CWC_FPRA_ChapterMgmtReport_20162017

2016-2017
Annual Chapter Management Report

BOARD OF DIRECTORS

Mischa Kirby, APR Tara Poulton,
President President-Elect

Lynn Hobeck Bates, Laitin Schwerin Marissa Rossnagle Laura Haw, APR Sharon Kunkel
APR
VP of Administration VP of Events VP of Accreditation VP of Communications
Immediate Past
President

Rhonda Leiberick, Jill McGarry Elise Ramer Murray Devine Kaitlyn Fusco
APR
VP of Membership Dir. of Image Awards Dir. of Newsletter Dir. of Special Events
VP of Finance

Kim Livengood Su Byron Robyn LaPorta Shelby Isaacson Sheryl Vieira

Dir. of Professional Dev Dir. of Media Relations Dir. of Social Media Dir. of Website Dir. of Sponsorship

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CHAPTER SUMMARY

At the start of the year the chapter year there were four strategic goals set for the Central West
Coast chapter: increase membership, increase earned revenue, improve recognition of the
chapter and the overall PR profession, and to enhance chapter communications. These goals were
aligned with the state theme of #myFPRA and guided our chapter board for the year ahead.

 #my - Tell a story! Why are you part of FPRA? Who in FPRA inspires you? When did
become an FPRA member? What makes FPRA valuable to your career?

 F - Finance - increase the Chapter's financial stability and recoup costs from the investment
in our Chapter communications.

 P - Professional Development - demonstrate the Chapter's expertise in the field of PR
through increased participation at events and recognition as a thought organization in the
communities we serve.

 R - Relationships - continue to increase membership and membership retention through
personal investment in our members and guests; celebrate the organization through testimonials
as part of the statewide theme, #myFPRA.

 A - Accreditation - demonstrate the importance of accreditation for professional success in
the field of PR to increase the number of APRs and CPRCs the chapter earns this year.

Over the course of the last 10 months, the top three areas of performance for CWC-FPRA have
aligned with those areas of focus - Finance, Professional Development and Recognition.
Additional details follow on the pages to come in addition to these highlights:

1. Finance
Since last August, chapter funds have grown by 65%, from $11,247.29 to $18,629.97 (through April
2017). The chapter is ahead of budget income for that same time by 11%; we are below expenses
by 11% as well for a net position of being ahead on net income by nearly $3,000, or 50% ahead of
expectations. While the growth is strong and steady, more impressive is that this growth has
continued along with investment in our members and chapter management.

This year our chapter launched a new website, is offering six scholarships to conference (plus two
board members), hosted nine media members to attend our events at no cost, and garnered nine
sponsors, nearly double our goal of five sponsors. We also controlled expenses on venue rentals
and averaged 40 attendees at our professional development events, even with a variety of location
changes throughout our membership service area.

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CHAPTER SUMMARY

2. Professional Development
Our chapter has benefitted from strong programming. Speakers have included four CEOs, two state
executive committee members who represent multi-billion dollar companies, one university public
relations professor, and nine members of the media, among others. With an average of 40
attendees, we have attracted a variety of members and guests. Additionally, the subjects covered
by our presenters has been varied; All but two of the 10 KSAs from the APR test were addressed by
our speakers. One of our local speakers will also be part of the state conference (Gabriel
Marguglio, Nextiny) and our chapter provided a state webinar speaker (Elise Ramer, Image Awards).

The vast experience of our board members broadened the chapter’s leadership base. Our board
members range from less than five years of professional experience to more than 30 years in the
field. This span, I believe, is indicative of chapter’s membership and demonstrates the association is
for professionals at all career levels. The chapter is also represented on the executive committee
(President, VP of Finance), and will be in the year to come (VP of Professional Development), as
well as fielded an inaugural member of LeadershipFPRA, as well as provided a facilitator for that
program (Governance). These positions, along with chapter members winning state awards, from
last year’s Rising Leader and Dillin awards (and this year), demonstrate the depth of our “bench,”
which is inspiring and motivating for incoming members at the local level.

3. Recognition
Our chapter pushed hard to secure media coverage this year, not just of our events, but also to
develop the association’s relationships with regional media representatives to place FPRA as “top
of mind” for professional expertise. Of the 11 releases distributed so far this year, the chapter has
secured at least 26 earned media placements. We also invited media representatives to our events
at no cost this year. The increased media coverage contributed to guest attendance (and future
membership growth). An average of 40 guests attended each month, and in all (through May), 313
total guests took part in CWC-FPRA programming. The Chapter also continued its golden 50th
anniversary celebration and received a certificate of recognition from the Sarasota County
Commission for its professional development.

Why be considered for Chapter of the Year?

The Central West Coast Chapter should be recognized as Chapter of the Year for its
consistent, holistic approach to the past year and its service to our members. By being focused
on leaving the chapter prepared for the years to come, CWC-FPRA is on strong financial
footing and empowered to make dynamic change.

Our board has lead with passion for the association, which has generated energy and actions
by our members, which is evident in the proof on the pages of this report. I am confident this
year has helped build the chapter to a point where even greater things will come by those who
will lead it in the future.

These successes have only possible thanks to the strengths of the entire 16-member board.
This is the first time in several years this chapter has operated with a fully-staffed board. With
dedicated people in all roles who adeptly handled day-to-day or month-to-month activities, this
allowed for attention to be committed to expanding membership, trying new activities and
programming and reaching out to new groups.

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ACCREDITATION

Our chapter set a goal of two professionals
earning either APR or CPRC honorariums this
year and attracting potential candidates through
socials, study groups and promotion of the value
of accreditation, including use of the national
campaign tools, “It takes a PRo.”

While the results of the year won’t include
recognition at the annual conference for our
chapter, the year ahead bodes well for continued
growth in our APRs and CPRCs with a large
“crop” of candidates ready to be “harvested.”

By the mid-year point our chapter had identified
eight potential candidates who self-identified as interested in pursuing accreditation. Efforts
included a social media video, a coffee “social” that attracted 10 guests, including one guest who
hadn’t ever attended any chapter event, and some small, offshoot study groups.

The chapter’s nomination for the Joe Curley Rising Leader has declared their pursuit of earning
an APR, and a chapter board member profiled in the Business Observer’s “40 under 40” used
that opportunity to share her desire to add the letters APR behind her name in her profile.

#myFPRA Moment

‘One of the accomplishments
she’s most proud of is working
toward an accreditation in public
relations. “There’s nothing like
those three letters after your
name to show you know what
you’re talking about.”’
- Elise Ramer, MBA

EXCERPT from Business Observer’s “40 Under 40”
professional profiles, Fall 2016

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LEADERSHIP DEVELOPMENT

The CWC-FPRA chapter fielded a full board of 17 members this year. The officers and directors
come from varied field and with a wide range of professional experience. This group represented our
chapter’s makeup, and while several were familiar with one another, many were not. The greater
goal of leadership development this year was to bring together board members to work with others
whom they may not have been familiar with and grow those relationships to benefit the chapter.

On the tactical level, the year began with an
evening board retreat. Written roles and
responsibilities were provided for all board
members. Throughout the year the president
hosted lunches, coffees and phone calls with
all board members. These meetings were to
offer historical perspective on duties, but also
to empower board members to try new things
to engage members. One key to engagement
is to encourage our board to ask members to
help with programming and activities, priming
the pump for chapter leaders to come.

An evening chapter board retreat kicked off the year.

A mid-year retreat “check up” was held in February to revisit our chapter goals and adjust for the
second half of the year. Quarterly chapter management reports are crafted with input from board
members and entire state board packets are shared with the board. We also welcomed a guest at
the May executive committee. Past leaders were engaged through our past president’s council to
identify chapter nominees for state awards and chapter awards (to come in July).

Key to long-term success has been
the ongoing communication
between the immediate past
president, president and president-
elect. Consistent inclusion of
upcoming leaders in decision
making processes and of day-to-
day operations allows for
consistency year-to-year. Open,
transparent communications should
allow the board for each coming
year to be poised for building future
success without having to reinvent
wheels.

Ongoing, open conversation between all
board members were key to success.

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LEADERSHIP DEVELOPMENT

WHERE TO FIND US:

A number of our board members are recognized leaders throughout the
community and are involved in other service and leadership groups.

 Biz941 Magazine (correspondent)
 Boys & Girls Club (volunteer)
 Community Foundation of Sarasota County (guest speakers)
 Florida All Media Roundtable (guest speaker)
 Every Child, Inc. (board member)
 Girl’s on the Run (volunteer)
 Goodwill Manasota (brand ambassadors)
 Gulf Coast Leadership (participant)
 Herald-Tribune & Style Magazine (correspondents)
 Leadership Sarasota County (advisor)
 Junior League of Sarasota (board members)
 PACE Center for Girls (volunteers)
 Planet Philanthropy (guest speaker)
 Rotary Club of Sarasota (speaker)
 Sarasota Chamber of Commerce (guest speaker)
 Scene Magazine (columnist)
 Suncoast View - ABC7 (guest hosts)

#myFPRA Moment
Being on the board of FPRA has benefited
me both personally and professionally. I am
grateful for the friendships that I have made
and the support that I receive. As a
solopreneur running a boutique PR agency
from home, it can get lonely. It’s nice to have
a group that will help vet ideas, provide
insights, advice, wisdom, and amusement
when needed. - Kim Livengood

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MEMBERSHIP

Our chapter set bold, audacious membership goals.
Following a year with very high retention of 87%, we
bumped that goal to 90%. While we have not reached that
goal, we are about equal to our retention of the last year,
which demonstrates consistency and that our members find
value in continuing their membership.

Proudly, our chapter has welcomed 18 new members
through June 1 this year, including one student member - a
goal for the year and something rare for our chapter. This is
ahead of our chapter goal of 15 new members, and we
continue to actively pursue other potential new members.

CWC-FPRA welcomed its first student
member in a number of years.
The chapter has exceeded its goal of 15
members, welcoming 19 so far this year.

RECRUITMENT

Recruitment relied on tried and true methods, from personal invitations to scouring business
media to reach out to professionals assuming new roles in the communications fields. Ultimately,
though, referrals from the community has resulted in the bulk of new members.

Additional promotion of membership in FPRA arrived through member presentations or appearances
at other groups in the community, such as a women’s leadership network. There were three specific
instances that directly positioned FPRA as the association of choice related to PR expertise:

 Association of Fundraising Professionals (February): CWC-FPRA identified during
programming as the resource for communications among a group of 70+ fundraisers

 Community Foundation of Sarasota County’ Media Breakfast (March): Board members led
opening keynote on PR101, spoke about the association to 65+ guests and were identified as

mentors to stimulate conversation between non-
profit staff/volunteers and reporters. (See
“Community Service” for full details)

 Sarasota Area Chamber of Commerce (May):
Board member presented PR101 to chamber
members

CWC-FPRA board members were identified as mentors at a
community event for non-profit organizations about the
basis of public relations.

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MEMBERSHIP

RETENTION

Aside from strong programming, other retention efforts included:

 Hosting multiple events in Manatee County (a 45 to 60-
minute drive for many regular attendees) to involve
members, including a social event for the Executive
Committee in September.

 Hosting multiple informal coffees for our seasoned
professionals with 10+ years of experience in PR to discuss
trends.

 The ongoing use of a “secret” members-only Facebook
group for our members to solicit advice and share industry
news and make referrals allowed members to get to know
each other digitally.

 Scheduled networking activities into the monthly Continued engagement of seasoned
meetings to get people outside of their boxes and meet new members keeps our chapter strong.
people. We knew from our member survey at the start of the
year that members wanted formalized networking and this
has been well-received.

 The addition of monthly (donated) raffle items at professional development events also added
value to our members and guests.

 Engagement - buddy list to reach out to new members. Inviting members to assist with
events.

#myFPRA Moment
It may only be my second year of
membership with the Central West Coast
chapter of FPRA, but I have gained a
wealth of knowledge already in such a
short amount of time.
- Alyssa Holcomb

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MEMBER COMMUNICATIONS

CWC FPRA is committed to keeping lines of communication open between chapter leadership and
members, and that members are well-informed. We do this through several platforms - our website,
e-communications, and social media - each handled by a different director.

Our most critical communications effort
this year was the redesign of our website,
to make it more modern, attractive, and
user-friendly. We rebuilt our site from
scratch with a fresh clean design, that was
mobile-responsive. We chose to showcase
the most popular categories on our
homepage: events, recent job postings,
and social media feeds. We did this to
encourage viewers to explore our chapter
and website further. An area we hope to
improve next year is our ability to process
online payments. We have been using
PayPal but would like to setup online
payment processing in the near future.

Our chapter has an e-newsletter list of

approximately 280 subscribers - these

An updated www.CWCFPRA.com launched in January 2017. The site is include current and past members as well

mobile ready and features chapter events and expertise. as prospects (those who have attended

programs, signed up for the newsletter on

our website, or otherwise expressed an interest in what we do). Between August 2016 and May

2017, we sent monthly newsletters that included a message from our president, information about

upcoming programs, requests for volunteers in various areas, promotions for the statewide

conference, #myFPRA stories, and more. Sidebar items include an ethics statement, a link to the

Job Bank, a promo for the FPRA's Snapshot page, a listing of media hits from members, and links

to our social media pages. We have also - when low attendance was a concern - sent three special

one-message event reminder newsletters, encouraging registration for upcoming programs. Open

rates for these messages ranged from 34-40%.

To make communications more personal, each
board members has a smaller list of 6-8"buddies,"
to whom we send more pressing chapter news
(such as deadlines for scholarships and upcoming
certification opportunities) and encourage
attendance for upcoming programs.

The chapter maintains a public Facebook page for
members, prospects and all who have an interest
in PR. Over the past year (August 1 - May 15,
2017), the number of page likes has grown nine
percent from 380 to 414. Content that is shared
on this page includes pre-event promotions and
post-event photos from monthly chapter events,

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MEMBER COMMUNICATIONS

special educational opportunities such as webinars or member
coffees, occasional job postings to encourage people to go to our Job
Bank on our website, accreditation news and/or encouragement, links
to media stories earned by the chapter, thank-you messages for
event sponsors, and stories about the PR industry. We also endeavor
to support statewide activities, such as the annual conference and
requests for blogs.

There is also a secret group page for members only. We share
questions about and offer answers regarding challenges we may be
facing, inside news about the local media, some of our more exciting
media successes, frustrations and areas of concern, and more. This
page is more conversational and our expectation is that "what is said
on our secret group page stays on our secret group page."

Lastly, traditional communications like postcards have been used to
promote events, and handwritten cards are sent frequently to
members achieving success or personal accomplishments, whether
or not related to FPRA activities.

A “secret” group for members
connects the chapter digitally.

#myFPRA Moment
I’ve enjoyed sharing ideas, questions, frustrations and
possibilities on our private Facebook page, via email and
during our meetings. My
participation has expanded my
appreciation of the power of
strategic communication to achieve
business goals. What I’ve learned
has been empowering; the direction
the organization is taking is exciting.

- Su Byron

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EXTERNAL COMMUNICATIONS

MEDIA RELATIONS

Our chapter pushed hard to secure media coverage this year. Our director of media relations sent
out releases for each monthly professional development event, to
announce our new board of directors and our Image Award winners,
and to publicize the Image Awards, to encourage all PR practitioners -
not just CWC FPRA members - to enter. So far, we have distributed
11 releases and secured at least 26 earned media placements.

Because PR is about relationship building with the media, not just
about sharing news, we made an effort to invite area journalists to
regular monthly events as our guests at no cost. Over the course
of the year, we had a handful of prominent area journalist attend our
holiday mixer and several monthly programs, providing our members
with direct access to journalists they may need to build relationships
with. Notably, the chapter (finally) received a Facebook page “like”
and is now followed by the largest daily newspaper in the area.

The chapter expanded connections
with area media representatives.

BUSINESS & CIVIC LEADERS

We also reached out to the heads of various advertis-
ing agencies/marketing firms in an effort to
impress upon them the value of membership in our
organization.

Because we are fortunate to have the
communications professional from one of our
Community Foundations as our director of the
newsletter, we had the ability to send several emails
to their list of more than 3,000 nonprofit professionals
in the Sarasota-Manatee area. These messages
helped to promote our annual "Meet the Media" and
"Nonprofit Media Training" events; open rates were
between 33-35%.

PERSONAL NETWORKS

We also ask our board members to use their personal profiles to share on social media news of
upcoming programs and events, links to earned media, and links to our website, to exert peer
influence and raise awareness of our organization.

Our board members also spoke to various groups (see “Leadership Development”) as experts in the
field, further promoting our profession and association.

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EXTERNAL COMMUNICATIONS

GOVERNMENT RELATIONS

The Chapter continued its golden 50th
anniversary celebration in 2016. CWC-FPRA
received a certificate of recognition from the
Sarasota County Commission for its
professional development and contribution to
professional career development in our region.

RELATED PROFESSIONAL
GROUPS

One idea we have discussed and that we are Chapter leaders and the state association executive director ac-
committed to following through on next year is cepted a certificate of recognition for the chapter’s 50th anniver-
a membership promotion with the local sary this past fall.
Association of Fundraising Professionals
chapter. This is a strong group - with a much
larger membership than our chapter. We feel
the relationship would be mutually beneficial
because many local practitioners are in
positions that straddle the line between
fundraising and marketing.

#myFPRA Moment
Membership in FPRA has many benefits! It’s a great way to
meet smart, dedicated people who
share your professional passion. It’s a
way to learn about other businesses
and organizations, which comes in very
handy if you’re seeking new
opportunities. And it’s certainly a great
way to stay up-to-date on trends and
best practices for the industry.

- Sharon Kunkel

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PROFESSIONAL DEVELOPMENT

Our chapter hosted two half-day events (Media Breakfast and Spring Seminar), one holiday mixer, a
local Image Awards program and eight regular monthly professional development luncheons this
year. The speakers included four CEOs, two state executive committee members who represent
multi-billion dollar companies, one university public relations professor, and nine members of the
media, among others. Image Awards brought in 16 entries, with 13 entries receiving awards.

With an average of 40 attendees (through 9 events), our professional development have attracted a
variety of members and guests, all while changing locations each month. The subjects covered by
our presenters has been varied; All but two of the 10 KSAs from the APR test were addressed by
our speakers.

We hosted informal coffee networking events for seasoned professionals with 10+ years of
experience. A late-spring social is planned in advance of conference and to encourage younger
professionals to become involved in chapter leadership.

Topic August September October
Media Breakfast
Chapter Awards & Rockin’ the Radio In-
Board Installation dustry

Speaker Terri Behling, APR, Christina Crane, Variety of 8 Media
# Attendees CPRC 107.9FM Reps

31 33 65 - SOLD OUT!

Topic November December January
Speaker Holiday Mixer
# Attendees You Went Viral! Now Building and
What Do You Do? N/A Sustaining a Thought
Topic Leadership Platform
Ofc. Ben Tobias, 12 Joseph Grano, Next-
Speaker Gainesville Police Mark
# Attendees Dept.
25 52

February March April
Upping Your Local Image Awards &
Lightning Strikes Presentation Game Guest Speaker
Twice: Harnessing A
Global Communication Devon Chestnut, APR, Duree Ross
Opportunity CPRC
40 45
Alyson Lundell, APR,
CPRC

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PROFESSIONAL DEVELOPMENT

May June July
SEO Meets PR
Topic The Emotion of Summer School with
Speaker Gabriel Marguglio, PRomotion from Crea- Spiro
Nextiny Marketing tivity to Crisis
# Attendees Dr. Spiro Kiousis,
Variety - 5 speakers Dean/Prof. at UF

31 TBD - goal 45, or more TBD - goal 33, or more

#myFPRA Moment
Rejoining the organization at the member level
grants me access into insights, professional
trends and developments I might otherwise miss
being a one-person marketing department for an
investment company.
- Sheryl Vieira

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FINANCIAL MANAGEMENT

Our chapter’s financial success this year was a major focus so that we could reinvest in our
members and overall operations to ensure the chapter is viable and influential in our market.
This year chapter funds have grown by 65%, from $11,247.29 in August 2016 to $18,629.97
(through April 2017). The chapter is ahead of budget income for that same time by 11%; we are
below expenses by 11% as well for a net position of being ahead on net income by nearly $3,000,
or 50% ahead of expectations.
Keys to increasing earned revenue were general control of expenses, a focus on event attendance,
hosting events at no-cost locations, and generating additional revenue sources through
sponsorships and a silent auction. At the same time, we invested in a new website, cautiously took
on expenses for event promotions (social media and postcard mailings), and we will be sending
eight members to conference with full or partial scholarships (includes chapter president and
president-elect), as well as supporting the FPRE and sponsoring a breakout at conference.
A significant accomplishment in the chapter’s financial management is exceeding our sponsorship
goals. To date we have confirmed nine sponsor (goal was five) for a total of $2,050 (goal was $750).
Sponsors were solicited through personal referrals. By having details of monthly programming well
in advance, as well as details about the industries represented by our membership base, we were
able to appeal to sponsors who had not previously committed funds to CWC-FPRA. The annual
sponsorship of a printer also offset costs for program printing and banners used for photography at
events.
Other items of note include a silent auction that brought in more than $500, and the purchase of 30+
media directories by a local community foundation generated another $775 of unplanned income.

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FINANCIAL MANAGEMENT

THE FUTURE

Along with the investments made this year, the chapter is well positioned for additional
improvements for the year to come. Our board will make recommendations to the incoming board
leadership for opportunities giving back to the chapter. Some suggestions have been to allocate
savings for future speakers that require fees, membership scholarships, continuing to invite media to
events at our cost, reimbursements for APR and CPRC recipients and an improved online
registration and banking tools.

Thorough review of the chapter budget by our VP of Finance uncovered some inconsistencies in the
budget process, which will be adjusted for the year to come. These changes mostly apply to
projections for revenue and membership based on timing of disbursements.

CWC-FPRA BY THE NUMBERS

Financial Management Membership

 65% increase in funds  19 New Members
 50% ahead of budgeted expectations  85% Retention Rate (approx.)

Professional Development Communications & Recognition

 2 half-day Events  11 News Releases with
 1 Holiday Mixer 26 Earned Placements (so far)
 16 Local Image Award Entries & 13 Awards
 8 Monthly PD Luncheons  30 - 35% Read Rates for chapter Emails
 2 Senior Professionals Socials  1 County Proclamation
 Speakers:

 4 CEOs
 2 State Executive Committee

Members
 1 University Professor
 9 Members of the Media

#myFPRA Moment
FPRA has been the most valuable group I have
become involved with throughout my career.
Relationships are so important, and this group
has allowed me to connect with an amazing
group of professionals. who have truly become
more like family.
- Carol Schoff

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COMMUNITY SERVICE

CWC-FPRA committed to community service in ways that played to our professional strengths and
the association’s mission of enhancing and promoting the profession. The service was given by
ways of mentorship, financial donations and general advocacy for ethical public relations in our
region.

Media relationships
Our board worked diligently this year to open doors between
our members and journalists in the area. We hosted a sold out
media breakfast in the fall with editors and reporters offering
their advice to guests on improved media relations. We
expanded our open-door policy to journalists by extending
personal invitations to attend events at no costs without
expectations of event coverage; the goal was to connect event
guests and members with these editors and writers in a casual
setting.

Financial Contributions

Ofc. Ben Tobias of the Gainesville Police Department spoke to

our chapter about Basketball Cop Foundation, following his The Business Observer’s managing editor
extremely motivating presentation given at the close of the 2016 and reporter were among the journalists
state conference. He traveled the state at no cost and was very who attended this year’s luncheons.
engaging and informative. Our chapter decided to ask our mem-

bers to contribute $80 to fund a hoop set and five basketballs for

that foundation. In turn, the chapter matched the funds raised by members

and was able to contribute $160 to that cause. While we had hoped to

designate the hoops to be installed in our chapter’s service area, local

government requirements were time intensive and the chapter left it up to

the Foundation to put the hoops to service in communities they knew

would be best served.

LeadershipFPRA
Our chapter proudly took part in the inaugural class of LeadershipFPRA.
One senior chapter member facilitated the session on Government in
Tallahassee, and Suzanne Dameron, APR, CPRC was an enrollee and
will graduate this August at state conference. Dameron shared her
experience in the program and encouraged enrollment through both a
written testimony, as well as a spoken account at our May professional
development event as the application process for the second class was
underway.

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COMMUNITY SERVICE

Mentoring
In March 2017, the Community Foundation of Sarasota County offered a half-day PR 101 workshop
for the non-profit organizations it supports. Some 60+ guests were scheduled to attend the event,
along with 8 - 10 media representatives. CWC-FPRA board members were asked to support the
event by serving as mentors to the non-profit guests, guiding their interactions with the media
representatives. Additionally, our Director of Image (and past chapter president) provided the
opening keynote presentation on the basics of media relations. CWC-FPRA was also invited to
speak about the association at the start of the event, positioning the chapter as the experts in our
area for public relations.

CWC-FPRA board members guided a PR101 seminar for the non-profit community, which was attended by 60+ organizations.

#myFPRA Moment

I’ll humbly state that the entire year leading this chapter
has been an act of service, and as it is in most cases of
giving, you get back so much more than you put out. I’m
thankful for the opportunity to lead this talented board and

follow in the footsteps of so many
professionals whom I’ve looked up to over
the years. I’ve learned so much about who I
am as a leader, how to manage conflict,
finances and put forth new ideas, all while
relying on board members and past
presidents who are incredibly talented. I’ve
also had fun throughout the entire process.
Thank you, FPRA. – Mischa Kirby, APR

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