Luxury At The Shore - Marketing Plan

LUXURYATTHESHORE 

VENTNORTOWNHOMES

MARKETING PROPOSAL| MAY 2017 | BY DONNA CLINE

OVER 100
YEARS IN
BUSINESS

YOUR GO TO REAL ESTATE
AGENCY WITH TOP

PRODUCERS IN VENTNOR

WHAT'S HOT
IN VENTNOR?

THE NORTH BEACH AREA
RECEIVED A GRANT AND

WILL HAVE A NEW
DEVELOPMENT

SURREY PLACE, ATLANTIC AVENUE, VICTORIA PLACE IN VENTNOR, NJ

OVER 100 YEARS IN
BUSINESS

Farley and Ferry Realty is a boutique style firm with  Born and raised at the shore, Donna knows it
over a 100 years of experience, proudly carried on by inside & out. She is a graduate from Atlantic City
our present sales staff is dedicated to exceptional Friends School and has a degree in Biology and
service and to those who will not settle for less!  Business from the Rutger's , Cook College. 
With almost 100 years of experience, Farley and Donna started her real estate career after she
Ferry has expanded their areas of expertise as our became involved owning & managing rental
company includes a bank owned division, short sale properties on the Main Line and in Philadelphia.
division, commercial investment division, and new After moving back to the shore 15 years ago she
construction division. Farley & Ferry also continued her real estate career in Margate,
participates in Trend MLS service and Loopnet Ventnor and Atlantic City.
Commercial Service. Her strong networking skills have helped her
The uniqueness of Farley & Ferry Realty is their connect buyers and sellers over the years from
ability to work with entrepreneurial-minded clientele both communities.
who understand the true exhilaration of turning From primary and secondary homes to real estate
nothing into something. investments, Donna's background & knowledge
When you choose Farley & Ferry Realty you will helps to make sure that her clients makes the best
receive the highest price in the shortest period of possible investment to make their money grow.
time with minimal effort to you and your family. That's how she become one of the TOP PRODUCERS
Farley & Ferry Realty will provide you with the in South Jersey.
complete resources to make the sale of your home an
enjoyable and rewarding experience. 

WFHRAOT'SMHOTTHIEN VNEENTWNOSR?

Former Sun Bank site to Steve Labov of Shovel Ready, LLC, lives in the
become six-unit upscale Ventnor Gardens Plaza area and has had an interest
housing project in Ventnor in the property.
"All of Ventnor is ready to pop," Labov.
Steve Labov of Shovel Ready, LLC, lives in the
Ventnor Gardens Plaza area and has had an Ventnor receives $800,000
interest in the property for the past two years. grant for North Beach
Labov took some time to test the waters before streetscaping
deciding the best way to develop the old Sun Bank
building on the corner of Atlantic and Surrey Ventnor met the criteria to receive up to $1.5
avenues. million for the North Beach revitalization project
He estimates his total investment will be about $6 because it is a targeted mixed-use commercial-
million. residential neighborhood and the city lost more
The project, which was designed by architect than $1 million in ratables as a result of the storm.
Stephen Maffei of Abitare Design of Philadelphia The grant will pay for streetscape design and
and engineered by Jon Barnhardt of Arthur Ponzio construction along a three-block area of Atlantic
Assocates of Atlantic City, includes six fee simple Avenue from Weymouth to Surrey avenues.
townhouses in three separate buildings.
Source: Shorenewstoday.com/Downbeach Current

NEW CONSTUCTION

6 UNITS

PRE-PURCHASE AVAILABLE!

SURREY PLACE, ATLANTIC AVENUE, VICTORIA PLACE IN VENTNOR, NJ

LUXURY AT THE SHORE

UNIT A  4  3      CAR GARAGE
3.5  1      ROOF DECK

LIST PRICE:  $ 1,300,000 TTL BUILDING: 3573 SQFT
TTL LIVING: 2612 SQFT

Luxury living in the rapidly developing North Beach Area of Ventnor. Just a block from the
beach, boardwalk, dining and shopping! 
This newly constructed town homes have 4 floors with a 3 car garage and elevator, what's
unique in the area, one of a kind!
Open concept first floor with 2 decks, kitchen, dining and living area. 2nd floor with bedrooms
for guests or family and the third floor is a terrific master suite with luxury en-suite bath and
walk in closet. The fourth floor is one of the jewel of this home, a spacious roof deck with
amazing ocean views! 

4 UNIT A HOMES ARE AVAILABLE

UNIT B  4  3      CAR GARAGE
3.5

LIST PRICE:  $ 999,000 TTL BUILDING: 2879 SQFT
TTL LIVING: 2092 SQFT

Luxury living in the rapidly developing North Beach Area of Ventnor. Just a block from
the beach, boardwalk, dining and shopping! 
This newly constructed town homes have 4 floors with a 3 car garage and elevator,
what's unique in the area, one of a kind!
The 1st floor has 3 bedrooms and 2 bathrooms with en-suite master bath and laundry
room. The third floor is an open concept living space with kitchen, dining and living
area. The fourth floor is a loft with an en-suite bathroom and a deck with amazing
views! 

2 UNIT B HOMES ARE AVAILABLE

MARKETING PLAN

HOUSE SEARCH STRATEGY

By strategically “packaging” your property we’ll attract higher number of qualified
buyers during the early period and throughout till we sell all of them, focusing to keep
up the interest.
To find the right buyer for your property we need to know how they’re searching,
therefore we conducted several studies and we found the online market is the most
effective way to market your property.
We use the best possible marketing tools to reach the right buyers. We create a
segmentation strategy and based on that develop our marketing execution plan.

HOMEBUYERS FIND HOME

POTENTIAL
BUYERS

MILLENNIALS 

Based on studies Millenials are looking to purchase new
construction townhomes/condos since they are easier to
maintain than a single family home. The number of younger
families buying vacation homes are on the increase. With
the new developments in Atlantic City (Stockton) it's
predicted, more people is going to become year round
resident. 

NEW YORKERS, PHILADELPHIANS & CENTRAL JERSEY

We are experiencing more New Yorkers looking to purchase
home on the Absecon Island.  They are gaining more
confidence in our market, as it is the one of the most
affordable shore communities. The Philadelphia,
Washington and Central Jersey buyers interest in Ventnor
is increasing because of the prices, the improvements in
town and how much closer it is to their primary homes.

INVESTORS

We see a spike in the investors because of Stockton and
they are seeing a higher potential for return. The prices are
low and the demand is high.

EXECUTION PLAN

BEFORE WE LIST THE PROPERTY

1. We create a microsite, where all the information and lead registration function.
Photos, plans, purchase options and a summary VIDEO.

2. Design a unique sign and place it on the lot with call to action information - since
Ventnor Ave is a high traffic area, it will attract lot of people. 

3. Create a brochure with all the information what we can give away to potential
buyers.

COLMUINGXSUOORN Y AT THE SHORE

DISTINCTIVE PROPERTIES

NEW CONSTUCTION DONNA CLINE
609.287.8488
6 UNITS

PRE-PURCHASE AVAILABLE!

CHECK OUT WHAT'S HOT IN VENTNOR

EXECUTION PLAN

LIST YOUR PROPERTY

1. Atlantic County Multiple Listing Service (local)
2. TREND MLS - we reach more than 22,000 realtors 
3. The listing(s) will appear on more than 33 websites.

Just to name a few

EXECUTION PLAN

ONLINE PROMOTION

WEEKLY - SEND OUT EMAIL BLAST TO POTENTIAL BUYERS AND AGENTS, OUR
DATABASE HAS MORE THAN 20,000 EMAIL ADDRESSES.
CONTINOUSLY - POST THE LISTING AND FACTS ON SOCIAL MEDIA, WE HAVE
FACEBOOK, TWITTER, LINKEDIN, INSTAGRAM AND YOUTUBE ACCOUNTS. WE
PURCHASE ADS ON FACEBOOK AND INSTAGRAM TARGETED OUR POTENTIAL BUYERS.

MONTHLY - WE ARE GOING TO CONDUCT FACEBOOK LIVE Q&A REGARDING THE
LISTING, THROUGH THIS WE CAN PROMOTE AND EDUCATE BETTER OUR POTENTIAL
BUYERS - IT WORKS AS A VIRTUAL OPEN HOUSE TOUR WITH THE PLANS.

MONTHLY - ONLINE NEWSPAPER ADVERTISING IN THE NEW YORK TIMES, PHILLY.COM
CONTINOUSLY - WE ADVERTISE OUR MICROSITE WITH GOOGLE AD, SO IT HELPS TO
FIND POTENTIAL BUYERS THROUGH GOOGLE SEARCH.

MONTHLY
REPORTS OF THE ONLINE

ACITIVITES

EXECUTION PLAN

OFFLINE PROMOTION

CONTINUOSLY - SEND OUT THE BROCHURE TO POTENTIAL CLIENTS
MONTHLY - PLACE PRINT ADS IN VARIOUS LOCAL NEWSPAPERS, CHANGE IT UP BASED
ON THE LEAD RESULT WHAT WE HAVE RECEIVED. 
QUATERLY - COVER OR MAIN PLACEMENT ON HOMES&LAND, OASIS AND NJ PREMIUM
PROPERTIES MAGAZINES.
ONE TIME - BIG ARTICLE IN THE CLASSIFIED SECTION OF THE AC PRESS WITH
PICTURES

QUATERLY
REPORTS

OF THE OFFLINE
ACITIVITES

THANK YOU

FOR ALL YOUR TIME

DONNA CLINE

LUXURY HOME  EXPERT

609-287-8488

[email protected]
5215 ATLANTIC AVE, VENTNOR NJ, 08406