FBEA Postgraduate Colloquium 2021

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

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CONTENT The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Officiating Speech by FBEA
Dean
CPS Dean’s Message
Chairperson’s Message
About PGC
Committees
Biodata of Speakers
Tentative
Parallel Sessions
Collection of Abstracts

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

OFFICIATING SPEECH

In the name of Allah, Most Gracious and Most Merciful,
Assalamu'alaikum warahmatullahi wabarakatuh.
I am delighted and honoured to have this opportunity to welcome all participants to the 11th
Postgraduate Colloquium 2021 organized by the Faculty of Business, Economics and
Accountancy. The theme of the colloquium is “Cultivating Research Culture” and it corresponds
with the current situation as we are in the process of recovering due to the Covid-19 pandemic.
To many of us, pursuing postgraduate research in these situations can be challenging
financially, physically, and mentally. This event therefore aims to bring our postgraduates back
together in communicating their research experience and work to colleagues and lecturers in
the faculty.
I hope that this will provide a supportive environment for all to stay motivated during
candidature and in ensuring that the research culture always flourishes in FBEA. I encourage
all of you to make the most of this two-day colloquium by getting involved in as many panel
discussions as possible, both as presenters and as audience.
To conclude, I would like to express my sincere gratitude to the organizing committee for their
commitment to organizing this colloquium. Congratulations to all postgraduate students for
your participation in this colloquium, and for dedicating your time on your research that I
believe will bring positive long-term impact to the faculty and society. I wish you all a
productive and enjoyable colloquium!
Thank you.

PROFESSOR DATUK DR. KASIM HJ. MD MANSUR
Dean
Faculty of Business, Economics and Accountancy (FBEA)

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

CPS DEAN’S MESSAGE

Bismillahirrahmannirrahim.

Syukur Alhamdulillah, thank you to the Almighty, Allah SWT, for giving us His blessings and
guidance. I would like to congratulate the Faculty of Business, Economics and Accountancy for
successfully organizing the 11th Postgraduate Colloquium 2021. The very fact that today’s
colloquium has attracted a great number of participants from the faculty signifies an increasing
awareness of the importance of postgraduate research activities as the key to knowledge
acquisition.

Universiti Malaysia Sabah, through the Centre of Postgraduate Studies and the Faculty of
Business, Economy and Accountancy, has strongly determined to be an innovative university
of global standing and this postgraduate colloquium helps us to move toward that vision as it
provides benefits and opportunities to extends research networks, develop academic
excellence and skills for FBEA postgraduates to flourish globally. I believe that a strong
research ecosystem helps strengthen the higher education research community besides
contributing to the nation’s policy-making and sustainable development.

Concerning that, measure your academic success not just in terms of passing your research
evaluations, but also on how your academic discovery improves the lives of others. Grab the
opportunity that you have as a participant in this postgraduate colloquium to improve your
research in the aspect of its contribution towards academia and society.

I would like to express my appreciation to the FBEA for their effort in organizing the
postgraduate colloquium since 2009. Congratulations to the participants who will present their
work today. I hope that this will be an enjoyable and stimulating colloquium for all of you.

Thank you.

PROFESSOR DR. ROSSITA SHAPAWI
Dean
Centre for Postgraduate Studies
Universiti Malaysia Sabah

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

CHAIRPERSON’S
MESSAGE

Assalamu’alaikum Warahmatullahi Wabarakatuh,

I am pleased to welcome you to the 11th Postgraduate Colloquium 2021 with the theme
“Cultivating Research Culture” and congratulations to our participants who will be presenting
their research progress.

The high quality of the researchers' abstracts herein reflects the thinking and focus of men and
women on a journey to become experts in their particular fields. Their contributions make this
colloquium an outstanding event and a showcase of the strength and focus of researches
carried out by postgraduate students at FBEA. This academic activity has continually improved
since its inception in 2009. The current colloquium took a step further by applying the 3MT
style of presentation where presenters are given three minutes to present their research. It is
hoped that this approach can polish the presentation skills of our postgraduates and to
prepare them for their thesis examination presentations.

The current colloquium also serves as an intersection of knowledge, for postgraduate students
at the faculty, to get a fresh idea and gain new information in the relevant field. Feedbacks
received from the audience and reviewers are the means that are essential to developing good
academic research.

I wish to express my sincere gratitude to our distinguished speakers and colleagues who have
agreed to chair the panel sessions as well as supervisors for their time to attend this colloquium.
I would also like to acknowledge the contribution and effort of the organizing committee. This
colloquium would not have been possible without the combined collaborative efforts and
enthusiasm of individuals from FBEA. I hope that this kind of academic activity will continue to
flourish in the future, widen our relationship, academic networks, and develop individuals, the
faculty as well as society in general.

Thank You.

DR. ARIF @ KAMISAN PUSIRAN
Organising Chairperson,
Deputy Dean (Student Affairs and Postgraduate)
Faculty of Business, Economics and Accountancy (FBEA)

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ABOUT PGC The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Faculty of Business, Economics and Accountancy (FBEA)
took the initiative to improve the smooth running of its doctoral
and master's studies by organizing the FBEA Postgraduate
Colloquium (PGC) since 2009. This annual event is in
collaboration with Centre of Postgraduate Studies UMS (CPS).

The aim of the PGC is to monitor the students’ progress as well
as to eliminate any administrative obstacles face by the students
during their tenure of studies. Therefore, the faculty provide an
avenue for research students to present their research ideas,
progress, findings in academic discourse and to receive
feedback and guidance from senior scholars. This is important
to maintain a positive learning momentum, and injecting
students’ confidence to remain consistent in their research
adventures.

In addition, it will be the best academic discussion for all the
participants to share knowledge, debate and gain input from all
the participants and panel of reviewers. Indirectly, students will
be able to ensure that their study process runs smoothly and
various new inputs are obtained to further refine their thesis. The
readiness of the students to present in the approval phase of the
Research Proposal and Viva-voce can also be determined and
improved through the performance in this colloquium.

Starting 2018, the faculty has made the attendance compulsory
whereby the postgraduate students need to make a three-
minute presentation to show their work progress.

For the 11th edition of PGC, the event goes online for the first
time. A total of 180 postgraduate students participated in the
Colloquium which is a pilot program introduced by FBEA to
continue the faculty's efforts to produce quality Doctor of
Philosophy and Master's graduates from UMS.

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

COMMITTEES Advisor I Prof. Datuk Dr. Kasim Hj. Md. Mansur
Advisor II Dean of FPEP UMS

Director of Prof. Dr. Rossita Shapawi
Program Dean of Centre for Postgraduate Studies
Secretariat UMS

Editorial Board Dr. Arif @ Kamisan Pusiran
Emcee Deputy Dean of Student Affair &
Promotional & Postgraduate FPEP UMS
Website
Technical & Dr. Izyanti Awang Razli
Live Streaming Dr. Saizal Pinjaman
Dr. Juliana Langgat
Dr. Borhan Abdullah
Elizabeth Martin

Dr. Tay Kai Xin
Dr. Nor Azma Rahlin

Dr. Juliana Langgat

Dr. Ang Hong Loong
Dr. Cheong Jia Qi
Lim Ming Fook

Dr. Borhan Abdullah
Ujin Matjin
Lim Ming Fook

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

BIODATA OF SPEAKERS

MADAM SHARIJA CHE SHAARI obtains LLB

from UKM and LLM in International Business and
Company Law from Norwich Law School, University of
East Anglia, UK. She has had working experience at the
HQ of Labour Department of Peninsular Malaysia and
Sarawak Labour Department prior to joining legal firm.
She is currently a senior lecturer (Law) teaching Company
Law, Employment Law, Hospitality Law and Occupational
Safety & Health (OSH). She has trained and/or lectured
for private companies and government entities such as
SME Corp, SEDCO, Ministry of Tourism and Culture
(MOTAC), Sabah Labour Department to name a few. She
is also a consultant to Malaysia Productivity Centre (MPC). Her working experience has
provided her with deep insight and exposure on issues and challenges faced in various
organisations, which will be enlightened in this webinar

DR. BORHAN SAREYA ABDULLAH, is a

lecturer in Human Resource Economics at the Universiti
Malaysia Sabah (UMS). He has a PhD in labour economics
from University of Aberdeen, Scotland. He obtained his
Master Degree of Economics and Bachelor Degree of
Economics (Human Resource Economics) at the
Universiti Malaysia Sabah, Malaysia. His current research
focuses on issues related to labour, migration, human
resource economics, and human resource management.
He has received several grants by Ministry of Higher
Education and UMS. He is a member of Global Labour
Organization and an external reviewer for Career
Advancement Programme the Higher Ministry of Education (Penjana KPT-CAP).

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | OPENING CEREMONY

18 November 2021 (Thursday)
URL: https://bit.ly/3c0OG25
_______________________________________

TENTATIVE 8.00 AM Participant Online Registration
8.45 AM
8.50 AM Guest Arrival
9.00 AM
9.05 AM UMS & FPEP Promotional Videos

9.15 AM Recitation of D’ua

9.25 AM Welcoming Speech
9.30 AM Dr. Arif @ Kamisan Pusiran
Deputy Dean (Student Affairs and
10.10 AM Postgraduate), FPEP UMS

Opening Speech
Prof. Datuk Dr. Kasim Hj. Md. Mansur
Dean of Faculty of Business, Economics
and Accountancy, UMS

Photo Session

Keynote Speech
Mdm. Sharija Che Shaari
“The Ebb & Flow of a Research Student"

End of Opening Ceremony

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | COLLOQUIUM

18 November 2021 (Thursday)

_______________________________________

TENTATIVE 8.00 AM Participant Online Registration
8.45 AM –
9.30 AM Opening Ceremony
9.30 AM
Keynote Speech
10.10 AM Mdm. Sharija Che Shaari
10.15 AM “The Ebb & Flow of a Research Student"
URL: https://bit.ly/3c0OG25
12.30 PM
2.00 PM Break

4.30 PM Parallel Session I
Room 1A: Management
Room 1B: Tourism Management
Room 1C: Marketing
Room 1D: Financial Economics

Break

Parallel Session II
Room 2A: Management
Room 2B: Hotel Management /

Entrepreneurship/
International Business
Room 2C: Human Resource Economics
Room 2D: Planning and Development
Economic

End of Day 1

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 2 | COLLOQUIUM

19 November 2021 (Friday)

_______________________________________

TENTATIVE 8.00 AM Participant Online Registration
8.45 AM
9.00 AM Guest Arrival

10.10 AM Sharing Session
10.15 AM Dr. Borhan Abdullah
“Graduate on Time: Does it Matter?”
12.00 PM URL: https://bit.ly/3c0OG25

Break

Parallel Session III
Room 3A: Accounting (I)
Room 3B: Accounting (II)
Room 3C: Finance and Banking

Management

Adjournment

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | MANAGEMENT

18 November 2021 (Thursday) | 10 AM
URL: https://bit.ly/PGC2021_1A
_______________________________________

Session Chair: Dr. Nor Azma Rahlin

ROOM 1A TIME PRESENTER SUPERVISOR
10.15 Margret Yap Man
10.20 Romi Bin Rampun @ Ramlan Dr. Sharon Toh
10.25 Chin Jin Bui Pei Sung
10.30 Wang Zi Meng
10.35 Chang Gait Heng Assoc. Prof. Dr.
10.40 Richels Laidim Awangku
10.45 Tan En Hwa Hassanal Bahar
10.50 Chua Geok Ling Bin Pengiran
10.55 Shaierah Gulabdin Bagul
11.00 Gunasegaran A/L Krishnan
11.05 Nur Farhanah Kamarruddin Assoc. Prof. Dr.
11.10 Bibianah Thomas Stephen L.
Sondoh Jr.
11.15 Helmina Thomas
11.20 Dean Nelson Mojolou Dr. Sidah Idris
11.25 Humfrey J Suimin Dr. Syarifah
11.30 Zainatun Naaemah Hussin Hanum Ali
11.35 Kathleen Elanie Bt James Bagah Dr. Balvinder
11.40 He Hongjiang Kaur Kler
11.45 Noraradah Binti Leksing Salleh Prof. Dr Arsiah
11.50 Mona Coretti Lee Johnny Bahron
11.55 Paveethra A/P Pulpanathan
12.00 Ng Yen Phin

12.05 Arqam Javed Kayani

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | TOURISM MANAGEMENT

18 November 2021 (Thursday) | 10 AM
URL: https://bit.ly/PGC2021_1B
_______________________________________

Session Chair: Dr. Tay Kai Xin

ROOM 1B TIME PRESENTER SUPERVISOR
10.15 Guo Yan Assoc. Prof. Dr.
10.20 Muhammad Adzham Fathy Bin Awangku
Abdul Halim Hassanal Bahar
10.25 Kamarul Mizal Bin Marzuki - Pengiran Bagul
10.30 Ruisi Huang
10.35 Norzaris Bin Abdul Dr. Balvinder
10.40 Yan Jie Kaur Kler
10.45 Ke Zhang
10.50 Khairul Anwar Bin Adani Dr. Tini
10.55 Muhammad Shavez Cheema Maizura
Mohtar
11.00 Shamezah Shamsul Dr. Jakaria
Dasan
11.05 Siti Faridah Husna Binti Sharudin Dr. Tay Kai Xin
11.10 Aminah Faheeza Bashier Ahmad Mr. Yuzainy
Janin
11.15 Lihan Prof. Dr.
Jennifer Chan
11.20 Putriku Nuraishah Khairanni Kim Lian
Binti Asby Cik Roseni
Ariffin

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | MARKETING

18 November 2021 (Thursday) | 10 AM
URL: https://bit.ly/PGC2021_1C
_______________________________________

Session Chair: Dr. Ang Hong Loong

ROOM 1C TIME PRESENTER SUPERVISOR
10.15 Teng Xi
10.20 Yao Di Dr. Bamini KPD
10.25 Mohammed Nizar Bin Khir Balakrishnan
Azman
10.30 Nur Aqilah Binti Samsuddin Dr. Azaze @
10.35 Flaviana Ivy Febian Azizi Haji
10.40 Shaidathul Binti Jemin Abdul Adis
10.45 Ma Junrui
10.50 Mohammad Zulkhairi Bin Juman Dr. Brahim
10.55 Nur Hikmah Binti Masran Chekima
11.00 Dall Ricardo Philip Assoc. Prof. Dr.
11.05 Asmey Ruddy Caroline
Geetha
11.10 Richard Albert Gontusan Arokiadasan

11.15 Yuana Binti Iwan Dr. Grace
11.20 Wang Zhao Phang Ing
11.25 Sawanah Binti Mumin
11.30 Zhang Liufang Dr. Suddin
11.35 Tang Jiani Lada
11.40 Wu Xiao Mdm. Haslinda
11.45 Hasbullah Bin Awang Hassan
Assoc. Prof. Dr.
11.50 Pang Vui Lee Stephen Laison
11.55 Tan Sharon @ Rebecca Sondoh
Mr. Charlie
12.00 Kimberly Justin Albert Lasuin

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | FINANCIAL ECONOMICS

18 November 2021 (Thursday) | 10 AM
URL: https://bit.ly/PGC2021_1D
_______________________________________

Session Chair: Dr. Saizal Pinjaman

TIME PRESENTER SUPERVISOR
Dr. Saizal
10.15 Wong Vui Ken Pinjaman
Assoc Prof. Dr.
10.20 Aidarina Jakaria Zaiton Osman
Assoc. Prof. Dr.
ROOM 1D 10.25 Wong Vui Kiong Sarma Binti
Aralas
10.30 Evaleena Viona Patrick Dr. Lim Thien
Sang
10.35 Aisyah Binti Zulkifli
10.40 Nurfilzah Bte Arham Dr. Mori Kogid
10.45 Tang Chung Siong
10.50 Izaan Azyan Bin Abdul Jamil Dr. Rafiq Idris
10.55 Zhang Jinghua
11.00 Ryan Ren Anak Nahar Assoc. Prof. Dr.
11.05 Shariff Umar Bin Shariff Abd Wong Hock
Kadir Tsen
Assoc. Prof. Dr.
11.10 Herniza Roxanne Marcus Caroline
11.15 Logananthiny Kumaraguru Geetha D/O
B.Arokiadasan
11.20 Nor Azilawati Binti Ahmad Prof. Datuk Dr.
Kasim bin Hj.
Md. Mansur

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | MANAGEMENT

18 November 2021 (Thursday) | 2 PM
URL: https://bit.ly/PGC2021_2A
_______________________________________

Session Chair: Dr. Juliana Langgat

ROOM 2A TIME PRESENTER SUPERVISOR
14.00 Jiang Mengmeng
14.05 Syed Amjad Hussain Dr. Jakaria
14.10 Maryum Zaigham Dasan
14.15 Asmawarni Binti Arsjad
14.20 Cai Changyan Dr. Lim Fui Yee
14.25 Yuko Kyogoku Beatrice
14.30 Zhen Bowen Dr. Noor
Fzlinda Binti
14.35 Zhang Zhenzhen Fabeil
14.40 Hui Zhang Dr. Oscar
14.45 Shi Lin Xi Dousin
Dr. Lim Thien
14.50 Nurul Athirah Binti Jamlin Sang
Pn. Dayangku
14.55 Raini Anne Laipan Aslinah Abd.
15.00 Chen Kaiyue Rahim (Co)
Dr. Mazalan
15.05 Sun Yi Mifli
Assoc. Prof. Dr.
Mohd Rahimie
Abdul Karim
Dr. Sharifah
Rahama Amirul
(Co)

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | HOTEL MANAGEMENT/

INTERNATIONAL BUSINESS/

ENTREPRENEURSHIP

18 November 2021 (Thursday) | 2 PM
URL: https://bit.ly/PGC2021_2B
_______________________________________

Session Chair: Ms. Marry Tracy Anak Pawan

TIME PRESENTER SUPERVISOR

14.00 HOTEL MANAGEMENT
14.05
ROOM 2B Marry Tracy Anak Pawan Dr. Juliana
14.10 Dewie Trieana Arfianie Binti Langgat
14.15 Azahar

14.20 Arny Azryanna Poniran Dr. Arif @

14.25 Nur Amilin Abdul Halim Kamisan

14.30 Pusiran

14.35 Jamie Chiu Suet Yiee Dr. Izyanti Binti

14.45 Awang Razli
14.50
Sairah Binti Saien Dr. Mazalan
14.55
15.00 Mifli
15.05
Ahmad Shakani Bin Abdullah Assoc. Prof. Dr.
15.15
15.20 Ramraini Binti
15.25
15.30 Ali Hassan

15.35 Wong Tze Sheng Prof.Dr.

Jennifer Chan

Kim Lian

ENTREPRENEURSHIP

Sorayah Binti Nasip Assoc. Prof.

Mu Jing Dr.Ramraini Ali

Hassan

Nuraffienna Binti Bacho Dr. Salmah

Wong Vui Chuen Topimin

Mohamad Ashraf Bin Ismail Dr. Noor

Fzlinda Fabeil

INTERNATIONAL BUSINESS

Hemleen A/P Soosai Manickam

Zhang Yujie

Sean Andrew Labansing Dr. Sidah Idris

Mohamad Shyafiq Ezzat Bin

Yahya

Hou Xiao Li Dr. Rini Suryati

Sulong

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | HUMAN RESOURCE

ECONOMICS

18 November 2021 (Thursday) | 2 PM
URL: https://bit.ly/PGC2021_2C
_______________________________________

Session Chair: Dr. Borhan Abdullah

ROOM 2C TIME PRESENTER SUPERVISOR
14.00 Chin Yee Ting
14.05 Sun Dunzhen Dr. Lim Fui Yee
14.10 Sun Qi Beatrice
14.15 Siti Noraain Binti M.Hamdan
14.20 Mohd. Farhanul Qadri Bin Dr. Borhan Bin
Zamzuri Abdullah
14.25 Johamir Bin Johari
14.30 Ujin Bin Matjin Dr. Khairul
14.35 Chang Foo Chung Hanim Bt
Pazim@Fadzim
14.40 Marcilla Elmy Girl Malasius Dr. James Eng
@ James
14.45 Mark A. Martin Mohd. Alin
14.50 Norsabrina Binti Japar Dr. Sharon Toh
Pei Sung
14.55 Zhang Xinyu Assoc. Prof. Dr.
15.00 Stephanie Kung Janice Nga Lay
Hui
Mdm. Roslinah
Bt Mahmud
Dr. Oscar
Dousin

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 1 | PLANNING &

DEVELOPMENT ECONOMICS

18 November 2021 (Thursday) | 2 PM
URL: https://bit.ly/PGC2021_2D
_______________________________________

Session Chair: Mdm. Roslinah Mahmud

TIME PRESENTER SUPERVISOR
Prof. Datuk. Dr.
14.00 Umme Humayara Manni Kasim Bin Hj.
Md. Mansur
ROOM 2D 14.05 Ong Yih Tat Assoc. Prof. Dr.
14.10 Welin Binti Mukil Janice Nga Lay
Hui
14.15 Ma Yuanpeng Assoc. Prof. Dr.
Wong Hock
14.20 Eng Keng Seng Tsen
14.25 Nurul Hazierah Binti Ahmad Dr. Beatrice
14.30 Yeo Soon Jian Lim Fui Yee
14.35 Saliah Binti Mudin Dr. Rozilee Bin
14.40 Le Xiaobing Asid
14.45 Norazean Binti Rasit Assoc. Prof. Dr.
Sarma Imran
14.50 Cyreel Ovyenne Oneh Aralas
14.55 Ma Weiyuan Dr. Siti Hajar
15.00 Nur Nazihah Binti Sulaiman Binti Samsu
Dr. Khairul
15.05 Jasmin Bt Abd Sani Hanim Binti
15.10 Nurshahieda Binti Eddie Pazim @
Fadzim
Dr. Oscar
Dousin
Dr. Saizal
Pinjaman

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 2 | ACCOUNTING (I)

19 November 2021 (Friday) | 10 AM
URL: https://bit.ly/PGC2021_3A
_______________________________________

Session Chair: Dr. Mathew Kevin Bosi

ROOM 3A TIME PRESENTER SUPERVISOR
10.15 Deng Ying Assoc. Prof. Dr.
10.20 Huang Hui Raman
Noordin
10.25 Mohaneswari A/P Renganathan
10.30 Zhao Zeyi Dr.Junainah
10.35 Luo Xiao Bin Jaidi
10.40 Deng Chunjuan
10.45 Kgs. M. Nurkholis Dr. Rozaidy
10.50 Xiang Dongfang Mahadi
10.55 Wang Weiwei
11.00 Wei Qing Mr. Mathew
11.05 Hu Cui Kevin Bosi
11.10 Zou Lingli
11.15 Wang Dandan

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 2 | ACCOUNTING (II)

19 November 2021 (Friday) | 10 AM
URL: https://bit.ly/PGC2021_3B
_______________________________________

Session Chair: Ms. Noor Kaziemah Sariman

ROOM 3B TIME PRESENTER SUPERVISOR
10.15 Jiao Yuchao Dr.Sulaiman
10.20 Suelah Abdul Dani Tahajuddin
10.25 Miao Ran
10.30 Edwin Anak Francis Prof. Dr. Rasid
10.35 Hazirah Nordin Mail
10.40 Zubaidah Binti Mohd Ali
10.45 Salumah Nain Dr. Siti Hajar
10.50 Han Ruibin Samsu
Dr. Ag Kaifah
10.55 Jiang Song Riyard Bin Kiflee

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

DAY 2 | FINANCE AND BANKING

MANAGEMENT

19 November 2021 (Friday) | 10 AM
URL: https://bit.ly/PGC2021_3C
_______________________________________

Session Chair: Mr. Amer Azlan Abdul Jamal

ROOM 3C TIME PRESENTER SUPERVISOR
10.15 Avnner Chardles Wellfren
10.20 Nor Shakinah Binti Hassan Dr. Nelson
10.25 Sylviannie Jimius Lajuni
10.30 Mohd Naim Bin Kamaruzaman
10.35 Nor Azurah Md Kamdari Assoc. Prof. Dr.
Mohd Rahimie
10.40 Zhou Tian Xiang Abdul Karim
Assoc. Prof. Dr.
10.45 Anne A/P Savarimoothu George Zaiton Osman
Assoc. Prof. Dr.
10.50 Qi Pengcheng Caroline
10.55 Humberto Ramirez Sh Geetha D/O
11.00 Debra Tica Demis B.Arokiadasan
11.05 Azmi Bin Abd. Majid
Dr. Lim Then
11.10 Wei Yizhen Sang

Dr. Rozilee Bin
Asid
Mr. Amer
Azlan Abdul
Jamal

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

COLLECTION OF
ABTRACTS

24-60 Management
61-74 Tourism
75-82 Hotel Management
83-87 Entrepreneurship
88-92 International Business
93-114 Marketing
115-127 Human Resource Economics
128-141 Financial Economics
142-157 Economic Planning and Development
158-179 Accounting
180-191 Finance and Banking Management

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Determinants of Women Labour Force Participation in Sabah

Margret Yap
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study about the determinants of women labour force participation by examining the education level,
family consideration, work-life balance and flexible working arrangements in Sabah. Specifically, this
study is to examine the moderating effect of marital status and qualification level to four specific factors
and women labour force participation in Sabah. Quantitative approach will be carried out for this study
and the sample size consists of 68 women labour force participation. The data are analysed through the
Statistical Package for the Social Sciences (SPSS) and SmartPLS 3.0. The study was based on PLS-
SEM to test the hypothesized relationship, which focuses on the measurement model and the structural
model. The results of this study suggested women labour force participation could increase through
education, family, work-life balance and flexible working arrangement. Besides that, the results also
suggested that women labour force participation can increase through marital status and qualification
level. Moreover, this study found evidence that marital status (married and unmarried and qualification
level (skilled and unskilled women) moderates the four (4) factors of women labour force participation.
This study contributes to the theory of the formation of a new model in which contains the elements of
labour force participation outcomes and also the inclusion of a new variable such as a reaction; and
secondly, the study contributes to the human resource practises by identifying the importance of factors
of women labour force participation in context of Sabah industries.

Keywords: Women Labour Force Participation, Education Level, Family Consideration, Work-Life
Balance, Flexible Working Arrangements, Marital Status, Qualification Level

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Penentu Pemindahan Latihan Dan Pembelajaran Ke Arah Tingkah Laku
Dan Prestasi Kerja: Peranan Faktor Intrinsik Dan Ekstrinsik

Romi bin Rampun @ Ramlan
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstrak
Kajian ini dilaksanakan bertujuan untuk mengenal pasti hubungan di antara input latihan seperti ciri-
ciri pelatih, rekabentuk latihan, dan persekitaran kerja terhadap pemindahan latihan, pembelajaran, ke
arah perubahan tingkah laku, dan prestasi kerja. Selain itu, kajian turut mengkaji hubungan pemindahan
latihan dengan prestasi kerja. Ia juga turut mengkaji kesan ganjaran intrinsik dan ekstrinsik terhadap
hubungan di antara perubahan tingkah laku dan prestasi kerja. Populasi kajian adalah seramai 529 orang
yang terdiri daripada staf Perpustakaan. Jumlah sampel responden kajian akan ditentukan menggunakan
perisian “G Power”. Penganalisaan data menggunakan perisian SPSS bagi analisis data deskriptif
sementara analisis data inferensi menggunakan perisian SEM-PLS. Implikasi kajian ini akan
dibincangkan di seksyen terakhir kajian ini.
Kata Kunci (Keywords): Latihan, Ganjaran, Prestasi Kerja.

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The 11th FBEA Postgraduate Colloquium
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The Effects of Selection Attributes of Fast Food Restaurant on Customer
Satisfaction towards Revisit Intention and Customer Loyalty: Word of

Mouth as Moderating Role

Chin Jin Bui
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study aimed to investigate effects of selection attributes of fast food restaurant on customer
satisfaction towards revisit intention and customer loyalty with word of mouth as moderating role. This
cross-sectional study will use quantitative method by distributing questionnaires through survey to
explore the effects of selection attributes of fast food restaurant on revisit intention and customer loyalty
in Sabah. The sampling technique will use purposive sampling where the selection of individuals who
been to the fast food restaurant. The data analysis comprised of the descriptive analysis and partial least
square based structural equation modelling (PLS-SEM) in order to analyse the data of the respondents
and the hypothesized relationships. This study is still in the progress whereby no results are produce
for now. This study intends to reveal factors that affect the behaviour action of customers in Sabah
towards fast food industry. It is followed by the theoretical contribution whereas this study can be
further served as a base to draw from in developing hypotheses for future studies. This research is focus
on respondents in Sabah where research data will only be collected in this area. Besides, this study
requires respondents that have visited fast food restaurant before. Therefore, there is limitation on
selection of respondents. This study will able to provide insight for fast food industry especially for the
owners to understand the selection attributes that affect their businesses and make improvement.
Keywords: Fast food industry, Word of Mouth, Revisit Intention, Customer Loyalty

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Attributes of E-Commerce on E-Customer Satisfaction towards E-
Customer Trust and E-Customer Loyalty

Wang Zi Meng
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study aimed to explore the factors that effects of selection attributes of e-commerce on e-customer
satisfaction towards e-customer trust and e-customer loyalty. This study adopted a cross-sectional
design and quantitative method by distributing questionnaires through surveys to explore the effects of
selection attributes of e-commerce on customer satisfaction, customer trust and customer loyalty in
China. The sampling technique of this study will use purposive sampling. The data analysis comprised
of the descriptive analysis and partial least square based structural equation modeling (PLS-SEM) in
order to analyze the data of the respondents and the hypothesized relationships. This study is still in the
progress whereby no results are produce for now. This study intends to the factors that affect the
customers behavior in China towards the e-commerce industry. It is followed by the theoretical
contribution, this research can be further used as a basis for formulating hypotheses for future research.
The focus of this study is on respondents in China where the research data will be collected only in this
area, and the choices of respondents are limited. In addition this research has limited factors that
influence on e-customer satisfaction and loyalty. This study will able to provide insight for e-commerce
industry especially for the market to understand the selection attributes that affect them and make
improvement.
Keywords: E-commerce, E-Customer Satisfaction, E-Customer Trust, E- Customer Loyalty, Big Five
Personality.

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Person-Environment Fit, Moderating Effect of Intention to Stay
Towards Organizational Citizenship Behavior

Chang Gait Heng
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study is the exploration of the Big Five, the PE Fit dimensions, the moderating effect of intention
to stay towards organisational citizenship behaviour (OCB) among employees working in the finance
and insurance industry, Sabah. According to the Person environment (PE) fit theory, the two
perspectives in explaining individual behaviours can be through their personality characteristics and the
situation responsible for the individual’s behaviour. With both Big 5 Personality and dimensions PE Fit,
it is important to address the importance of OCB with the application of the PE Fit theory. Thus, this
study attempts to test the positive effect of Big Five on OCB, the positive effect of the dimensions of
PE Fit on OCB, the moderating effect of intention to stay towards Big Five and OCB, and the
moderating effect of intention to stay towards the dimensions of PE Fit and OCB. Although much
research has been done on OCB, none have combined OCB with the Big Five personality and the
dimensions of PE Fit and to include intention to stay as the moderator. Convenience sampling technique
was applied to conveniently collect data from a total of 185 samples in the finance and insurance sector
in Sabah, Malaysia. Hence, the study was conducted quantitatively through google questionnaire forms.
The result of this study demonstrates five supported hypotheses out of 11 hypotheses. This study is
being formulated at a theoretical level and tested at an empirical level with SPSS 27 and SmartPLS 3.0.
Theoretical and practical implications are discussed with future research suggested in this study.
Keywords: Big Five, PE Fit, Organizational Citizenship Behavior

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Pengaruh Kecerdasan Spiritual Terhadap Komitmen Organisasi di
Kalangan Pegawai Polis Diraja Malaysia: Lokus Kawalan Sebagai

Pengantara

Richels Laidim
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstrak
Matlamat kajian ini adalah untuk mengkaji pengaruh kecerdasan spiritual sebagai sumber personal
terhadap komitmen organisasi Polis Diraja Malaysia (PDRM) melalui lokus kawalan sebagai
pengantara. Kaedah kajian akan menggunakan pendekatan kuantitatif manakala sampel kajian terdiri
dari kalangan anggota polis di Malaysia. Data kemudian akan dianalisa menggunakan SPSS dan Smart
PLS. Nilai kajian adalah kepada pengesahan dan pengembangan teori pengekalan sumber berdasarkan
pengaruh lokus kawalan sebagai pengantara dalam hubungan kecerdasan spiritual (sumber personal)
terhadap komitmen organisasi (output/ prestasi) iaitu kehendak organisasi. Limitasi antaranya ialah
sampel kajian yang hanya memberi fokus ke atas anggota polis (pegawai rendah polis) dan populasi
kajian pada lima (5) buah negeri di Malaysia yang mencatatkan indeks aduan disiplin tertinggi oleh
Jabatan Integriti dan Pematuhan Standard, PDRM. Hasil kajian ini akan memberi implikasi praktikal
dan sosial kepada pihak PDRM khasnya di Bahagian Pengurusan dalam mengurus sumber manusia
organisasi seperti proses pengambilan polis (recruiting) dan program latihan (training).Implikasi sosial
kajian ialah membantu pihak pengurusan untuk memilih dan memperkasakan ciri-ciri anggota polis
yang mempunyai nilai keyakinan diri, menghargai diri, bersemangat, empati, beretika dan mampu
bertindak secara bijaksana apabila berhadapan dengan masyarakat umum. Selepas latihan, anggota polis
akan berasa lebih yakin apabila berhadapan dengan masyarakat.
Keywords: Polis, Kecerdasan Spiritual, Komitmen Organisasi, Lokus Kawalan,

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Emotions Affect Employee Performance Moderated by Personality

Tan En Hwa
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study focus on investigating the relationship between the emotions and performance with the
moderating effect of personality. Convenience sampling method. G-power analysis used to determine
sample size. Quantitative approach. Adding personality as moderator compared with past studies.
Generate new findings to existing literature. Useful to organizations for implement policies.
Keywords: Performance, Personality

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Perceived Factors on Employee Engagement: Personality as the Moderator

Chua Geok Ling
Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah

Abstract
This study emphasizes on verifying the moderating effect of personality between perceived factors and
employee engagement. Quantitative approach using G-power analysis to identify the required sample
size. Sampling method will be convenience sampling. Include personality as moderator in this study.
Organizations could use the findings from this study as a foundation for them to understand and support
employee engagement. Gives a deeper understanding for scholars who are seeking to understand
perceived factors of employee engagement.
Keywords: Employee Engagement, Personality

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Influence of Interpersonal Identification between Personality and the
Agent’s Performance in Multilevel Marketing (MLM) Industry: Social
Influence as a Moderator

Shaierah Binti Gulabdin
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study examines the influence of interpersonal identification between personality and the agent’s
performance and the moderating effect of social influence on the relationship between interpersonal
identification and the agent’s performance. In Sabah, there is an inconsistency of the MLM agent’s
performance, other than facing a lack of upline support and identification; generally, there are
problematic behavior and low agents engagement. Instead of the agent’s sales performance-focused
previously by many scholars, the researcher focusing on the agent’s performance were impacting the
service quality based on contextual performance. Previous studies and literature have analyzed sales
agents’ performance has remained uninvestigated in the MLM context, organizational identification
neglects interpersonal identification, and social influence is believed to moderate performance but is
rarely included in such a study. The quantitative method was applied, 200 questionnaires were
distributed. However, only 179 were used as the final sample. The analysis results found emotional
stability in positive relationships with the agent’s performance and extraversion, conscientiousness, and
emotional stability in positive relationships with interpersonal identification. Overall, interpersonal
identification significantly affects the agent’s performance. Indirectly, interpersonal identification
significantly affects the relationship between emotional stability and the agent’s performance and
significantly affects conscientiousness and the agent’s performance. Future research should extend to
other direct selling companies’ agents, widen the scope, and consider other essential variables with
longitudinal survey design. The significance of this study is that it contributes to theoretical and
practical implications, application to all MLM agent's practices, enhancement of the agent’s social
change, and advantages to researchers or academics.
Keywords: Multilevel Marketing, Interpersonal Identification, Personality

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Role of Attitude as Mediator Between Employee Engagement,
Training, Knowledge and Quality Management System: The Case Study of

KPDNKK (The Ministry of Domestic Trade, Co-Operatives and
Consumerism, Malaysia)

Gunasegaran Krishnan
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study aims to provide research on the relationship between employee engagement, training
and knowledge with quality management policy approach through investigation of the
mediating role of employee attitude by looking into organisation of the Ministry of Domestic
Trade, Co-operatives and Consumerism, Malaysia (KPDNKK) as a major case study. To date,
no such research has been carried out for KPDNKK. Therefore, this research expected to
contribute a new policy formulation and/or benefit to KPDNKK Malaysia. The study subject
aim at approximately 250 respondents specifically those works with the management level of
KPDNHEP branch across Malaysia. The Research method for this study is quantitative
approach and data analysis suggested is the Statistical Package for Social Science or the latest
SPSS which considered the most senior software and widely used by social science researchers.
The findings are expected to provide input to the KPDNHEP development who have critical
role in responding to the domestic economic challenges without jeopardizing the nation
consumer’s rights, interests and well-being. To the researcher knowledge, this proposed study
is the first study to be establish for the KPDNHEP and it is expected to provide an initial
empirical evidence on the mediation role on the employee behaviour in relation to its
engagement, training and knowledge and KPDNHEP QMS.
Keyword: Employee Engagement, Employee Attitude, Attitude-Behaviour Drives, Employee
Training & Knowledge and Quality Management System, KPDNKK

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Impact of Job Embeddedness on Employee Job Performance With
Mediating Role Happiness at Work in Private Sector

Nur Farhanah Binti Kamarruddin
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This study is to examine the impact of job embeddedness on employee performance among employee
in banking sector via the mediating role of happiness at work. This study consist of 4 specific objective:
(1) to determine the level of employee performance, job embeddedness and happiness at work; (2) to
determine the influence of on/off job embeddedness on happiness at work; (3) to determine the influence
of happiness at work on employee performance; (4) to determine the mediating role of happiness at
work on the relationship between on/off job embeddedness and employee performance. Employee
performance has been an area of concern among researcher. However, research regarding on employee
performance in context of private sector especially in Malaysia is still scarce. Additionally, many factors
regarding the research and development of employee performance model are still often overlooked and
might be there is not yet an integrated model for assessing employee performance. Thus, this study will
address such empirical gap developing a comprehensive employee performance model. Researcher
assume that when employee is highly embedded to connect with other people and project, feel they fit
with their current jobs and attach a high cost to leaving, they might be more happiness with their job in
current organization and their employee job performance will increase directly.
Keywords: Employee Performance, Job Embeddedness, Happiness at work, Private Sector

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

E-Commerce Adoption Among Rural Entrepreneurs in Sabah:
Entrepreneurial Motives, Perception and Facilitators

Bibianah Thomas
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah

Abstract
Purpose: The purpose of this study is to investigate the e-commerce adoption among rural entrepreneurs
by looking into their entrepreneurial motives, perception, facilitators, and how the entrepreneurial
motives may influence the facilitators. This study employs qualitative approach. In depth semi
structured interviews are being employed as a method to collect data. The findings revealed rural
entrepreneurs are being driven by both push and pull factors. Meanwhile in terms of the perception, it
was found that entrepreneurs have mix response in terms of their perception towards e-commerce
adoption. On the other hand, it is proven that the entrepreneurs are being facilitated by all dimensions
in UTAUT. Lastly, it was found that entrepreneurs with pull factors influence more in terms of their
facilitators if compared to the push factors. Lack of study have been conducted to study the perception
of rural entrepreneurs in adopting e-commerce especially nowadays in globalization era whereby e-
commerce is one of the significant platforms that should be utilized by almost all of the entrepreneurs.
Besides, study to understand how the entrepreneurial motives influence their facilitators remains
understudied. Some of the limitations of this study is this study only interview rural entrepreneurs under
the program organized by Ministry of Rural Development. Therefore, the perception of other rural
entrepreneurs might not be explored. Secondly, this study is only cross-sectional in nature, therefore,
there is a tendency for their perception to change over the time. The findings of this study might be
fruitful to the relevant stakeholder such as Ministry of Rural Development, Malaysia Digital Economy
Corporation, NGOs, the business owners themselves in ensuring the proper strategies can be executed
to enhance the digital economy in rural area.
Keywords: E-Commerce, Entrepreneurial Motives, Perception, Facilitators, Sabah,
Technology Adoption

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Perceived of Green Human Resources Practices Towards Business
Sustainability in Hotel Industry: Mediating Effect of Green Practices.

Helmina Thomas
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
This research aims to investigate the relationship between Green HR Practices and Business
Sustainability in the hotel industry and investigate the roles of Green Practices as a mediator in the
relationship between Green HR Practices and business sustainability. The current study conducts a
survey using a quantitative approach where the questionnaire is distributed to all hotels in Malaysia
with a star rating of one to five. The organization level is the unit of analysis for this study, as the
respondents are among hotel managers who are responsible for developing sustainability policies. Apart
from that, a non-probability sampling design was used, which is the purposive sampling method. The
findings would be beneficial to both academicians and practitioners as it will help understand the
process of green hr practices and provide strategic ways for employers to improve individual
performance. In addition, it will contribute to broadening the scope of the literature on the variables.
For the benefit of society, this study will increase awareness of green practices, particularly in the hotel
industry, to reduce pollution and protect the natural environment.
Keywords: Green HR Practices, Green Practices, Business Sustainability

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

A Study on Perceived Organization Change, Organizational Learning,
Work Performance and Reward Systems: The Case of Airlines Industry in

Malaysia

Dean Nelson Mojolou
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
The study investigates the relationship between organizational change, organizational learning, and
work performance among employees in Malaysia Airlines Industry. It is also aimed to investigate the
mediating role of organizational learning and mediating effect of the reward system. Quantitative
research reveals a total of 194 employees in Malaysia's Airline Industry. Purposive sampling was used
to collect data, and SPSS 26.0 and SmartPLS 3.0 were used to analyze the results. The findings suggest
a significant relationship between technology, structure, and task toward organizational learning.
Besides, people and tasks variables have no significant relationship with organizational learning. The
finding also suggests that organizational learning significantly correlates with work performance.
Lastly, the result indicates that the reward system did not moderate the relationship between
organizational learning and work performance. The study establishes a link between organizational
change, organizational learning, and work performance in the Malaysia Airlines industry. It will assist
top management in developing their strategic plans and policies, particularly in training and
development. The study generalizes the findings by applying the findings to the airline industry. The
study's research methodology can guide an academician interested in discovering knowledge in similar
areas, such as the Airlines Industry. The study's findings help organizations improve their ability to alter
and learn to improve their performance. It can assist the organization in better understanding
organizational learning that should be implemented in the organization. The outcome will serve as a
baseline for future organizational learning strategies.
Keywords: Organizational Change, Organizational Learning, Work Performance, Reward
System

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Factors Influencing the Strategic Planning Success in The Malaysian
Public Sector

Humfrey J Suimin
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract

Strategic planning (SP) was introduced in the public sector more than three decades ago. This research
studies the strategic planning practices in the federal government departments, and what the actors
perceive to be the factors that influence the successful implementation of strategic planning in the public
sector. SP is part of a wave of new public management related reforms taking place throughout the
European public sector. These waves have significantly impacted SP globally, including Malaysia.
There have been some studies conducted to investigate the factors influencing strategic planning
implementation success in the Malaysian public sector. However, a study on the merits of SP and the
factors influencing its success in the context of the Malaysian public sector are still lacking since it is
still at an initial stage. The central research questions of the study are: (i) What are the factors
influencing the successful implementation of strategic planning in the public sector and (ii) How does
political influence moderate these factors. The study intends to examine the factors related to strategic
planning such as: (i) Leadership, (ii) Organisational Culture and environment, (iii) Organisation Size,
(iv) Management Participation, and (v) Employee Participation. The study hopes to propose a
comprehensive framework of SP to the Malaysian public sector. This research will take a qualitative
and interpretive approach. An interpretive approach is used in a effort to uncover the dynamics of
strategy processes in government departments by engaging with the discourses of senior managers to
capture the intuitions, preferences, beliefs and assumptions which shape their approaches to strategic
planning in their organisations and their wider context. Part of this study originality stems from the
effort to gauge the perception of senior managers in the federal government on what influences the
success of strategic planning in the public sector. This is conducted by analysing and reflecting various
complex and diverse actor narratives that gives insight into how people understand their organisations,
based on their web of beliefs, shown through their expressions and discourses. This research examines
the factors influencing the success of strategic planning in the public sector through the lenses of senior
managers grasped through their intuitions, preferences, beliefs, and assumptions. This study does not
cover the aspect of measuring strategic planning effectiveness per se, nor evaluation of strategy
implementation. Those areas are very important aspects of the strategic planning process which can be
studied separately within their own right.

Keywords: Strategic Management and Planning, Strategic planning, organisational
performance, public sector, Malaysia

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Determinants of Social Media Use Success Among Government Agencies

Zainatun Naaemah Hussin
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
Over the years, social media has become a must-have technology in our daily lives, which causes the
private and public sector to be present on social media just to be where the people at. The dearth of
government social media use success has drawn the researcher’s attention. More evidence is needed to
understand how social media can be leveraged into a better communication platform. It has been
reported that the government in developing countries are still at an early stage in social media use where
it is only used for news update with low interaction with the citizens. Also, it has been observed that
there is a low interest from the citizen to engage with the government. These issues have sparked interest
on how the government agencies can use social media to achieve communication success with citizens.
Thus, this paper seeks to bridge the gap by proposing a model built upon the Stimulus-Organism-
Response (S-O-R) model. We attempt to explore the determinants of citizen engagement on government
social media. A mixed method of content analysis and online survey will be employed on the Malaysian
government Facebook page and the citizen that uses the social media. This study will contribute to the
body of knowledge, and to the practitioner from government agencies.
Keywords: Government, Social Media, Engagement

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Relationship Between Stressors Toward Emotional Exhaustion and Its
Effects Towards Productivity in Services Industry: Considering

Generation Gap, Emotional Dissonance, Turnover Intention, and Perceived
Health

Kathleen Elanie bt James Bagah
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
Service sector is by far the most important sector in industrialized economies. Its essentiality in global
economy is understood yet the services may be homogenous or extremely heterogeneous; in which are
difficult to define, differentiate, and categorize. Simply put, service is an interaction made between the
recipient and the producer. Additionally, work conditions can cause emotional disruption such as
emotional dissonance due to the conceptual overlap between task-related and client-related job
characteristics and this dissonance has the strongest and most consistent relationship with work
exhaustion. Similarly, the association of age with emotional competence and the motivation to avoid or
limit negative or high arousal situations is attributed to a shift in priorities as time is perceived to be
more limited as people age, and to possible declines in physiological flexibility and cognition. As such,
poor work conditions can lead to emotional dissonance which can affect one’s physical and mental state
along with the intention to stay in the company. Meanwhile, individual’s age can be among of the
moderating factor between such relationship. This study will be utilizing questionnaire to gather data
from respondents, and these data will proceed to analyze by using quantitative approach i.e., Partial
Least Square (PLS) for its reliability and validity.
Keywords: Emotional Dissonance, Generational Gap, Turnover Intention

40

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Research on Evaluation and Promotion Path of Quality Competitiveness of
Equipment Manufacturing Enterprises——A Case Study of Southwest
China

He HongJiang
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
To address the problem of low quality competitiveness of equipment manufacturing enterprises in
Southwest China, this study takes equipment manufacturing enterprises (especially equipment
manufacturing enterprises in Guizhou, China) as the object of research, takes into account the
characteristics of southwest China and defines the connotation and characteristics of quality
competitiveness from the perspective of "eco-efficiency", to explores the path to improve quality
competitiveness. Literature analysis method: Through collecting the research data and research results
of the frontier at home and abroad, the current situation analysis is carried out to determine the core
issues and research framework of this topic. EXCEL, SPSS and other softwares are used for descriptive
analysis and statistical analysis, and structural equation model is used to study the promotion path. In
the first part of this research, qualitative research is carried out in theoretical research. At the same time,
relevant research conclusions after empirical analysis will also use this research method. How to
improve the quality competitiveness of equipment manufacturing enterprises in the western region is
an urgent problem to be solved in the process of new industrialization in Southwest China. Scientific
measurement of quality competitiveness and exploration of a new way to improve the quality
competitiveness of equipment manufacturing enterprises in the south region have guiding significance
and application value for accelerating the green development of manufacturing industry in the
southwest region.Geographical and information restrictions.
Keywords：Southwest China Equipment Manufacturing Enterprises, Quality Competitiveness

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Mediation effect of Organizational Citizenship Behaviour among front
liner staff Performance in hotel at Kota Kinabalu, Sabah.

Noraradah Leksing Salleh
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
Employees’ performance is an important subject because of its relevance to the organization
development and career progress. Customers’ perception of service quality is highly influenced by the
organization employees and service .Good employees’ performance can help organization to improve
the quality of service that provide by employees to customer and at the same time motivate the
employees to perform well. The purpose of this study is to study the mediation effect of organizational
citizenship behavior towards employees’ performance among front liner staff at Kota Kinabalu, Sabah.
The study has examined the relationship between personality, organizational commitment and job
satisfaction effect towards employees’ performance and the mediation effect of organization citizenship
behavior between independent variables and dependent variable. The study will conducted in Kota
Kinabalu, Sabah for examining effects of personality, job organizational commitment, job satisfaction
and organizational citizenship behavior towards employees’ performance among front liner staff at Kota
Kinabalu, Sabah. There were 133 respondents expected involved in this survey. The questionnaires will
distribute by hand and using google form. The minimum sample size (118 respondents) was measured
by using G-Power. The researcher used SPSS and SmartPLS3 to test the hypothesis and the structural
model. To study the effect of personality, organizational commitment and job satisfaction towards
employees’ performance among front liner staff in hotel at Kota Kinabalu, sabah. To study the
mediating effect of organization citizenship behavior in the relationship between independent and
dependent variable. This study will use primary data to explore the effect of organizational citizenship
behavior and employees’ performance among front liner staff hotel in Kota Kinabalu, Sabah. The
gathered data will key in using IBM Statistical Package for Social Sciences (SPSS) software and
SmartPLS3 to test the hypothesis and the structural model.
Keywords: personality, organizational commitment, job satisfaction, organizational citizenship
behavior, employees’ performance, front liner staff.

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The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Job employment opportunity measured through job experience and skill,
education, work ethic and relocation in Sabah Public Sector

Mona Coretti Lee Johnny
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
The employment opportunity in Sabah Public Sector has become a challenge to certain individuals.
Seeking for an employment in Sabah Public Sector has become a challenge. Most of the fresh graduates
and experience employees may not get accepted although they may have sufficient job experiences or
education. Each year, 51,000 fresh graduates produced and with such limitation of job opportunity,
many of them will have a slim chance. This study reviews the job opportunity in Sabah Public Sector
based on the aspect of job experience, job skill, work ethics, education and willingness to relocate. The
purpose is to identify which variables creates more impact towards an individual’s employment
opportunity. This study will be analysis between employees, employers and retired individuals. To
investigate the job employment opportunity in Sabah Public Sector based on 5 different variables. This
research will be a correlative study with survey by measuring the relationship between dependent and
independent variables. I will be using quantitative approach by distributing questionnaire to targeted
audiences. Based on my findings, I will be adapting theoretical framework from Yusof and Jamaluddin.
Based on their framework, 3 of their variables are adapted in my research which are job experience,
education and job experiences. The other two variables are added which are work ethic and relocation.
One of the variables has stronger impact towards job employment compared to the other variables.
Keywords: Job employment, Sabah Public Sector, Opportunity

43

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Sustainability in Homestay Businesses during Covid-19 Outbreak:
Causes and Effects

Paveethra a/p Pulpanathan
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
The aim of this research is to identify the business sustainability especially among Homestays in Sabah
during Covid-19 Outbreak. Since the hospitality Industry is the most affected among all the other sectors
due to this pandemic situation, this research will investigate the causes of homestay business
sustainability and analysis the effects on what economic crisis has done towards this Homestay Business.
The study concentrated a qualitative research, where it is essential to ask "how" and "why" research
questions and allows for a better knowledge and experiences about the crisis. As this research will start
collecting data by looking at observations and reports from the situation as it unfolds. Later, the data
will be arranged so that it may be combined into a unified as a whole. The findings of this research will
be utilised as a model for the homestay business in Sabah to enhance their economy, with all of the
causes and effects identified and thoroughly evaluated. As for this particular research topic, there are
several limitations identified. For Instance, Sabah has very limited number of cities and developed areas,
so the homestay with luxurious facilities are very less. Besides that, Sabah has low rated Airbnb
Homestays compared to Peninsular Malaysia. So for future study, this can be focused on why are this
limitations happens. No one knows when the COVID-19 Pandemic will terminate. However, as soon
as it is finished, the economy should be stimulated and propelled. Homestay businesses should be aided
by existing resources such as voluntourism funding, which may be used to facilitate homestay assistance
efforts. It's unusual when it comes to growing a homestay investor's business, especially
with this current pandemic situation. With all of the causes and effects found out, homestay businesses
may take extra actions to ensure that their companies are safe and secured.
Keywords: Homestay

44

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

A Mixed Method Study of the Enriched Meaning of Work on Intention to
Stay and Career Satisfaction for Tourist Guides

Yen Phin Ng
Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah, Malaysia

Abstract
The study aims to develop an enriched Meaning of Work (MoW) framework by exploring the MoW
dimensions other than the tripartite model of job, career, and calling. The enriched MoW framework is
tested in relationship to tourist guides (TGs) intention to stay and career satisfaction. An exploratory
sequential mixed method approach was adopted by conducting an exploratory qualitative research
design followed by a quantitative study. Both focused on senior TGs in Sabah. Qualitative findings
enrich the current understanding of mow: positive working environment, self-fulfillment, and work-
life balance contribute to the MoW of senior TGs in Sabah. A pilot study is being designed for Phase
two presently. Findings contribute to an in-depth understanding of MoW for tourism employees (TGs)
and will enrich the current MoW instrument. Qualitative findings provide deep insight into the
mechanism of MoW for TGs. Findings extend the use of Attribution Theory to explain MoW.
Practitioners benefit from a thorough understanding of the MoW among TGs for implementing
resilience strategies to remain stay, engaged and motivated is useful for training courses.
Keywords: the meaning of work, intention to stay, career satisfaction, tourist guides, Sabah, Malaysia

45

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The interactive effects of External Corporate Social Responsibility and
Perceived Organizational support on Organizational Identification;

mediating mechanism of Perceived External Prestige and Emotional Labor
in banking sector of Pakistan.

Arqam Javed Kayani
Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah

Abstract

The purpose of this study is to examine the relationship between perceived external corporate social
responsibility (i.e. CSR to community, environment, and consumer) and organizational identification
of employees using perceived external prestige and emotional labor as mediators and perceived
organizational support as moderator. The study is based on social identity and social exchange theory
to provide an alternate explanation to the above relationships. The survey design following
questionnaire in English language was physically administered among employees working in banking
sector of Pakistan. The study found that external corporate social responsibility is positively related
with organizational identification. The study found that perceived external prestige and emotional labor
sequentially mediates among the variables and POS significantly moderates the relationship between
emotional labor and organizational identification. The sequential mediation of perceived external
prestige and emotional and moderation of Perceived organizational support in a composite model is the
value and originality of the research. The study relies on a cross sectional design to collect the data from
employees banking sector. With the emergence of service economy in Pakistan, the relevance of service
staff has been developed enormously. The increased emphasis on employees’ psychology has
enlightened the prominence on factors that have the potential to affect it (i.e. present study variables).
The present study provides organizations a mechanism to manage employees’ psychological states by
managing and engineering their perceptions at work. Furthermore, the finding suggests a roadmap to
motivate employees for the performance of expected emotional labor. Keeping in view the
consequences of CSR perception, the government can pass a bill to constitutionalize corporate social
responsibility as a mandatory business activity, specifying the minimum share of profit to be spent on
CSR activities. This can help both; the organizations and government in the post COVID resettling
stage.

Keywords: External Corporate Social Responsibility, Emotional labor, Organizational Identification

46

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Improving the Performance of Financial Staff in Industry-Based
Corporation: The Relationship between Job Burnout, Organizational

Commitment and Career Plateau

Jiang Mengmeng
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah

Abstract
As the biggest occupational hazard in the 21st century, job burnout is like COVID-19, which damages
the physical and mental health of financial staff in industry-based Corporation. Although there are a lot
of studies on Job Burnout of financial staff in industry-based Corporation, it is a pity that there are few
studies on Job Burnout of financial staff in industry-based Corporation in China, and there is a lack of
theories and achievements that can be used for reference, which is an important content that needs to
be supplemented and improved. On the basis of literature research and theory, this paper constructs the
model of "measures → mediator variables (modulator variables) → job burnout" and puts forward the
research hypothesis; Combined with semi-structured interviews and financial staff samples, the research
hypotheses are verified by using structural equation and multiple regression analysis; Finally, from the
perspective of organizational commitment and career plateau, this paper puts forward the method of
improving the performance of financial staff in industry based Corporation.
Keywords: Financial staff, Job burnout, Measures

47

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

What Makes Family Firms More Competitive?
The Role Of Social Capital Resources, Organizational Capital Resources,

And Process Capital Resources In Non-Listed Family Businesses

Syed Amjad Hussain
Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah

Abstract

This paper offers a few focus points by sighting the resources reserves exclusively available for family
businesses (FBs); namely, social capital resources, organizational capital resources and process capital
resources using the lens of resource-based view theory (RBV). The aim is to look into the impact of
these resources on business performance, which is exclusively available to family firms considering the
role of innovativeness as mediator. It is observed that most of the family businesses are failing during
the transitional phase from one generation to the next. Only 12% make it to that distance, and the
numbers get past four generations before dropping to as short as 3%. The literature review focused on
the exclusive resources held by the family businesses. Some of these become the compulsory part of
business resource reserves and therefore firms need to learn to live with them considering their
economic and non-economic benefits. The literature gap in FBs and RBV pointed that not all the firm’s
resources provide economic contribution even if they are part of business resource reserves. Family
firms’ decision-makers must consider the economic contribution of a particular resource when acquiring
or developing its resource reserves to survive and grow. Purpose of this paper to look into the role of
social capital resources, organizational capital resources and process capital resources of non-listed
family business in their growth. Quantitative Method (Questionnaire). Family Businesses (FBs) should
have only those resources, which contribute to value creation for the customers and the organization.
The presence of any other resource, which cannot create value, is a waste of value. There are certain
resources exclusively available to FBs, which may or may not create value for the business. It is the
family members' responsibility to decide that what kind of resources they should acquire or develop
which have some economic contribution to the business. This decision should be taken considering the
economic value of each of the targeted resources either acquired from the factor market or developed
internally. It is also observed that there are some certain resources, which become the compulsory part
of the family organizations with no economic contribution and in some cases negatively affect the
business but organizations cannot set them aside. They must learn to live with them to minimize their
negative economic contribution towards businesses. To understand the potential economic value of
some resources, which are exclusively available for FBs while some of which are the compulsory part
of family businesses. This may help decision-makers to provide some guidelines for the development
of a firm’s resource reserves, which eventually will lead towards better performance. If the
economically potential resources are acquired and developed, which are exclusively available for FBs
while considering their economic contribution, they may improve the business growth and performance.
This paper will offer some insights about the resource reserves that FBs must understand and realize
their economic contribution to the business at the time of their acquisition or development. Additionally,
FBs need to learn to live with some essential resources, which are the compulsory part of the business.

Keywords: Resource-based view (RBV), Family business to understand these (FBs), Exclusive
resource reserves, Social capital resources, Organizational capital resources and Process capital
resources

48

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

Determinants of Usage Among E-Hailing Drivers in Malaysia: The Impact
of Perceived Technology, Perceived Risk, Governmental Regulations and

Trust

Maryum Zaigham
Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah

Abstract
Reports have emerged that suggest the GDP earnings from e-hailing in Malaysia have been plummeting
and this could be due to the falling numbers of e-hailing drivers on the Malaysian roads. This research
examines the factors impeding actual usage of e-hailing drivers in Malaysia. Technology Acceptance
Model (TAM) is adapted in addition to three new factors including perceived risk, governmental
regulations and trust. A total of 495 e-hailing drivers across Malaysia were chosen though purposive
sampling and snowballing technique to take part in this research through the distribution of
questionnaires via manual and online means. The results suggest that a driver’s intention to use e-hailing
is determined by perceived ease of use, perceived usefulness and the existence of governmental
regulations. Ultimately, the intention to use led to the actual usage of e-hailing among drivers. However,
unexpectedly enough, the results signify that perceived risk does not have any role to play in the
determination of intention to use e-hailing unless there is an existence of trust among the drivers. Overall,
this research draws attention to the substantial contrast in its results from the majority of prior literature
of TAM as well as has thoroughly improves the exploratory power of TAM by introducing new
variables into the model particularly from the perspective of Malaysian e-hailing drivers. Results of this
research are expected to bring forth fresh theoretical and practical contributions that can be utilized to
further improve the country’s e-hailing industry.
Keywords: E-Hailing, Technology Acceptance Model, Drivers.

49

The 11th FBEA Postgraduate Colloquium
18-19 November 2021 | Cisco Webex

The Mediating Role of Psychological Capital on Leadership Style and
Organization Culture on the Staff Performance

Asmawarni Arsjad
Faculty of Business, Economy and Accounting, Universiti Malaysia Sabah

Abstract
Among the factors that can be effective on performance are the leadership, organizational culture and
psychological capital. The past study has limited study focusing on leadership and organizational
culture as well as psychological capital on the performance of the academician who’s in the same time
holding another position such as a dean, director and so on in higher education institution. Appropriate
leadership style adapt by academic leaders is important to play a role in succession of the performance
in the organization as well the individual performance. On the other hand, organizational culture helps
inspire employees to seek and create opportunities, get involve and identify solution even no one is
monitoring. The purpose of this study to investigate the mediating role of employee psychological
capital on the relationship between leadership and organizational culture on performance. This study
will conduct through the survey method using questionnaire. The study population consists of
academician in higher education institution in Malaysia.
Keywords: Performance, Leadership, Organizational Culture,

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