TIGA Company profile_Oct 2019

MERCHANDISING OVERVIEW
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About us

TIGA Company Limited is a Thai media & entertainment company, that creates,
develops and publishes animation content and acts as agent for world-renowned
brands in various entertainment and consumer product categories.

Since TIGA was founded in 1997, we have been continuously growing our library,
which today comprises of world-class intellectual properties, movies, animations, TV
series and documentaries from producers and licensors from all over the world.

Our broadcasting partners includes Thailand’s most popular TV stations and
streaming platforms. We work with our partners to develop and deliver licensing
programs that meets the envisioned marketing objectives.

Our mission is to enhance our brands longevity by building on them in meaningful
and sustainable manner. The brands we represent have a long and rich history, in
some cases over 50 years.

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We have content from all around the globe

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We provide end-to-end service to our licensees

Obtaining approval Character positioning

We guide our licensee from the initial We offer marketing guidance based on our
design ideas to product launch; working 20+ years of experience with each IP
hand-in-hand with the IP right holders
Character specific influencer
Production & manufacturing
We get your message to right audience;
We have network of manufacturers that targeting specific community channels
have worked with us in various project
Content acquisition
Copyright protection
We help obtain supplemental content and
We provide full indemnification and IP to support your marketing initiatives
protection of all its licenses

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We get you closer to your target audience

Strictly Private and Confidential – Illustrative Example

Demographics Style Guide Key Influencers

71 28
%%

News and hype

Dragon Ball Calendar

December M T W T F S
5 6 7
S 2 3 4
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1 Dragon Ball SuperBroly Dragon Ball SuperBroly Dragon Ball SuperBroly Dragon Ball Super:Broly
BoxSet Pre-sale BoxSet Pre-sale BoxSet Pre-sale FirstDay
Dragon Ball SuperBroly 21
BoxSet Pre-sale
28
8 9 10 11 12 13
Boxsetcampaign launch

15 16 17 18 19 20

Dragon Ball Super:Broly Dragon Ball Super:Broly

BoxOffice WE BoxOffice WE

22 23 24 25 26 27

29 30

… Available on:

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Streamlined and expedited approval process

7 10 17

Deal Memo Licensing Licensing 90 days
Approved
contract drafted contract signed We recommend submitting licensing
proposal at least 3 month ahead of
77 target product launch date

80 90

Production Delivery Launch

Based on TIGA sourcing option Marketing Campaign

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Licensed products command >3x price increase

Licensing Fee: 10-12%

[Wholesale Price] x [Quantity Produced] x [Licensing Fee]

Suitable-looking character used on the right merchandise will
boost the aesthetics of the product and drive sales

200% Price
100%
Historically, on average, licensed
products command >3x price
from unbranded products

Brand Awareness

Leverage the success of an
already popular content to
boost brand awareness.

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Welcome

TIGA Licensing Showcase

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Character Positioning Woman

Kid HOLD Adult

Man 40

Character Positioning

HOLD

Popularity

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Broadcasting (June 2019) AIS Play, HOOQ, TIGA Official YouTube
Cartoon Club
1. Masked Rider Line TV
2. Dragon Ball (Z) Netflix
3. Dr. Slump & Arale Chan Line TV, Cartoon Club, Netflix
4. Saint Seiya AIS Play, Cartoon Club, Thai PBS, TIGA Official
5. Naruto YouTube
6. Pororo The Little Penguin AIS Play
Line TV, Cartoon Club, GMM25, True Spark Jump
7. Mashimaro AIS Play, HOOQ, TIGA Official YouTube
8. Bakugan AIS Play, HOOQ, TIGA Official YouTube
9. Secret Jouju AIS Play, HOOQ, TIGA Official YouTube
10. Princess Story AIS Play, HOOQ
11. Coco Rabbit (กระตา่ ยตื่นตมู )
12. Frozen Forever 42

Broadcasted AIS Play, HOOQ, Line TV, TIGA Official YouTube
Cartoon Club, MCOT, Dragon Ball Game Project Z
Japan Characters launch 2019
1. Masked Rider Line TV, MCOT
2. Dragon Ball (Z) Netflix, MCOT, Cartoon Club
Line TV, Cartoon Club, Netflix
3. Dr. Slump & Arale Chan MCOT, Cartoon Club
4. Saint Seiya MCOT, Line TV
5. Naruto
6. Sailor Moon 43
7. Pretty Cure

Broadcasted AIS Play, HOOQ, Cartoon Club, Thai PBS, Netflix,
TIGA Official YouTube
Korea Characters AIS Play, HOOQ
1. Pororo The Little Penguin
AIS Play, HOOQ, GMM25, True Spark Jump, TIGA
2. Princess Pring Official YouTube
3. Secret Jouju Line TV, Cartoon Club, GMM25, True Spark Jump

4. Bakugan MCOT, Cartoon Club, Line TV, Netflix
5. Power Battle Watch Car
6. Tobot MCOT
7. Miraculous: Tales of Lady Bug & Cat Noir
8. Mashimaro MCOT, AIS Play, HOOQ

AIS Play

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Broadcasted AIS Play, HOOQ, Cartoon Club, TIGA Official YouTube
AIS Play, HOOQ, CH7, TIGA Official YouTube
Other Characters AIS Play, HOOQ
Netflix, TIGA Official YouTube
1. Princess Story AIS Play, HOOQ, GMM25
2. Coco Rabbit (กระต่ายตื่นตมู )

3. Frozen Forever

4. Talking Tom & Friends

5. Sissi The Young Empress

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Under the famous animation character properties, TiGA as an Agent
Representative, we came up with various kinds of Events in order to serve
our business partners /customers and achieve our marketing objectives. All
TiGA activities aim to increase Character exposures, communicate and
strengthen the Characters to the public.

-Meet & Greet Show -School Visit Program
-Kids Camp Program -Music & Dancing Show

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