SS16 Trend Book

Main palette

7530C 7531C 7532C C Grey 8C 9226C
16-1407 TCX 17-1311 TCX
18-1015 TCX 17-0000 TCX 13-0905 TCX

Design accents

643C 533C 7533C 2318C 2310C
13-4111 TCX 17-1327 TCX 14-1112TCX
19-3920 TCX 19-0916 TCX

8005C 8004C 9080C
14-1012 TCX 13-1012 TCX 11-4300 TCX

Palette

The colours in this book are for visual purposes only. Please refer to the pantone swatches for accurate colour guidance.

Description

This trend is earthy, natural and relaxed with
accents of luxury. The mood is calm and unimposing with
natural leaf icons and domestic animals, creating a homely
ambience. Importance is placed on the beauty of natural
textures and structures.

Events

Valentines

Customer

All customer profiles

Proposed categories

All categories

Sits back with

Neutrals, brown sofas and light woods

Print

Leaves, hearts, herringbone, refined tribal circle

Font

Neou Thin

Scent

Fresh linen

Materials

Light unfinished woods,
textile wovens, bouclés, wools, and fur

Metallic

Accents of soft champagne gold

Trend Profile

C

C

Prints

The prints shown in this book have been designed by W’innovate who own the copyrights and must not be copied under any circumstances.

Champ agne glass

Images for Home

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Tree and le af icons

Metallic a ccents
Images for Kitchen & Housewares

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

onal toolsTraditi

Simple solutions

Prin ted kneeler

Images for Garden & Picnic

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Persona lise your pen

Woode n calculator

Images for Stationery

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Simple soft unisex prints

Plain w ooden toys

Images for Kids

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Wicker
Raw ma
terials

Images for Pets

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Handm ade soaps
packaging
Natural
Images for Health & Beauty

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.



Main palette

2043C 9482C 2295C 665C C Grey 6C
13-2804 TCX 13-5306 TCX 13-0522 TCX 14-3710 TCX 16-4402 TCX

Design accents

5185C 5125CC 2182CC 2219C 9043C
19-4121 TCX 16-4612 TCX 11-0104 TCX
19-2514 TCX 19-2410 TCX

9080C
11-4300 TCX

Palette

The colours in this book are for visual purposes only. Please refer to the pantone swatches for accurate colour guidance.

Description

A feminine Trend reminiscent of the 1950’s. Welcome Spring into
the home, with fresh meadow florals and butterflies in a palette
of soft pastels. The style sweeps across our interiors, gardens,
stationery and beauty regime’s with a homely and contemporary
appearance.

Events

Mother’s Day

Customer

All customer segments

Proposed categories

All categories except Pets

Sits back with

Neutrals, and white-washed timbers

Print

Meadow florals, checks, butterflies

Font

Lakesight

Scent

Lavender

Materials

Printed linens, seersucker, fine wool, long haired
mongolian. White and light woods, crackle glazes

Metallic

Chrome

Trend Profile

C

C

Prints

The prints shown in this book have been designed by W’innovate who own the copyrights and must not be copied under any circumstances.

Pastels

sMeadow lfower
Fine wool chec
ks

Images for Home

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Pastel h ousewares

detailPlayful

Images for Kitchen & Housewares

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Painted handles
Striped c ushions

Images for Garden & Picnic

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

hy tone/ floral typograp
Positive g packaging
Matchin
Images for Stationery

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

accessories ace shape
Quirky
Kawaii f

tric linesGeome

Images for Stationery

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Bows o n cushions

Images for Kids

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Hair bo ws

Images for Health & Beauty

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.



Main palette

201C 7622C 7580C 7533C 2316C
19-1863 TCX 18-1444 TCX 18-1450 TCX 19-0916 TCX 15-1215 TCX

Design accents

5777C 8960C 7407C 7402C 9224CC

15-0531 TCX 15-0927 TCX 14-1036 TCX 14-0935 TCX 11-0105 TCX

Palette

The colours in this book are for visual purposes only. Please refer to the pantone swatches for accurate colour guidance.

Description

Sahara is a red-spicy story, influenced by the dry climate and
colours of a desert and tribal culture. A rise in multicultural
living and celebration of cultural tradition is at the heart of
this trend.

Events

Easter, Valentine’s, Rio Olympics

Customer

All customer segments

Proposed categories

All categories except Kids, Toys & Pets

Sits back with

Cream walls, tan leather sofa, warm
palettes, red molly

Print

Tribal influence, chevrons, stripes, textured effect prints,
large flower head

Font

Europe Underground

Scent

Sandalwood, black tea

Materials

Coarse cotton, wicker, oak wood, dry-feel
fabrics

Metallic

Bronze/ Rose Copper

Trend Profile

C

C

Prints

The prints shown in this book have been designed by W’innovate who own the copyrights and must not be copied under any circumstances.

Sundial mirrors

Wicker shades

Simple tribal print

Images for Home

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Printed ed crockery
Patternstorage

Images for Kitchen & Housewares

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Copper de ic blanket
Picn
tails

Images for Garden & Picnic

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Warm m n finish
woode
etallics

Use sharpie
pens to
personalise
your mug

Images for Stationery

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Embroi dery

Images for Health & Beauty

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.



Main palette

5767C 7492C 2210C 2219C 7530C
17-0535 TCX 14-0434 TCX 19-4241 TCX 16-4612 TCX 16-1407 TCX

Design accents

7744C 584C 871C 7711C 7531C
17-1311 TCX
15-0543 TCX 13-0645 TCX 16-0836 TCX 17-4735 TCX

9080C
11-4300 TCX

Palette

The colours in this book are for visual purposes only. Please refer to the pantone swatches for accurate colour guidance.

Description

Oasis is inspired by tropical greenery, flowers and
colours and is softened and paired back to an easy-
living style. Festival cultures and travel are significant in
informing products and style in this story.

Events
Festivals/ glamping/multicultural dining

Customer

Young Beginnings, Value, Seekers, Family Home
Makers, Doing Nicely Nesters

Proposed categories

Home, Garden, Health and Beauty, Picnic,
Stationery

Sits back with

Soft teal and core green and naturals, lightly-tanned
wood

Print

Tropical inspired, stripes, florals, crosshatch, large
flower head, chevrons

Font

Roman SD

Scent

Tropical rain, freshly-cut pineapple

Materials

Brushed cotton, frosted glass,
woven structures

Metallic

Gold

Trend Profile

C

C

Prints

The prints shown in this book have been designed by W’innovate who own the copyrights and must not be copied under any circumstances.

nt cushionsGeo pri

Modern florals

Coarse knits

Images for Home

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Images for Garden & Picnic

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Gold de tails

Images for Stationery

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Ombre tattoos
Metallic
nail art

Images for Health & Beauty

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.



Main palette

Black 3C 428C 9080C Bright White

19-4008 TCX 14-4203 TCX 11-4300 TCX 11-0601 TCX

Design accents

199C 653C 7744C 7711C 2039C
17-4735 TCX 18-2436TCX
18-1660 TCX 19-4037 TCX 15-0543 TCX

116C 877C

13-0758 TCX 14-5002 TCX

Palette

The colours in this book are for visual purposes only. Please refer to the pantone swatches for accurate colour guidance.

Description

A monochromatic trend full of punctuation and energy. Contrasts
of black against white create signature silhouettes. A simple way to
make a classic statement in your home. This can be accentuated
by the introduction of bright block-colours that appear in our
kitchen, garden, bathroom cosmetics and stationery.

Events

Back to college/uni, glamping, Rio Olympics

Customer

Young Beginnings, Value Seekers, Family home
makers. thrifty greys

Proposed categories

All categories

Sits back with

Black sofas, white/magnolia walls, greys

Print

Bold, 3D elements, polygons, large grids & checks,
vector graphics

Font

Viafont

Scent

Zesty, bubble gum

Materials

Painted/ light woods, fine cottons, silicone

Metallic

Aluminium

Trend Profile

C

C

Prints

The prints shown in this book have been designed by W’innovate who own the copyrights and must not be copied under any circumstances.

Mix blac k & white

Simple black lamps

Images for Home

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

crockery designs uation colour play
Simple
Contin

me geosMonochro

Images for Kitchen & Housewares

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

dult’ products asols
‘Ki
Par

Images for Garden & Picnic

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.

Simple bold pattern

Images for Stationery

The images in this book are to visualise the style of the trend and must not be copied under any circumstances.