Marketablity D'Aneka Bahulu Traditional Product

PREPARED BY

WAN SAIFUL AZHAR BIN AHMAD NIZAM
PREPARED FOR

SIR MOHD ABQARI AYOB

GDG626
SERVICE DESIGN FOR VISUAL COMMUNICATION

CONTENT

1. Discover 2. Define

A ) PROJECT INITIATION A ) STRATEGY
I ) COMPANY BACKGROUND I. TYPE OF DESIGN
II ) TYPE OF SERVICES II. MISSION
III. OBJECTIVE
B ) ORIENTATION / RESEARCH B ) EXPLORATION
I ) RESEARCH DEVELOPMENT OF I. SURVEY ANALYSIS
SERVICE OR PRODUCT
II ) COMPETITOR ANALYSIS 4. Deliver

3. Develop A) PROJECT COMPLETION
I. CONCLUSION REFER TO THE PROJECT ON
A) DEVELOPMENT PROCESS DESIGN ONLY, ADVANTAGES TO THE COMPANY
I) DESIGN SKETCHES (5+ ROUGH SKETCHES)

B) PRODUCTION
I) IMPLEMENTATION OR THE DESIGN
(DIGITAL DESIGN DEVELOPMENT)

DISCOVER

1. Discover

A ) PROJECT INITIATION
I ) COMPANY BACKGROUND
II ) TYPE OF SERVICES

B ) ORIENTATION / RESEARCH
I ) RESEARCH DEVELOPMENT OF
SERVICE OR PRODUCT
II ) COMPETITOR ANALYSIS

PROJECT INTIATIAN

Company Background

D'Aneka Bahulu is a food wholesaler based in Negeri Sembilan FH4
LOT 20987 & 20988 Forest Heights, Econsave Cash Carry (FH) Sdn
Bhd Seremban 70450 Seremban, Negeri Sembilan, Malaysia. DAneka
Bahulu was established on April 19, 2013. D'Aneka Bahulu offers high
quality bahulu cakes. D 'Aneka is a food -based enterprise company,
namely traditional and modern Bahulu, reservations for weddings,
souvenirs and various suitable orders.

PROJECT INTIATIAN

TYPE OF SERVICES

3 SERIES POSTER
- Promoting different flavors of kuih bahulu.

PACKAGING
- Create new packaging that can attract the attention of the community
- Using carved motifs on new packaging such as carvings on traditional
Minangkabau houses so that the community knows where the kuih bahulu is
made.

VIDEO PROMOTION
- To promote kuih bahulu produced by the company are very high quality

- To compete in the market

SOCIAL MEDIA ADS
- Promoting Kuih bahulu products
- To be better known by the community the products produced by the company
are very good

WEBSITE
To make it easier for people to buy the kuih bahulu product

ORIENTATION / RESEARCH

Research development of
service or product

User friendly
website

With the facility to access the D'Aneka Bahulu website, it will be easier
in terms of purchasing products and can find out a little about the
company by placing the history and organization of D'Aneka Bahulu.
With this website, product purchases are faster and can be easily
accessed via phone and PC

ORIENTATION / RESEARCH

COMPETITOR ANALYSIS

apollo

Apollo Food Industries Sdn Bhd, The Company which is manufacturing
compound chocolate confectionery products and layer cakes based in
Malaysia. Apollo's product mainly divided into two main categories
which are:

Chocolate Wafer products
Layer cake, Chocolate Layer Cake and Swiss roll products

As a leading manufacturer of the Chocolate Confectionery Products
and Layer Cake industry in Malaysia, the Apollo products are distributed
in Malaysia and other overseas market which are Singapore, Indonesia,
Thailand, Philippines, Vietnam, China, Hong Kong, Taiwan, Japan,
India, Middle East, Mauritius, and Maldives.

ORIENTATION / RESEARCH

COMPETITOR ANALYSIS

oriental

Oriental Food Industries Holding Berhad (OFIH) has made its mark in
the snack food and confectionery manufacturing industry as one of the
companies holding the leading position in the said industry in Malaysia.
We remain focused on placing the needs and interests of our customers
by manufacturing an assortment of snack food, biscuit and
confectionery products which focuses on quality.

sub brand ( FUDO SWISS ROLL )

ORIENTATION / RESEARCH

COMPETITOR ANALYSIS

LONDON ROLL

Oriental Food Industries Holding Berhad (OFIH) has made its mark in
the snack food and confectionery manufacturing industry as one of the
companies holding the leading position in the said industry in Malaysia.
We remain focused on placing the needs and interests of our customers
by manufacturing an assortment of snack food, biscuit and
confectionery products which focuses on quality.

ORIENTATION / RESEARCH

COMPETITOR ANALYSIS

EAT CAKE TODAY

Eat Cake Today has a series of delicious swiss roll cake online delivery
malaysia. There are so many swiss roll flavours such as chocolate
swiss roll, pandan swiss roll, japanese swiss roll, vanilla swiss roll and
strawberry swiss roll. Let us know if you're looking for other flavours
such as matcha, coffee, mango, orange, green tea, yam, red velvet,
ondeh-ondeh, earl grey, oreo, black sesame, blueberry, rainbow swiss
roll and so forth

ORIENTATION / RESEARCH

COMPETITOR ANALYSIS

HWA TAI

Our biscuits are marketed under the brand name or trademark of "HWA
TAI" and "LUXURY". this fast expanding company has grown to be one
of the largest players in the biscuits industry in the country and produce
a fine, wide range of superior quality biscuits. It has been successfully
marketed domestically and internationally through Hwa Tai’s own vast
and comprehensive distribution network

ORIENTATION / RESEARCH

COMPETITOR ANALYSIS

7DAYS

Chipita was established in Greece in 1973 as a company producing and
marketing savoury snacks. Our main products back then were our Extra
cheese-flavoured corn snacks, subsequently followed as of 1988 by
potato chips.

In 1991 saw the arrival on the market of our 7DAYS croissant-
individually packaged baked snack with long shelf life- followed shortly
thereafter by the 7DAYS mini croissants. Chipita is currently present
internationally in 3 major product groups- croissants and similar dough
products, bread based baked snacks (Bake Rolls) and other products.
It comprises a range of flour-based products, both sweet (mainly single
serve and mini croissants, various dough products, biscuits and cakes)
and savoury (Bake Rolls, Pizzeti, Fruit & Nuts).

2. Define

A ) STRATEGY
I. TYPE OF DESIGN
II. MISSION
III. OBJECTIVE
B ) EXPLORATION
I. SURVEY ANALYSIS

STRATEGY

TYPE OF DESIGN

The selected item is Website design to make it easier for the public to
learn more about D'Aneka Bahulu

Website interface when opened there will be the D'Aneka Bahulu logo
while loading the website there you will be able to see about the
D'Aneka Bahulu logo

In the Website Interface on the first screen there will be 4 buttons on the
top left, namely the History of Bahulu button, the second Product button,
the third Our Story button and the last button, the fourth is Contact

HISTORY OF BAHULU PRODUCT OUR STORY CONTACT

STRATEGY

MISSION & OBJECTIVE

mission

To make the marketability of local products, especially D'Aneka
Bahulu's kuih bahulu product around the world

objective

To get to know Kuih Bahulu better among the community, especially
the young
A) To promote kuih bahulu to local consumer with new identity
B) To determine suitable packaging design for kuih bahulu
C) To create a new malay identity and diversify the types of flavors.

EXPLORATION

Survey Analysis ( online survey )

The online survey was conducted because I wanted to know about the
methods and knowledge about this bahulu cake, especially about this
D'Aneka Bahulu product

EXPLORATION

Survey Analysis ( interview )

DEMOGRAPHIC

AGE GENDER STATUS

- 21 year old - Female - Single not available

EDUCATION LEVEL OCCUPATION

- Diploma in culinary - Hotel receptionist

MEDIA HABITS

- Always look at youtube cooking recipes
at youtube
- Always surf Twitter, Facebook
- Always watch mukbang at youtube
- always watch tiktok

ACTIONABLE INSIGHT

- To inform about D'Aneka Bahulu products by
using Tiktok and Whatsapp

- The best way for him to know about
the product is to give him the product and
he will feel the product himself

NURUL AQILAH BINTI ABU BAKAR CHALLENGES

- The location is quite far from the place
where this kuih bahulu is made

- Not very interested in kuih bahulu

- There are many kuih in the market to
choose from besides kuih bahulu

EXPLORATION

Survey Analysis ( interview )

DEMOGRAPHIC STATUS

AGE GENDER - Single

- 24 year old - male OCCUPATION

EDUCATION LEVEL - Sales consultant

- Diploma in film

MEDIA HABITS

- Always surf the internet like Youtube to see
current developments
- Always surf tiktok
- Whatapps is his main medium for
communicating

ACTIONABLE INSIGHT

- To inform about D'Aneka Bahulu products by
using Tiktok and Whatsapp

- The best way for him to know about
the product is to give him the product and
he will feel the product himself
- To introduce to him that the product from
D'Aneka Bahulu is the best

MOHD FIKRI ARIEF BIN A AZMI CHALLENGES

- He doesn't eat kuih bahulu so much

- Not very interested in kuih bahulu
- There are many options in the market

- There are many kuih in the market to
choose from besides kuih bahulu

EXPLORATION

Survey Analysis ( interview )

DEMOGRAPHIC STATUS

AGE GENDER - Single

- 24 year old - male OCCUPATION

EDUCATION LEVEL - Agent Takaful

- SPM

MEDIA HABITS

- Always surf Facebook to find out current
developments and to facilitate work as a takaful
agent

- Always browse Tiktok as a medium to
disseminate information on Takaful

ACTIONABLE INSIGHT

- To inform about D'Aneka Bahulu products by using Tiktok and Whatsapp

- The best way for him to know about the product is to give him the
product and he will feel the product himself
- To introduce to him that the product from
D'Aneka Bahulu is the best

MOHD RASHDAN BIN ROSMAN CHALLENGES

- So busy with work

- It's so hard to get in the supermarket
- There are many options in the market

- There are many kuih in the market to choose from
besides kuih bahulu

EXPLORATION

MAMEE WEBSITE

FIRST INTERFACE ( OUR STORY )

NEXT BUTTON IS BRAND HAVE LOCAL AND EXPORT

EXPLORATION

MAMEE WEBSITE

PRESS BRAND BUTTON AND PRESS SNACKS BUTTON

Mamee, this website is more of a cheerfull concept and more of a
comic, this website is easy to attract young people to see the website
and the content in it because it is easy and cheerful in terms of the
website interface.

EXPLORATION

secret recipe WEBSITE

FIRST INTERFACE of secret recipe and easy to order
because first interface have button order now

have a promo section

3. Develop

A) DEVELOPMENT PROCESS
I) DESIGN SKETCHES (5+ ROUGH SKETCHES)

B) PRODUCTION
I) IMPLEMENTATION OR THE DESIGN
(DIGITAL DESIGN DEVELOPMENT)

DEVELOP

a) Development process
i) Design sketches (5+ rough sketches)
Website Sketches

DESIGN 1

DESIGN 2

DEVELOP

a) Development process
i) Design sketches (5+ rough sketches)
Website Sketches

DESIGN 3

DESIGN 4

a) Development process DEVELOP
i) Design sketches (5+ rough sketches)
Developments Sketches Website PRODUCT INTERFACE

FIRST INTERFACE DESIGN 1
OUR STORY INTERFACE

PAYMENT INTERFACE HISTORY INTERFACE CONTACT INTERFACE

a) Development process DEVELOP
i) Design sketches (5+ rough sketches)
Developments sketches website PRODUCT INTERFACE

DESIGN 3

FIRST INTERFACE OUR STORY INTERFACE

PAYMENT INTERFACE HISTORY INTERFACE CONTACT INTERFACE

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

Interface Website

This is the website design interface, the color used is light brown
and uses photographic pictures, which is the new packaging of
D'Aneka Bahulu

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

Our story interface

Interface our story tells about how the establishment of D'Aneka
Bahulu tells when the establishment of D'Aneka Bahulu product
and where the origin of this company.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

product interface

This is the interface for the D'Aneka Bahulu product which
displays some of the flavors offered by D'Aneka Bahulu and
some signature flavors specially brought by D'Aneka Bahulu.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

buy and pay interface

This is the interface for Buy and Pay for the purchase of D'Aneka
Bahulu products. This interface can make it easier for buyers
whether they want Delivery or Takeaway. This will make it easier
for customers whether they want to choose Delivery or
Takeaway.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

buy and pay interface

This is the interface for Buy and Pay for the purchase of D'Aneka
Bahulu products. This interface can make it easier for buyers
whether they want Delivery or Takeaway. This will make it easier
for customers whether they want to choose Delivery or
Takeaway.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

Origin of bahulu interface

This is the interface for the history of how the origin of Kuih
Bahulu and tells the story of this Kuih Bahulu in ancient times
used for ceremonies, ceremonies, weddings and others.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

Origin of bahulu interface

This is a continuation of the historical interface of Kuih Bahulu in
this interface tells about the texture of this Kuih Bahulu itself
which makes this Kuih Bahulu delicious.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

How to make bahulu interface

This is the interface how to make kuih bahulu this interface tells
how to make a delicious and tasty kuih bahulu in this interface
tells the ingredients used to make kuih bahulu and tells step by
step to make the kuih bahulu.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)

contact interface

This is an interface for contacts to make it easier for customers
to communicate with D'Aneka Bahulu staff. This interface
displays Facebook, Instagram and Whatsapp to find out more
about this D'Aneka Bahulu product.

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

Interface website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

our story website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

product website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

buy and pay website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

origin of bahulu website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

origin of bahulu website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

HOW TO MAKE BAHULU website

PRODUCTION

b) Production
i) Implementation or the design
(digital design development)
Mockup webiste

OUR CONTACT website

4. Deliver

A) PROJECT COMPLETION
I. CONCLUSION REFER TO THE PROJECT ON
DESIGN ONLY, ADVANTAGES TO THE COMPANY

DELIVER

a) Project Completion
i. Conclusion refer to the project on
design only, advantages to the company

The conclusion of this project can to some extent attract the attention of the
public and make it easier for the public to buy D'Aneka Bahulu products in
terms of website design, user friendly, easy for the public to read the
information in the website, there we can attract the public to buy the product
and can increase the economy of the company D'Aneka Bahulu is the task of
a designer to solve consumer problems. This website project is a solution for
people who want to taste the best product from Negeri Sembilan and can
taste the deliciousness of Kuih Bahulu from Negeri Sembilan..