luckin coffee BMC

Luckin coffee's core resource at present is its brand image and brand
positioning. Many customers choose luckin coffee for its low price and
high quality brand image.

The second is IT technology. Precisely because the platform has powerful
IT technology, IT can achieve accurate marketing, product customization
and accurate store opening.

Luckin coffee has important partners such as coffee bean supplier, coffee
equipment supplier, light food tea beverage supplier, mobile payment
supplier supporting online APP, big data and artificial intelligence
technology supplier.

Coffee beans are the source of everything. Only high-quality coffee
beans can ensure the quality of products.

Coffee equipment suppliers are also important, because only with good
coffee equipment can we ensure the speed of coffee production and
complete orders quickly, which is an important support to ensure sales.

Only with the continuous improvement and upgrading of mobile payment
can customers continuously improve their experience and continue to
choose Luckin coffee.

Big data and artificial intelligence technology suppliers can make Luckin
coffee better precise marketing and product customization to meet the
market and maintain customers.

The key businesses triggered by core resources mainly include new
product research and development, brand marketing, channel construction
and supplier management.

The downstream of luckin coffee industry chain is mainly to promote
products and expand customer groups.

Luckin coffee's cost structure consists of raw material cost, store rent
cost, delivery delivery cost, labor cost, equipment cost, etc.

Raw material cost is its main operating cost, while takeout distribution
cost is its new type of cost. However, with the increase of the density of
its stores, the cost of takeout distribution has been effectively reduced.

China Travel is the development of new products, constantly launch new
products will not make customers lack of freshness, so as to retain old
customers and attract more new customers;

And its upstream is supplier management; Finally, the whole industry
chain needs channels to connect, so there will be channel construction.