BIOTEN-BOOKLET

1

2

BACKGROUND

bioten is a brand launched in Greece in 2011
bioten’s core business is in the face care,
body care & shower care products, all of which
are based on natural ingredients and herbs.
The natural identity of the brand
is acknowledged by the consumers,
creating a respected heritage &
a countable force for its
future development.

3

BACKGROUND
PROPOSITION
A range of cosmetic products, based on a deep
knowledge of natural ingredients & their properties,
that rejuvenate your skin & uplift your spirit

BENEFITS CORE IDEA SUBSTANTIATORS
NATURAL REJUVENATION
• Accessibility • Good price/ quality ratio
• Safety OF SKIN & SPIRIT • Wide range of products for face &
• Confidence
body & different age groups
• Natural products free of parabens

& paraffin

BELIEF SYSTEM &
PERSONALITY

• Power of nature
• Warm, open & communicative
•Youthful, vibrant & optimistic

CONSUMER INSIGHT MARKET CONTEXT

Urban lifestyle disconnects us from nature and Mass market dominated mainly by multinational brands.
our true selves.

Natura4l products are a way to reconnect with Nature

TERRITORY

Bioten is actively present in the 9 following markets: 5
ROMANIA ■ GREECE ■ SERBIA ■ BULGARIA ■ PORTUGAL

F.Y.R.O.M. ■ BOSNIA ■ CYPRUS ■ AUSTRALIA

TURNOVER GROWTH

+26%

30,0 +22% 24,4

25,0 +10%

20,0 +8% 19,5
+12%
15,0
+15% 15,9
+19%
+22% 14,5
10,0
+71% 13,4
4,2 8,5
10,4 12,0
5,0
5,0

0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Bioten has been a significant pillar for SARANTIS Cosmetics business growth
6 (+100% growth in the last 5 years)

FORMULAS

NATURE!

Our key communicated ingredients
are 100% Natural, deriving from eco-friendly
and gentle extraction methods that preserve their actives.

SKIN FRIENDLINESS!

Our formulas are dermatologically tested and FREE OF:
• Paraben (preservatives accused for minor to major health issues)
• Paraffin (mineral oil - petroleum derivative - cause of allergies)
• Synthetic Colorants

EFFECTIVENESS!

Bioten Face creams & Body lotions/ hand creams are
enhanced with advanced moisturizing agent platforms & upgraded antiageing
complexes that guarantee their effectiveness.

7

PACKAGING & DESIGN

PURITY!

White equals pure, thus our design evolves inside ample
white areas enhancing the natural concept of the brand

ENERGY!

Staying true to our concept of offering products for the
‘rejuvenation of skin and spirit’ our ingredient visuals
bring dynamism and colored parts in our
packaging keep the energy ON!

8

WHY BIOTEN?

A SKIN FRIENDLY-NATURAL INSPIRED RANGE
AT A VALUE FOR MONEY PRICE

• Skin friendly (‘Free of’) formulas
• Enriched with 100% natural ingredients
• Affordable pricing
• Colorful, uplifting designs and packaging

A COMPLETE RANGE FOR FACE AND BODY CARE

A brand that offers credible solutions for each age group and need in face care
and a wide range of treatment lines for body care

9

FACE CARE

10

25+ FACE CARE

NORMAL/COMBINATION SKIN

The cream and cleansers of SKIN MOISTURE Normal skin line contain 100% natural Quince
extract and are enhanced with HYDRO NUTRIENT an advanced moisturizing complex
combining the purity of natural ingredients with the power of science that provides instant and
long lasting hydration.
The face cream through a light texture provides the skin with moisture up to 24Hours without
leaving greasy traces. The normal skin line is completed with Scrub cream that contains 100%
natural Honey & Apricot kernel particles, Eye make up remover and micellar water at 400ml.

11

25+ FACE CARE

DRY/ SENSITIVE SKIN

The cream and cleansers of Dry skin line contain 100% natural Cotton extract and are
enhanced with HYDRO NUTRIENT an advanced moisturizing complex combining the purity of
natural ingredients with the power of science that provides instant and long lasting hydration.
The face cream through a nourishing texture hydrates the skin for up to 24Hours providing
comfort and a velvet skin feeling. The line is completed by a Cleansing cream, Bi-phase Eye
make up remover and Micellar water.

12

35+ FACE CARE

bioten HYALURONIC 3D line is based on a TRIPLE-HYALURON SYSTEM, which combines
the power of two types of hyaluronic acid and an hyaluronic acid stimulator of low molecular
weight to offer your skin miraculous re-plumping results.
The line consists of a Day cream 50ml with SPF15, a Night cream 50ml and an Eye cream 15ml

13

40+ FACE CARE

bioten MULTICOLLAGEN line is a breakthrough anti-wrinkle system infused with powerful
anti-ageing actives:
1. COLLAGEN RESTORER*: an award winning powerful anti-wrinkle peptide that

stimulates 6 skin-rebuilding essentials:
2. ACTIVE NATURAL COLLAGEN
3. HYALURONIC ACID OF LOW MOLECULAR WEIGHT
4. SPF10, INFRARED & VISIBLE LIGHT PROTECTION.
The line consists of a Day cream 50ml with SPF10, IR + VL, a Night cream 50ml and an Face
Serum 30ml

*Collagen Restorer is the winner of ‘25 years of innovation award’ at world wide IN-COSMETICS exhibition
14

45+ FACE CARE SKINREPAIR

bioten SKIN REPAIR line is an advanced anti-wrinkle and firming face care system based on
clinical research and a deep knowledge of nature’s power. Enriched with 100% natural Caviar,
rich in valuable nutritive elements that stimulate cell metabolism, regenerates the skin from
inside and Ceramides, which correct and repair the protective lipid layer of the skin while
helping it regain its elasticity and firmness.

SKIN REPAIR consists of products that form a complete anti-wrinkle and firming Face & Eye
treatment

15

BODY CARE

16

BODY LOTIONS

bioten Body lotions range covers a variety of skin types and needs. The formulas contain
90% ingredients of natural origin, 0% paraben, paraffin, colorants and are enhanced with:
Hyaluronic Acid for extra moisturizing, Argan oil & Honey, Coconut, Vanilla, Cocoa & Green
coffee extracts. All products moisturize the skin efficiently for 48Hours while Firming body
lotion visibly firms the skin after 7 days. Available in 250ml.

17

PERFECT HANDS

HAND CREAMS

Hand creams range provides solutions for all skin types: The formulas are enhanced with 100%
natural ingredients & NUTRI MOIST 48H, an advanced moisturizing complex combining the
purity of natural ingredients with the power of science, that offers immediate moisturizing and
prolongs skin hydration up to 48H.

18

BODYSHAPE SLIMMING

BODYSHAPE line helps to fight cellulite and to improve the body appearance, using effective
combination of natural ingredients (Gingo-Biloba, Acai Berry, Green Coffee Oil) deriving from
eco-friendly and gentle extraction methods that preserve their actives. The performance of
the products is improved with the addition of a New Generation slimming complex of natural
ingredients, LIPO-DETOX that acts on multiple levels against cellulite
Effectiveness is proved with clinical test results: -3cm in thigh circumference in 4 weeks!

Addresses women of age 30+
19

BODYSHAPE
BIOACTIVE CAFFEINE GEL

A new entry in the Bodyshape range,
BIOACTIVE CAFFEINE GEL is an innovative
proposal in the fight against cellulite & local fat.
Its formula contains COFFEE XL SLIM complex
with Bioactive caffeine & 100% natural green
coffee that provide short and long term
effectiveness against cellulite & fat deposits.
The results are spectacular:
• up to -4cm from thighs & abdomen,
• up to -2cm from hips,
• up to -1cm from arms.
The formula is of 94% ingredients of natural
origin and does not contain paraben, paraffin and
colorants.

20

CELLUFIGHT!

A hot Anticellulite body treatment
with Anticellulite Massage Cream & Anticellulite
Drainage Gel. A Unique USP!
An exotic cocktail of natural anti-cellulite actives
(Guarana, black pepper, marine algae) and
a New Generation slimming ingredient of natural
origin: SLIMBOOST3 that ensures triple action
against cellulite. The Massage Cream and the
Drainage Gel have a local thermal action on the
skin, stimulating the micro-circulation and
burning the fat. The line is enhanced with a
Cryo-Thermal Sculpt Gel, with cooling effect and
proven efficacy on abdomen and hips

All products are dermatologically tested and paraben free

Addresses women of age 15-30

21

MARKET DATA

(GREECE 2017)

22

FACE CREAMS MARKET SHARES 2017A

Val
+1,2pts

COMPETITOR 1 BIOTEN COMPETITOR 2 COMPETITOR 3 COMPETITOR 4 COMPETITOR 5 COMPETITOR 6 COMPETITOR 7

TTL FACE CARE MARKET VOLUME VALUE
FACE CREAMS 5,3 mio pcs 22,1 mio €
+13% vs YAG +7% vs YAG
1,3 mio pcs 10,0 mio €
+14% vs YAG +6% vs YAG

23

SLIMMING MARKET SHARES 2017A

+4,0pts

BIOTEN COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

TTL BODY CARE MARKET VOLUME VALUE
SLIMMING 4,2 mio pcs 13,6 mio €
+4% vs YAG +1% vs YAG
24 65K pcs 520K €
-6% vs YAG -9% vs YAG

Nielsen Jan-Dec 2017

NEW LAUNCH

25

26

LET’S MEET OUR CONSUMER

27

28

29

30

31

32

33

34

35

36

37

38

BIOTEN NEW DETOX FACE CARE LINE

ACTS AS A WEAPON TO
‣ REGENARATE
‣ REJUVANATE
‣ ILLUMINATE

39

PRODUCT- DETOX FACE CREAMS

REASON WHY

Let’s give our skin the energy to enjoy the city’s energy!
We want to live city life to the fullest, but pollution, stress, lack
of sleep, ageing, deprive our skin of its ability to look healthy,
radiant, young. Not anymore! Bioten Detox face care line is
our ally to detox,rejuvenate and illuminate our skin.

TARGET GROUP

Women 30-45

USP

POLLU BLOCK, an innovative award winning complex that acts on multiple levels to revive our skin’s energy:

Antioxidant & Antipollution: prevents cells’ oxidative stress and acts like a shield from pollutants
Anti-ageing: prevents wrinkles’ formation, helps reduce existing lines and restores skin’s luminosity.
Anti-fatigue: It activates skin’s anti-stress proteins & stimulates endorphins production.

Active charcoal that acts like a magnet, helping to  trap pollutants and dirt to ensure a clean and fresh skin feeling
SPF15, Infrared and Visible light protection (UVB+UVA+IR+VL) provide full light protection from harmful sun radiation.
SYNTHESIS WITH 80% INGREDIENTS OF NATURAL ORIGIN (Day cream)
0% PARABEN-PARAFFIN-COLORANTS

40

KEY VISUAL

41

STAND

42

43

BRAND WEBSITE

www.biotencosmetics.com

44

45

46