CIS-Brand-Identity-Style-Guide_2021-2022

Canadian International School
of Phnom Penh

Brand
Identity and
Style Guide

Create. Inspire. Succeed.

ELEMENTS OF STYLE

Overview
CIS Mission & Vision
Messaging Values & Objectives
Logos & Symbols
Color Palette
Typefaces
Slogan & Phrases
Heros
Logo & Symbol Placement (documents,
advertising)
Improper Usage of Elements

Overview

Welcome to the Canadian International School of Phnom Penh
Brand Identity and Style Guide. In this document you will
discover elements that define who we are and how we
communicate from the perspectives of branding, marketing and
communication. While establishing a strong school identity, this
guide also provides clarity on proper and improper usage of
these elements to ensure consistency across all campuses and
media platforms.

If you have any questions, please contact the CIS Office of
Institutional Advancement (OIA) at [email protected].

Our Mission

In a safe, caring, respectful and culturally-diverse
environment, we develop successful students
through collaboration, interdisciplinary inquiry,
creative problem-solving, and authentic learning
opportunities.

Our Vision

To empower students to be active and engaged
participants in their own learning in order to become
confident, well-rounded and inspired leaders who
think globally and act locally with integrity.

Values Our Messaging


Objectives
Academic Excellence
Authenticity CIS produces content that is:
Diversity

Engagement
Clear: Communicate in a way that can be
Making a Difference understood across various cultural backgrounds
Safety and English language proficiency levels.

Concise: Deliver a strong message using as few
words as possible.

Compelling: Highlight the CIS experience with
stories and photos that feature breathing success
stories: our students and parents.

LOGOS AND
SYMBOLS

Visuals that define us.

OUR LOGO

Color Scheme: National colors of Canada
Maple Leaf: National symbol of Canada
Globe: Symbolizes international community
School Name: English & Khmer

ASSOCIATED LOGOS

Use when referencing Use when referencing the
Alberta Education French Bilingual Program

SECONDARY SYMBOLS

These symbols can be used as additions to
documents and should never stand alone.

Maple Leaf Hexagon Textbox Color-Filled Circle Straight Line

COLOUR
PALLATE

Hues that define us.
Our colours are inspired by the
national colours of Canada and
the life cycle of the Maple Leaf.

Primary Colours

Fire Engine White Silver Sand
Red/CIS Red HEX:FFFFFF HEX:#BBC2C2
HEX: #C0292D C: 0% C: 3.61%
C: 17% Y: 0% Y: 0%
M: 97% M: 0% M: 0%
Y: 93% K: 0% K: 23.92%
K: 7%
Created on Coolors.co

Secondary Colours

Palm Leaf Mustard Mango Tango
HEX: #5C9E3D HEX: #F4D258 HEX:#FF8D3D
C: 41.77% C: 0% C: 0%
Y: 61.39% Y: 63.93% Y: 76.08%
M: 0% M: 13.93% M: 44.71%
K: 38.04% K: 4.31% K: 0%


Light Cyan Created on www.coolors.co
HEX: #D2E9E1
Indigo Dye C: 10%
HEX: #0C4160 Y: 3%
C: 87% M: 3%
Y: 0% K: 9%
M: 32%
K: 62%

Primary Colours are to be
used in any documentation
about or produced by CIS.

A single or combination of
Secondary Colours can be
used in materials meant
for the purposes of internal
and external distribution.

Created on www.coolors.co

TYPEFACES

Fonts that define us.

Preschool Fonts- Documents

NAMES TITLES, SECTIONS, SUBTITLES BODY TEXT
SLOGAN &
CIS Preschools PHRASES Google Docs & Canva
Name: Arimo
CIS Bassac Garden Canva Size: 12 pt
Preschool Name: Playlist Script* Black Font
Size: 18pt
CIS Olympia City Google Docs
Preschool Name: Dancing Script*
Size: 18pt

*only used for special announcements and internal headers*

Preschool Fonts- Advertisements

NAMES TITLES, SECTIONS, SUBTITLES
SLOGAN &
CIS Preschools PHRASES Google Docs & Canva
Name: Arimo/Arimo Italic
CIS Bassac Garden Preschool Google Docs & Canva Size: 36
Name; Finger Paint
CIS Olympia City Preschool Size: 56 pt
All 1 line

Main Campus Fonts- Documents

NAMES TITLES, SECTIONS, SUBTITLES BODY TEXT

Canadian International School SLOGAN & Google Docs & Canva
of Phnom Penh Name: Arimo
(2 lines, lowercase 'o') PHRASES Size: 12 pt
Black Font
CIS Koh Pich Campus Microsoft
(1 line) Name: Lucida Grande
Size: 18pt
Canva
Name: Cabin SemiBold
CABIN SEMIBOLD
Size: 18 pt

Canva
Name: Playlist Script*
Size: 18pt
Google Docs
Name: *Dancing Script
Size: 18pt

*only used for special announcements and internal headers*

Main Campus Fonts- Advertisements

NAMES TITLES, SECTIONS, SUBTITLES
SLOGAN &
Canadian International School PHRASES Google Docs & Canva
of Phnom Penh Name: Arimo/Arimo Italic
(2 lines, lowercase 'o') Microsoft Size: 36
Name: Lucida Grande
CIS Koh Pich Campus Size: 56pt
(1 line)
Canva
Name: Cabin SemiBold
Size: 56pt

SLOGAN AND
SCHOOL
PHRASES

Statements that define us.

Official CIS Slogan

Create. Inspire. Succeed.

Create. Inspire. Succeed. Using the first letter of each word of
Create. Inspire.Succeed. the school's name, our slogan
describes what our students,
parents, teachers and staff
members do each day.

Create. Inspire. Succeed.

CIS Phrases for Advertising

Three Campuses, One Vision. Get ready for the world.
Lifelong learning starts here. Laying tomorrow's foundation.
World-Renowned Alberta Provincial Education A journey to excellence.
Students with Canadian high school diplomas are accepted Igniting a brighter future.
to universities worldwide. Creating a pathway to excellence.
Empowering young learners. Four languages, many cultures, infinite possibilities.
Building the students of today into the leaders of tomorrow. Two languages, many cultures, infinite possibilities.
We are CIS Phnom Penh. Join Us. Cambodia's first and only purpose-built Reggio-Emilia
Create, Inspire and Succeed with Us. inspired preschool (OC)

The CIS Advantage

PHOTOS

Heros who define us.

Photos

STUDENTS STUDENTS PARENTS
& TEACHERS
Capture what our Capture proof that
students create. Capture how our our community
teachers inspire. succeeds.



LOGO & SLOGAN
PLACEMENT

Defining what goes
where.

Document Example




The logo should appear in the The slogan should appear in the
upper left-hand side of any lower right-hand side of any
document. document.




Create.Inspire.Succeed.

Fliers for Internal Communication

See OIA for details.

Ad Example

Heros

Logo

Phrase

Lifelong learning starts here.

www.cisp.edu.kh +855 023 900 399 Create. Inspire. Succeed.
[email protected]
Slogan
Website & Phone Number
Email Address

IMPROPER
USAGE OF
ELEMENTS

Oops--that doesn't define us.

Improper Placement




Slogan shoudld not be centered. The logo on the wrong side of the
document.




Create.Inspire.Succeed.

Improper Placement




A secondary symbol should not Only the slogan should here.
stand alone in a document.



Lifelong learning starts here.

Misleading Images




Only use photos of enrolled CIS students. Can't tell? Check for the
red uniforms. Most parents have signed consent forms authorizing
us to use their child's photos for co
mmunication and marketing
purposes. If you are unsure about a particular student, consult the
Office of Institutional Advancement.

Unauthorized Phrases

Where learning happens.

CIS Preschools
18 months to 4 years old

www.cisp.edu.kh +855 023 900 399 Create. Inspire. Succeed.
[email protected]

Who said that? Absolutely no one at CIS. Stick to the approved phrases.

Fonts and Name Placement

Canadian International School of Phnom Penh Main campus name
should be 2 lines
Canadian International School Format needs to be

of Phnom Penh left justified

Canadian International School Unauthorized header
of Phnom Penh font

CIS Preschools Incorrect Preschool
Title Font

Dear CIS Paren+8t55s0,23.90.0.3.9.9 Incorrect body text
font
Canadian International School
of Phnom Penh Only use primary
colors or black for the
school's name

CIS Logos, Templates etc.

Check the CIS Logos, Templates etc
folder in the Staff Portal for

approved symbols and letterhead.
You will also find a list of materials
OIA is responsible for producing in

this folder.

OIA POLICIES

MATERIALS DESIGN DIY DESIGNS CONTACT CONTACT US
APPROVAL WITH MEDIA
All graphics and Faculty and Staff can If you have any
stationery can be All marketing materials create their own If you are directly questions pertaining to
found in the CIS Staff for internal and designs using AI, contacted by the
media for any reason, marketing,
Portal. external use must be Photoshop or Canva. refer them to Brittany communications and
approved by the OIA. However, you must
send the designs to Haney. community
OIA for final approval. engagement, we have
Contact us if you'd like answers. Reach out to
the Canva account us using the contact

details.   info below.

[email protected] | [email protected]

WE VALUE
COMMUNITY.

SHARE YOUR FEEDBACK AND IDEAS.

If you have any suggestions for how we can enhance
our brand identity and style, please contact OIA.