AAP311/3 – CUSTOMER ANALYTICS
Today, companies heavily rely on data-driven marketing to better understand the
needs and expectation of their customers. In the time of individualization,
digitalization, networking along with the emergence of enlightened consumer has
posing new challenges as well as opportunities for marketing. Through various data
collection methods and from various data resources, companies gather data on
purchase behaviour, social relationships, or attitudes. By analyzing such data,
companies gain market insights and can enhance marketing decisions such as
segmentation and targeting of customers, the positioning of products based on
customer preferences, or developing the right marketing mix in the competitive
market environment. The course is practical and data-driven, with students exposed
to specific tools and techniques using the computer-based software. Major emphasis
is placed on developing an understanding of the data available to marketers, its uses
and limitations, and the tools and techniques for predicting and measuring the
effectiveness of a company’s marketing efforts. Analytical, critical thinking and
technology skills will be enhanced throughout the course.
AAP312/3 – APPLIED ANALYTICS
This course aims to develop within students, the fundamental business information
knowledge, and its application towards creating, enabling, and preserving business
value. Specifically, it aims to develop an understanding of the primary enabler for
better business analytics processes, which includes an in-depth awareness of
information type and accessibility within a business environment. Areas of study
include an introduction to ERP systems, business process mapping, ERP
implementation case studies, ERP modules (SCM and CRM) and ERP systems and
business analytics linkages (four analytical insights).
AMP355/3 – WEB AND SOCIAL MEDIA ANALYTICS
The digital technologies of web and social media application have fundamentally
reshaped marketing theory and practice over the last decade and have led to a drastic
shift in quality and quantity of information we are able to capture, store and analyse.
With this proliferation of data has come an increasing need for many businesses to
better understand and react to various customer characteristics. This course is
designed to provide the skills and tools needed for students to recognise the role of
web and social media analytics within the digital marketing landscape.
The web analytics component aims to help students recognise the role of web
analytics within the digital marketing landscape, and practically apply web analytics
tools and technologies to monitor performance of web-based marketing activities.
Topics to be covered are likely to include: Introduction to web analytics and web
data-driven marketing; Web metrics; Web monitoring and trends analysis;
Dashboard design; Navigation analysis; Online advertising; Future trends of web
analytics. The social media component helps students to explore multiple social
media platforms for data collection and apply analytical methods to convert social
media data to digital marketing insights. Topics to be covered are likely to include:
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Basics of social media and the role and structures of social media conversations;
Collecting and extracting social media data; sentiment analysis, Social media data
analysis and key metrics used for analysing social media.
AOW364/3 - STRATEGIC FORESIGHT AND DECISION MAKING
The complexity of the future can be overwhelming and adapting to change is
inevitable. It is therefore important for companies to prepare for the future in order
to remain competitive in today’s rapidly changing business environment. Strategic
foresight is critical to acknowledge the possibility of the multiple futures to accelerate
organisational development. Students will be exposed to a wider perspective on
today’s drivers of change for organizations to prepare and make appropriate
decisions, in order to harness the potential of new possibilities of the future. Students
will learn various strategic tools and techniques such as SWOT Analysis, PESTLE,
Porter’s Five Forces Model, TOWS Matrix, Competitors Analysis, Business
Portfolio Matrices, SPACE Matrix and most importantly Scenario Planning.
Scenario Planning would be the most important as a foresight methodology that is
used for strategic analysis of medium and long-term planning. In this case, students
will learn the steps to generate future scenarios, assess the impacts of those futures
and craft suitable strategies which are resilient to different future outcomes
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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FINANCE
AFW270/3 - CORPORATE FINANCE
This course will give further exposure to the concepts of finance. The concepts of
time value of money, valuation, and risk and return will be reviewed and discussed
in more details. It will be continued with in-depth discussions on capital budgeting,
dividend policy and capital structure. The students will learn how financial
managers use finance concepts in making investment, financing and payout
decisions to maximize firm’s value. Special topics in finance such as mergers and
acquisitions, and international finance, will also be covered.
Pre-requisite: ATW263/3 - Principles of Finance
AFW272/3 - FINANCIAL INSTITUTIONS, MARKET & DIGITAL
INNOVATION
Preparing finance students to dwell in future finance makerspace, this subject
combines the knowledge on foundation of finance framework and edgy finance
intelligence technology. Acknowledging the changes, this course provides a strong
knowledge on the financial framework, market and institutions. By recognizing how
the domestic and foreign financial markets are integrated, this subject walks the
student through evolving cases in the industry. Comprehensive discussions on the
financial instruments like money market instruments, stocks, bonds will balance
students understanding with the analytical skill. By engaging in flipped classroom
and video learning approach, this course exposes students on the financial technology
knowledge that is now the game changer in the financial landscape.
Pre-requisite: ATW263/3 - Principles of Finance
AFW274/3 - ANALYSIS OF FINANCIAL STATEMENTS
This course emphasizes on how to manage and use the firm financial information
and the financial concepts. These concepts are important in analyzing the financial
data and making the decision from the economic perspective.
Pre-requisite: ATW263/3 - Principles of Finance
AFW313/3 - FINANCIAL AND WEALTH PLANNING
This course introduces the students to the concept, theory and methodology of
personal financial management. The course emphasizes on cash management,
income tax planning, consumer credit, investment, housing, insurance planning,
retirement and estate planning. At the end of the course, student will be able to
understand the interaction between environmental forces and personal finance
decisions in an ethical decision process. Applying persona fiancé valuation
techniques, students will be able to make systematic and effective personal finance
decisions.
Pre-requisite: ATW263/3 - Principles of Finance
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AFW365/3 - INTERNATIONAL FINANCE
The course deals with financial management in an international context.
International financial management still concerns with the basic issues discussed
and learned in ‘domestic’ finance. However, the discussion of these issues will be
extended by taking into account the extra dimensions unique to international
finance. Three major dimensions distinguish international finance from domestic
finance. They are i) foreign exchange and political risks, ii) market imperfections,
and iii) expanded opportunity sets. Financial managers should learn how to manage
foreign exchange and political risk using proper tools and instruments, deal with
(and take advantage of) market imperfections, and benefit from the expanded
investment and financing opportunities. By doing so, financial managers can
contribute to shareholders wealth maximization, which is the ultimate goal of
international financial management.
Pre-requisite: ATW263/3 - Principles of Finance
AFW367/3 - FINANCIAL DERIVATIVES
In recent years, our derivatives market has gone through a tremendous evolution
that involves huge transactions in short period of time. To achieve the importance
of this financial derivatives market, this course is meant to give knowledge,
understanding and exposure to students about derivatives concepts. This will equip
students with risk management tools on hedging using the derivatives market
instruments that are very useful to the students as they are specializing in finance as
a major. This is to ensure that students are equipped with understanding of the
concepts and able to analysis derivatives in order for them to compete with the
outside world in term of managing risks. At the beginning of this course, students
will be introduced to the futures instruments and at a later part with a more
challenging, complex and innovative options instruments.
Pre-requisite: AFW270/3 - Corporate Finance
AFW369/3 - SECURITY INVESTMENT & PORTFOLIO MANAGEMENT
AFW369E is an introductory investment course. The course will expose students to
the investment alternatives available and to the theory and practice of investments
and portfolio management. The course covers the primary financial securities –
stocks, bonds, and derivatives, and methods for combining these underlying assets
into a portfolio.
Broadly, the class lectures will cover the modern developments in investments and
portfolio theory, the portfolio management process, asset pricing models,
implications of efficient capital markets for investments, various techniques for
valuing stocks and bonds, and various evaluation methods of portfolio performance.
Students will have an opportunity to apply the concepts learned in class through an
investment portfolio management project.
Pre-requisite: ATW263/3 - Principles of Finance
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AFP315/3 - BEHAVIOURAL FINANCE
Historically, investment and finance decisions have been made with the assumption
that financial markets are informationally efficient. This course will explore the
notion that market efficiency assumptions are idealistic by bringing in the concepts
of psychology, sociology, and behavioural economics and how the investor mind
works in a broader societal setting. This will allow for better understanding of the
investor’s mind, resulting in intelligent investment practices. This course is
interdisciplinary, encompassing areas such as financial economics and cognitive
sciences with both experimental and theoretical components.
Pre-requisite: ATW263/3 - Principles of Finance
AFW270/3 - Corporate Finance
AFP316/3 - ENTREPRENEURIAL FINANCE & VENTURE CAPITAL
This course emphasizes on financial management of small and medium enterprises.
It covers important components involving venture capital financing, financial
performance, financial planning and financial strategy.
Pre-requisite: ATW263/3 - Principles of Finance
AFP369/3 - ISLAMIC FINANCE
This course designed to provide students with the knowledge and understanding of
the conceptual framework of the sustainability of Islamic banking and financial
system. The focus will be on the introduction and the development of the Islamic
banking and financial instruments. Other important topics include the Islamic
accounting, Islamic corporate governance, Islamic asset and fund management,
sukuk, takaful, Islamic microfinance and finally Islamic risk management.
Pre-requisite: ATW263/3 - Principles of Finance
AUP397/3 - MANAGEMENT STUDIES
This course is an introductory course for students interested in extending knowledge
to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
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ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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INTERNATIONAL BUSINESS
AIW270/3 - INTERNATIONAL TRADE LAW
This course introduces students to the aspects of international trade law that affects
the capabilities of a firm to transact globally. Students will also study the systems
and sources of international trade law, international organizations involved such as
the United Nations, World Trade Organization and relevant international
organizations as well as the links between the international legal system and
domestic legal system. In addition, this course will explore the existing legal
mechanisms to facilitate international dispute resolution methods for governments
and business entities. Emphasis will also be given on the impact of global trade
liberalization on developing countries and domestic legislation relating to human
rights and environmental protection. This course also discusses the implication of
international trade law towards multinational corporations, foreign investment, trade
in goods, services and labor, intellectual property and international sales.
AIW272/3 - INTERNATIONAL BUSINESS
The course aims to introduce the core knowledge of international business as a core
subject in the bachelor program. The students will be exposed to globalization,
international business theories, government intervention in international business,
emerging market, foreign market entry strategies and the existence of regional
economic integration that affect international business.
AIW314/3 – INTERNATIONALISATION OF NEW VENTURE
This course will provide a thoughtful and practical guide to the process of
successfully launching a business and then growing at international level. This
course will focus on a thorough analysis of the opportunity recognition and
feasibility analysis of a new venture and progressively internationalize that new
venture to achieve global recognition.
AIW362/3 - INTERNATIONAL BUSINESS STRATEGY
As economic turbulence continues to have a significant impact on organizations
around the world, decision makers at all levels face strategic, organizational, and
environmental factors that challenge the overall success of their respective firms.
Despite the unsettled business environment, this course will introduce students to
gain a worldwide perspective in understanding the key factors that can make or
break a company’s ability to maintain or improve its position in the global market
place.
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AIW363/3 - CROSS CULTURAL MANAGEMENT
This course exposes students to the international business culture environment.
Students will understand how the basic elements of culture shape decision-making
in international business. Students are also exposed to conducting successful
multiculturalism. Furthermore, the course will link cross-cultural communication
with communication skills and conduct consultations.
AIW364/3 - INTERNATIONAL TRADE FRAMEWORK
This course provides exposure on the various types of policies established and
applied in the international trade world. Students will be exposed to international
economic concepts that must be complied with by the organization in conducting
international trade. Students will also learn the various economic concepts and
procedures. In addition, students will be trained with various types of policy
frameworks in conducting international trade.
AMW358/3 - INTERNATIONAL MARKETING
This course introduces students to international marketing theory and activities.
Understanding environmental factors will also be addressed and how this will affect
marketing, work culture and company decisions. In addition, students will learn how
to expand a business into a foreign country.
Pre-requisite: ATW159/3 - Principles of Marketing
AIP365/3 - CONTEMPORARY ISSUES IN INTERNATIONAL BUSINESS
The course is designed to introduce the dynamic of International Business (IB) to the
students. Students will understand the challenges and complexities of the
contemporary in international business environment in the classroom. Students will
be engaged with the economic, social, politics and intercultural factors that impact
on IB and understand how these factors are address in the real world. Students need
to discuss and apply IB theory in the context of realistic scenarios. It provides a
platform for students to maximise the exposure to the solutions and the challenges in
both managing and being managed in a complex value chain. This is an exciting
course because it covers the micro and macro management aspects to address the
fast-changing domestic and global business environment. The students understanding
will be clarified through group project and reports, class engagement activities, a
midterm and a final exam.
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APP383/3 - TECHNOLOGY MANAGEMENT AND INNOVATION
This course will expose students to the various concepts and issues related to
technology and innovation management. At the end of this course, students will be
aware of the various factors and issues relevant to managing technology and
innovation successfully to support business and organisational functions. In
particular, this course will address the critical strategic challenges involved in the
management of technology and innovation at the firm level. Discussions will cover
issues such as technology innovation and diffusion, sources of innovation and
capturing value from innovation.
APW382/3 - GLOBAL SUPPLY CHAIN MANAGEMENT
This course will expose students to the various concepts and issues related to supply
chain management. At the end of this course, students will be aware of the various
factors and issues relevant to managing the supply chain successfully to support
business and organisational functions. In particular, this course will address the
critical strategic challenges involved in the management of the supply chain at the
firm level. Discussions will cover issues such as the building blocks of supply chain
strategy, designing the global supply chain, collaborating across the supply chain and
international trade logistics.
Pre-requisite: ATW151/3 - Operations Management
AUP397/3 - MANAGEMENT STUDIES
This course is an introductory course for students interested in extending knowledge
to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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ISLAMIC FINANCE
ASW270/3 - FIQH MUAMALAT FOR MANAGERS
This course will explain the basic principles of Muamalat within the prescribed
framework of Islam. It will help in determining the validity and understanding of
the Shari’ah process in developing Islamic financial products. Lastly, students will
be exposed to the contemporary Fiqh Muamalat-related issues in the Islamic finance
industry.
Pre-requisite: ATW263/3 - Principles of Finance
ASW272/3 - ISLAMIC BANKING
This course introduces students to the concept of Islamic banking and emphasizes
the difference between Islamic and conventional banking. Students are also exposed
to products and services in Islamic banking. Other topics such as deposit
arrangements, corporate governance of Bank Negara's functions are also discussed
in this course.
Pre-requisite: ATW263/3 - Principles of Finance
ASW274/3 - ISLAMIC FINANCIAL MANAGEMENT
This course focuses on the financial management of the firm from an Islamic
perspective. Students will be exposed to concepts and techniques of financial
decision making based on the principles of muamalat particularly involving
investment and financing aspects.
Pre-requisite: ATW263/3 - Principles of Finance
ASW389/3 - ISLAMIC CAPITAL MARKET
This course aims to introduce students to the concepts, operations and issues in the
Islamic capital market. In addition, the course focuses on the theories and practices
of the Islamic capital market on a global level. Students are exposed to appreciate
the unique characteristics of the Islamic capital market as compared to the
conventional capital market.
Pre-requisite: ASW270/3 - Fiqh Muamalat for Managers
ASW391/3 - ISLAMIC ACCOUNTING AND AUDITING
This course introduces Islamic records for Shari’ah-compliant financial
transactions. The main purpose of this course is to clarify the application of MASB's
accounting standards for Shari’ah-compliant financial transactions. Discussions will
cover the similarities and differences of the concepts of Shari’ah-based and Shari’ah
compliant perspective. This course also describes the accounting and presentation
rules for business Zakat in the statement of income for entities paying Zakat.
Furthermore, this course provides exposure to students on the audit.
Pre-requisite: ATW153/3 - Financial Accounting
ASW270/3 – Fiqh Muamalat for Managers
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ASW396/3 - TAKAFUL OPERATIONS
This course introduces students to the concepts, Shari’ah principles and business
models in Takaful. The students are exposed to the Takaful products, operations and
current issues related to Takaful. It prepares them to appreciate the role of Takaful
in the context of risk management which will eventually support and promote
sustainable economic development.
Pre-requisite: ASW270/3 – Fiqh Muamalat for Managers
ASW398/3 - ISLAMIC SOCIAL FINANCE
This course exposes students to the management of Non-bank Islamic fund sources
which are not the mainstream such as zakat, waqf, pawnshops, baitumal and others.
Unprofitable sources of funds may help in eradicating poverty in the Islamic world
if some important issues can be solved.
Pre-requisite: ASW270/3 - Fiqh Muamalat for Managers
ASP384/3 - ISLAMIC FINANCIAL INSTITUTIONS
This course explains the fundamental principles of Islamic finance as an
increasingly important sector in the economy. The students are exposed to the
operational practices of Islamic financial institutions. The course also shows how
Islamic financial institutions and their products differ from the products of
conventional financial institutions.
Pre-requisite: ASW270/3 – Fiqh Muamalat for Managers
ASP391/3 - MANAGEMENT FROM ISLAMIC PERSPECTIVE
This course introduces concepts and aspects of management from an Islamic
perspective. It aims to provide understanding and shape management skills and
make decisions based on Shari’ah principles.
ASP393/3 - ISLAMIC FINANCIAL PLANNING AND WEALTH
MANAGEMENT
This course aims to explain the Shari’ah principles of Islamic financial planning and
wealth management. The students are exposed to the concept and practices of
Islamic financial planning instruments of this highly demanded industry. The course
also highlights the issues and challenges and provides possible solutions to those
issues.
Pre-requisite: ATW263/3 - Principles of Finance
AUP397/3 - MANAGEMENT STUDIES
This course is an introductory course for students interested in extending knowledge
to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.
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ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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MARKETING
AMW275/3 - INTEGRATED MARKETING COMMUNICATION
This course focuses on the role and importance of Integrated Marketing
Communication (IMC), a part of the marketing mix component, which is a
promotion in the Marketing discipline. The course will familiarise students with the
technique of how IMC is planned and conducted. This includes media planning,
media buying, developing copy and artwork, advertising and promotion ethics, rules
and regulations of advertising and promotion.
Pre-requisites: ATW159/3 - Principles of Marketing
AMW276/3 – SERVICE MARKETING
This course offers to train students as marketing manager in understanding the
meaning and processes of marketing a service primarily by service product-based
organisations. Students will be introduced to concepts and models of services,
understanding the importance of planning, strategy, service recovery, and marketing
related to offering service products. This course emphasises the impact of
consumers’ values and behaviour, technological change, and the importance of
managing the interaction process with consumers throughout the service offerings.
Pre-requisites: ATW159/3 - Principles of Marketing
AMW277/3 – CONSUMER BEHAVIOUR
Consumer Behaviour introduces students to the study of consumers’ actions during
searching for, purchasing, using, evaluating, and disposing of products and services
that they expect will satisfy their needs. It is a dynamic interaction of affect and
cognition, behaviour, and the environment by which human beings conduct the
exchange aspects of their lives. Consumer behaviour explains how individuals
make decisions to spend their available resources of time, money, and effort in
consumption processes. It also encompasses all factors in the environment that
influence their thoughts, feelings, and actions in making their purchase decisions on
goods and/or services. These include feedback from other consumers,
advertisements, price information, packaging, product appearance, and many others.
It is essential to highlight that consumer behaviour is dynamic, involved interactions
and exchanges, and why consumers behave the way they do.
Pre-requisites: ATW159/3 - Principles of Marketing
AMW349/3 – STRATEGIC MARKETING MANAGEMENT
This marketing capstone course offers to strengthen the fundamental knowledge of
marketing management and application of marketing tools to analyze marketing
problems of business enterprises. Theoretical and practical understanding of
strategic marketing management will be developed, focusing on applying effective
tools and techniques for solving marketing problems. Decision-making skills which
include analyzing the environment, identifying the major problem, identifying
alternatives developing a plan to implement the best alternative, and evaluating the
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effectiveness of the decision, will be the central focus of the course. Students are
expected to develop effective marketing plans for the business enterprise and oral
and written communication skills after completing the course.
Pre-requisites: ATW159/3 - Principles of Marketing
AMW356/3 - DIGITAL MARKETING
This course exposes students to digital marketing platform as one of the promotional
tools in the marketing field. They will uncover how marketing is handled effectively
by using big data and e-commerce for businesses. In the information age, big data
is changing the game. Digital marketing and big data are becoming a necessity to a
marketer, and the insights provided are profound and readily available to businesses
and customers. At the end of this course, the students are expected to
comprehensively understand the digital economy and the changing trend and its
impact on entrepreneurs, businesses, and communities. They are also expected to
master their skill at least in one of the e-commerce platforms. Overall, this course
enables students to understand and apply data analytic in digital marketing platforms
for e-commerce businesses.
Pre-requisites: ATW159/3 - Principles of Marketing
AMW357/3 - MARKETING RESEARCH ANALYTICS
This course will provide the students with the importance of marketing research and
big data in marketing. Marketing Analytics will introduce students to the technique
of marketing research and data analysis. The objective of this course is to assist them
in understanding better how marketing and big data can be used to improve
marketing decisions. The course will focus on developing marketing strategies and
resource allocation decisions driven by marketing research and data analytic. The
goal is not to produce experts in statistics; instead, students will gain the competency
to interact with and manage a marketing analytics team. The key part of learning is
how to take advantage of Big Data to generate marketing insights.
Pre-requisites: ATW159/3 - Principles of Marketing
AMW358/3 - INTERNATIONAL MARKETING
This course introduces students to international marketing theory and activities.
Understanding environmental factors, including foreign policies, cultural
differences, currency exchange, and regulations, will also address how these will
affect marketing, work culture, and company decisions. In addition, students will
learn how to expand a business into a foreign country by developing market
research, product development and effective marketing strategy.
Pre-requisites: ATW159/3 - Principles of Marketing
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AMP355/3 - WEB AND SOCIAL MEDIA ANALYTICS
The digital technologies of web and social media application have fundamentally
reshaped marketing theory and practice over the last decade and have led to a drastic
shift in quality and quantity of information we are able to capture, store and analyse.
With this proliferation of data has come an increasing need for many businesses to
better understand and react to various customer characteristics. This course is
designed to provide the skills and tools needed for students to recognise the role of
web and social media analytics within the digital marketing landscape.
The web analytics component aims to help students recognise the role of web
analytics within the digital marketing landscape, and practically apply web analytics
tools and technologies to monitor performance of web-based marketing activities.
Topics to be covered are likely to include: Introduction to web analytics and web
data-driven marketing; Web metrics; Web monitoring and trends analysis;
Dashboard design; Navigation analysis; Online advertising; Future trends of web
analytics.The social media component helps students to explore multiple social
media platforms for data collection and apply analytical methods to convert social
media data to digital marketing insights. Topics to be covered are likely to include:
Basics of social media and the role and structures of social media conversations;
Collecting and extracting social media data; sentiment analysis, Social media data
analysis and key metrics used for analysing social media.
AMP356/3 - ENTREPRENEURIAL MARKETING
This course is designed to expose students to the unique challenges of marketing in
start-up organizations and provide tips and techniques for launching and promoting
a young company and new product. This course will provide students with a
knowledge base, a framework to understand the workings of a business, starting
from the inception of a business idea to its execution. The basic application of
theories and marketing principles to various entrepreneurial marketing situations
and build upon them with recent marketing theory and through application to
specific cases will be emphasized. A key component of this course is developing a
complete business plan for a local entrepreneur following a marketing trend in a new
era.
Pre-requisites: ATW159/3 - Principles of Marketing
AMP357/3 - BRAND MANAGEMENT
This course exposes students to the role of branding and integrated branding
methods in marketing and strategy planning. Students will focus on brand elements
– why they are important, what they represent to consumers, and what firms should
do to manage them properly. In essence, this course will introduce the concept of
brand equity, which can offer valuable perspectives and a common denominator to
interpret the potential effects and trade-offs of various brand strategies and tactics
and activities to build, measure, and manage brand equity. Current thinking and
developments in branding from both practitioners and academics will be
incorporated in the course, supported by a robust theoretical foundation with
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relevant practical insights that can train students in making effective day-to-day or
long-term brand-related decisions. Also, since sustainability (and ethical, social, and
environmental awareness) has turned into a strategic and profitable aspect of
business and a brand-strengthening asset in recent years, this course will discuss
how leveraging sustainability can strengthen a brand’s identity create long-term
value.
Pre-requisites: ATW159/3 - Principles of Marketing
AUP397/3 - MANAGEMENT STUDIES
This course is an introductory course for students interested in extending knowledge
to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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OPERATIONS MANAGEMENT
APW270/3 - MANAGEMENT INFORMATION SYSTEM
This course exposes students to Management Information Systems (MIS) by
describing what it entails, how it affects organizations and their employees and how
it can make business more competitive and efficient. Therefore, the primary aim of
this course is to provide the students with the relevant skills, knowledge, and sound
understanding of the following areas like strategic importance of information and
knowledge; basic concepts, scope, and characteristics of information systems; basic
technological issues of information systems; management and organizational
support systems; Internet and security issues; building information systems and the
importance of information systems in creating competitive firms; managing global
corporations; and providing useful products and services to customers while also
achieving the sustainability development goals at the same time.
Pre-Requisite: ATW151/3 - Operations Management
APW272/3 – QUALITY MANAGEMENT
This course contains concepts, theories, knowledge and techniques of quality
control, quality assurance, total quality management, quality systems and standards.
The impact of quality improvement and its assurance upon enterprise productivity
will also be discussed alongside sustainability, ethical and entrepreneurship
elements. Appropriate operations management software will be introduced
wherever applicable.
Pre-Requisite: ATW151/3 - Operations Management
APW274/3 – MANAGEMENT SCIENCE
Management science uses analytical methods to aid managerial decision-making.
This course is concerned with modelling, problem solving, and applications of
management science techniques in fields like finance, economics, operations
management, logistics and engineering as well as sustainability. As an introductory
module, this course strives for breadth, giving an overview of several practical
approaches, so as to provide substantial knowledge for this discipline and a good
foundation for further self-learning.
Pre-Requisite: ATW151/3 - Operations Management
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APW375/3 - LOGISTICS MANAGEMENT
This course is designed to provide students with the knowledge of logistics
management. This course focuses on the concepts, theories and applications of
logistics management in the green logistics business.
It exposes the students to logistics requirement, inventory, green procurement,
logistics distribution, green warehousing and packaging, and green transportation
for handling goods. The course will introduce the concept of halal logistics that
benefits people (society), planet (environment), profit (economy) e.g. green
business, less consumption of energy and resources, sustainability, ethical standard
and act.
Pre-Requisite: ATW151/3 - Operations Management
APW381/3 - PROJECT MANAGEMENT AND FACILITIES LOCATION
This course introduces project management (network analysis), selection of
facilities location and the use of project management software and operations
management software. It will focus on planning, implementation, control, and
termination of projects.
Pre-requisite: ATW151/3 - Operations Management
APW382/3 - GLOBAL SUPPLY CHAIN MANAGEMENT
This course will expose students to the various concepts and issues related to supply
chain management. At the end of this course, students will be aware of the various
factors and issues relevant to managing the supply chain successfully to support
business and organisational functions. In particular, this course will address the
critical strategic challenges involved in the management of the supply chain at the
firm level. Discussions will cover issues such as the building blocks of supply chain
strategy, designing the global supply chain, collaborating across the supply chain
and international trade logistics.
Pre-requisite: ATW151/3 - Operations Management
APW397/3 – ELECTRONIC COMMERCE
Electronic commerce, commonly known as e-commerce, emphasis on consists of
the buying and selling of products or services over electronic communication.
Electronic commerce has evolved over the years from consumers conducting basic
transactions on the website, to a complete transformation of the way business
partners, suppliers and customers transact. The use of e-commerce by business has
grown considerably around the world. Many organizations of all types and sizes
have become interested incorporating e-commerce into their business strategy as a
way in exploitation of new business opportunities. However, while many of the
businesses that were started are successful, some the vast majority of them have
problems and some have had to shut down. Therefore, it is important to explore and
develop an understanding of the nature and current trends attendant to an effective
e-commerce implementation.
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This course focuses on principle of e-commerce from a business, technology and
society perspective. The course introduces students to a wide range of e-commerce
issues by analyzing how e-commence is being conducted and managed and how to
assess its major opportunities, limitations and risks. This course is designed to
familiarize students with current and emerging e-commerce technologies using the
Internet, social media and mobile application. Basically, the course includes
conceptual foundation, technological infrastructure, e-commerce business model,
social issues, revenue model, security issues, payment mechanisms, marketing,
advertising, ethics, law and real-world experience that surround the development of
e-commerce. Student will learn about the principal features of business-to-business
and business-to-customer e-commerce and compare them with traditional forms of
trading. The course also includes the chance to implement a simple e-commerce
application.
Pre-requisite: ATW151/3 - Operations Management
APP383/3 - TECHNOLOGY MANAGEMENT AND INNOVATION
This course will expose students to the various concepts and issues related to
technology and innovation management. At the end of this course, students will be
aware of the various factors and issues relevant to managing technology and
innovation successfully to support business and organisational functions. In
particular, this course will address the critical strategic challenges involved in the
management of technology and innovation at the firm level. Discussions will cover
issues such as technology innovation and diffusion, sources of innovation and
capturing value from innovation.
APP384/3 - SERVICE OPERATIONS MANAGEMENT
The course is design to provide students with specialized knowledge and skills
required for the effective management of service operations. Specifically, this
course will emphasize on the analysis, challenges, decision making and
implementation issues of managing the operational aspects of a service. The course
will address the strategic aspects of designing, assessing and improving the
effectiveness of service processes, while achieving operational excellence. Student
will explore the main component of service management related on service strategy,
services for individual and corporate customers, service technologies, process and
facility design, management of waiting lines, demand forecasting, demand and
supply management, service quality, staffing and scheduling.
This course is essential for any students wishing to join in a service or service-
related firm such as bank, hospital, airlines, tourism, restaurant, and consultant
agencies. The rapid and continuing growth in service sector is providing marked
opportunities for managers. Understanding the concepts of successfully managing
the service will provide a significant advantage to new graduates who, the odds are,
will find themselves employed by a service-oriented firm. Through the course
students will also learn how to craft a successful strategy for sustainable operations
by incorporating it into a company’s business strategy, improvement planning, and;
product and process design. The purpose of sustainable operation is to study how a
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company can use its operations to improve environment as well as contribute to
human and business value at the same time.
Pre-requisite: ATW151/3 - Operations Management
APP385/3 - DATA PREPARATION AND DATA VISUALIZATION
Two fundamental facts constitute the everchanging surrounding of how business
makes decision: Human cognition and technology. In the digital age, decision
making depends on Big Data Analytics to serve business system operating
efficiently. Data visualization helps business to visualize large amount and complex
data, which is difficult to do using spreadsheet. This course, intend to assist students
to understand data visualization in theory and practice. In theory, Data Visualization
introduces the student the integration of human and computer, the matters and the
theory. Through practice, student is equipped with Data Visualization tools using
advance spreadsheet techniques and web-based tool. Reporting of data visualization
is taught to enable students to see the visualization results through the eyes of the
human and business function.
AUP397/3 - MANAGEMENT STUDIES
This course is an introductory course for students interested in extending knowledge
to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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STRATEGY AND ORGANISATIONAL MANAGEMENT
AOW270/3 - STRATEGIC HUMAN RESOURCE MANAGEMENT
The course aims to provide students with the concepts, theories, and current
techniques of strategic human resource management. Students will also be exposed
to The interaction of external environment, organisational factors and strategic
human resource management (SHRM) which is examined from multiple
perspectives. Topics may include strategic choices facing the organisation in the
areas of business planning, building SHRM capabilities, transforming the HR
function, and SHRM program evaluation. The implications of SHRM for
organisational performance are examined.
Pre-requisite: ATW251/3 - Organisational Behaviour
AOW272/3 - TALENT MANAGEMENT
This course gives students an opportunity to learn about talent management and
their interests. Students will also be exposed to the role of individuals and
organizations in ensuring optimum level of talent management processes in the
organization. For that reason, students will be given exposure on the appropriate
methods and different perspectives in the talent management process.
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour
AOW274/3 – INDUSTRIAL RELATIONS
The course aims to provide students an overall understanding and exposure of the
traditional and contemporary industrial relations. The course takes a detailed look
at the three main sets of industrial relations institutions: the trade unions, the
employers, and the Government. It builds on students' existing knowledge and
experience to make a detailed analysis of collective bargaining. Students are also
exposed to the processes of Malaysian industrial relation laws and practices.
AOW362 – STRATEGIC LEADERSHIP
The course aims to provide students with the understanding of the roles and function
of strategic leadership to support an organization to succeed. This includes the skills
of effective strategy and execution. Strategic leadership is both a skill and an art as
effective leaders manage, influence and align a constellation of elements.
Pre-requisite: ATW251/3 - Organisational Behaviour
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AOW363/3 – ORGANISATION DEVELOPMENT AND CHANGE
This course is offered to provide students with the knowledge on learning and
improving in ways that make individuals, groups, organizations, and ultimately the
world better off and more capable of managing change in the future. It prepares
them with the knowledge on the process of integrated theory and practice aimed at
increasing the effectiveness of organizations.
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour
AOW364/3 - STRATEGIC FORESIGHT AND DECISION MAKING
The complexity of the future can be overwhelming and adapting to change is
inevitable. It is therefore important for companies to prepare for the future in order
to remain competitive in today’s rapidly changing business environment. Strategic
foresight is critical to acknowledge the possibility of the multiple futures to
accelerate organisational development. Students will be exposed to a wider
perspective on today’s drivers of change for organizations to prepare and make
appropriate decisions, in order to harness the potential of new possibilities of the
future. Students will learn various strategic tools and techniques such as SWOT
Analysis, PESTLE, Porter’s Five Forces Model, TOWS Matrix, Competitors
Analysis, Business Portfolio Matrices, SPACE Matrix and most importantly
Scenario Planning. Scenario Planning would be the most important as a foresight
methodology that is used for strategic analysis of medium and long-term planning.
In this case, students will learn the steps to generate future scenarios, assess the
impacts of those futures and craft suitable strategies which are resilient to different
future outcomes
Pre-requisite: ATW109/3 - Principles of Management
ATW251/3 - Organisational Behaviour
AOW367/3 - INDUSTRIAL AND ORGANISATIONAL PSYCHOLOGY
This course is designed to provide students with the knowledge of people and their
behaviour at work, and of the organisations in which people work. The course will
focus on studying psychological theories to issues that are important to businesses
and organisations in order to promote and advance understanding of individual,
groups and organizational effectiveness at work, and the well-being and satisfaction
of people working in or served by organisations.
Pre-requisite: AOW270/3 - Strategic Human Resource Management
AOP361/3 - CORPORATE COMMUNICATION MANAGEMENT
This course is designed to increase students’ awareness of the functions and
importance of effective communication in the business. This course focuses on the
application of communication principles in achieving organizational goals. Special
emphasis is placed on developing writing and speaking proficiency in English.
Pre-requisite: ATW109/3 - Principles of Management
ATW116/3 - Business Communication
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AOP365/3 - SAFETY, HEALTH AND WELLBEING
The course aims to introduce students to the concepts, theories, and ethical
techniques of safety and health management. Students will also be exposed to the
core functions of safety and health management towards global wellbeing.
Pre-requisite: ATW251/3 - Organisational Behaviour
APP383/3 - TECHNOLOGY MANAGEMENT AND INNOVATION
This course will expose students to the various concepts and issues related to
technology and innovation management. At the end of this course, students will be
aware of the various factors and issues relevant to managing technology and
innovation successfully to support business and organisational functions. In
particular, this course will address the critical strategic challenges involved in the
management of technology and innovation at the firm level. Discussions will cover
issues such as technology innovation and diffusion, sources of innovation and
capturing value from innovation.
AUP397/3 - MANAGEMENT STUDIES
This course is an introductory course for students interested in extending knowledge
to conduct research in areas of interest to students. This course will also give students
the opportunity to conduct certain academic research. Knowledge in basic research
and statistics methodology is required for this course.
ACE466/4 - GLOBAL BUSINESS SERVICES CASE STUDY
This course exposes students to understand the business operations of Global
Business Services (GBS), which is an important element of the digital economy
ecosystem. It exposes students to key issues in GBS and provides an opportunity for
students to conduct case studies and recommending practical management skill-
based solutions to the GBS.
ATW416/12 - INDUSTRIAL TRAINING
Industrial training for the duration of 24 weeks will provide the opportunity for the
students to see the real world and begin to learn to apply what they have learned in
the university.
Note: Final Semester (Probation Student is not allowed)
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CLEARING HOUSE FORM
Name BACHELOR OF MANAGEMENT (HONOURS)
Year Intake
Major : ________________________ Matric No. : __________________
Academic : ________________________ Minor : __________________
Advisor : ________________________ Mobile No. : __________________
: ________________________ Email : __________________
COURSE CODE SEM 1 SEMESTER (Please Tick √) SEM 7 GRADE
ATW103/3 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6
ATW107/3
ATW108/3 COMMON CORE (52 CREDITS)
ATW109/3
ATW115/3
ATW116/3
ATW151/3
ATW153/3
ATW157/3
ATW159/3
ATW202/3
ATW211/3
ATW251/3
ATW263/3
ATW393/4
ATW394/3
ATW396/3
MAJOR CORE (33 CREDITS)
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SEMESTER (Please Tick √) GRADE
COURSE CODE
SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7
ELECTIVE (6 CREDITS)
MINOR (20 CREDITS)
UNIVERSITY (15 CREDITS)
HFF225/2
HFE224/2
SEA205E/4 *
Bahasa Malaysia
LKM100/2
LKM400/2
English Language
LMT100/2 (Z)
LSP300/2
LSP403/2
Co‐Curriculum / Skills Course / Option (Combination of multiple courses)
* For International students
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