SUSTAINABILITY REPORT

50 — SUSTAINABILITY REPORT 2018 EDITION
MEZZACORONA GROUP

Social Channels performance
2015-2017

FACEBOOK 48,416

693,900 +102FOLLOWERS %
23,983
+75FOLLOWERS%
397,039
9,070

+369FOLLOWERS%
1,934

751,386 +78% 52% 2024/35 years old %
6035/54 years old %
48% 2054/65 years old %

TOTAL FOLLOWERS

in famous mainstream magazines such Rotari Italia and United States
as, among others, Usa Today, Huffington (@RotariSpumante and @RotariUSA), Feudo
Post, Esquire Magazine. Arancio (@feudoarancioIT) and Stemmari (@
Regarding the presence on social StemmariWine);
networks, which was also launched in
2012, Gruppo Mezzacorona decided • six Instagram profiles
to develop it according to two main Mezzacorona Italia and United States
strategies: the brands and the markets. (@mezzacoronait, @mezzacoronawine),
As of July 2017, the following 21 channels Rotari Italia and United States
are active: (@rotarispumante, @rotariusa),
Feudo Arancio (@feudoarancio) and
• seven Facebook pages Stemmari (@stemmariwine);
Mezzacorona Italia, Germany,
United States (@MezzacoronaIT, • one Pinterest account
@MezzacoronaDE, (@Mezzacorona), Mezzacorona United States;
Rotari Italia and United States
(@RotariSpumante and @RotariUSA), • one YouTube account
Feudo Arancio (@FeudoArancio) and Mezzacorona Italia.
Stemmari (@StemmariWine);
This great effort has been well
• six Twitter accounts compensated for by the public. Summing
Mezzacorona Italia and United States up all the social channels, the overall
(@MezzacoronaIT and @MezzacoronaWine), total is over 750 thousand followers.

3. THE STORYTELLING 51

Recognition

The excellence of the products made by Other recognitions for Rotari come from
Gruppo Mezzacorona is confirmed by the most important competitions in
the many commendations and awards the world, such as The Champagne &
obtained nationally and internationally: Sparkling Wine World Championship,
they add up to 260 awards over the last Mundus Vini, Wine Enthusiast,
two years. The most important awards Sommelier Wine Award.
are for the Rotari quality products: the
China Wine & Spirit Award gold medals Tom Stevenson, considered to be one of
and the Three Glasses by Gambero the most qualified Champagne experts,
Rosso awarded to Rotari Flavio awarded Gruppo Mezzacorona 5 Gold
Trentodoc Metodo Classico. medals for Rotari in the Champagne &
Sparkling Wine World Championship.
Mezzacorona wines have won the
Berliner Wine Trophy, the Mundus Mezzacorona reinforces its position on
Vini prize, the Concours Mondial de the haute cuisine scene by participating
Bruxelles award, the Ultimate Wine in the ‘Identità Golose’ exhibition in
Challenge prize, and the Decanter - Milan which is a must do for all Italian
World Wine Award. starred chefs, privileged spokesmen as
concerns the suggestions for pairing
In Italy, the most important recognition wine and food, a growing sector in the
comes from the Merano Wine Festival, Group’s range of action.
a competition which invites, according
to strict selection criteria, only the best High visibility has been confirmed for the
thirty wine producers in Italy. In this Group in the Vinitaly event, a priceless
contest, Rotari won the gold medal. occasion for presenting the year’s new
products and for testing the “quality

52 — SUSTAINABILITY REPORT 2018 EDITION
MEZZACORONA GROUP

pillars” of the production; in particular, The marketing activity of Fiera di Verona
the star of 2017 was Rotari 40, a Reserve through Vinitaly International, a world
Edition of Rotari Trentodoc, processed tour at the service of Italian wine, is also
according to the Ancient Recipe of the very important.
Winery, in limited edition with a refined
golden appearance.

The diffusion of the Mezzacorona
production in the world occurs mainly
through the World tours organised
by Gambero Rosso Tre Bicchieri in
Asia (Seoul, Hong Kong, Tokyo) and in
America (New York, Chicago). Only the
best wines are awarded with the three
red glasses of Gambero Rosso, which
makes them eligible to participate in the
World Tour.

Gambero Rosso, the enological
magazine and guide boasting thirty
years of experience in the wine and food
sector, organises promotional tours all
over the world with the noble aim of
spreading knowledge about the top
Italian producers of wine and food.

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Sede legale:
Via del Teroldego 1/E
38016 Mezzocorona (TN)
Tel. +39 0461 616399
Fax +39 0461 605695
info@mezzacorona.it
www.gruppomezzacorona.it