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Bill McGinnes
The Gulf’s very own Papa Rocco

You would think that – for a local Originally drawn to the Gulf
restaurant - “Warm Beer and Lousy Coast by “the area and its
Pizza” sounds like harsh criticism opportunities”, McGinnes has
from an unhappy customer. Not in steadily built the “Papa Rocco’s”
the case of Papa Rocco’s – Gulf brand over three decades of
Shores’ landmark for over a quarter- change. “I’ve always had a
century. passion for it,” he says.

The slogan for the restaurant is a McGinnes also boast a passion
tongue-in-cheek homage fitting of for Corvettes and admits that
the character and ownership of the staying on top of a thriving
bar/restaurant. business that operates seven
days a week – and late into
Owned and operated for the past 30 the night – leaves little time for
years by William “Papa” McGinnes, anything else.
Papa Rocco’s is a welcoming
establishment where on any given “I don’t have any hobbies,”
night – you may find locals in shorts claims “Papa” – “Working is my
and flip-flops, a wedding party hobby.”
dressed to the “nines” and every
type of clientele in-between.

You may even find “Papa” himself
singing a tune with one of the local
bands or join with his wife Rose in
leading the crowd in a drinking toast
a time or two over the course of an
evening. “Satisfying and meeting
new people” is the part of his job he
enjoys most, and his short-term goal
is very simple: “Stay alive and keep
enhancing the business.”



Meet Eric Beech
Owner of Orange Beach’s Brick & Spoon

With a name like “Brick and Spoon”, “I wanted to move to the beach and
it becomes quickly obvious that Eric pursue my restaurant career,” said
Beech’s restaurant in Orange Beach Eric. “I love meeting new people
is more than just a little unique. As a and I also enjoy making people
true “Breakfast, Brunch and Lunch happy.”
only” establishment, it has also
earned distinction as being named Brick and Spoon is open 7 days
among Travel + Leisure Magazine’s a week, but is only open from 7
“Top 10 Breakfasts in America”. a.m. until 2 p.m., so don’t sleep in
too late if you want to enjoy one of
“Brick and Spoon is not your their fabulous menu items, one of
average breakfast concept,” their diverse coffee selections or a
said Beech, who has owned and unique cocktail.
operated the eatery since July of
2013. “We specialize in fresh and Menu selections range from seafood
local ingredients – that sets us apart to steaks, sandwiches to burgers,
from other concepts in the area. We and - of course - a complete offering
take pride in providing great food of breakfast and brunch fare.
and friendly service.”
Beech lists watching live sporting
Featuring an extensive menu that is events, traveling, listening to music
billed as “completely sophisticated and “just hanging out with friends”
yet totally casual”, selections feature as some of his favorite hobbies and
hearty breakfast and lunch items interests and aspires to opening
paired with deliciously unique more restaurants in future years.
cocktails, including a unique “build-
your-own” Bloody Mary category
that is completely customizable for
each customer.

Originally from Mobile, Beech began
bartending in college and quickly
became hooked on the restaurant
industry. Now boasting more than
18 years of culinary experience,
every day still brings something
new.



Jonathan Kastner

Executive Chef, Anchor Bar & Grill

For Anchor Bar and Grill Owner Coast, along with “the view from the
Jonathan Kastner, the true meaning kitchen”, which in this case, is hard
of food lies well beyond the basic to beat.
need for people to eat just to survive.
While many people find their careers
“Eating is a basic human necessity, mundane or monotonous, Kastner
but in our business we get to take feels fortunate to not have that issue.
that and bring joy to people,“ said
Kastner. “Food is one thing that “It changes every day. I learn
brings all of us together.” something new every day. As the
seasons change, new product
Located in picturesque Hudson becomes available and we get to find
Marina in Orange Beach since a way to make it delicious.”
October of 2015, Jonathan has
gathered over 18 years of culinary While already establishing itself as
experience and applied it to the daily a “go to” favorite, Kastner has big
operations of the casual environment plans for the future when it comes to
at Anchor Bar and Grill – a mixture Anchor Bar and Grill.
that appeals to locals and visitors
alike. “Over the next five years we plan to
grow Anchor into the restaurant we
“I’ve always loved food and envision.”
restaurants and their ability to bring
people together. So, while in college, In his spare time, Jonathan enjoys
I decided to go all in. I moved to gardening in the community garden,
Chicago to attend culinary school “hanging with our new baby boy
and the rest is history.” Nolan”, and running.

Kastner has teamed with business
partner Eric Beech to make Anchor
Bar and Grill a success, and credits
Beech for bringing him to the Gulf



Mark & Robin Frohlich

Founders Of Sassy Bass Amazin’ Grille, Sassy Bass Caribbean
Grill, Sassy Bass Island Grill and Sassy Bass Crazy Donuts.

Mark & Robin Frohlich have their “Five Year Plan” for Mark and Robin
hands full, and they are loving it! is to “Continue to build Sassy Bass
Instead of just relaxing and “taking into a premiere brand and strive to
it easy” after their youngest of 5 become one of the best companies
daughters finished school, they to work for.”
decided to “head south” and start a
brand new business – a business The overall philosophy of their
that is in full blossom now! continued success for the couple is
simple but powerful – “In all human
“We were seeking business affairs there are efforts and there are
opportunities near the beach with results. The strength of the effort is
the great weather and the friendliest the measure of the results.”
people anywhere” they both agreed.
Today, those initial “opportunities” Mark and Robin have a very strong
have flourished into Sassy Bass faith-based philosophy and enjoy
Amazin’ Grill, Sassy Bass Caribbean giving back to the community,
Grill, Bass Island Grill and Sassy sponsoring an annual Autism
Bass Crazy Donuts. Awareness event at Fort Morgan.

Having your hands full was nothing Their favorite hobbies are golfing,
new to either Mark or Robin, though. racquetball, boating, biking,
At the age of 19, Mark was running gardening and travel. They are
not just one – but nine - 24-hour blessed with their five daughters and
coffee shops. Fast forward to the 6 grandchildren.
present day, where he has opened
over 1,000 food concepts locations.
Robin herself has spent over 25 in
the Human Resources field as well
as managing the décor/design, social
media, guest liaison and controlling
the financials of the business.

Now that their multi-faceted
operations are running smoothly, the

57







A Gulf Shores Tradition

Award-winning Seafood for 10 years and counting!

Award winning DeSoto’s Seafood We offer an excellent wine choices
Kitchen, one of Gulf Shores, and homemade desserts to
Alabama’s favorite family restaurants compliment your meal. Click the
features fresh seafood, chicken, menu link on our website to view our
pasta, steak, home style sides, entire menu or see our calendar for
salads and sandwiches. daily lunch specials.

Our daily lunch specials include We’re located just one block north
seafood, chicken, country fried and of the Gulf of Mexico, in the heart of
hamburger steak, ham, 12 great Gulf Shores, so stop in on your next
homemade sides, and our fabulous visit to the beach.
fresh baked rolls.
RosemaryYou won’t be dissappointed!
Our dinner menu features exquisite
appetizers, seafood favorites
prepared your way: fried, broiled,
grilled, blackened, steamed, or Cajun
style, plus chicken and pasta dishes
and one great Hawaiian Ribeye
steak.

Try the fresh catch and have
it prepared New Orleans,
Mediterranean, Caribbean, or our
house favorite Pecan Encrusted
Style.







Why the Rolls get Throwed
It’s been a Tradition since 1976, here’s how it all started.

People have asked many times – LAMBERT’S CAFE III is the
“How did you start throwing rolls?” newest member of the Lambert
Cafe family, which was founded
Well, to make a long story short – in 1942 in Sikeston, MO. We’re
necessity. In 1976, while still in our located in Foley, AL, eight short
old building, I would try to pass out miles north of the beautiful Gulf
our hot rolls in the traditional manner. Coast Beaches.
You know, real nice like, by saying,
“Would you care for a hot roll?” The cafe is located next to a
factory outlet mall and a wide
This was really awkward and variety of places to visit.
uncomfortable to me, so, on an
extremely busy day, when getting The service is friendly and the
through the lunch hour crowd was food is GREAT! And there’s
impossible, a customer said, “ Just LOTS of it! Enjoy our fun decor,
throw the #$&%@+# thing!” have a great time with your
family & friends and take home
I did and everybody else joined in. a souvenir from our gift shop.
We started throwing rolls May 26,
1976 and have continued ever since. Come Hungry!



Fun Stuff &
Attractions

From an 800-foot parasail to
a 40 mph Waverunner or just
a slow, lazy day lounging on
the beach – the Gulf Coast
offers hundreds of great
things to do and adventures
to experience.

Any visit to the Alabama Gulf Coast
obviously must include a trip to the
sugar-white beaches that make the
area famous. But how you choose to
spend the rest of your time is nearly
limitless!

For many, the dream vacation means
nothing more than plopping down
into a beach chair, digging your toes
into the sand, soaking up some rays
and listening to the waves. But for
others, that’s just the beginning. If
you feel like seeing things from a
different perspective, there’s always a
parasailing adventure or even a guided
helicopter tour.

To see things from the water, one
might opt for a dolphin cruise, a charter
fishing trip or even rent a boat and
cruise/explore the inland waterways.
A visit to the Gulf State Park and Pier
could include a peaceful Nature Trail
walk or an exciting Zipline Adventure,
both listed among the Top 10 “Must
Do” things in the area according to
TripAdvisor.com.

Just “off the beach” other fun options
include shopping at the Tanger Outlet
Mall in nearby Foley, Alabama, visiting
Historic Fort Morgan, or a trip to the
Alabama Gulf Coast Zoo, which has
been featured nationally on Animal
Planet as “The Little Zoo that Could.”





























Photo courtesy of Captain Troy Frady • Distraction Charters







ADVERTISE HERE



Fishing on the
Alabama Gulf Coast

An experience like no other
that gives anglers of all ages
memories for a lifetime!

In shore/near shore anglers can catch
sheepshead, red fish,speckled trout,
mackerel and even king mackerel and
tarpon from our Gulf States Pier. Back Bay
shrimping charters are a fun and unique
experience.

For anglers that want to experience our
majestic gulf waters the fishing is endless.
We offer 4hr family trolling trips catching
Spanish and King Mackerel, 4-6hr catch
and release trips or 5-6hr bottom fishing
trips that target trigger fish and the multiple
species of snapper our Gulf waters are
known for including Red Snapper. For
the angler that wants to fish for our larger
species such as grouper, amberjack as
well as much bigger snappers book an
8-12hr. For a trip of your life book an
overnight 18-36hr trip that can target tuna,
marlin and swordfish as well as fishing your
way home for all of the above.

There are several types of boats to choose
from to fit your budget and families needs
including the larger multiple passenger
boats that can carry 35 or more people,
the multi-passenger boats that carry 15-25
people, the 6-pack boats that carry no
more than 6 people and the smaller boats
that are more comfortable with 4 or fewer
people. Let your booking agent book the
perfect gulf fishing excursion for you this
year and don’t forget to take your fresh
catch to one of our many restaurants to
have it prepared the way you like it!





Captain George Pfeiffer

Lifetime Memories With Action Charter Service

Fishing Captain George Pfeiffer From gigantic Yellow Fin Tuna off
was born and raised in the beautiful South Pass, Louisiana, to fishing
Florida panhandle city of Pensacola. for Cobia, to trolling for the majestic
Blue Marlin in the DeSoto Canyon,
He has lived on the water his entire Captain George has over 30 years
life, working for his father who was of experience fishing offshore and
in the charter boat business from he knows where the big ones live.
1954 until 2004 when he passed
away. Captain George has been building
his own fishing reefs for over 20
Captain George, dedicated to years, so he has plenty of red hot
following his father’s legacy, fishing holes waiting to be fished.
continued charter fishing in Captain George, The CAT and The
Pensacola, FL then moving to Emerald Spirit participate in all local
Sportsman Marina in Orange Fishing Tournaments.
Beach, Alabama.
Captain George has held a US
Captain George started fishing off Coast Guard license for over 30
his own dock on the emerald coast years. All you need to do is mention
when he could barely hold a fishing Captain George around any marina
pole. Since then, he has fished all or tackle shop, and you will find that
of northwest Florida, south Alabama he is one of the most respected
and the Alabama Gulf Coast, as captains on the Gulf Coast who can
well as the Mississippi Delta. put you on the fish.

He has fished every setting from
the rivers, the back-bays, to the
beautiful blue offshore waters
in the Gulf of Mexico. While still
employed with his father in the boat
business, Captain George fished
commercially for Red Snapper from
Panama City and Destin, Florida to
the Texas gulf coast.



Gulf Shopping

You’ll find the perfect
everything you’ve ever
wanted right here on the
Alabama Gulf Coast.

ADVERTISE HERE







Valerie Schenck

Purveyor of the best junk anywhere near the Beach!

As you step foot into the quaint work with her and they happily greet
parking lot of Antiques on Alston visitors as they walk in the shop that
Street, you are met by two colorful is filled with so much unique history.
flags and a sign stating, “GOOD
JUNK”. And that is just the way Valerie enjoys making lamps out of
Valerie Schenck wants to keep it, vintage items and proudly displays
especially the kind of “good junk” them in her store, along with
once made in the USA. repurposed and rescued pieces. She
hopes that her shop will continue to
Valerie and her husband have lived grow as the community supports her
here for over 30 years and have distinct efforts, as the store is utilized
raised two children on the island, and as an outlet for her creative efforts.
love the people (both residents and
visitors) that venture into her shop. Visit the store, and you too can live
by her motto, “Vintage: where all is
They operate a successful seafood calm and much is collected”.
restaurant called “Bubba’s Seafood
House”, but she felt an urge she
couldn’t resist a couple years ago.
She has been collecting antiques
her whole life, and was inspired
about three years ago to open up
her own store. It has been a fulfilling
experience, as she enjoys watching
families “antique together”. She
brings along the family Golden
Retrievers Barkley and Rocky to



Lisette Normann

Beach Town Cool. Small Town Warmth

The Orange Beach Store isn’t just with them to the New World in the
merchandise, but celebration of a mid 1500’s. Grapefruit, oranges
manner of living. That’s why every and lemons thrived in the tropical
design and product line is carefully climate of the Gulf Coast. By the
chosen to be just as authentic as 1890’s sweet satsumas were a
the place that inspired it. major crop here – with orange
groves covering the landscape.
After years as a merchant in her Legend has it one 12-year old tree
hometown with the Fairhope produced 2000 sweet oranges in
Store, Lisette Normann brings that one season. The deep freeze of
same sense of style to the beach 1926 ended the citrus business, but
community she makes a second Orange Beach kept its distinctive
home. name.

Clothing as relaxed as the time By the time the first hotel opened
you spend here. around 1920, Orange Beach
was getting a glimmer of the
Orange Beach draws tens of beach vacation destination it
thousands to our sugar white would become. Families hauled
beaches as soon as the sun warms aluminum “Temprite” coolers
our emerald green water. But it’s and folding chairs with picnics of
also a town that sends hundreds of pimento cheese sandwiches and
children to school in the morning. Frostie root-beer for the afternoon.
Chartered bay boats caught tarpon
Friends meet for lunch at the same in Wolf Bay and threw gill nets for
dock-side restaurants that splash mullet.
into national travel magazines.
Kids throw castnets for bait fish The orange trees? A movement is
on Wolf Bay. Dads clean up boats gaining real juice...to bring them
for weekend picnics to Robinson back to Beach Road.
Island. Our mission: creating a style
just as authentic as the community
itself.

So What’s with the Orange
Anyway?

Spanish explorers brought citrus