. Vernon Totanes (right) may be seen if we the right mindset to
Hub; Peripherals Checkout; Multi applying it. As librarians our curiosity
Media Services Section; Newspaper; Dr. Reina Reyes described Library An- should not die-out. We should e wary
Opac Users. alytics as the discovery and communi- of the ―Streetlight Effect‖: resist ten-
cation of meaningful patterns in data; it dency to look for answers where it is
External statistics coming from the should lead to ―actionable insights‖— easiest to find information and data
subscribed e-resources were also information that leads directly to an (akin to looking for keys only under
gathered, specifically was taken from action or actions and often communi- the street lamp); focus on asking the
downloaded articles and e-books and cated through data visualizations. right questions & finding new ways to
from the research productivity statistics expose and analyze the data that can
for UP Los Banos using the SCOPUS. According to the talk of Dr. Reyes the lead to the answers and to help im-
following are data found in library ana- prove and refine the questions them-
The following reports were also used selves.
to further collect data for the said lytics: catalogue searches; item check-
study: (a) UPLiB User Monitoring outs; log-ins to online resources & ser- To become a data savvy librarian, the
System; (b) Online reference query vices; swipes through the entrance following analytics skills set are need-
report; (c) articles requested online; gates; space usage; student satisfaction ed: data transformation process; data
and (d) Feedback from the Suggestion retrieval/queries; basic Statistics and
Box. and external visitors to the library. effective visualization design. What
tool sets can be used in doing our li-
What were the challenges encountered We can use analytics for collections brary analytics? The following analytic
in the data collection? Four big development and management; impact tool sets are recommended: Microsoft
challenges were hurdled to data assessment; learning analytics; improv- Excel (all-around); Tableau, visualis-
gathering: (1) culture; (2) talent; (3) ing services & meeting; user require- ingadvocacy.org (viz); OpenRefine (for
cost; and (4) data. ments and recommendation services. data cleansing); Unix shell, git
(programming/hacking); SQL, noSQL,
One of the recommendations was with etc. (database queries) and others like:
regards to the main features of the SPSS, SAS, Python, R (all-around+).
design of the web analytics/dashboard,
that: It should allow users to identify
and visualize trends; it should give
users an up-to-date and dynamic view
of data and it should facilitate the
sharing of information.

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 14

PRC AWARDS NIGHT

June 22, 2016 at Manila Hotel Fiesta Pavilion

OUTSTANDING LIBRARIAN ceedings, newsletters, articles and in- briel A. Bernardo Award, Severino I.
MR. RODOLFO Y. TARLIT spirational messages; for his indefati- Velasco Award, Service Award and
gable leadership as University Librari- Hall of Fame Award by the PLAI, and
For having sustained his dedication, an of the University of the Philippines- Gawad Chancellor by the University of
competence and integrity, as a Profes- Diliman, President of the University of the Philippines-Diliman; and for his
sional Librarian, contributed in raising the Philippines Library Science Alum- pioneering/trailblazing work as Con-
the level of competence of Filipino ni Association (UPLSAA),Philippine venor and Co-Chair of the National
Librarians and the emergence of Li- Association of Academic and Research Committee on Resource Description
brarianship profession from obscurity Librarians (PAARL), Inc., Philippine and Access which drafted the Policy
to vibrancy; for having been an out- Association of Teachers of Library and and Guidelines on the Implementation
standing library educator, most referred Information Science (PATLS) and of RDA in the Philippine Libraries,
resource person, lecturer and trainer in Philippine Librarians Association, Inc. Chair, National Committee that drafted
information analysis and organization (PLAI); for having been recognized the Guidelines on the Registration of
of library materials; for a body of li- thru awards such as outstanding alum- Cultural Properties in Libraries and
brary literature he wrote/presented/ nus of the UPLSAA, Academic Librar- Member, Board of Trustees of Martial
compiled/edited such as conference, ian of the Year of PAARL, Profession- Law Memorial Commission.
seminar and workshop papers and pro- al Service Award of the PATLS, Ga-

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NO. 2 APRIL—JUNE 2016 PAGE 15

INDIVIDUAL MEMBERS

Name Institution Office Address
Asido, Marivic P. Colegio De San Juan De Letran Manila
Manila
Balbin, Rosalie B. Colegio De San Juan De Letran Pasig City

Baquiran, Marjorie T. Pasig Catholic College Bacolod City
Bacolod City
Berina, Jiji P. Riverside College Naga, Camarines Sur
Los Baños, Laguna
Bolisay, Ma. Luisa C. Riverside College Talampasan, Cebu
Brazal, Jesse George R. Ateneo de Naga University City
Bueno, Angeline A. University of the Philippines-Main Library Pasig City
Los Baños, Laguna
Cabarron, Maxie Doreen L. University of San Carlos Bacolod City
Lucena City
Castro, Edna University of Asia and the Pacific Quezon City
Castro, Jovilyn R. University of the Philippines-Main Library Los Baños, Laguna
Cichon, Ranel Riverside College Pasig City
Concepcion, Irish G. University of San Carlos
Cossid, Maria Rina M. AMA Computer College-Fairview Campus Los Baños, Laguna
Daradar, Ella S. University of the Philippines-Main Library
Pasig City
De Castro, Edna B. University of Asia and the Pacific
Lucena City
Delos Santos, Irene Fampulme L. University of the Philippines-Main Library
Los Baños, Laguna
Dulagan, Cynthia B. Pasig Catholic College Nabua, Camarines
Sur
Farquerabas, Sheryl C. Manuel S. Enverga University Foundation Bacolod City
Los Baños, Laguna
Flores, Marian Linda University of the Philippines-Main Library Pasig City
Galorio, Jarien G. Bulacan
Pasig City
Gonowon, Precy O. Camarines Sur Polytechnic Colleges Bacolod City
Los Baños, Laguna
Hilay, Mark Fernando Jr. C. Riverside College
Ingua, Maryann M. University of the Philippines Makati
Jabilles, Aida B. Pasig Catholic College Manila
Josafat, Susan Bestlink College of the Philippines Los Baños, Laguna
Olongapo City
Laguilles, Elvira C. Pasig Catholic College
Los Baños, Laguna
Licayan, Analiza B. Riverside College Manila
Manila
Mallion, Editha A. University of the Philippines-Main Library Quezon City
Manila
Marjalino, Aslee P. Global City Innovative College
Colegio De San Juan De Letran
Mendoza, Niña Jesusa C. University of the Philippines-Main Library
Menguin, Romelyn P. Olongapo Wesley School Inc.
Metran, Felicisima L.
Montano, Laureen University of the Philippines-Main Library
Murillo, Pius S. Colegio De San Juan De Letran
Nefulda, Jinky Rose E. Colegio De San Juan De Letran
Ordenes, Maria Rosiel C. University of the Philippines-Main Library
Pabalan, Maria Criselda D. Colegio De San Juan De Letran
Paboneta, Rowena C.

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NO. 2 APRIL—JUNE 2016 PAGE 16

INDIVIDUAL MEMBERS

Name Institution Office Address
Bulacan
Pande, Marian Bestlink College of the Philippines Los Baños, Laguna
Los Baños, Laguna
Ramos, Nirvana G. University of the Philippines-Main Library Biñan City, Laguna

Rapa, Maria Victoria B. University of the Philippines-Main Library Los Baños, Laguna
Reovoca, Marlene T. La Consolacion College Bacolod City
Los Baños, Laguna
Resurreccion, Angelina P. Rizal Technological University Manila
Bulacan
Rivas, Meichelle Jenine S. University of the Philippines-Main Library Manila
Makati
San Juan, Glendalyn A. Riverside College Cabanatuan City,
Nueva Ecija
Siscar, Caroline I. University of the Philippines-Main Library Candelaria, Quezon
Manila
Sison, Eunice A. Colegio De San Juan De Letran
Taruh, Maribeth Bestlink College of the Philippines
Teaño, Annalyn P. University of the Philippines
Teaño, Karmela Kaye P. DBP

Tiglao, Carmelita A. Wesleyan University Philippines

Villangca, Jocelyn G. Manuel S. Enverga University Foundation Inc.
Yap, Joseph M. De La Salle University

INSTITUTIONAL MEMBERS

Institution Address Representative
Angelicum College Quezon City Edquel M. Reyes
Fernan R. Dizon
Asian Institute of Management Pasig Juan Martin D. Guasch
Fuetzie A. Fajardo
Asian Institute of Maritime Studies Pasay City Vernon Totanes
Reina Flor A. Castro
Ateneo de Davao University Davao City Edith Vicente

Ateneo de Manila University-Rizal Library Quezon City

Baliuag University Baliwag, Bulacan

Bestlink College of the Philippines Quezon City

Camarines Sur Polytechnic Colleges Nabua, Camarines Sur Maria Cherie T. Pasion

Centro Escolar University Manila Salvacion Arlante

City College of Calamba Calamba, Laguna

Colegio de San de Letran-Intramuros Manila Carolyn De Jesus

De La Salle-Araneta University Caloocan City Michelle S. Rivera
Bacaotan, La Union Sonia Isip
Don Mariano Marcos Memorial State
University - North La Union Campus

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 17

INSTITUTIONAL MEMBERS

Institution Address Representative
Rosalina A. Soriano
Eulogio "Amang" Rodriguez Institute of Manila Michelle A. Esteban
Science and Technology Teresita Moran
Antonia L. Garcia
Far Eastern University-Diliman College Quezon City Connie Lea Legaspi
Rosela del Mundo
Far Eastern University-Manila Manila Marebel U. dela Cruz

Fernandez College Baliuag, Bulacan Ellen M. Talosig
Isabela State University -Cabagan Ilagan, Isabela Leonor N. Tiu
Jose Rizal University Mandaluyong City Ofelia Enriquez
Charlyn Salcedo
Lipa City Colleges Lipa City, Batangas Gilda F. Dalit

Lyceum Northwestern University Dagupan, Pangasinan

Lyceum of Subic Bay Subic, Zambales

Lyceum of the Philippines University Calamba, Laguna
-Laguna

Manila Central University (MCU) Caloocan City

Manuel S. Enverga University Lucena, Quezon
Foundation-Lucena City

Marikina Polytechnic College Pasig City

Marinduque State College Boac, Marinduque Arlene M. Rualo

National College of Science & Technology Dasmariñas City, Cavite Esmeralda R. Vinzon

National Teachers College Manila Helen Correa

National University Manila Editha A. Almodin

NYK-TDG Maritime Academy Canlubang, Laguna Carolyn N. Esquilona

Our Lady of Fatima University Quezon City Patricio Galo Jr.

Our Lady of Peace School Antipolo City, Rizal

Our Lady of Perpetual Succor College Marikina Danilyn B. Cao

Pampanga State Agricultural University Magalang, Pampanga Merck Sianson M. Tan
Lingayen, Pangasinan Dexter R. Buted
Pangasinan State University- Parañaque Melchor Mantilla
Lingayen Campus

PATTS- College of Aeronautics

Philippine Rice Research Institute Muños, Nueva Ecija Elaine E. Joshi

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 18

INSTITUTIONAL MEMBERS

Institution Address Representative
Manila Avelina N. Lupas
Polytechnic University of the Philippines Jiji Berina
Bacolod City, Negros
Riverside College Occidental Irene Ata

Saint Louis University Kabayan, Benguet

Saint Michael's College of Laguna Biñan, Laguna Jocelyn H. Dalicano
San Beda College Rosalinda Robles
San Isidro College Manila Gerlita Alcolea
San Sebastian College-Recoletos Malaybalay City, Mary Grace G. Poliquit
St Luke's College of Medicine Bukidnon Baby Lynnie Fegalan
St. Louis Colllege Calumbang, Laguna Ligaya Caranay
St. Louis University Irene Ata
Quezon City
San Fernando, La Un-
ion

Baguio, Benguet

St. Mary's College of Quezon City Quezon City Aida Llerin

St. Scholastica's College Manila Olivia Aler

St. Therese-MTC Colleges-La Fiesta Site Molo, Iloilo City Annie F. Calion

St. Therese-MTC Colleges-Magdalo Site La Paz, Iloilo City Annie F. Calion

St. Therese-MTC Colleges-Tigbauan Site Tigbauan, Iloilo City Annie F. Calion

St. Paul University Quezon City Quezon City Enrique M. Gungon Jr.
Ester Robles
STI College-Sta Rosa Carmona, Cavite Edna P. Roman
Edrose Flores
Trinity University of Asia Quezon City Maxie Doreen Cabarron
Bacoor, Cavite Alma P. Pagdalian
University of Perpetual Help System- Cebu City Estrella S. Majuelo
Molino Campus Maria Juliana Gasmen

University of San Carlos

University of San Jose-Recoletos Cebu City

University of Sto Tomas Manila

University of the East Ramon Magsaysay Quezon City
Memorial Medical Center, Inc.

Visayas State University-Villaba Villaba, Leyte Junnarie C. Casuco

West Visayas State University La Paz, Iloilo City Manuela Losañes

If you have correction regarding your membership information, please e-mail it to [email protected]

PHILIPPINE ASSOCIATION OF ACADEMIC/RESEARCH LIBRARIANS, INC. NEWSLETTER

NO. 2 APRIL—JUNE 2016 PAGE 19

PAARLPAPARAZZI

IN ACTION

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NO. 2 APRIL—JUNE 2016 PAGE 20

Up Coming Events

MAY OCTOBER
Call for Papers for the PAARL Best Research International Benchmarking of Libraries
Award Date and Venue: TBA
Date: TBA
Commencement of Election for the 2016
JUNE Executive Board
Release of the Letter of Invitation for Date: October 28 (Friday)
International Library Benchmarking Tour
Date: TBA NOVEMBER
5th Marina G. Dayrit Lecture Series 2015
JULY Topic: Librarians as Researchers Recognizing
3rd Marina G. Dayrit Lecture Series 2016 Best Researches: A Colloquium on Philippine
Philippine Academic Book Fair (ABAP) Libraries and Librarianship
Topic: E-Metrics: Assessing Electronic Date: November 18 (Friday)
Resources Venue: National University, M. F. Jhocson St.,
Date: TBA Sampaloc, Manila
Venue: SM Megamall, Mandaluyong City
PAARL Parallel Session at PLAI National
AUGUST Congress Topic: Makerspaces: Making a
Leadership Academy for Librarians Difference in Libraries
Date and Venue: TBA Date: TBA
Venue: Davao
Filing of application for Thesis Grant
Date: TBA Approval of Nominees for PAARL Awards
Date: November 25 (Friday)
SEPTEMBER
4th Marina G. Dayrit Lecture Series 2016 DECEMBER
Manila International Book Fair (MIBF) Topic: Release of PAARL Research Journal 2016
Collection Assessment for Academic Issue
Librarians: Case Studies.
Date: TBA Christmas Party 2016
Venue: SMX Convention Center, Pasay City Date and Venue: TBA

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NO. 2 APRIL—JUNE 2016 PAGE 21

Philippine Association of Academic/Research Librarians, Inc.

Rm. 301, The National Library Building, T.M. Kalaw St.,
Ermita 1000 Manila Philippines

www.paarl.org.ph

STAFF BOX PAARL BOARD 2015
President
Editor-in-Chief
Juan Martin R. Guasch Michelle A. Esteban
Vice President
Associate Editors Ana Maria B. Fresnido
Melquiades I.Alipo-on
Ana Maria B. Fresnido Secretary
Melquiades I.Alipo-on
Maribel A. Estepa
Michelle A. Esteban Treasurer
Aniline A.Vidal
Circulation Managers
Grace A. Garcia Auditor
Rosette E. Nuera Editha A.Alamodin
Vernon A.Totanes
P.R.O.
Layout Juan Martin R. Guasch
Lejempf V. Flores
Directors
Grace A. Garcia
Rosette E. Nuera
Vernon A.Totanes

Ex-Oficio
Maribel A. Estepa

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