Muthoot Blue Live

A QUARTERLY NEWSLETTER FROM MUTHOOT PAPPACHAN GROUP

UNVEILING
OUR NEW BRAND
PHILOSOPHY

BLUE SOCH

Helping millions shape their tomorrow

FROM THE VOL 1 / MAY-JULY 2018

CHAIRMAN’S DESK

Dear All,

In the last quarter, we achieved significant growth across all verticals. We also moved a step
ahead and changed our brand philosophy from ‘Believe in Blue’ to ‘Blue is Belief’ which will further
strengthen our brand and reflect the self-belief that our customers have in their abilities and their
determination to rise above their circumstances.

In line with our founders vision of empowering human ambition, we rolled-out our new brand
identity - 'Blue Soch'. Our ‘Blue Soch’ philosophy and the Kahaani Blue Soch ki campaign salute the
indomitable spirit of our customers to take challenges head-on while making the most of the
resources at their disposal.

In our attempts to celebrate people with the Blue Soch, we are joined by one of India’s finest actor
and humanitarian, Vidya Balan. This association will go a long way to strengthen our identity in
the customers’ mind and create a distinct positioning for our brand. Now is the time to build on
the momentum created by the Blue Soch campaign & carry-out focussed on-ground activities to
build customer engagement. New customer walk-ins at our branches & calls to our call-centre,
which have increased post the campaign, have to be dealt with a lot of empathy & service
orientation, this will ensure we add to our existing loyal customer base & fulfil many more dreams.

I believe that a new journey has just begun and it is only going to get more exciting from here on.
So, fasten your seat-belts and get ready for the amazing ride ahead.

Thomas John Muthoot
Chairman & Managing Director,

Muthoot Pappachan Group



Leaders Talk

Dear All,
As you are aware, we recently introduced the new way of looking at our customer, viz., the people with ‘Blue Soch’. Beyond any doubt,
our customers have always been and are indeed inspirations for us, in the way they rise above their severe adversities through sheer
positivity, grit, determination and smart-thinking.
Blue Soch is a new powerful idea to recognise this same thought-process/approach to life. This is extremely important in the evolution
of our Group, now aptly termed as the Muthoot Blue Group, as it emphasizes on recognising the hard-work and determination that drives
our customers ahead in life in-spite of the most daunting circumstances, so that we incessantly design & develop products to empower
their human ambition.
We launched the Blue Soch campaign, through four films amongst other marketing e orts, to reflect this identity in di erent ways. In
the ‘Chaishop’ film, the Blue Soch is about finding an innovative way to get new customers when business conditions become unfavour-
able whereas in the ‘Puncture Shop’ film, the Blue Soch is about spotting an opportunity and acting on it during tough times. In the
‘Mom-Son’ and the ‘Tailor Shop’ films, the Blue Soch is about using your gold for your progress. In all the films, you will appreciate that
the characters, the setting and the interaction has been portrayed extremely realistically without in anyway adding the glitz and glam-
our of advertising. This will go a long way in ensuring that people with the Blue Soch identify with us and consider us as their first choice
for fulfilling their dreams.
Another reason for the marketing e orts to strike a chord with people, internally & externally, is the wings added to the same by our
new brand ambassador - Vidya Balan. Vidya Balan is not only a highly acclaimed actor, with numerous awards to her credit, but also a
humanitarian who lends strong support to issues such as women empowerment, sanitation and others. Her genuine concern for people
who deserve all the support we can o er, makes her the right voice for our brand. Also, it is important to note that Vidya Balan isn’t your
regular actor- she has played strong woman-oriented roles in the past and is well-known for the same. Therefore, we believe she will
appeal to our core audience – a sizeable portion of which are rural and underprivileged women.
Thomas George Muthoot
Director

Muthoot Pappachan Group

Launches/New Initiatives

LAUNCH OF BLUE SOCH

Helping millions shape their tomorrow

The campaign was a culmination of months of research, discussion and the well-thought
out creation of a new brand identity and campaign. It encapsulates the common man’s day
to day life struggles and miseries and his ability to succeed and dream big despite it with
support from MPG.
This has been our biggest brand campaign launch yet which introduced our new philosophy
of Blue Soch- a salute to the spirit of our customers who demonstrate hard work and deter-
mination despite the most di cult circumstances. The key message that the campaign
drives is that MPG believes in the capability of the common man and supports their “Blue
Soch”, in an endeavour to enable these women & men, work towards transforming their
own lives.
The new brand identity and campaign was conceptualised and executed by our new
communications partner, L&K Saatchi and Saatchi after thoroughly understanding the
ethos of our brand.
Crucial step was to educate the Muthootians and make everyone understand the core
ethos and purpose of the campaign along with changing the way our branches looked. The
team was completely excited with the branch activities which were planned. All wore the
Vidya Balan masks and visited nearby shops and houses to distribute leaflets and share
about the gold loan and MSME products.This campaign has surely been well received by our
customers who have now started di erentiating us and calling us by our association with
our new brand Ambassador Vidya Balan. It’s a big step which surely will leave a lasting
impact on not just our customers, but also on our employees.
The campaign celebrates these everyday heroes in every walk of life and “Blue Soch” is an
ode to this group of strong-willed individuals. It rea rms our positioning as we stand true
to the vision of being the most trusted financial service provider to the common man.
**Conceptualized & created by : Team L&K, Saatchi and Saatchi. The truly moving portrayal of our
Muthoot Blue customers and their Blue Soch got captivatingly captured in the films, by director, Nikhil
Rao.



Launches/New Initiatives

MUTHOOT BLUE LEAGUE OF DREAMS

A tribute to the dreamers

Muthoot Pappachan Group is a pioneer in supporting & encouraging grassroots sporting
movement in India.

‘The Muthoot Blue League of Dreams’, a nation-wide sporting initiative announced ‘call for
entries’ for its very first season of The Muthoot Blue League of Dreams from 12th to 15th
April, 2018. A unique opportunity for the sporting talent within the nation where the
shortlisted teams got a chance to play alongside four of the biggest names in the game of
International Cricket: Zaheer Khan, Brett Lee, Herschelle Gibbs and Jhonty Rhodes.

The primary objective of the League was to promote the talent of budding street cricketers
across India and true to its DNA, Muthoot Pappachan Group focussed on providing them a
platform to realise their dreams and passion for this game.

Over 1,200 team registrations and over 6,00,000 votes to make their favourite teams get
selected for the finals, in the very first edition of the League, is indeed a reflection of
people recognising and seizing the opportunity to see their dreams come alive through The
Muthoot Blue League of Dreams.

The voting took place from 29th April till 6th May and post this the final four teams were
selected, basis a broad-spectrum selection matrix. The final 4 shortlisted teams were
(Delhi Cricket Council, Young Mumbai Central Cricket, Team Spartanz from Kottayam,
Kerala and Ukkadgaon C C, Parbhani, Maharashtra). These teams were shortlisted basis
their passionate stories which they shared at the time of registration along with their zeal
for the game which got them unbelievable votes from people across the nation. The two
days tournament held at the Air India Kalina Grounds, Mumbai saw 8 match sets in total,
played with the celebrity cricketers encouraging them throughout. Each player across all
the 4 teams gave their ‘best innings’ and the team captains skippered the celebrity cricket-
ers like professionals.

Young Mumbai Central Cricket team emerged as the winner, the team that received
over 65000 votes and played along with Brett Lee.
Star performers of the final leg of the tournament were;

Best Batsmen - Manish Kohli from Young Mumbai Central Cricket
Best bowler - Indrajit more from Ukkadgaon CC
Safest hand - Jaspreet singh-Delhi Cricket Council
Player of the tournament - Nibin Nivas from Spartanz



Launches/New Initiatives

MUTHOOT CAPITAL SERVICES UNVEILS
A CUSTOMER-FRIENDLY APP.

During the 24th AGM meeting held on 14th of June 2018 at Hotel International,
MCSL unveiled a customer app – M-Power. The app is loaded with features for
customer engagement and hassle free self-service facility which redefines the
overall experience.
MCSL forays into the used car lending as well as consumer durable finance.

MUTHOOT CAPITAL INAUGURATES ITS NEW HUB IN WAYANAD

Mr Madhu Alexiouse , COO, Muthoot Capital Services Ltd inaugurated their hub in Wayanad on
25th of May 2018 at Kalpetta.
The inauguration of this new hub forms a part of MCSL's e orts to come closer to customers
and to provide them faster service.

Launches/New Initiatives

REGIONAL OFFICE FOR MUTHOOT HOUSING FINANCE INAUGURATED

Muthoot Housing Finance Company Limited (MHFCL) inaugrated their Regional O ce for Karnataka and Kerala in Bangalore on
7th June,2018 and this was inaugurated by Mr Pavan Gupta : CEO, MHFCL.

MUTHOOT HEALTH GUARD

In the event of unplanned medical expenses, health insurance takes care of the well being of self as well as that of the dependents.

In association with Tata AIG General Insurance Co Ltd, Muthoot Pappachan Group launched ‘Muthoot Health Guard’ for all the employees of
the Group which till now was exclusively for the customers. A health insurance plan that covers permanent employees with their spouse
and 2 children. Just a simple step where the employees need to visit any of the Muthoot Fincorp branches and avail the policy across the
counter by paying the premium.

MUTHOOT HEALTH GUARD AT A GLIMPSE

Cashless treatment Re-imbursement Includes Master
in 7500 hospitals+ if non-FHPL hospital Health Check-up
approved by FHPL
(Family Health Plan Ltd.)

Sum insured Available in di erent policy cover Includes Personal
combinations:
options available (a) Self / (b) Self + Spouse Accident Cover
` 1 to 5 Lakhs (c) Self + Spouse + 1 Child (Accidental Death &
(d) Self + Spouse + 2 Children Permanent Total
(e) Self + 1 Child / (f) Self + 2 Children Disablement)

Awards/Recognition
Muthoot Pappachan Group awarded as an ‘Icon for Indigenous Excellence’ 2018
at the ET Iconic Awards of India 2018

ET Iconic Brands of India is an endeavour, by the Economic Times, to identify & celebrate legendary brands of India. The exercise aims to understand the
thought, approach & impact of these brands which make them iconic. A stringent selection process ensures only the ‘best of the best’ get recognised as
Iconic brands.
Mr Thomas Muthoot John, Director MPG and Mr G Ramesh Kumar, VP Business Dev, West Zone received the award on behalf of the Group.
July,2018

Villa Maya hits a full Hat-Trick at the 2018 World Luxury Restaurant Awards
held at Galgorm Resort & Spa in Northern Ireland

• Luxury Theme Restaurant & Luxury Heritage Restaurant, Asia Continent Winner
• Luxury Interior Design/Architecture, South West Asia Regional Winner
Villa Maya is also now one of the top 5 restaurants in India as per The Daily Records, a leading portal which
ranks entities in Travel, Fashion & Lifestyle segments. It stands tall with the likes of Delhi’s Indian Accent &
Bukhara and Mumbai’s Peshwari.
July, 2018

Awards/Recognition

Muthoot Microfin Limited has had a great quarter when it comes to awards

Winner of “Microfinance Plus Activities” at the MFIN Microfinance Awards 2018 held on 24th of May
in New Delhi. MFIN is a Self-Regulatory body of microfinance industry. Jury Mentioned that Muthoot
Microfin’s Community Outreach activities, in addition to financial literacy are spread across various
areas which have a positive impact in the overall development of the community. The activities are
impacting the society at large, beyond their captive customer base and beyond finance.

Winner of the “FINANCE COMPANY OF THE YEAR- INDIA ” at ABF Awards, 2018. Mr Tim Charl-
ton, publisher of Asian Banking & Finance and Insurance Asia magazines presented the award
to Mr Sadaf Sayeed- CEO, MML at an event held at Shangri-La hotel, Singapore on 12th July. The
award recognises banks and financial institutions that stand out with the most innovative
projects and the best practices in Asia’s retail banking and finance sector.
The eminent jury of this award was consisted of Mr Andrew Taggart, Partner, Financial Services
Leader, PwC South East Asia Consulting, Mr Egidio Zarrella, ASPAC Head of Banking and Capital
Markets, KPMG, Mr Liew Nam Soon, ASEAN Managing Partner, Ernst and Young Advisory LLP
and Mr Mohit Mehrotra, Regional Head of Financial Services, Strategy & Operation, Deloitte.

Awarded the Best NBFC at the CIMSME - MSME Banking & NBFC Excellence Awards. The award was presented by Mr Giriraj Singh, Minister of State (I/C)
for MSME at an event held at Hotel Le Meridien on July 20, 2018. The award recognises NBFCs for their contribution to the welfare and development
of MSME sector. The award jury was chaired by Mr S S Kohli, Former Chairman & Managing Director, Punjab National Bank, Punjab & Sind Bank and IIFCL.
The Knowledge Partner for the award is Birla Institute of Management Technology (BIMTECH).

Awards/Recognition

Muthoot Fincorp Limited

Winner of “ National Awards for Marketing Excellence – in BFSI (Banking Financial Services
Insurance) 2018” in the Financial Inclusion & Regulatory Compliance – NBFC Category.
The award ceremony took place in Taj Landend in Mumbai on 5th July, 2018 and was
received by Mr Keyur Shah, CEO Precious Metals Business on behalf of Mr Vasudevan
Ramaswami, COO Muthoot Fincorp Limited.

Muthoot Pappachan Foundation

Smile Please initiative of Muthoot Pappachan Foundation won the “Annual CSR Awards 2018” in the “Health &
Hygiene” category- Bank & NBFC organised by The Kerala Management Association at Kochi on 6th of July,2018.
This award is for recognising the exceptional CSR projects by Corporates & NGO’s. The award was received by Dr
Prasanthkumar Nellickal- Head CSR and Ms Tina Suzanne George- AVP Finance, Muthoot Capital Services Limited.

The Indian Institute of Corporate A airs (IICA), the institutional arm of Ministry of Corporate A airs invited
organisations across India for inspirational case studies on the theme " Purpose Beyond Profit" as part of its
Sustainable Innovation - Case selection, showcasing, recognition and replication programme two years back.

Our most spoken flagship CSR initiative “Smile Please” is part of the 11 selected case studies in India. Smile
Please, a project through which 1534 children across 11 states in India received safe and successful corrective
surgeries to lead a life in confidence.

Smile Please Mission- Purpose Beyond Profit

Awards/Recognition

MPG Hospitality

Novotel Hotel, Kochi is the 1st hotel in Kakkanad, Kochi to be recognised as 5 Star by the Classification
Authority of Government of India. Novotel, a brand by Accorr Hotels is the 3rd Luxury hotel under the
MPG’s hospitality vertical.

Hilton Garden Inn

Hilton Garden Inn, Trivandrum has set a new benchmark by securing the ‘’1st Position in the Hotels
category for Sustained e orts in Pollution Control and Environmental Initiatives”.

MCSL- Registered 238%

MCSL has registered an amazing jump as compared to the corresponding quarter in the previous year.

CRISIL Rating CRISIL

An S&P Global Company

Muthoot Fincorp Limited

Muthoot Fincorp Limited, the flagship company of the Group has received upgraded rating on the
long-term bank facility and non-convertible debentures (NCDs) of 'CRISIL A/Stable' from 'CRISIL
A-/Stable'. The upgrade factors in significant improvement in capital position of MPG resulting in
substantial reduction in group level gearing.

Muthoot Microfin Limited

Muthoot Microfin Limited (MML), the microfinance arm of the Group, has received the highest
Comprehensive Microfinance Grading of ‘M1C1’ from CRISIL. This is an upgrade from the last year’s
grading of ‘M2C1’. CRISIL’s Comprehensive Microfinance Grading of M1C1 signifies highest capaci-
ty of the MFI to manage its operations in a sustainable manner and excellent performance on code
of conduct dimensions.

Muthoot Capital Services Limited

Muthoot Capital Services Limited (MCSL), the listed company of the Group has received upgraded
rating of A Stable from A- stable. A Stable outlook will enable MCSL to negotiate with lenders for
better rates in the medium term.

Muthoot Housing Finance Company Limited

Muthoot Housing Finance Company Limited has received upgraded rating on the bank facilities
and debt instruments of 'CRISIL A-/Stable' from 'CRISIL BBB+/Stable'. The upgrade is primarily
driven by upgrade in the rating of the parent company 'Muthoot Fincorp Ltd'. The rating continue
to reflect the support MHFCL receives from parent MFL and adequate capitalization. These
strengths are partially o set by modest asset quality, modest but improving earnings profile and
small scale of operations with limited track record.

Awards/Recognition
Muthoot Microfin’s Bantwal branch organises dentalcheck-up & skill training workshop,
May 26, 2018

The one-day programme, held jointly in association with Rudset Institute of SDM, Ujre and KMC Hospital of Atharva, was attended by around 275 people
from in and around the community. Prominent doctors from the KMC Hospital of Atharva - Dr. Rathnathere and Abraham Joseph along with 6 dental nurses,
carried out a comprehensive dental check-up.
Most of the attendees availed scaling and polishing of teeth besides the regular dental check-up; and some of the patients were given complimentary dental
kits. The skill training workshop organised in association with Rudset Institute gave training on embroidery, crafting and lessons on creatively reusing waste
paper and plastic bottle to aspiring women entrepreneurs.

Muthoot Cricket Academy under 15 & under 17 teams felicitated

Felicitation function for Muthoot Cricket Academy Under-15 Team which has retained the EDCA (Ernakulam District Cricket Associa-
tion) Under-15 Junior Cricket League 2017-18 & the Under-17 Academy team, the runner up in EDCA Division League 2017-18 and
promoted to B Division for the season 2018-19, happened in May at Muthoot Towers, Ernakulam.
The function was attended by Mr. Thomas Muthoot, Director, Muthoot Pappachan Group & MPCES and Mr. Balachandran, Senior Coach
and former Kerala Ranji Trophy Coach.

Awards/Recognition
Muthootians prove their Mettle, yet again at Escape 2018

ESCAPE 2018, a Corporate Arts & Sports competition, organised by Rotary Cochin East in the 1st week of May, saw 25+ corporates compete to prove their
worth. No surprises that our very own Muthoot Blue team emerged as overall champions with stellar performance across categories. A total of 14 prizes
were won by Team Muthoot Blue.

CSR - Visit to Kusumagiri Hospital

"We are much better o when we share what we have ... "
Novotel Kochi Infopark reaches out to Kusumagiri Mental Health Centre at Kakkanad and donates Water Cooler to the team ...

Our Heroes & their Kahani Blue Soch Ki

PROVES MERIT
AT THE FIRST BREAK

Dedication, hard work and a little financial help from Muthoot Microfin helped 25-year-old
housewife Rani overcome the hurdles of poverty and prove her merit. Rani lives at
Ariyakuppam in Pondicherry with her daily labourer husband Ramu.

Rani opened a thatched-up tailoring unit near her home, when her husband who works at a
nearby factory lost his job due to shut down. She started her tailoring unit with an old sewing
machine inherited from her mother. She started by stitching clothes for her friends and
neighbours and initially the income she earned were just enough to run her small family. Rani
was struggling during this period and was desperately looking for a financial support.
During this time, a Muthoot Microfin Relationship O cer approached and detailed her of
Muthoot Microfin’s microfinance o ering. Rani was excited to know about Muthoot’s simple
loan processes and she soon joined a JLG at her neighbourhood. She received her first loan
amount of ₹15,000 and invested that amount in purchasing a brand-new sewing machine and
quality materials like thread, fabric, scissors, etc.

Muthoot Microfin also provided financial literacy training which helped her manage the
finance better. Rani worked hard on her enterprise and received immense goodwill over time.
She began to be known as the best tailor in her region.

Rani is now on her second cycle loan of ₹35,000 and is looking to expand her business by
opening another branch at Ariyakuppam. Her daily profit has now reached ₹500 from a meagre
₹100 at the time of association with Muthoot Microfin a couple of years back. Today, Rani
invests most of her profit on her expansion plans apart from renovating
their old house.

SALUTING ARUN DAS
FOR HIS BRAVERY

July,2018 : Arun Das, the project engineer of Muthoot Hotelz at Munnar
site, was recently visiting his hometown - Mannar in Alleppey district. On
his visit to the Sree Dharma Sastha Kshetram, a student swimming in the
“Thanmadikulam” (temple pond) began to lose control and drown. Arun
showed great presence of mind, jumped into the pond and rescued the
boy.

Engaging Minds
The 16th, 17th and 18th lectures in this series of mind to minds were graced by the
eminent personalities who have contributed in bringing a social change.

Ms Shobha Koshy, Rev Dr Valson Thampu, Rev Fr. Joseph Puthenpurackal,
former Chief Post Master General and an Indian educator and Christian a renowned speaker and counsellor,
Chairperson of the Kerala State theologian who was Principal of who specializes in the area of family
Commission for Protection of Child prestigious St Stephens College, counselling the talks were truly
inspirational and highly motivational
Rights. University of Delhi.
to the audience.

Muthoot Blue in the News

With the objective to create a distinct positioning with diversified portfolio addressing the financial needs of a common, Muthoot Pappachan
Group and its companies have been in the news this quarter.

We received a total 410 coverages since April,2018 including print, online and electronic at a national level leading to 87cr + impressions.
Some of the major activities undertaken were :

Interview of Thomas George Muthoot with The Hindu & interaction with The Hindu Business Line
Muthoot Blue League of Dreams- Winner Announcement
1500+ Cleft Surgeries through Smile Please initiative of Muthoot Pappachan Foundation
Launch of MHFCL Regional o ce in Bengaluru
MFL’s tie up with NSDC
MCSL- Q1 Results & AGM
Launch of new brand identity & Blue Soch Campaign



Muthoot Centre – Registered O ce
Muthoot Centre, Punnen Road, Trivandrum - 695 039.

Phone: 0471 4911560

www.muthoot.com | /muthootindia