Gruppo Mezzacorona

Company
Profile

Trentino

Adige River

BOLZANO

MEZZACCAONROTINNAA

TRENTO

Lake Garda

01 Trentino

Mezzacorona
Group

FOUNDED IN 1904 BY A GROUP OF 11 VINTNERS,
MEZZACORONA HAS ALWAYS PRODUCED WINE BY
WORKING WITH INDIVIDUALS WHO ARE DEVOTED TO
VITICULTURE, DEEPLY ATTACHED TO THEIR LAND, AND
UNITED IN THEIR COMMON PURPOSE OF ENHANCING
THE PRODUCTS OF THEIR DILIGENT LABOR.

02 Mezzacorona Group

Mezzacorona
Mission &Vision

Since 1904, generations A passionate and skillful
of families have devoted team of oenologists and
themselves to the agronomists works day
cultivation of grapes, by day in close contact
preserving the integrity with our vine growers
of our territory with a following the entire
sustainable approach. product life cycle, in
the vineyards, during
harvesting time and up
to the bottling phase.

The origins 0
& milestones

LEGA DEI CONTADINI
DI MEZZOCORONA

The second cooperative is founded that defends the
small-size producers: the Farmers’ Association.

THE CANTINA SOCIALE
COOPERATIVA DI MEZZOCORONA

The two main wine-growing and wine-making
cooperatives of Mezzocorona, Cantina Sociale and Lega

dei Contadini, unite to create a new entity.

03 Mezzacorona Group

THE BIRTH
OF OUR COMPANY

Eleven founding members establish the first
winemaking cooperative of Mezzocorona
(Cantina Sociale di Mezzocorona).

CANTINA PRODUTTORI
DI MEZZOCORONA

The third cooperative - the winemakers’ cooperative - is
founded with purposes similar to those of the previous two.

0

The origins
& milestones

THE BIRTH OF ROTARI

In the area of the former winemaking cooperative the first corporate
spumante winery is founded with the launching of the production of

the “Rotari” Metodo Classico that valorises some interesting
cultivars, first and foremost the Chardonnay.

04 Mezzacorona Group

TEROLDEGO ROTALIANO DOC

After a decade of debate over the law in defence of classic wines,
Teroldego Rotaliano finally receives concrete recognition, with the
awarding of the Controlled Designation of Origin to a wine that
would become the symbol of Cantina Sociale di Mezzocorona.
That same year the first bottle of Teroldego Rotaliano Doc - the
absolute first in Trentino – is launched on the market.

USA MARKET

In the USA, the Prestige Wine Imports corporation is purchased
with the aim of expanding into the strongly growing American
market.

The origins
& milestones

THE BIRTH OF
MEZZACORONA WINERY

The 137 members of Cooperativa Produttori merge with the
630 members of Cantina Sociale. This is the last merger

between local cooperatives. The aim is to operate within the
wine industry with greater homogeneity, and thereby develop
an organisation based on quality, returning the benefits back

onto the local community and meeting the demands of a
strongly competitive global market. Thus the birth of
‘Mezzacorona Winery’ in its current location.

3

PARTNERSHIP WITH
LOCAL COOPERATIVES

An alliance is made with two significant wineries, Cantina di
Salorno (1994) and Cantina Sociale di Ala (1995) that also

become, as such, members of Cantine Mezzacorona, while
maintaining their full administrative autonomy.

05 Mezzacorona Group

THE “CITTADELLA DEL VINO” PROJECT

The communion of agricultural produce quality, local community
and terroir is a fundamental aspect in which Cantine Mezzacorona
have always believed, cultivating and advocating the awareness of
its existence. This vision turns into a large town-planning
reorganization project on the ‘ex-Samatec’ area, once a highly
problematic industrial district that is completely redesigned to
become the ‘Cittadella del Vino’ (Wine Citadel).

The origins
& milestones

NOSIO SPA

The Members of Cantine Mezzacorona deliberate the creation
of NosioSpA as marketing and financial division of the Group,
with the lien of keeping the majority of the stock capital firmly in

the hands of the Cooperative.

000

THE SICILY PROJECT

Considering the strong demand of international markets for
wines coming from hot-dry climates, Gruppo Mezzacorona
launches the Sicily project, also with a view to fully exploiting

the company’s wine product sales and marketing
structure by expanding production.

06 Mezzacorona Group

ROTARI WINERY

This is the first completed lot of the Wine Citadel, an enchanting
structure for the production of the Rotari spumante, open to wine
tourism and to events.

THE VINIFICATION CELLARS

In the Cittadella del Vino (Wine Citadel) a vinification cellar is built
which, together with the Arco cellar, becomes the hub for
collection, transformation and refining of the wine.

00

The origins
& milestones

00

APPLE LOCAL PRODUCTIONS

The Group acquires the apple production in the village of
Mezzocorona and further expands it with a state of the art
facility with the objective of securing the social and economic

stability of the local areas.

00

07 Mezzacorona Group

CENTENARY OF THE FOUNDATION:
INAUGURATION OF PALAROTARI

The “Palarotari” – a large multifunctional auditori
um designed to host events and conferences –
is inaugurated during the celebration for the centenary
of the foundation.

00 00

COMPLETION OF THE WINE CITADEL

The launching of an innovative and efficient bottling structure that
outputs 15 thousand bottles per hour, and the addition of an
adjoining wine processing cellar mark the completion of the
works in the Wine Citadel area.

The origins
& milestones

NEW HISTORICAL MUSEUM TOUR:
“THE ROOTS OF OUR FUTURE”

A new tour is inaugurated in the Wine Citadel that,
by tracing the historical steps of the tradition and culture of
wine in the Piana Rotaliana and especially in Mezzocorona,

takes visitors to see the original oak barrel cellar.

0

08 Mezzacorona Group

0

CERTIFICATION OF SUSTAINABLE
QUALITY OF WINE: SQNPI

Gruppo Mezzacorona receive the SQNPI
– Italian Integrated Farming Quality SystemI – certificate,
a ministerial certification guaranteeing the sustainable
production chain of wines from the land to the bottle.

The territory
of Trentino

OUR TERROIR BOASTS EXTREMELY VARIED TERRAIN
AND DIFFERENT CLIMACTIC AREAS:
SUB MEDITERRANEAN (BY THE LAKES IN VALLE DEI LAGHI,
VALLE DEL SARCA), CONTINENTAL (ALONG THE ADIGE
RIVER VALLEYS, VALLAGARINA, VALDADIGE,
PIANA ROTALIANA), ALPINE (HILLSIDE IN VAL DI CEMBRA).

09 Trentino

This diversity makes Teroldego is grown in
Trentino an ideal the Rotaliana Plain,
habitat for growing Muller Thurgau is
several different grown in the Valle di
varieties as it is able Cembra,
to bring out the Pinot and
best of each of their Chardonnay along
individual organic the Valle dell’Adige,
characteristics. Merlot and Cabernet
Mezzacorona in the Valle dei Laghi
carefully selects and by Lake Garda.
areas for growing
each single variety
according to which
terroir best enhances
the characteristics of
each grape:

The pergola trentina
– historical cultivation
system.

Since 1904, generations A passionate and skillful the vineyards, during
of families have devoted team of oenologists and harvesting time and up
themselves to the agronomists works day to the bottling phase.
cultivation of grapes, by day in close contact
preserving the integrity with our vine growers
of our territory with a following the entire
sustainable approach. product life cycle, in

10 Trentino

The winery

OUR STATE-OF-THE-ART WINERY HAS BEEN BUILT IN CLOSE
HARMONY WITH ITS SURROUNDING ENVIRONMENT.
THE UNDULATING ROOF DESIGN IS REMINISCENT OF THE
UNDULATING TERRACES WHERE OUR VINES GROW UP
TRENTINO PERGOLAS. NOW KNOWN AS
“CITTADELLA DEL VINO”(CITADEL OF WINE) THIS
WAS ORIGINALLY A PROJECT OF ENVIRONMENTAL
REQUALIFICATION AND THE RECLAIMING OF THIS LAND
HAS GREATLY ENHANCED THE VALUE OF AN IMPORTANT
AREA OF THE ROTALIANA PLAIN.

11 The winery

A work of contemporary An expert and
architecture in scrupulous team of
amongst vineyards enologists follows
where the most the whole production
modern technology process using the very
meets environmental best technology and
sustainability. equipment (stainless
The winery gathers and steel containers, barrels,
sees the vinification of barriques and top
wine grapes produced quality labs) in order to
by over 1,600 wine guarantee top quality
grower members. win.

Certified
sustainable quality,
from the vineyards
to the wine

NATIONAL QUAL
INTEGRATED P

12 Certified sustainable quality, from the vineyards to the wine

LITY SYSTEM OF
PRODUCTION

30 years of commitment
to sustainability

Publication of a training/information volume
about insects and their “natural” control,
handed out to all members.

Introduction of the sexual confusion practice against
the European grapevine moth (Lobesia botrana) on 13.7
hectares in the Sottodossi area, in the inhabited area of

Mezzocorona. The project involves 55 wine
wine-growing members of Mezzacorona, the local ESAT
technician and the “Istituto Agrario di S. Michele all’Adige”.

13 Certified sustainable quality, from the vineyards to the wine

3

Re-introduction of copper in place of the synthetic anti-downy
mildew products, with the double benefit of saving useful
mites and of eliminating the use of anti-mite insecticides.

0

The Comitato Vitivinicolo Trentino (today known as Consorzio
dei Vini del Trentino), supported by the Autonomous Province
of Trento, institutes the Self-discipline Protocol for wine-growing,
which becomes an instrument with rules and directions for
“integrated” viticulture.

30 years of commitment
to sustainability

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Mezzacorona members.

00

00Self-discipline Protocol: adoption of criteria for

the selection of the phyto-pharmaceuticals to be

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safeguarding the health of the wine-growers
carrying out intense manual labour.

14 Certified sustainable quality, from the vineyards to the wine

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In 2003 the mating disruption method is applied to
9,700 hectares in Trentino.

30 years of commitment
to sustainability

0

Through ‘Consorzio dei Vini del Trentino’,
achievement for the first year of the “Sustainable

Quality” brand for the production of grapes in
compliance with the Italian National Quality System

for Integrated Farming (SQNPI).

15 Certified sustainable quality, from the vineyards to the wine

03

Sexual confusion: introduction of a triple diffuser
for three species of lepidoptera, the grapevine moth
(Lobesia botrana), the vine moth (Eupoecilia) and the
tortricid moth (Argyrotaenia ljungiana).

NATIONAL QUALITY SYSTEM OF
INTEGRATED PRODUCTION

0

Sexual confusion is further extended to fight mealybug
(Planococus ficus) which spreads due to climatic changes.
In the same year, through Consorzio dei Vini del Trentino,
our wines are awarded the “Sustainable Quality” brand in
compliance with the Italian National Quality System for
Integrated Farming (SQNPI).

Pinot Grigio

Mezzacorona
represents the pinnacle
of Pinot Grigio in Italy.
Mezzacorona Pinot
Grigio is the
original estate-grown
and estate- bottled
Italian Pinot Grigio.

16 Pinot Grigio

Leading producers
of the best Pinot Grigio
from italy

SOME FACTS AND FIGURES
OF PINOT GRIGIO PRODUCTION.

There are approximately Though Trentino-
17.500 ha (43,000 acres) Alto Adige is by
of Pinot Grigio grown far the smallest of
in Italy. these regions, it
The North-East distinguishes itself for
accounts for 82%, the extraordinary overall
corresponding to grape-to-quality ratio of
14.000 ha (35,000 acres). Pinot Grigio wine.
Trentino-Alto Adige has When it comes to Pinot
17% of the total, that is Grigio, Trentino offers
3.000 ha (7,300 acres). a broad assurance of
The sole Trentino’s area consistent quality across
accounts for 13%, i.e. multiple price points for
2.300 ha (5,800 acres). many reasons.

Pinot Grigio
Trentino Doc Mezzacorona:

TRENTINO = THE PERFECT PLACE.

Pinot Grigio is an Here, Mezzacorona owns
international varietal vineyards in the most
that has found its ideal gifted cultivation areas
environment to grow in which outshine in terms
Trentino, reaching peaks of terroir and micro-
of distinction. The alpine climates, producing
climate has forged its grapes with the perfect
character, making its equilibrium of aromas/
aromas and fragrances acidity/freshness.
strong and unique.

17 Pinot Grigio

All the reasons to choose it

DOLOMITIC CLIMATE,
ALPINE ENVIRONMENT.

The Alpine climate found the sea. In Trentino, this heat. Moderation of
in Trentino provides a temperature excursion day time temperatures
wide difference in the day results in a higher level of results in even ripening
and night temperatures. final acidity which imparts and full development
The average day time the freshness and lift to and preservation of the
temperatures in Trentino the wine. Pinot Grigio delicate aromas which
are cooler, as are the is a delicately flavored are emphasized by
nights, than in other grape and maturity is the pleasant acidity of
regions which are either something that can come Trentino Pinot Grigio.
plane and/or closer to quickly with too much

Pinot Grigio
Trentino Doc Mezzacorona:

PRESERVING THE GRAPES DURING
DEVELOPMENT.

The soils in Trentino and reserve its energy
are mostly that of for reproduction with the
decomposed rock with development of grapes
limestone, or Dolomiti. and sugar to nurture the
These poorer soils force seeds.
the vine to work harder
in the growing season

18 Pinot Grigio

All the reasons to choose it

THE ADIGE VALLEY BREEZES.

Mountain breezes and in the worst case can The low humidity level
spanning over the Adige result in molds or mildew. that we have along
River Valley – a river that This is especially true of the Adige River Valley
rises in Alto Adige and Pinot Grigio with its tight prevents this and
flows along all of Trentino clusters that can literally guarantees healthy and
– typically help to keep explode with too much vigorous grapes.
humidity down. Too much rain, and not enough
humidity compromises drainage, or wind to dry
a grape like Pinot Grigio them off.

Pinot Grigio
Trentino Doc Mezzacorona:

THE “PERGOLA” CULTIVATION SYSTEM.

The pergola is the as the leaf wall is like a level of health of the
traditional cultivation photovoltaic panel. It also bunches and the overall
system of Trentino which acts as a cover from direct quality of the grapes.
offers many advantages: light, to avoid burning in This cultivation system
its tilted and expanded the final ripening stages. involves only manual
leaf surface favors a Mezzacorona has adopted labor, especially during
good absorption of light this system and has harvesting operations.
for energy production improved it year after year
– sugars in this case, to achieve the highest

19 Pinot Grigio

All the reasons to choose it

HAND-HARVESTED.

Compared to other oxidation of flavors nor phyto-hygienic risks. By
neighboring areas, where loss of aromas. Also, the selecting bunch by bunch,
most of the grapes are hygiene of the grapes the Mezzacorona growers
mechanically harvested, is completely well- only send to the winery
Mezzacorona Pinot preserved. Manual harvest the healthy grapes and
Grigio is 100% hand is particularly important leave behind the bad
harvested. So, we have in “difficult” vintages, ones.
no crushed berries, when weather conditions
hence we experience no expose the vines to

Pinot Grigio
Trentino Doc Mezzacorona:

LATER HARVEST .

Pinot Grigio in Trentino development of flavor,
is harvested on average aromas and potential
between 10-12 days later alcohol in the form of
than in other areas. This sugar at harvest.
longer maturation allows
better physiological

MEZZACORONA HIGH QUALITY.

Standards Control the perfect balance between Mezzacorona controls
Yield. The Mezzacorona aromatic profile, acidity production yield of each
system requires the level and freshness. Each area targeting its high-
grapes to be evaluated growing area is unique, quality standard, within
based on very strict with diverse exposure to the overall parameters of
quality criteria. The main environmental variables Trentino DOC regulation.
indicator is the sugar and consequently
level at harvest which, different potentials.
when met, allows for a Based on this knowledge,

20 Pinot Grigio

All the reasons to choose it

PINOT GRIGIO TRENTINO DOC.

Mezzacorona is able to bottling after bottling,
guarantee that our Pinot batches by batches. We
Grigio Trentino DOC preserve the quality and
always shows constant authentic essence of
quality, year after year, Trentino in every bottle.
vintage after vintage,

The mission
in Sicily

IN THE YEAR 2000 GRUPPO MEZZACORONA
RECOGNIZED THE UNEXPLOITED
POTENTIAL OF SICILY AND INVESTED
IN REPLANTING AND REBUILDING TWO
ESTATES ALONG THE VENTILATED
SOUTHERN COAST OF THE ISLAND.

One estate – which Here we carefully
is Feudo Arancio’s select single varieties
headquarters - is in to grow in our pristine
Sambuca di Sicilia in the sunny vineyards. Native
Agrigento province and and international wine
accounts for around 600 grapes are cared for
acres of land; the other and controlled by our
property is in Acate in knowledgeable expert
the province of Ragusa agronomists of our
and accounts for approx. Group.
1500 acres of land.

SAMBUCA
DI SICILIA

ACATE

21 The mission in Sicily

The terroir in
our estates

The composition of soil In the Acate estate the
in the Sambuca estate is soil is mostly sand –
mainly clay –naturally fit indeed a perfect terroir
for red grapes varietals - for white grapes varietals
this resulting in vigorous - producing fruity and
fruits that produce aromatic wines.
structured wines with
good tannins and deep
colors.

22 The mission in Sicily

Winemaking
Style

Our expert and Speaking about white a breakthrough
passionate team of wines in particular, the in the production
agronomists and vast know-how and of fresh, aromatic
oenologists find the wine making philosophy and loweralcohol
ideal balance between brought to Sicily by white wines, which
the different soils in Gruppo Mezzacorona, distinguishes Feudo
the two estates and that has been producing Arancio production from
cultivation methods wines since 1904 in the the traditional Sicilian
for our wines to boast north east of Italy (the wine-making practice.
harmonious and home of Pinot Grigio
elegant tannins along and other white grape
with aromatic strength aromatic varietals),
and fruity character. can been considered

Our brand
portfolio